Reborn Coffee

Reborn Coffee serves specialty-roasted coffee and tea in retail stores. Its drinks and food offer daily convenience for busy consumers. The company’s products target coffee drinkers seeking quality and unique preparation methods.

Beans, Brews, and Beyond: What Reborn Coffee Sells

• Retail Store Sales: Specialty coffee, tea, and food items sold in-store; 98.9% of revenue (six months ended June 30, 2025); targets everyday consumers and coffee enthusiasts.
• Wholesale Distribution: Coffee and pour-over packs sold to hotels and businesses; 1.1% of revenue (six months ended June 30, 2025); serves business clients.
• Online Sales: Direct-to-consumer sales of coffee, tea, and branded water; small share of total revenue; targets online shoppers.
• Pour Over Packs: Single-serve coffee packs for convenience; used by hotels and on-the-go customers.
• Branded Water: Bottled water sold in stores and online; complements beverage offerings.

From California to Kuala Lumpur: Growth Moves

• Expanded from 7 to 13 retail locations between September 2021 and June 2025.
• Entered international markets with stores in South Korea and Malaysia in late 2023.
• Increased B2B sales of pour-over packs to hotels by 2025.
• Operates a production and distribution center at headquarters to process and roast coffee for wholesale and retail distribution.
• No acquisitions or major partnerships reported as of June 2025.

Why Reborn Coffee Stands Out (Without the Caffeine Jitters)

Reborn Coffee uses proprietary roasting and brewing methods, including magnetized water for bean washing. The company focuses on the “Fourth Wave” coffee trend, blending science and experience. Its retail-driven model and international presence set it apart from smaller local chains.

Five Things You Need to Know

• Net revenues were $3.5 million for six months ended June 30, 2025, up 22% year-over-year.
• Retail stores generated 98.9% of revenue in the same period.
• Operating loss was $6.1 million for six months ended June 30, 2025, up 177.4% year-over-year.
• Cash and cash equivalents were $77,866 as of June 30, 2025.
• Company faces substantial doubt about its ability to continue as a going concern due to recurring losses.

Bottom Line

Reborn Coffee has grown its retail footprint and expanded internationally, but faces ongoing financial challenges. Its focus on specialty coffee and unique preparation methods targets a niche market segment.