Easing Into Pepsi
The Drip Port will begin to buy its additional shares of PepsiCo slowly and cautiously. This is partly due to lessons learned from Campbell Soup. With Campbell, the Drip Port rushed to buy shares at the start in order to balance the new position (based on dollars invested) with the port's older, much larger positions. Balancing of this nature may do more harm than good, however, as it did with Campbell Soup, because the