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Margie Nemcick-Cruz

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Recent Articles by Margie Nemcick-Cruz

Apr 24, 2014 by Margie Nemcick-Cruz

Can Netflix Walk This Slippery Slope?

Netflix currently has nearly 7.3 billion in off-balance sheet liabilities for coming content. Think any large company wants to inherit these added complications with a buyout? Odds are Netflix will have to do a large secondary offering, diluting current shareholders.

Feb 28, 2014 by Margie Nemcick-Cruz

Microsoft’s Pricing Power Under Attack

For a decades Microsoft’s profit centers were surrounded by a giant impenetrable iceberg. As the competition heats up, cracks are starting in this wall of ice.

Feb 4, 2014 by Margie Nemcick-Cruz

Duped By Earnings? Why Apple Fell

With Apple falling nearly 8% after releasing earnings, you'd imagine on the results must have been pretty bad, but with one quick glance at earnings per share figure (EPS) shows the company earned $14.50 a share versus $13.81 in the year ago period. What gives?

Jan 30, 2014 by Margie Nemcick-Cruz

Google Dumps Motorola, Samsung Smiles

At the time of the acquisition, many analysts stated that the only reason Google was purchasing Motorola was for the company’s patents, to act as a so called nuclear deterrent against Apple

Jan 22, 2014 by Margie Nemcick-Cruz

The Inevitables of Tech: Part I

Warren Buffett defined a breed of companies that he calls "The Inevitables." Companies such as Coca-Cola and Gillette might well be labeled "The Inevitables."

Jan 11, 2014 by Margie Nemcick-Cruz

How Google Impacts the Premium Smartphone Market

Google has the ability to put a lot of wood behind this arrow.

Jan 6, 2014 by Margie Nemcick-Cruz

How Quickly Will Windows and Office Die?

Windows and Office represent a huge chunk of Microsoft’s profits. It won’t happen overnight, but if these cash cows were to be killed off, Microsoft’s stock would tank.

Oct 9, 2018 by Margie Nemcick-Cruz

What Are Netflix's Strengths and Weaknesses?

Netflix has a lot going for it, but what parts of the business should investors focus on?

Dec 11, 2013 by Margie Nemcick-Cruz

Smartphone Commoditization: Losers and Winners

If users begin to perceive the Android experience as a cheap commodity, the drive to buy phones from Samsung will diminish dramatically.

Dec 3, 2013 by Margie Nemcick-Cruz

The Genius of Apple at Work

While some analysts will point to the fact that there is lackluster demand for 5C versus the 5S, and describe the 5C as a “flop.” Really? As a shareholder, consumers overwhelmingly demanding the higher priced product is a positive.

Dec 2, 2013 by Margie Nemcick-Cruz

Analyzing Google's Strengths and Weaknesses

Google continues to profit from the overall growth in traffic on the Internet as more content is created by independent partners.

Dec 2, 2013 by Margie Nemcick-Cruz

Why Did Shares of Starbucks Rise After It Lost $2.7 Billion?

Despite the blow to Starbucks' balance sheet, which absorbed its entire cash hoard, shares of the company rose 1% a day later.

Oct 3, 2013 by Margie Nemcick-Cruz

Who's the Best Pick for Microsoft's New CEO

Elop easily could have maintained the status quo, but instead took the ballsy move of aligning Nokia with Microsoft, as really the only Window's phone producer.

Oct 1, 2013 by Margie Nemcick-Cruz

Evaluating Today's Microsoft

To be sure a 3.4% dividend, 12.6 P/E, and a hoard of cash (less the 7 billion recently paid for Nokia’s handset business) certainly look like a great deal.

Sep 25, 2013 by Margie Nemcick-Cruz

Apple and the Smartphone Wars Today

Biometrics-based security, such as what’s contained in the iPhone 5s model, is a significant advancement. It does not have to be bulletproof to be highly effective in comparison to the inconvenient process of users having to create a password, keeping it secret.

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