Today, The Motley Fool is proud to announce a new Fool Research service that we believe will help any investors who are interested in it. Today the Fool launches company specific research reports!

First, some background.

The Fool has published annual research reports covering 16 to 20 industries for over four years, in a publication called Industry Focus. And last year, the bimonthly Motley Fool Internet Report was launched. Combined, the two products reach tens of thousands of subscribers. Why?

We like to think that Fools have liked our reports because we have some of the best research available to investors. Fool Research is comprehensive, yet it gets to the point. It is understandable and educational yet, while it teaches, it is conclusive with its opinions. Fool Research doesn't have the inside objectives of institutional research, either (and sadly, this research represents a majority of the company research available to investors -- until today).

What exactly is the Fool's new product?

To start, we're offering comprehensive research reports on popular, dynamic, leading companies, and we're offering subscriptions to new research reports on these companies throughout the year, one report per company issued every quarter (plus additional reports following major news). The first reports that start your subscription are especially in-depth; they analyze, inform, and educate about each company's industry, its competition, its business quality, its potential, and its valuation.

In summary, the initial research reports cover a company and its competitive landscape from start to finish. The quarterly reports to follow (and the special reports following large news) update you on every pertinent aspect of the business and investment situation.

What will this service do for investors (or potential investors) in the companies we analyze? This service keeps you as informed as possible about your investments (or potential investments) in order to help you make better decisions, sleep better at night, and know that your money is in the best places possible. This research does so by keeping you up-to-date on the competition, on the dynamic, quickly changing businesses themselves, and on company valuations. In summary, we're offering individual company research reports in order to help you make better, fully informed decisions, which in turn should help you achieve higher investment returns. We don't believe that any other company can better provide this service than The Motley Fool. Do you?

We're launching with coverage of 15 companies. To keep from swamping you (or our production Fools) we offer 3 reports now, and approximately 3 new reports (on 3 different companies) will roll out every week for the next few weeks.

The first 15 companies being covered are Amazon (Nasdaq: AMZN), America Online (NYSE: AOL), Amgen (Nasdaq: AMGN), Apple Computer (Nasdaq: AAPL), Cisco Systems (Nasdaq: CSCO), Dell Computer (Nasdaq: DELL), Disney (NYSE: DIS), eBay (Nasdaq: EBAY), EMC Corp (NYSE: EMC), Gap (Nasdaq: GPS), Nike (NYSE: NKE), Oracle (Nasdaq: ORCL), Starbucks (Nasdaq: SBUX), Wal-Mart (NYSE: WMT), and Yahoo! (Nasdaq: YHOO). Following these, Microsoft (Nasdaq: MSFT) and Home Depot (NYSE: HD) are just two that will be launched later, in the coming months. Several more companies will follow those over the next months and year, until eventually dozens of the most relevant companies will be regularly covered -- along with some newcomers, too.

You can buy individual stock reports, such as our initial 15-page Amgen report, for $12.00. Or, you can subscribe to a full year of Amgen (or any company's) reports (meaning at least four reports) for $39 total. Or, you can subscribe to ALL Fool research reports on ALL companies that we cover in a year (which should amount to around 60 reports in the first year) for just $99.

I say "just" $99 because that amounts to only about $1.50 per report, and each initial company report is about 15 to 17 pages on average, while the following quarterly reports will average 5 pages apiece (or as many pages as necessary). Offering about 60 in-depth Fool reports for $99 is our answer to a research world where the Wise typically charge you $75 to $150 for one in-depth report on one company.

And if you don't like the research?

Simple. If you're not happy with any Motley Fool research product, you can get a full refund. In a nutshell, if you find that Fool research can't help you make better long-term investment decisions, then you shouldn't pay for it. If the research products that you pay for don't eventually pay for themselves ten, one hundred, or a thousand times over, then it is poor research. Fool research should educate, amuse, and enrich. Long term.

David Gardner and I further explain this new offering in the Fool's new Research area. Come visit! This area is a new section of the Fool, for all of us, devoted to in-depth, analytical research of companies and industries. The Research page will have fresh public content at least weekly to start, and the page also conveniently lists all of the research reports offered by the Fool. To kick things off today, we're offering a free, full (20 page) report on -- so you can see just what you're getting with Fool research reports.

And please, after you've read the free Amazon report, provide us feedback! We want to make these reports just the way you like them. And if you have any questions, please visit the new Fool Research discussion board.

We're proud to offer this new research service covering many of the world's most exciting, dynamic companies (and eventually all of them) for the benefit of individual investors like you and me. If you find value in Fool research reports (you should find money and education gained, and time saved), we know that we're offering a great, Foolish product. Again, thank you for your feedback.

Fool on!

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