The success to date of Chipotle Mexican Grill (NYSE: CMG) is no accident. The company transformed something as simple as a burrito into a whole new fast-food concept. Fresh ingredients procured from more environmentally friendly and sustainable sources have enabled Chipotle to carve out a strong position in an extremely competitive market. At the same time, the company's slightly upscale offerings have carved out a new sub-market within the food and beverage industry: the fast-casual dining segment.

Jason Moser owns shares of Chipotle Mexican Grill and Panera Bread. The Motley Fool owns shares of Chipotle Mexican Grill, Panera Bread, and McDonald's. Motley Fool newsletter services recommend Chipotle Mexican Grill, Panera Bread, and McDonald's.