American Rebel(OTC) AREB

American Rebel makes safes and security products for homes and offices. Its concealed carry clothing helps people discreetly carry personal protection items. The company also sells light beer and branded apparel for consumers who value American-made goods.

Lock, Stock, and Barrel: What American Rebel Sells

• Safes and Vault Doors (95% of revenue): Secure storage for valuables, firearms, and documents, targeting homeowners and businesses.
• Concealed Carry Apparel (0% of revenue in 2025): Jackets, vests, and backpacks designed for discreetly carrying personal protection items, aimed at security-conscious consumers.
• Beverages (3% of revenue in 2025): American Rebel Light Beer, a low-calorie lager sold online and in select U.S. markets.
• Rental Income (2% of revenue in 2025): Income from leasing commercial property assets.
• Branded Apparel and Accessories: Hats, T-shirts, and hoodies for customers seeking lifestyle merchandise.

Growth Spurts and Side Quests

• Acquired Champion Safe Company and related brands in July 2022, expanding safe offerings.
• Launched American Rebel Light Beer in September 2024, with online availability in 40 states beginning February 2025.
• Purchased 218 3rd Avenue North, Nashville, in 2025, adding rental income and asset value.
• Formed American Rebel Licensing NIL I, Inc. in February 2026 to pursue brand licensing deals.
• Invested in Schmitty's (smokeless products) and RAEK Data (data analytics) for diversification.

What Makes American Rebel Stand Out

American Rebel manufactures most safes in the U.S. using American steel, avoiding Chinese imports and related tariffs. Its multi-channel sales approach includes specialty retailers, online platforms, and direct-to-consumer sales. The company targets a niche market focused on patriotism and personal security.

Five Things You Need to Know

• Revenue was $9.52 million in FY 2025, down 17% from FY 2024.
• Safes made up 95% of revenue in FY 2025; beverages contributed 3%.
• Operating loss was $14.76 million in FY 2025, up from $12.22 million in FY 2024.
• Working capital deficit reached $20.32 million as of December 31, 2025.
• Auditor raised concerns about the company’s ability to continue as a going concern in 2025.

Bottom Line

American Rebel has expanded from safes into beverages and licensing, but faces ongoing losses and liquidity challenges. Its focus remains on U.S.-made security products and niche consumer markets.