Fool Portfolio Report
Monday, July 1, 1996

Monday, July 01, 1996 (FOOL GLOBAL WIRE)
by David Gardner

ALEXANDRIA, VA, July 1, 1996 -- Well, my gut tells me we had a good day today, but a look at the bottom line reveals otherwise. The Fool Portfolio surrendered just short of 1 percentage point Monday, doing the opposite of the general market's 1 percentage point gain.

Look over that list of daily moves in the window below and you'd be saying to yourself, "America Online, mmm-hmmm. Good one. Nice... yeah, they officially announced version 3.0 today. OK, Chevron up $7/8? Yeah. Sweet. Good. And GE too! All right! Well, Gap was even... no sweat. It's been so good otherwise." Your eye couldn't help but then flick down to those gaudy numbers that Medicis put up today... "Yowser! MDRX up another $3 3/4? You kiddin' me?! Thing just keeps going... gotta click over to see if there was any news from Phoenix today." And then your eye glides over to one other symbol in our ticker-tape display:


Yep. It reads to you just that big. Because you know if it's the Fool Portfolio, it's got about one-third of itself in Iomega these days -- due exclusively to appreciation -- and so the day ain't gonna end kindly when you see that big down $2.

In fact, if we actually printed those numbers in a portfolio-and-font-weighted configuration, they'd look something more like this:

AMER +2 1/2 ...CHV + 7/8 ...GE + 7/8 ...GPS ---...IOMG -2...KLAC - 1/4 ...MDRX +3 3/4 ...S - 1/8 ...

But hey, if we did that consistently, you'd flame us in our Suggestion Box, and rightly so. You see, it's very dangerous to give us Fools any new toys to play with... because we probably will. Anyway, differing point sizes is exactly one of the things that America Online's new version 3.0 for Windows enables us to do with our articles.

You sit warned.

Even more importantly for many of our readers, AOL today debuted the new $19.95 for 20 hours monthly plan. (Why am I tempted to write the "$19.95 for 20.05 hours" plan?) Yep, that means a whole lot more Foolishness at a whole lot better price. For those who have been spending upwards of 5 hours a month in Fooldom (let alone 5 hours a day, or week!), you can now sign up for this new pricing plan, and it makes 20 hours online a month look this way (if I'm doing the math right, here):

$54.20 for 20 hours under the old plan

$19.95 for 20 hours under the new plan

Monthly savings: $34.25

Annual savings: $411.00

Now, if you divide that $411 by Iomega's closing price today, you---

Just kidding.

America Online also got a nice plug today from Lehman Brothers. The Bros. put out their list of "Ten Uncommon Values," stocks that in the firm's opinion will outperform the market over the next 12 months, "regardless of the outlook for an industry or the overall economy." In case you're interested in a few of the others, they included companies like Boeing, PacifiCare Health Systems, PepsiCo, and Wang Labs. Every single one of these stocks rose today, most by a dollar or more.

You want another Hot Picks list? We take you now to the plush offices of Smith Barney, which today revealed its "10 Plus" list of 15 stocks recommended over the next 12 months. As you sift through the Aetnas, the Ciscos, and the Mercks, you can't help but rivet your eye once again on what seems like everybody's favorite stock these days... General Electric. Yep, it's there, bless it. Of course, it looks like we'll be parting with our shares via our Dow Dividend Approach switch in August. But anyway.

GE has indeed been a fine stock to hold... not just over our 10 months, but for a few decades.

For those who've been holding their breath all report long to find out what happened to Medicis today, you've reached your paragraph. (Exhale.) The company had no news to report Monday (at least that's what a check of the wires indicates). However, crack news staffer MF Selena did discover an interesting item on another small-cap company making acne drugs. Penederm (NASDAQ: DERM) received a "non-approvability" letter today from the Food & Drug Administration for its "Avita" retinoic acid gel for acne treatment. The reason stated was that results of Avita's second study did not match up to those posted from the first. (The company stated it has already completed a third trial, and plans to submit those results to the FDA in two weeks.)

As I personally had never heard of Penederm or Avita, this news surprises me (1) with its very existence, and (2) because it appears to be pleasantly decent news for our horse, Medicis (Medicis is the third largest holding today in the Fool Portfolio.) Until we learn more, I'm unable to say how truly significant this FDA letter was. What we can say is that Penederm dropped $3 3/4 today to $13 1/4 following ratings downgrades from Volpe Welty and Wheat First, and Medicis rose $3 3/4 to a bid of $45. Not bad for a day's work.

Then there's Iomega. Darn stock got hit up for two bucks today. It wasn't Craig Crossman's column in the Monday's Miami Herald that did it... Crossman recommended the Zip drive -- and, in particular, the Jaz drive -- to his readers.

No, it appears today's bad day was motivated by Iomega's press release offering a $50 summer mail-in rebate to those who purchase Zip drives from now till September 15th. Further, over the same period the company will offer $20 rebates for Zip disk purchases of 10 or more.

Did Iomega need to do this from a price competition standpoint? No... Iomega is already firmly entrenched as the low-cost provider of information storage for consumers. The company needed to do this, we believe, to blow out sales of the product at a time when the guys in Roy have at least a chance of creating our new standard replacement for the 3.5" 1.44 meg disk. I think it's smart, but the market never likes price reductions (even temporary ones), so there you are.

Of course, long-time holders of this stock knew quite a while ago that the company was calculating this move. Not only has our Iomega folder actively talked about it, but CEO Kim Edwards himself announced at the company's annual meeting that his longer term goal was a $99 Zip drive. The key here: the company has the production to meet the new demand.

Fools like me ain't swayed by market misunderstanding; the truth always outs over the long term.

Anyway, down $2 for today, and we got toasted.

---David Gardner, July 1, 1996

(c) Copyright 1996, The Motley Fool. All rights reserved. This material is for personal use only. Republication and redissemination, including posting to news groups, is expressly prohibited without the prior written consent of The Motley Fool.

Transmitted: 7/1/96

Today's Numbers

Day Month Year History

FOOL -0.84% -0.84% 59.38% 197.61%

S&P 500 +0.78% 0.78% 9.73% 47.44%

NASDAQ +1.05% 1.05% 13.81% 66.26%

*Scroll down or expand screen for full portfolio accounting

AMER +2 1/2 ...CHV + 7/8 ...GE + 7/8 ...GPS ---...IOMG -2... KLAC - 1/4 ...MDRX +3 3/4 ...S - 1/8 ...

Rec'd # Security In At Now Change

5/17/95 2010 Iomega Cor 2.52 26.88 966.90%

8/5/94 680 AmOnline 7.27 46.00 532.49%

4/20/95 310 The Gap 16.28 32.13 97.39%

8/5/94 165 Sears 28.93 48.50 67.67%

1/29/96 250 Medicis Ph 27.86 45.00 61.52%

8/11/95 95 GenElec 57.91 87.38 50.87%

8/11/95 110 Chevron 49.00 59.88 22.19%

8/24/95 130 KLA Instrm 44.71 22.88 -48.84%

Rec'd # Security Cost Value Change

5/17/95 2010 Iomega Cor 5063.13 54018.75 $48955.62

8/5/94 680 AmOnline 4945.56 31280.00 $26334.44

4/20/95 310 The Gap 5045.25 9958.75 $4913.50

1/29/96 250 Medicis Ph 6964.99 11250.00 $4285.01

8/5/94 165 Sears 4772.65 8002.50 $3229.85

8/11/95 95 GenElec 5501.87 8300.63 $2798.76

8/11/95 110 Chevron 5389.99 6586.25 $1196.26

8/24/95 130 KLA Instrm 5812.49 2973.75 -$2838.74

CASH $16434.53

TOTAL $148805.16