How Adidas Could Overtake Nike in Sneaker Sales by 2018
Adidas is making a run at Nike and sneaker superiority.
Luxury Watchmakers Turn to Sports to Boost Brands
Luxury watchmakers are engaging in a quiet war to get their names associated with some of the biggest sporting events in the world as they try to connect with the growing population of affluent sports fans.
How Sneakerheads Are Changing the Way Nike and Adidas Do Business
What was once a fringe group is now dictating how the footwear giants operate.