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Public Storage (PSA -0.02%)
Q2Â 2019 Earnings Call
Jul 31, 2019, 12:00 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Ladies and gentlemen, thank you for standing by and welcome to the Public Storage Second Quarter 2019 Earnings Call. [Operator Instructions] It is now my pleasure to turn the floor over to Ryan Burke, Vice President of Investor Relations.
Ryan, you may begin.
Ryan Burke -- Vice President, Investor Relations
Thank you Brandy. Good day everyone, thank you for joining us for the second quarter 2019 earnings call. I'm here with Joe Russell and Tom Boyle. Before we begin, we want to remind you that all statements, other than statements of historical fact, included on this call are forward-looking statements that are subject to a number of risks and uncertainties that could cause actual results to differ materially from those projected by the statements.
These risk and other factors could adversely affect our business and future results that are described in yesterday's earnings release and our reports filed with the SEC.
All forward-looking statements speak only as of today, July 31, 2019. We assume no obligation to update or revise any of these statements, whether as a result of new information, future events or otherwise. A reconciliation to GAAP of the non-GAAP financial measures, we provide on this call, is included in our earnings release, you can find our press release, SEC reports and an audio webcast replay of this conference call on our website at publicstorage.com.
We do ask that you initially limit yourselves to two questions. But of course, feel free to jump back in the queue for any additional questions or follow-up.
With that, I'll turn the call over to Joe.
Joseph D. Russell -- President and Chief Executive Officer
Thank you. Ryan, and thank you for joining us. We had a good quarter and I'd like to open the call for your questions.
Questions and Answers:
Operator
Thank you. [Operator Instructions] Your first question comes from Shirley Wu of Bank of America.
Shirley Wu -- Bank of America -- Analyst
Hi, good morning guys. So, my first question relates to street rates, how does 2Q trend in so far, in July as well and also your move-in rates?
Joseph D. Russell -- President and Chief Executive Officer
Sure. Yes, street rates were roughly flat in the quarter. But, as we've talked about in the past, we focus more on move-in rates as those are the rates that customers will ultimately pay us once they become a customer. Our move-in rates were down 4% for the quarter, and this was a lever that we used to drive move-in volumes. Our move-in volumes were flat year-over-year, which is one of the better quarters we've seen on move-in trends over the past couple of years.
In terms of other levers that we utilized, in order to drive that move-in performance, advertising clearly being one of them, and a little bit less in promotional discounts, but flat on street rates and down 4% on move-in rates.
Shirley Wu -- Bank of America -- Analyst
Got it. And that's trended so far as well in July?
Joseph D. Russell -- President and Chief Executive Officer
Yes. I would say, consistent trends as we've gotten into July.
Shirley Wu -- Bank of America -- Analyst
Okay. And a follow-up to your marketing comment. So, it continues to remain elevated, and it's a lever that you guys are pushing a little bit more. How should we think about the run rate for the rest of 2019 versus, let's say concessions?
Joseph D. Russell -- President and Chief Executive Officer
Yeah, well, advertising has clearly been a lever that we've been pushing on through 2018 and into 2019 to drive volumes, and those incremental move-ins from that channel support, what is an overall tougher move-in environment, and we like what we're seeing there. Public Storage has real advantages online with our brand name and our scale in local markets with which we can drive move-ins into the local inventory. It's the power of the Public Storage platform online.
Advertising was up 49% in the quarter, that follows up 28% quarter in the first quarter, and as I've said in prior calls, we're going to continue to push on that lever as we see good returns there. So, we'd expect that we continue to utilize that lever in the second half of 2019 as well.
In terms of other levers, we talked about using move-in rates and promotional discounts, while promotional discounts were down in the quarter. That is a method that we continue to use primarily, our dollar special for the first month rent, and we'll continue to use that through the second half of 2019 as well.
Shirley Wu -- Bank of America -- Analyst
Great, thanks for the color.
Operator
Your next question comes from the line of Jeremy Metz of BMO Capital Markets.
Jeremy Metz -- BMO Capital Markets -- Analyst
Hey guys. Joe, just wondering if you can comment on the revenue growth here, the 1.9% just wondering how that fared relative to your expectations. And then, as we look at the trajectory supply coming on here, the softness in demand, you guys have spoken about, would we be off base to expect it to trend back lower from here and into 2020?
Joseph D. Russell -- President and Chief Executive Officer
Yeah, Jeremy. I think first of all, certainly we were encouraged by the fact that we saw another step-up in our revenue growth. So, have been seeing accelerations if you look at the quarter-to-quarter performance sequentially over the last few quarters. Tom just reviewed, one of the important ingredients and unique capabilities that we've got, relative to leveraging the power of our brand.
The initiatives we've got around customer search efforts, and the things that we do operationally that continue to give us tools to navigate what clearly continues to be market-to-market, in some cases, heavy level of competition that is with us and could be with us for some period of time.
We've been now in this band say the 1% to 2% revenue range. You can look at our predicted metrics going into Q3, kind of puts us in that same range more or less. The things that -- the things that we continue to use and drive relative to the capabilities, however are encouraging because again quarter-to-quarter, we're unlocking and using different tools and different levers to continue to drive the level of activity, customer acquisition and things that we can do to operate again, in some cases a very competitive market.
Supply, as I mentioned is going to be with us. This year our tracking points -- so again, another year of about $5 billion worth of deliveries. We think in 2020, it's going to taper down a bit, maybe 10% to 15%, but you can't ignore the fact that's still heavy. It is shifting and we've talked about that for the last few quarters from some of the more heavily impacted markets they got hit early in the cycle, to markets now that we got even more focus on, knowing that we're going to have to, again, ramp up our efforts to compete with new supply, whether it's in a market like Miami, Boston, Portland, Oregon.
So, we're keeping a very close eye, and again getting geared up to make sure that we're as effective there as we've been over the last few quarters, dealing with these other markets that have been hit hard. But, the good news is the resiliency of the business overall is strong. Our customer base encourages us, because we're seeing really no different behavior. Customers continue to be quite sticky, and again it talks to the overall resiliency coupled with the fact that our own capabilities, the scale, the brand and the technological tools that we're continuing to develop are working well.
Jeremy Metz -- BMO Capital Markets -- Analyst
Yeah. So, it sounds pretty fair, a lot of its internal, no real change of view on supply, if I heard you correct. I mean, sort of in line with what you've been forecasting, is that fair?
Joseph D. Russell -- President and Chief Executive Officer
That's fair. And again, there is -- without question that kind of points to, on the flip side, what we've been seeing on the acquisition front, there is a growing pool of owners out there that are taking product to market, they've got more sensible expectations relative to exit values. So, we're seeing some good opportunities evolve on that end of the spectrum, but at the same time, many developers still look at this product as a very attractive product to be built, whether it's to own, short term or long-term and-or just flip, because in some cases they can make good returns, even in an environment where we're seeing many markets oversupplied.
So, again we're dealing with these levels of deliveries. As an industry, we haven't seen before, and as we all know it can take anywhere from two years, three years or four years in many cases for these deliveries to get stabilized, and then, till they are it's a competitive factor you've got to deal with.
Jeremy Metz -- BMO Capital Markets -- Analyst
All right. And second from me, you just touched on it a little, but if I look at where you're buying in terms of price per pound, and I look at where you're able to do the expansions and the developments and even the yields, you've talked about in the past, it seems like a pretty good trade off here. So, just wondering what if anything's holding you back from doing more development and the expansion, just given that, obviously capital is an issue. Is it just human capital, is it the availability of sites or expansion potential, as you look at it?
Tom Boyle -- Senior Vice President and Chief Financial Officer
Well, I mean, there's a few things in the mix there, Jeremy. So, one of the things that we've talked about is the fact that, we've got a pool of assets that in some cases, we've owned for three and four decades that continually become good candidates for potential expansions. Now, you can look at that and say, OK, let's just go do it all at once or tackle it at one time. But property-to-property, city-to-city, you have to work through a variety of different entitlement processes, in some cases you can't make any changes and others you have to go into negotiations or processes that could take months, years, in some cases, so you've got that factor at hand.
And then, the other thing that we're very cognizant of is the impact that any expansion creates to an existing revenue stream on a particular asset, so you've got to calibrate around all those factors. The things that we've been able to do is identify and leverage the skills that we've got in our development team into that effort. So, you've seen on a proportionate basis, as we stand today, about 64% of our overall development pipeline is tied to redevelopment.
Now, the thing that has been trending down over the last few quarters -- we haven't seen as many land opportunities that have been attractive, but there is some level of similarity with what's going on with land, as it relates to what we're seeing on just pure acquisitions, meaning there are a broader pool of owners out there that we're seeing, that are coming to us and saying, hey, I've got a piece of property, thought I was going to take it through full entitlements, or maybe it's already entitled, but I'm not going to take that next step to develop.
So, we're encouraged by that, and the development teams are working hard to pull even more of those opportunities in, one-by-one, particularly if they not only make sense in the near term, but long term as well. So, we've got I think some good opportunities in that realm, going into the cycle that we're seeing ahead of us too. So, thanks Jeremy I think we're going to take the next question.
Jeremy Metz -- BMO Capital Markets -- Analyst
Thanks.
Operator
Your next question comes from the line of Todd Thomas of KeyBanc Capital Markets.
Todd Thomas -- KeyBanc Capital Markets -- Analyst
Hi, good morning. The first question Tom, back to the move in rent, so $13.81 [Phonetic] square foot in the quarter, higher by about $0.22 a square foot. Historically, the seasonal uptick is a little bit greater from 1Q to 2Q and then rents tend to decline on a seasonally adjusted basis, throughout the off peak season. Is the more muted increase this quarter indicative of the pressure you're seeing across the system, and would you expect this -- the same seasonal patterns to hold throughout the balance of the year, or have you made some changes to pricing or otherwise it might cause those seasonal trends to change a little bit? I was just wondering, if you could speak to that.
Tom Boyle -- Senior Vice President and Chief Financial Officer
Yes, sure. I did comment earlier around move-in rates being down 4% year-over-year, which certainly takes into consideration, some of the seasonality of of our rental rates, as we go through. I think generally speaking, you're going to continue to see the seasonality, as our occupancy and our move-in traffic is higher in the summer months, than it is, as we get into the fall and into the winter months, so the seasonality is not going to change. But, we did use lower move rates in the second quarter, as one of the levers to drive volume.
So, to give you an example, Miami, which is a tougher market that Joe highlighted, where we're seeing new supply impact operations there, we were successful in driving move-in traffic there. Move-ins were up year-over-year despite the incremental new supply, but we did utilize rate in advertising, so rates were down, call it 7% 8% on move-ins in Miami in the second quarter.
So, there's no question that there is that rate pressure, where there's new supply and we're also utilizing rate to drive volume in some of those markets.
Todd Thomas -- KeyBanc Capital Markets -- Analyst
Okay. And then, as you push through rate increases to existing customers during the quarter, and usually May, June, and July or bigger months for that, any push back or change from customers or change in the rent increase program throughout the peak season as results started to come in, and then maybe in a market like Miami where there is some rate pressure, and you have customers moving in at lower initial rates. Is there any difference in sort of the rate increase program, in those markets, and at those stores, relative to the balance of the portfolio?
Tom Boyle -- Senior Vice President and Chief Financial Officer
Sure. So, the first component around just performance of the existing tenants and their willingness to continue to remain customers, post a rate increase to the rental rates and that's very consistent, in fact trending positively as we've gone through the quarter. So, as we disclosed in the 10-Q, move-out volumes were down, which is what drove the increase in occupancy throughout the quarter; average of 20 basis points and actually finished up 50 basis points in the quarter. So, while move-ins were flat, move-outs were down, and that's because that existing tenant base is performing quite well.
The existing tenants are exhibiting great dynamics. You look at delinquency numbers, they're supported by wage growth, the great labor market, so lots of good things happening there for our existing tenants, and we continue to see that throughout the portfolio. In terms of rate strategies in different markets, certainly what's going on with the move in and move out dynamics within a local market will impact our strategies for existing tenant rate increases; I'm not going to go into detail there, but certainly those are some of the factors considered.
In terms of how things have trended into July, move-outs are down again in July. So, again very consistent trends.
Todd Thomas -- KeyBanc Capital Markets -- Analyst
Okay. Thank you.
Operator
Your next question comes from Ronald Kamden of Morgan Stanley.
Ron Kamden -- Morgan Stanley -- Analyst
Hey, just two quick ones from me. One, just going back to sort of the move in volumes that you touched on; given the elevated marketing spend, the question really is, is there any change in the profile of the customer that's moving in today, maybe versus a year ago? So, said another way, is it more millennials or is it -- is there just no discernible trend on that, and sort of a follow-up to that would also be; when you think about the returns that you're getting on the marketing spend, is that something that remains compelling where we could even see it increase even from these levels? Thanks.
Joseph D. Russell -- President and Chief Executive Officer
So, yeah Ron, I'll take the first part of that and hand it over to Tom to talk about second part of your question. So, from a customer standpoint, I wouldn't point you at anything that's shifted materially, whether you link it to millennials or becoming a different type of customer. The good news is they're becoming good customers, period.
And there is no, both statistical and or trend that we could point to that says that that's any different than what we've seen with other generations as they age into the kinds of things that drive them to -- decide to take down a self-storage unit.
So, many of the very similar and same drivers that have affected prior generations, are too, now affecting millennials. You could even argue there is, at the end of the day, as we speak today, maybe fewer home owners out there that are much more sensitized to the cost of owning a home, they are looking at smaller apartments, they're making trade-offs of keeping their stuff in lower cost alternatives and Storage fits quite well with that.
We are seeing good traction. We're doing a lot of surveys, relative to the types of customers that are coming into us. And again, no change there. In fact, we're continually encouraged that, that too is evolving into a very powerful type of consumer that we see driving our business just as other generations have. But, Tom, you want to take the next part?
Tom Boyle -- Senior Vice President and Chief Financial Officer
Sure. Yes, the second part of the question was on marketing spend and the return, we're seeing associated with it. In the comments I made earlier, we're seeing good returns. It is a process here that's managed very dynamically at the keyword level and the local level, such that we're adjusting our bids based on the demand response that we're receiving, and the returns we're receiving. Now, the returns have been good, and so we are pushing ever harder on that lever, as we've moved through 2019, and we'll continue to, but we will also continue to monitor that and ensure we're getting the return that we seek. But returns are good there, and we like that strategy.
Ron Kamden -- Morgan Stanley -- Analyst
Great. I don't know if -- two question. But, the last quick one was just on, just looking at the West Coast markets, clearly some of the strongest performers there, and I think you've talked historically about limited supply. But, maybe can you talk about what the sort of the existing tenants there and sort of, if there is any rent fatigue, given that it's been a couple of years of rent increases or you're not seeing any noticeable trends? Thank you.
Tom Boyle -- Senior Vice President and Chief Financial Officer
And no noticeable trends there. The difference between some of those West Coast markets is, while I talked about Miami and move-in rates being lower, Los Angeles move-in rates were higher in the quarter. So, there's different trends going on in those different markets.
Joseph D. Russell -- President and Chief Executive Officer
And yeah, and just add to that, I mean from a supply standpoint, you're correct. I mean, the West Coast has been basically shielded from the amount of volume. From a supply standpoint, we really don't see that changing, again just because of lack of land inventory, entitlement complexity. Portland's under some stress right now, but outside of Portland, we feel very good about the competitive arenas on the West Coast.
Ron Kamden -- Morgan Stanley -- Analyst
Thank you.
Operator
Your next question comes from the line of Smedes Rose of Citigroup.
Smedes Rose -- Citigroup -- Analyst
Hi, thank you. Your acquisition opportunities still seem elevated, and I was just wondering if you could talk a little bit about what you're seeing in terms of opportunities that are still in lease-up versus stabilized, are more lease-up opportunities coming available to you that are interesting, or maybe just some color on the overall acquisition outlook?
Joseph D. Russell -- President and Chief Executive Officer
Yes. Smedes, there is a variety of different reasons, we've seen the uptick in acquisition volume. It's included -- some owners that have come to us directly, they haven't taken their properties out to market, whether it's because again, they're under some level of duress and or they've just made a decision, that it's time to exit either a specific property or whatever size platform they may have.
And with that, we've seen a variety of different occupancy levels. We continue to look at properties that range anywhere from, neither newly developed and or fully stabilized. I can point you -- we did a four building acquisition in the Miami area, each of the buildings have different levels of occupancy; one or two were more stabilized than the other two that have been more recently delivered to the market. So, there is a range there.
And we are seeing and hearing that there are -- there is a lot of activity out there, relative to -- particularly within the brokerage community. Brokers are being asked to come in and do valuations for owners, in the last quarter, we saw a lot of inquiries coming into us with, again a full range of different types of situations, let's just call it that, all of which we consider, we underwrite, we take a look at.
So, we really haven't changed on our end, the way that we've -- we continue to analyze and look at returns that we can get from these investments. What we are seeing are sellers that are far more agreeable, and more anxious to make a decision to exit.
And, some again have gone to maybe clear and more evident levels of stress, others, again, have just made a more rational decision and said it's time and a good point in the cycle to consider an exit, at maybe a level or a price that one or two years ago was much more elevated more elevated, and we wouldn't have engaged from a conversation and today we are. So, as we reported, we've done more transaction volume this year, than we did all of last year. We've got about $87 million under contract and we're seeing, again, beyond that good activity and are encouraged by some of the situations that are playing through.
Smedes Rose -- Citigroup -- Analyst
Thanks. And I mean just a follow-up on that, do you think -- I mean, you mentioned supply, the dollar amount of deliveries coming down next year. I guess most of that is probably finance and under construction. Do you have a sense of just looking out further than that. I mean, do you think the lenders are now starting to rethink the availability of capital to the industry, and we could start seeing those supply numbers really start to drop off pretty quickly?
Joseph D. Russell -- President and Chief Executive Officer
Yeah. That's tough to predict. There is a number of different conflicting drivers that are still in the mix. So, there are still a lot of investors, private equity and otherwise that are coming into the sector that haven't been in self-storage before, so there is some fuel that comes from that. As I mentioned, there is still development returns at some -- individual developers are going to look at say, it's still a good reward risk balance. So, they may launch and still may get the funding to do it.
On the flip side, I don't disagree with your comment that I think more and more lenders are becoming more stringent in the way that they're underwriting and basically putting lending packages out to developers. So, hopefully that creates some level of added discipline we haven't seen. But again, there's still fuel out there. And like I said, we're sensing that there is likely to be in that 10% to 15% stage or shift down going from this year to next year, but that still puts you north of $4 billion of deliveries. That's a lot of product.
So, we're keeping a very close eye, we're not confused about how it impacts certain markets, as I mentioned earlier and the good news is, we feel more and more encouraged that we've got the playbook to continue to navigate around it.
Smedes Rose -- Citigroup -- Analyst
Okay, thank you.
Joseph D. Russell -- President and Chief Executive Officer
You bet.
Operator
Your next question comes from the line of Steve Sakwa of Evercore.
Steve Sakwa -- Evercore -- Analyst
Thanks. I guess most of my questions have been asked, at this point. But, just in terms of maybe business customers, any sort of change or anything new that you're seeing on that front, as customers kind of looking to come into the self-storage product?
Joseph D. Russell -- President and Chief Executive Officer
Yes Steve, I couldn't say something materially different. We have and will continue to embrace, I would say a healthy level of business related customers that ranges anywhere from something as tried and true to the landscape or a local contractor to maybe in today's world, some customers that are playing into -- again, this last mile distribution focus and again, different types of entrepreneurs and/or even more sizable companies that do feel it's sensible to have something in close proximity to another facility or a customer base, etc.. It can range from a percentage standpoint, property, anywhere from easily say 10%, 15%, 20% to sometimes much higher, again depending on the location of a particular property.
So, there is, again, I would say a consistent and good amount of activity that we see, just from business customers and we embrace and cater them, just as much as we do to individual and tried and true consumers.
Steve Sakwa -- Evercore -- Analyst
Okay. And I guess just one other question, you've done some very, very large facilities like Gerard up in the Bronx several thousand storage facilities and units. Are there any kind of lessons you've learned off of some of these? Does this -- kind of the economic returns pencil out -- how do you sort of look at that, as the few that you've done and kind of the pace of those going forward?
Joseph D. Russell -- President and Chief Executive Officer
Well, we -- we certainly have done more than Gerard. We've got now several facilities that are closed, and in fact Jersey City is now larger than Gerard -- Jersey City, our largest current system -- or current property in our system, it's about 4200 units. We opened that just a little over two years ago, today it's nearly 90% occupied. So, what leads us to, and how we basically place design and configure something of that magnitude in a market is, we use a lot of analytics, we look at the level of competitive activity, and then we take a lot of the day-to-day metrics, we see in like properties that we may own in a particular area to decide how big to go.
But, there's no question, the bigger facilities like this create another level of complexity, that again, we have to tune in our operational teams to again handle. So Jersey City, it wouldn't be unusual, for instance, as we filled that property up to have to have 40 to 50 move-ins, literally in a weekend. And if you bench that against kind of a traditional size storage facility, that might be a volume you'd see in a month.
So, you've got to have a team of people, running the asset, you've got at a different level -- you've got different complexity relative to the design of the facility itself, number of elevators, the way the floor-to-floor configuration works on unit sizes. And with the amenities though, however with these bigger facilities, customers love them. And again, they are very efficient, very customer-service oriented, because we're running, again, larger teams that are clearly accessible and out the counter, while we're opened all day long.
And again, we're looking in expanding that platform where it makes sense, in many different parts of the country. So, that's two though, if I connect that to some of the activity that we're seeing on the acquisition side. Naively, a number of owners or developers have come into the business thinking, OK, It's a good idea to just go as big as we can. We will go into the city -- if we were thinking about building a 50,000 square foot or 75,000 square foot product, we'll go to 100,000 square foot or 125,000 square foot, or even in some cases larger than that, without the skill, knowledge, and capability to actually run a facility of that size, and it's not unusual, and we see it time and again where a facility like that can get to 50% or 60% occupied, and it just stalls, because if you don't have the ability to drive volume, understand how to cater to existing customers. If you haven't got the right technology capabilities or day-to-day customer service, you're going to flat line. Now, that creates, in many cases, a good opportunity for us and we're seeing more and more of them.
Steve Sakwa -- Evercore -- Analyst
Okay, thank you very much.
Joseph D. Russell -- President and Chief Executive Officer
Thank you.
Operator
[Operator Instructions] Your next question comes from Eric Frankel of Green Street Advisors.
Eric Frankel -- Green Street Advisors -- Analyst
Thank you. I just like to circle back on the marketing expense, how exactly do you calculate the return on investment for increased -- for the increase in marketing, and how much of the increase in marketing -- just the increase in click rates online, and just how much you have to pay Google?
Tom Boyle -- Senior Vice President and Chief Financial Officer
Yeah, sure. So, without getting into too much detail as to how returns are calculated it's a pretty simple concept around what's a customer worth to us, and what are the acquisition costs, all-in with which it takes to acquire that customer, and ultimately get them to move in. And so, we have the ability in today's world online to track and understand much more about our customers, and to be able to tune that -- those bids much more dynamically than done in the past. So, we can monitor those returns on a customer-by-customer basis, and with a keyword-by-keyword basis.
In terms of the overall cost and the competitiveness online, there is no question that we're not the only one pushing on this lever. Some of our traditional operating competitors are pushing on that lever as well, and probably seeing similar good returns, so we'd expect that to continue. In addition, we have other folks, both regional operators as well as call it valet storage operators, and other types of folks that are bidding on keywords and driving the cost per click higher. So, I think on the last call, I noted that cost per click for similar positioning was probably up double-digits maybe, call it the teens, it's north of that today.
Eric Frankel -- Green Street Advisors -- Analyst
Well -- OK that's helpful color. Thank you. Just a quick follow-up question, I just noticed in your Q that you expect to spend roughly $1.1 billion on investments over the next year or so, that's actually down from $1.4 billion last quarter, and so your comments have kind of implied that you're seeing an expanded menu of investment opportunities, but I guess you're not budgeting as much. Is there a reason for the disconnect?
Tom Boyle -- Senior Vice President and Chief Financial Officer
I think if you're looking at liquidity and capital resource analysis, we highlight that we have capital resources of about $1.1 billion, but then when you walk through, the use, a lot of them haven't been identified. So, one of the clear uses is our development pipeline, which as it stands today, we have about $329 million of cash required to complete that existing pipeline, but, as Joe mentioned, we'll be adding properties to that pipeline over time, but we'd expect to spend that $330 million roughly over the next 18 months.
In addition to that, we have acquisitions that are under contract, at quarter-end that Joe highlighted earlier around $87 million and we're seeing more opportunities there. So, would expect more acquisitions as we move through the year. But, the $1.1 billion is really our capital resources, which are the cash on hand that we have, the revolver capacity as well as retain cash flow over the next 12 months.
Eric Frankel -- Green Street Advisors -- Analyst
Got you. So, the revolver capacity is kind of the limitation on that number?
Tom Boyle -- Senior Vice President and Chief Financial Officer
No. I mean, we could go out like we did in the second quarter and raise additional capital, if there's opportunities that match -- the financing environment right now is pretty attractive from a rate standpoint. We could issue 10-year bonds today, a touch under 3%, preferreds are probably around 5%, maybe a touch under 5%. So attractive capital markets to finance incremental capital needs over the next 12-months.
Eric Frankel -- Green Street Advisors -- Analyst
Right, right. Sorry -- OK. Got you. Thank you.
Operator
Your next question comes from the line of Todd Stender of Wells Fargo.
Todd Stender -- Wells Fargo -- Analyst
Hi, just on the third-party management platform, can we just hear I guess how it's performing and then, since you are being so acquisitive you're obviously talking to potential sellers; is third-party management brought up in those conversations, if you get a potential reluctant seller that you can manage or maybe just some color there?
Joseph D. Russell -- President and Chief Executive Officer
Yeah. There are a number of things that we continue to see and learn through our -- entrants[Phonetic] into the third-party management business. So, the program continues to grow, our backlog's building. The backlog, as we expected, will take time to turn into actual openings because it's primarily oriented toward, either pre-and-or in development opportunities. We've now got -- this year, we've added about 23 properties to the program.
In total, our entire programs, 62 properties, but we're seeing and learning many different elements of the business as a whole, including a number of owners that may have a range of different horizons to ownership, whether it's more limited in time or it could be long standing. So, with that are going to come a variety of different potential opportunities.
The other thing that's not surprising, but there is a bit of activity around just owners that are looking for a change as well. So, we're seeing some activity tied to that where they're under a public third-party management platform or a private one. So again, we're seeing good opportunities there. We're able to balance, and now with the team built internally drive activity into even more markets that we want to grow from a scale and present standpoint. So, we've got more outbound activity tied to that. And again, as I mentioned, a variety of different situations that could be interesting over time.
Todd Stender -- Wells Fargo -- Analyst
Okay, that's helpful. And then, just to go -- circle back with the acquisitions, I don't know if you characterized what you bought in Q2 and then what you have teed up in Q3. But, just roughly, the ones that are stabilized versus those in lease-up and maybe just the rents, what kind of upside do you expect in these properties? Are they stabilized or what kind of growth in rents, can we expect?
Joseph D. Russell -- President and Chief Executive Officer
Well, it's like -- I talked a little bit about this earlier, it's a mix. So, we've got property to property, a variety of different either occupancies and stabilize revenue components to the assets themselves. Some have been in place for a number of years, some are newer. And again a typical -- again trajectory that a property goes through. You might see a quick lease-up, but then from a maturity standpoint, the revenue doesn't stabilize for years beyond that until you look at again, a tenant base that becomes more mature. So, we're looking and seeing good returns relative to the investment we're making into the pool of assets that we continue to buy and it's a collection of all of those factors.
So, again the other thing I mentioned we like and are spending more time with a number of situations, we haven't seen over the last couple of years. So, the acquisition teams out are focused on those opportunities as we speak.
Tom Boyle -- Senior Vice President and Chief Financial Officer
Yeah. And Steve (sic) [Todd], maybe I'd just point you to the 10-Q, where we break out on page eight, what the occupancy and the rate numbers are for those acquisitions, and you can see the 2019 acquisitions at 78.2% occupancy. So, clearly there is some lease up within some of the acquisitions that Joe is speaking to, and likely rent growth as those lease up as well.
Todd Stender -- Wells Fargo -- Analyst
Great, thank you.
Operator
Your next question comes from the line of Michael Mueller of JPMorgan.
Michael Mueller -- JPMorgan -- Analyst
Yeah hi. Most thing has been answered as well, but I was wondering, what was the average effective rate increase that you're able to pass through to existing customers this year?
Tom Boyle -- Senior Vice President and Chief Financial Officer
I would say trends have been very consistent there. As we talked about in the past, that does move throughout the year, both in terms of quantity, as well as rate based on what we're seeing in our markets. The averages are around that kind of high single-digits 10% type number, but no real change there from a strategy standpoint.
Michael Mueller -- JPMorgan -- Analyst
Okay. That was it. Thank you.
Operator
Your next question comes from the line of Ki Bin Kim of SunTrust.
Ki Bin Kim -- SunTrust -- Analyst
Thanks, and good morning out there. Your debt to preferred equity ratio is about 33%. Do you have a view on longer term what that mix should look like?
Tom Boyle -- Senior Vice President and Chief Financial Officer
Longer term, we said, we're committed to both of those markets as financing tools. They both provide great attributes. We thought it made a lot of good sense back in the fall of 2017 to really add debt to the playbook, in order to finance acquisitions and really gives us access to a deeper institutional pool of capital, that allows us to raise more in a shorter period of time to find acquisition opportunities.
And so, as we look at those two markets, I would expect that we continue to utilize both. As you highlight right now, about 33% of that is debt and about 60% some of it is preferred stock. We don't have a particular target where we're going to target a specific number, but would expect that we utilize, both going forward.
Ki Bin Kim -- SunTrust -- Analyst
But, in the current environment, does one look more appealing than other?
Tom Boyle -- Senior Vice President and Chief Financial Officer
They look -- frankly, both look pretty good right now. The gap between a 10-year bond and a preferred stock offering today is around 200 basis points, which is pretty consistent with the post-crisis averages. So, pretty consistent. We obviously just raised $500 million of 10-year bonds in April, we redeemed 6% preferreds, because they were in the money at the end of June. As we go through the year, we've got 5.875 preferreds that are callable in December, that certainly are in the money as we look at them right now, so would expect there certainly could be an opportunity to add preferred stock to the capital stack, as we go through the year, in addition to what we did with bonds earlier.
Ki Bin Kim -- SunTrust -- Analyst
Okay. And, just going back to the advertising question, you said you're getting a good return on advertising spend. I'm sure, there's a [Phonetic] utility curve to everything, right. Where do you think, we are in that utility curve of getting a good return on advertising?
Tom Boyle -- Senior Vice President and Chief Financial Officer
Yes. We're still seeing good returns, and so you've seen us increase our spend throughout the period. There are some keywords that certainly are at levels that we feel comfortable with where we are, and there's others that we can increase further, and it will depend on the traffic we see in our local markets, as we dynamically evaluate that. But, returns have been good, and that's very much a decision that is at the very local and granular level, not at the aggregate level.
Ki Bin Kim -- SunTrust -- Analyst
Okay. Thank you.
Operator
Thank you. At this time, I will now hand the floor back over to Ryan for any closing or additional comments.
Ryan Burke -- Vice President, Investor Relations
Thank you Brandy, and thanks to all of you for joining us today. Enjoy the rest of your summer.
Operator
[Operator Closing Remarks]
Duration: 43 minutes
Call participants:
Ryan Burke -- Vice President, Investor Relations
Joseph D. Russell -- President and Chief Executive Officer
Tom Boyle -- Senior Vice President and Chief Financial Officer
Shirley Wu -- Bank of America -- Analyst
Jeremy Metz -- BMO Capital Markets -- Analyst
Todd Thomas -- KeyBanc Capital Markets -- Analyst
Ron Kamden -- Morgan Stanley -- Analyst
Smedes Rose -- Citigroup -- Analyst
Steve Sakwa -- Evercore -- Analyst
Eric Frankel -- Green Street Advisors -- Analyst
Todd Stender -- Wells Fargo -- Analyst
Michael Mueller -- JPMorgan -- Analyst
Ki Bin Kim -- SunTrust -- Analyst
