The success to date of Chipotle Mexican Grill (NYSE: CMG) is no accident. The company transformed something as simple as a burrito into a whole new fast-food concept. Fresh ingredients procured from more environmentally friendly and sustainable sources have enabled Chipotle to carve out a strong position in an extremely competitive market. At the same time, the company's slightly upscale offerings have carved out a new sub-market within the food and beverage industry: the fast-casual dining segment.
