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OUTFRONT Media Inc (OUT 0.20%)
Q4Â 2018 Earnings Conference Call
Feb. 26, 2019, 4:30 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
See all our earnings call transcripts.
Prepared Remarks:
Operator
Please stand by. Good day and welcome to the OUTFRONT Media Fourth Quarter and Full Year 2018 Earnings Conference Call.
At this time, I would like to turn the conference over to Greg Lundberg, Investor Relations. Please go ahead.
Gregory Lundberg -- Senior Vice President, Investor Relations
Good afternoon, everyone. Thank you for joining our 2018 fourth quarter and full year earnings call. On the call today are Jeremy Male, Chairman and Chief Executive Officer; and Matthew Siegel, Executive Vice President and Chief Financial Officer. After a discussion of our financial results, we will open up the lines for a question-and-answer session.
Our comments today will also refer to the earnings release and the slide presentation that you can find in the Investor Relations section of our website, outfrontmedia.com. And after today's call is concluded, an audio archive will be there as well. This conference call may include forward-looking statements. Relevant factors that could cause actual results to differ materially from these forward-looking statements are listed in our earnings materials and in our SEC filings, including our 2017 Form 10-K and our 2018 10-K, which we expect to file tomorrow. We'll refer to certain non-GAAP financial measures on this call. Any references to OIBDA made today will be on an adjusted basis and reconciliations of OIBDA and other non-GAAP financial measures are in the appendix of the slide presentation, the earnings release and on our website.
And with that, I will turn the call over to Jeremy.
Jeremy J. Male -- Chairman and Chief Executive Officer
Thanks, Greg, and good afternoon, everyone. We're excited that you can join us today to review our fourth quarter performance and 2019 outlook.
Looking at the key highlights on slide three, I think you'll agree that our financial results surpassed expectations in the fourth quarter. Total revenues grew a very strong 12.7% on a reported basis. This strength was broad with accelerating results in billboard, transit, local and national. Strong revenues drove adjusted OIBDA and AFFO up more than 18%. The quarter capped off a good year with reported revenues up 5.6%, OIBDA up 8% and AFFO also up 8%, which surpassed both our original and our upwardly revised expectations.
On slide four, total revenues grew 12.7% on a reported basis and 12.6% on an organic basis. The main engine of this growth was US media.
Looking more closely at US media on slide five, the 11% growth in total was balanced in dollar terms between billboard, which was up 8.5% and a strong ramp in our transit business with revenues surging nearly 17%. And it's worth noting that geographically, we saw growth in every one of our key regions across both billboard and transit.
Slide six, which we introduced last quarter shows you the local and national advertiser split in our US Media segment. Local was 55% of our business this quarter and national was 45%. They both grew double-digits in the quarter, each up 11%. As you are aware, national started out more slowly in 2018, but we saw improvement coming in the second half and this was a very strong finish, which we guided to on last quarter's call.
Slide seven shows that our other revenue categories were also very strong this quarter, up $10 million or 32.5% on a reported basis. This was led by strong billboard performance in Canada. We also saw growth in our Sports Marketing business and enjoyed a $3 million non-core revenue increase related to the sale and installation of digital screens in sports stadia. We're very pleased with our overall results this quarter. Every part of this business performed well, with great sales execution in local and national across our unique and attractive mix of transit and billboard assets.
Let me now hand the call over to Matt.
Matthew Siegel -- Executive Vice President, Chief Financial Officer
Thanks, Jeremy, and good afternoon. Moving down the income statement, please turn to slide eight for a look at our expenses. As a percentage of total revenues, total expense levels declined around 1.5 points. We saw margin improvements in both billboard lease expense and transit franchise expense, as well as posting the maintenance expenses. Corporate expense levels were also down. While we did see higher SG&A levels, the majority of this increase was related to our sales growth efforts and to a lesser extent our continued investments in strategic business development expenses, which were $4.3 million for the quarter.
Slide nine shows the same expense categories on a dollar basis. A significant portion of our expense growth was directly related to higher revenues, which grew more than our expenses, driving the 18.7% OIBDA growth you can see on slide 10. This bridge puts into perspective the contribution of revenues to our OIBDA growth this quarter, as the OIBDA margin lifted to 31.8% from 30.2% last year.
Slide 11 is new and we think it will give you more clear understanding of the relative contribution of our asset mix. What we show here is our US Media segment OIBDA broken out into its two components, billboard and transit. Billboard is around 80% of our total OIBDA, had a 42% margin and grew by 9.9%. Transit, as you know, has different economics with a 20% margin, an extremely healthy fourth quarter growth of 24.3%. The other segment grew nicely on the strength of billboards in Canada.
Turning to slide 12, our fourth quarter capital expenditure levels increase relative to last year. For the full year, our growth capital expenditures were $63.7 million above our $55 million estimate as we increased our digital investment. Our maintenance capital expenditures were $18.6 million, slightly below our $20 million to $25 million guidance. During the fourth quarter, our growth CapEx primarily reflected 20 digital billboard conversions and the further digitization of the Boston transit system, which will be completed this year. During 2018, we built or converted 88 digital billboards. For 2019, our guidance for capital expenditures is approximately $80 million, with maintenance at $20 million to $25 million and growth at $55 million to $60 million. This increase on the growth side reflects our desire to accelerate digital billboard conversions to the demand we see in the market and the attractive returns we continue to generate.
Turning to slide 13, we saw a bridge in our year-over-year -- we show a bridge in our year-over-year quarterly AFFO. The 18.4% growth was mostly driven by the higher OIBDA. I'll note that interest expense was also up due to higher weighted average cost of debt, higher debt outstanding and letter of credit fees related to our MTA agreement. The strong fourth quarter performance helped AFFO increase 8% for the year, which put us well ahead of our original low to mid single-digit guidance for the year. In 2019, we expect AFFO to grow in the mid single-digit range, which incorporates higher interest expense, our continued investment in digital operations and cash taxes of approximately $10 million.
AFFO and adjusted free cash flow coverage of our dividends are shown on slide 14. The payout ratios on AFFO for the quarter and on a last 12-month basis were comfortably in our historical range. For adjusted free cash flow, it was 62% for the quarter and 99% LTM. Within the LTM calculation are approximately $70 million of one-time payments related to new transit and sports contracts and also recoupable interest expense of approximately $3 million, which was incurred for MTA deployment funding. These two figures represent about 9 percentage points of additional dividend coverage. As you saw this afternoon, the Board approved our next quarterly dividend of $0.36 per share.
Now, let's turn to our balance sheet and liquidity on slide 15. Our total liquidity at December 31st was $432 million comprised of unrestricted cash as well as unused availability on our revolving credit and accounts receivable facilities. We feel this is an ample level of liquidity when looking at our future requirements and we do not have any meaningful debt maturities until 2022. And due to our strong OIBDA growth, our net leverage ratio decreased 30 basis points to 4.7 times. An additional source of liquidity is our at-the-market or ATM equity program. During the fourth quarter, we used the ATM facility for the first time, raising gross proceeds of $15.5 million, leaving $284.5 million unused. The proceeds will fund an acquisition of a digital display portfolio in Atlanta that will close in the second quarter of 2019 with attractive returns well above our cost of capital.
Now, let's turn to an update on our MTA progress on slide 16. We feel really good about the project and how it's going and we encourage you to see it for yourself. Those of you in New York are probably seeing the quality of the displays and the terrific advertising that they're carrying. In addition to advertising screens, every station will have some displays that provide customer information, such as real-time train updates and other useful passenger communication from the MTA. As of December 31st, we had deployed over 1,200 displays, including 934 in the fourth quarter. In 2019, we will significantly accelerate the deployment of platform displays and also will begin the initial deployment of digital advertising screens on rolling stock, which is an exciting new media format.
In 2018, following the MTA build-out requirements, more than half of the screens installed were communication screens. And in 2019, the mix will shift toward advertising screens. Our total MTA project costs were $33 million in the quarter, $91.2 million for the year and $96.8 million in total, which includes equipment costs for 2019 deployments. You recall that our estimate for 2018 had been $130 million. Most of the difference was due to slower than anticipated deployment and also the timing of some new end payments. We expect our 2019 equipment deployment cost to be approximately $175 million, which captures some of the underspend from last year and the installation ramp up.
You will see a new table in our 10-K and 10-Qs that tracks the balance of the project, annual deployment cost incurred, recoupment and amortization. While 2018 was a partial build out year with the first station turned on in July, you will see we did begin recoupment of our deployment costs. It was a small amount, as expected, and recoupment will increase significantly as we grow revenues going forward. As you will recall, all of our expenditures are expected to be recouped from the MTA over time.
As we look at the full 15-year project based on our estimates and assumptions derived from current cost levels, the projected total installation would actually be materially higher than our initial estimate of $800 million. However, we are actively working on display cost reductions, installation efficiencies and scope changes that we believe will positively impact our current estimates. Going forward, we will continue to update our annual equipment deployment cost estimate as we move through the fiscal year. And, in lieu of updating the total 15-year project costs, we will update our third-party financing expectations, which reflects the combination of our revenue expectations, related recoupment and capital outlays.
This amount is still in the same zone as previously estimated, with cumulative third-party financing needs peaking at approximately $350 million within the original full year timeframe. This reflects lower early deployment and more importantly better revenue outlook than originally forecasted due to success we're seeing in Boston and DC with our live boards and the general strength in our transit business, which help us feel very positive about our MTA opportunity. You'll note that our current liquidity is in excess of the $350 million estimate. We have already spent the first $94 million, leaving approximately $250 million of incremental financing for this project.
And finally, we are pleased with our financial results. Our business is accelerating on many levels. Our leverage is improving organically. Our liquidity is ample. And we have flexibility in our financing options and the industry is providing good tailwinds.
On that topic, let me turn it back over to Jeremy.
Jeremy J. Male -- Chairman and Chief Executive Officer
Thank you, Matt. And moving on to slide 17 on the outlook that Matt just mentioned. At this point in time, we expect first quarter total revenue growth in the high single-digit range, with transit growth increasing further from the fourth quarter rate and attractive growth in both local and national. The same factors that drove such a strong fourth quarter are also contributing to our first quarter outlook, digital expansion and improving yields.
On the first topic, digital, please turn to slide 18. Total digital revenues were up 27.6% in Q4, an impressive growth achieved through a combination of increased yield, digital billboard conversions and new transit inventory. As Matt mentioned, we're working to increase our billboard conversion pace and to ramp up the digitization of our key transit properties. Digital now represents 18.4% of our total revenue, an increase of 2.2 percentage points over the fourth quarter of last year and remains a key element of our growth strategy.
The second driver of growth was billboard yield, as seen on slide 19. Our total yield was up 9.6%. The strongest growth this year and it was particularly pleasing to see the static performance. Importantly, while digital growth was positively impacted by new units, the majority of growth was actually driven by yield improvements.
I'd like to close down a topic I mentioned at the beginning of this call, which is the asset mix of our portfolio. In 2018, 69% of our revenues came from billboards and 31% came from transit, a ratio that's been very stable since our IPO. We think that this is the best portfolio in the market today relative to our advertising is growing and is expected to grow in the future.
There are two key reasons for this. The first reason is urbanization. Populations are growing in the large and important US cities. Within these vibrant urban markets, household incomes are higher and populations skew younger, which are key factors for advertisers, both national and local. Our US portfolio is concentrated on these top urban centers, with our top 15 markets generating 71% of our billboard revenues and 98% of our transit revenues last year. Billboards work very well in these environments and transit is critical to reach the commuting population.
The second reason we believe we have the best asset mix is the complementary nature of billboard and transit. These assets work together to accomplish our advertisers' goals and to drive our revenues. In 2018, 86 of our top 100 US advertisers purchased both billboard and transit from us. We believe that campaigns using a mix of billboard and transit will become even more common in the future, as technology advances and advertisers can execute in more targeted and automated ways.
In closing, we had a great quarter to cap off a solid year and are beginning 2019 with some really good momentum. We're executing well, our financials are improving, we're outperforming and generating good returns from our assets. And we're doing so in an industry that is one of the healthiest in media, posting growth rates not seen in years. Looking forward, technology investments will provide a further tailwind and we firmly believe that Out of Home is well poised to take an increasing share of the total media market.
With that, operator, let's open the line for questions.
Questions and Answers:
Operator
Thank you. (Operator Instructions) We'll go first to Marci Ryvicker with Wolfe Research.
Marci Ryvicker -- Wolfe Research -- Analyst
Thank you. I have a couple, I want to start with the fourth quarter. Can you just give a little bit more color on exactly what was driving local and national? Is it a specific category? Is it something you're doing it? Is it your markets? Are you taking share? Is there any political in there?
Jeremy J. Male -- Chairman and Chief Executive Officer
Okay. Let's take some of that -- let's take that from the top. So I guess, when you look at the categories, the strongest categories for the quarter were actually the same as the strongest categories of the year, tech, entertainment and financial services. And within tech, there is some of the usual suspects that you would expect and who are all highly supportive of the Out of Home medium. When you look into it further, to be honest, everything was great. It wasn't a political story. Political was 0.3% of our revenues only. And everything in Q4 was great. Local business was very strong in both billboard and transit, national was strong. We did get a couple of benefits that helped the overall growth rate. So we had the $3 million that I mentioned in terms of the sale of digital screens. We had roundabout a $1 million bump in Canada from the legalization of marijuana. But for the -- we also had the first time contribution from BART coming into our numbers in transit. But if you take all of that together, it's sort of just over 2 points of growth. So actually, we were well into the double-digits, if you think absolute apples-to-apples, which we were really pleased with.
Marci Ryvicker -- Wolfe Research -- Analyst
Okay. And then, I guess, it's a similar question for the first quarter guidance of high single-digits. What's driving that? It's very different than what we saw from Lamar? And then I hate to do this to you, but can you give us a sense for the year in terms of revenue growth? Is it something we should be plugging in every quarter or is it going to sort of decelerate a little bit as we go through the year?
Jeremy J. Male -- Chairman and Chief Executive Officer
Okay. Marci, just on -- to the first point in terms of industry comps, as you know, we've always said that you can't draw a line between the companies that publicly report in our sector. We have different asset mix, we have -- and we have different geographical mixes. So we're going to see variations over time. So yeah, high single-digits is the second highest guidance that we've given. Things are going well. Billboard will be up nicely. Transit is obviously powering ahead. National will be up. Local will be up. And so yeah, we feel very positive about the first part of the year. It's fair to say that, look, when we get to Q4, we're going to have some much tougher comps, so I think we prefer to comment on the annual sort of revenue guidance as we get closer to the time. But one thing that we do know is that within our base, we are continuing to build out our digital inventory, we're continuing to build out the MTA and all of those will be starting to impact nicely, I hope by the time we get to the year-end.
Marci Ryvicker -- Wolfe Research -- Analyst
Got it. Thank you so much.
Operator
And we'll go next to Jason Bazinet with Citi.
Jason Bazinet -- Citi -- Analyst
I just had a question on slide 19 regarding yield. I guess, the market is maybe a little bit nervous about the macro, and yet you guys put in pretty significant, I think this is just a way of saying, price increases on the billboards. What is the collateral, if there is sort of, call, negative implications of taking big rate increases? When does that manifest itself? In other words, is it something that sort of, if there is an adverse implication from taking big price increases, it shows up a quarter or two down the road?
Jeremy J. Male -- Chairman and Chief Executive Officer
I think that the way to answer that is yield is obviously a combination of occupancy and rate. So if you drill into those yields, we saw some occupancy increase, but for the most part, it was about rate. I'm not sure that there's a linear -- anything linear about sort of recession and price versus recession and occupancy. In fact, sort of during -- if you go back to the -- so the Great Recession, I wasn't in the US then, but sort of looking at out of hand generally, there seemed to be a tendency to actually accept a little bit of reduction in occupancy and actually work really hard to see if you could maintain rate. Because obviously over time, it's sort of more difficult to generate rate. So a little bit hard to comment and we're talking on something that at this moment in time is hypothetical. But as I say, right now, there are no signs in our business that give us any cause for concern.
Jason Bazinet -- Citi -- Analyst
Would you say that on the utilization part of yield that you're sort of near record highs or there's still, if you look back at history, a lot of wiggle room to sort of raise the utilization rates?
Jeremy J. Male -- Chairman and Chief Executive Officer
Look, it's sort of what I'd call pretty much normalized rates. We do vary a lot by market, so we have some markets where we are right up in the early 90s. When you're at that sort of rate, you're almost fully sold because after that you've just got -- you're trying to manage gaps between campaigns. And then we've got other markets actually, where we're more in the like 65%, 70% range, where we've got some great upside. So mixed bag, say, dependence on geography, but still opportunities to grow through occupancy.
Jason Bazinet -- Citi -- Analyst
Helpful. Thank you.
Operator
We'll go next to Aaron Watts with Deutsche Bank.
Aaron Watts -- Deutsche Bank -- Analyst
Hey, guys. Thanks for having me on. Jeremy, wanted to ask as you look into your crystal ball for this year on M&A pipeline, curious what you are seeing both on the billboard side? And then maybe with transit, if you can comment at all about any legacy contracts of yours that might be coming up for renewal that are material? And on the other side of that, coin any opportunities you might see to go after out there?
Jeremy J. Male -- Chairman and Chief Executive Officer
Yeah. Absolutely. So in terms of the M&A pipeline, there continue to be a number of, if you like, smaller tuck-in opportunities that we are interested in. We mentioned, obviously, an investment that we're putting into Atlanta in Q2. We pursue really on a selective basis in markets that we really think can add value to our portfolio, which is very much sort of top 20 portfolio. And at any one time, Aaron, we would be working on maybe three or four acquisitions. If you look at the total value of that, that's sort of probably around several hundred million dollars and not all of them will necessarily come through.
On transit, that -- it's interesting because the way in some ways we think about transit with the investments that we're making, it's almost like a rolling acquisition, because as we invest and we're building out our digital footprint in transit, all of that will bring an incremental OIBDA. So we sort of view that a little bit like an acquisition. In terms of transit authorities, there is nothing of any significance coming up with our portfolio this year. We think there may be a bid out in Atlanta, which is a property that we have, but that's relatively a small piece of our footprint. And on the -- so that's, if you like, on the defense side. On the offense side, it's very likely that some RFP will come out for Chicago sometime over the summer period. And that's something we'll be looking at with interest.
Aaron Watts -- Deutsche Bank -- Analyst
Okay, that's helpful. And maybe this is somewhat related, but you commented about why you're happy with your asset mix today. And maybe if I could ask about how you think about your capital allocation options for the future though, I'm curious how you balance organic and inorganic opportunities in billboard versus those in transit? And I ask considering the higher margins on the billboard side of the house and given the amount of upfront capital requirements and ramp or payback period on the transit side.
Jeremy J. Male -- Chairman and Chief Executive Officer
Yeah. I guess, the first point is that in terms of, if you like, investing organically in our billboard business in terms of billboard conversions to digital, et cetera, et cetera, there is nothing that we're not investing in that we don't think -- that's a great thing to invest in. And we're still making really good returns, 20% plus on the digital investments that we're making in our billboard business and will continue to make. In transit, outside of Boston, where we took on, if you like, the capital investment obligation, the investments that we're making in the MTA and indeed in BART in San Francisco, actually those investments are recouped from us out of the share of revenues that would have gone to the transit operators. So it's a slightly different way of thinking about capital. So as I say, we -- that we're very comfortable with both parts of our business. And when you actually look at total capital in the transit business, that the return on capital there is fantastic.
Aaron Watts -- Deutsche Bank -- Analyst
All right, great. Appreciate the comments.
Operator
We'll go next to Drew Borst with Goldman Sachs.
Drew Borst -- Goldman Sachs -- Analyst
Hi, thanks for taking the questions. I was wondering, is there much of a benefit from the new MTA contract in the fourth quarter organic growth?
Jeremy J. Male -- Chairman and Chief Executive Officer
Relatively small.
Drew Borst -- Goldman Sachs -- Analyst
Okay.
Jeremy J. Male -- Chairman and Chief Executive Officer
Actually, interestingly right now, the transit business in general is just performing very well, be it digital for example in Boston or static, which is what principally still a static a state in New York and that performed extremely well in Q4.
Drew Borst -- Goldman Sachs -- Analyst
What do you think is reasonable for us to start seeing, I appreciate you're scaling up the deployments you mentioned in your script that some of the deployments in '18 were more communication rather than advertising with that mix will shift to your benefit this year? I mean, when -- what's a reasonable expectation in terms of starting to see the benefits of these digital appointments in MTA, is it sort of 3Q or 4Q or is it more kind of a 2020 benefit?
Jeremy J. Male -- Chairman and Chief Executive Officer
Yeah. As I said on the call when think about guidance for the year as a whole. I hope to see that we're starting to get some of the benefit coming in through Q3, Q4, but obviously, it will be next year when we start to see that -- the greater benefit. Yeah.
Drew Borst -- Goldman Sachs -- Analyst
Okay. And just lastly, I think I heard you correctly that you're guiding to AFFO of mid single-digits for 2019, is that correct?
Matthew Siegel -- Executive Vice President, Chief Financial Officer
Right, Drew. It's Matt. Yeah, the mid single-digits, we have -- it's still increasing our interest expense in 2019, it's a bit of a headwind on -- otherwise, solid growth.
Drew Borst -- Goldman Sachs -- Analyst
So -- because you have been delevering, obviously, the incremental interest, I guess, is associated with funding the MTA, is that where the interest is coming from?
Matthew Siegel -- Executive Vice President, Chief Financial Officer
Yeah. Look, our deleveraging is really we're growing into our debt, we're not paying down debt, we are increasing our OIBDA. We have about $700 million of floating rate debt, which a slightly higher interest rate environment is a negative. And as we continue to -- the fund from the MTA upfront, we have a big funding year in 2019 combined with some funding in 2018, we do expect interest expense to go up.
Drew Borst -- Goldman Sachs -- Analyst
Okay, great. Thanks for the answers.
Matthew Siegel -- Executive Vice President, Chief Financial Officer
Yup.
Operator
We'll go next to David Miller with Imperial Capital.
David Miller -- Imperial Capital -- Analyst
Hey, guys. Sorry about that, sorry about that. Audio issues. Can you hear me?
Jeremy J. Male -- Chairman and Chief Executive Officer
Yeah, yeah, clearly.
David Miller -- Imperial Capital -- Analyst
Can you hear me, Jeremy. All right. Sorry about that.
Jeremy J. Male -- Chairman and Chief Executive Officer
Yeah.
David Miller -- Imperial Capital -- Analyst
Couple of questions. So on the New York City MTA platform, how many subway stations do you think you'll retrofit in the current quarter and how many commuter rail stations do you think you'll retrofit in the current quarter? And then maybe it's too early to answer this, but you know thus far with the way the platform has been built out, which looks fantastic, what is the competitive environment like? How would you describe the overall competitive environment in light of what the Co.(ph)is doing with bus shelters and what the intersection is doing with the Wi-Fi kiosks all around Manhattan? And then I have a follow-up. Thanks.
Jeremy J. Male -- Chairman and Chief Executive Officer
Okay. So what -- I don't think we're going to be giving a quarterly sort of breakdown of stations completed, but it's going to be a strong ramp this year. We're going to be doing roundabout another 100 stations between subway and Metro North, Long Island railroad, et cetera, this year in that sort of area.
David Miller -- Imperial Capital -- Analyst
Yeah.
Jeremy J. Male -- Chairman and Chief Executive Officer
The interest that we're getting in the signs is terrific. And nobody operates in a competitive vacuum. We are always aware of that competitive market. But what we have is we have a somewhat discrete audience, which you can only get if you're advertising on our platform and we also have the ability to do full motion video.
David Miller -- Imperial Capital -- Analyst
Right.
Jeremy J. Male -- Chairman and Chief Executive Officer
That's not something that can easily be done on the streets. And when you think about -- if you think about the sort of ads that are coming through to your Snapchat feed or Facebook feed or whatever, yeah, a lot of those are actually full motion video without sound and in portrait form that could very easily go on to one of our screens. So as I say, look, there is always competition, but we think we have a product that actually has great aesthetics and a great audience.
David Miller -- Imperial Capital -- Analyst
Okay. And then a related question. I'm sure you're aware of the difficulties that the outdoor industry is having with the auto category and obviously things are changing with regard to how dealerships advertise and the Big Three, how they advertise and so on and so forth. But with the full -- with the platform that you have in New York and the way it's going to look, say, four, five, six years from now and your ability to project full motion video, is there an opportunity to work a little bit more effectively with the auto guys with the auto advertisers and take share and really kind of create a renaissance in that particular category?
Jeremy J. Male -- Chairman and Chief Executive Officer
Yeah, it's a great question. I was watching TV the other day and I was watching News 12 Connecticut. And in one ad break, I saw four different auto ads and I thought, what the heck is this, this is clutter, how -- what are people trying to achieve in any sort of breakthrough using that medium, it just -- it struck me as nuts. But yeah, we have had that the industry, in general, we have seen also go backwards for a while. It's, for us, now in terms of total revenues, it's sub 5% and it was down in the quarter and in fact it was one of our -- it was the second to bottom in terms of performance for the trailing 12-months. We're talking to them all the time. We are pitching very hard and I'm hopeful that some of the excitement that we're now injecting into our advertising platforms with -- particularly with this digital build out, I'm hopeful that we'll have some better news as we go forward.
David Miller -- Imperial Capital -- Analyst
Yeah. Wonderful. Thank you very much.
Operator
(Operator Instructions) We'll go next to Jim Goss with Barrington Research.
Jim Goss -- Barrington Research -- Analyst
Thanks. I was wondering first about the mix component in the exceptional first quarter revenue gains in terms of static or digital or any other sort of comparisons that might have influenced those double-digit gains?
Jeremy J. Male -- Chairman and Chief Executive Officer
Are we talking Q4, Jim, or thinking about the Q1 guidance?
Jim Goss -- Barrington Research -- Analyst
And I'm -- actually, I'm at Q4. Yeah. Those were impressive numbers, so just wondering. And I think Marci touched on a little bit at the very beginning, but anything more you might add?
Jeremy J. Male -- Chairman and Chief Executive Officer
Yeah. I mean, Q4 in total, our digital revenues were up almost 28%, which is obviously terrific. We're building out digital signs, we're building out transit platform. So some of that's about new signs and some of that's about -- is purely about yield increase on our current assets. So if we look at, in more detail, at Q4, our digital yields were up just over 4% and our static yields were up over 7%. So that's all about -- so that was obviously a significant driver of the US growth, which was around 11%.
Jim Goss -- Barrington Research -- Analyst
Okay. And given the trend toward urbanization that you're pointing out and maybe your Chicago comment related to this a little bit, I was wondering, if you can and would want to incorporate more street furniture into your mix or is everything along those lines on a bid basis that would at least block or slow you on a temporary basis? And what is your desire to do more in that area?
Jeremy J. Male -- Chairman and Chief Executive Officer
So just for the avoidance of doubt, we do have some street furniture in our portfolio and all of that is captured within transit. So unlike one of our competitors who tend to look at billboard, street furniture and transit, we look at billboard and transit and incorporate street furniture within it. So for example, you know we have shelter programs in a number of the smaller markets, we have a great shelter program in Miami, for example. And we'll continue to look for great opportunities as they come up. We certainly don't feel that that's a market that we're not in, we're just, obviously, not as -- we're not in the major markets as a couple of our competitors are and some of those contracts are very long-term. So on that basis, the amount of opportunity that we will have for growth in that area is probably going to be limited to smaller markets, which are not necessarily our absolute focus.
Jim Goss -- Barrington Research -- Analyst
Okay. Maybe lastly, in the deal category, do you ever consider swaps with your competitors when each of you have greater perceived expertise than what the other holds? Are there ways that those sort of transactions get done?
Jeremy J. Male -- Chairman and Chief Executive Officer
Yeah, absolutely. Good question. And we do. And in fact, we had a swap, if we go -- we swapped a business in 2016, we swapped some assets in Virginia for some digital assets in Boston. So yeah, it's something that we do actively pursue and it makes sense, Jim.
Jim Goss -- Barrington Research -- Analyst
Okay, thank you very much.
Operator
We have no further questions at this time, so I hand the call back over to our speakers for any additional or closing remarks.
Jeremy J. Male -- Chairman and Chief Executive Officer
Thanks very much, operator. And then thank you to all who attended our call today. We look forward to seeing many of you at investor events in the coming weeks. Thank you once again.
Operator
That does conclude today's conference. We thank you for your participation.
Duration: 40 minutes
Call participants:
Gregory Lundberg -- Senior Vice President, Investor Relations
Jeremy J. Male -- Chairman and Chief Executive Officer
Matthew Siegel -- Executive Vice President, Chief Financial Officer
Marci Ryvicker -- Wolfe Research -- Analyst
Jason Bazinet -- Citi -- Analyst
Aaron Watts -- Deutsche Bank -- Analyst
Drew Borst -- Goldman Sachs -- Analyst
David Miller -- Imperial Capital -- Analyst
Jim Goss -- Barrington Research -- Analyst
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