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Smartsheet Inc (SMAR -1.66%)
Q4Â 2020 Earnings Call
Mar 17, 2020, 4:30 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Ladies and gentlemen, thank you for standing by and welcome to the Smartsheet Fourth Quarter Fiscal 2020 Earnings Conference Call. [Operator Instructions]
I would now like to hand the conference over to your speaker today, Mr. Aaron Turner, Head of Investor Relations. Thank you, please go ahead, sir.
Aaron Turner -- Head of Investor Relations
Thank you, Christine. Good afternoon and welcome everyone to Smartsheet's fourth quarter and full fiscal year 2020 earnings call. We will be discussing the results announced in our press release issued after the market close today. With me today are Smartsheet's CEO, Mark Mader; our CFO, Jennifer Ceran. Our Chief Product Officer, Gene Farrell will be also be available during the Q&A.
Today's call is being webcast and will also be available for replay on our Investor Relations website at investors.smartsheet.com. There is a slide presentation that accompanies Jennifer's prepared remarks, which can be viewed in the Events section of our Investor Relations website.
During this call we will make forward-looking statements within the meaning of federal securities laws. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends. These forward-looking statements are subject to a number of risks and other factors, including but not limited to those described in our SEC filings available on our Investor Relations website and on the SEC website at www.sec.gov.
Although we believe that the expectations reflected in the forward-looking statements are reasonable, our actual results may differ materially and adversely. All forward-looking statements made during this call are based on information available to us as of today and we do not assume any obligation to update these statements as a result of new information or future events except as required by law.
In addition to the U.S. GAAP financials, we will discuss certain non-GAAP financial measures. A reconciliation to the most directly comparable U.S. GAAP measures is available in the presentation that accompanies this call, which can also be found on our Investor Relations website.
With that, let me turn the call over to Mark.
Mark Mader -- President and Chief Executive Officer
Thanks, Aaron. Good afternoon, everyone and welcome to our Q4 earnings call. We concluded FY '20 with a strong quarter. Q4 revenue grew 51% year-over-year to $78.5 million, bringing our full-year revenue to $270.9 million, up 52% to a year ago. Billings for the quarter were a record $101.5 million, up 58% year-over-year. Our growth was driven by continued strong execution across the business and significant expansion within our existing customers.
I want to begin by sharing some information on our response to the COVID-19 pandemic. It will come as no surprise that the safety and well-being of our team, partners, customers and the communities in which we work is a top priority. As such and based on guidance from local health officials in the CDC, last week we directed employees in all our offices in Bellevue, Boston, London, Edinburgh, and Sydney to work from home unless there is a business-critical need for them to be in the office. We are well equipped to continue running our business, operating our platform and supporting our prospects and customers, even with our teams working remotely.
We're doing everything we can to support our customers, as they work through this period. To that end, on March 6, we released a set of free Smartsheet templates, modeled after assets we built for our own use that can be used to create a COVID-19 operations dashboard containing CDC documentation and other resources. The dashboard serves as an information hub and a resource center for employees and can help any organization understand and assess risks and collect data on needs or health changes in their population.
We've made these resources available to both customers and those in trial. The response in terms of both value and uptake has been strong with thousands of organizations deploying them already. In addition, we successfully responded to request this weekend from a global healthcare customer that's on the front lines of the private-public partnership to significantly expand the global testing capacity for COVID-19. Within 48 hours of receiving the request, we were able to help them enhance and fully operationalize a Smartsheet solution they had internally developed. This solution enables them to collect and share with their federal agency partners mission-critical information about the volume of tests conducted and current supply levels of their high throughput testing systems. This will allow more testing to be completed in the shortest possible time. We are proud to have the opportunity to be of service on this important endeavor.
We are also committed to supporting the government response to COVID-19. That's why we're announcing today that we are making Smartsheet Gov, our FedRAMP authorized environment available for any U.S. government agency responding to the COVID-19 pandemic. Government agencies can use Smartsheet to plan, coordinate, track and communicate the COVID-19 response free of charge and without any obligation. We will begin outreach on this program today. But in the meantime, interested government agencies can get more details at www.smartsheet.com/enable-gov.
We continue to closely monitor the macro business environment and our daily performance metrics. We have heard from many customers that our platform enables them to work from anywhere and remain engaged during this disruption to normal work patterns. To-date, we have not experienced any material change to our pipeline due to COVID-19.
At times like this, we value the diversity of our customer base with respect to industry and customer size and the ability for people to deploy high-value, low-cost solutions in a self-directed or remote low-touch manner. But the economic headwinds are early and unpredictable in magnitude and duration. So as Jenny will discuss, we are taking a balanced approach to our outlook.
Returning to results, Smartsheet ended the year with over 6.3 million total users, including more than 950,000 paid licensed users. Over 9,000 domain-based customers pay us $5,000 or more per year, now representing over 75% of our ARR. Enterprises increasingly recognize the importance and benefits of empowering a dynamic workforce, the workforce that is now viewed as a composite of employees, partners, suppliers and customers. The Smartsheet platform enables business users to work more effectively through rapid configuration and deployment of solutions with the category-leading combination of capabilities and enterprise strength. Our success with expansion continues to drive strong retention rates.
In Q4, our dollar net retention rate grew to 135%. During the quarter, expansion within our base included 93 companies increasing their ARR by more than $50,000, up from 69 in Q3 and 28 companies increasing their ARR by more than $100,000, up from 17 in Q3. Long-time customer SAP expanded its use of our platform to track participation and report results for global skills management program, involving nearly 16,000 employees. Smartsheet provides a single source of accurate data with updates automatically populated to the sheets in which data resides.
In addition, dashboards provide senior executives with customized view, while protecting underlying data from accidental changes. The ability to easily scale the program as additional departments and geographies are brought on line means that SAP can focus on the program and its effectiveness, not on the means by which the content is distributed and tracked. Expansion by our customers is fueled through both licensed user growth and attach rates for our capability-based offerings.
More than 4,000 unique customers have purchased one or more of these premium platform capabilities since their introduction. I'm encouraged by the early uptake of our marketing Accelerators. Designed to enable organizations to drive greater effectiveness across a range of high-value marketing activities, these Accelerators for marketing shared services, event management and campaign management enable marketing teams to meet the challenges of complexity, constant change and blurred organizational borders.Additional marketing offerings include our recently introduced content collaboration capabilities, resource management capabilities through 10,000 feet and an integration with Adobe Creative Cloud that help creative teams eliminate manual work, so they can focus on creating great content.
Smartsheet is focused on building and delivering a set of elite experiences for marketers. By offering an expanding range of marketing specific capabilities and solutions that integrate with our core platform, we will enable these teams to execute, measure and report on the effectiveness of their investments. Let me share an example of how our focus on marketing is delivering value for customers. Young Living Essential Oils, a fast growing direct sales organization with nearly $2 billion in revenue uses Smartsheet to manage hundreds of project requests coming from all over the organization to the North American marketing and creative teams. They have created a standardized process for prioritizing and assigning work to the right people at the right time, as well as collaborating on content, all in a single solution. Doing so has brought clarity the Young Living's cross-functional projects, greater visibility into their highest priority projects and better equipped them to make smarter decisions for their customers.
We are committed to ongoing investments to deliver high-value solutions, built specifically to address the well-documented challenges faced by today's marketers. With the increased attention on our space, I appreciate our ability to draw on many years of experience, translating the market signal we've received and the lessons learned from thousands of customer interactions every year.
We use these insights to create products, services and solutions that make a real and meaningful difference for our customers' businesses. Among buyers industry analysts and others, there is now an understanding of our relevance and value and that's important. That was made clear to me late last year when I was invited to speak to the CIOs from 50 of the world's largest companies to address a private forum, where they meet to gather information on important trends and concepts. We were invited to help share our perspective on why no co-development is important to the workforces and organizations. This invitation was reflective of CIOs recognizing the need to be more proactive about how they can empower and activate a dynamic workforce by supporting the implementation of tools like Smartsheet in their organizations.
In addition, we're also now seeing large cap software companies such as Microsoft, Adobe and Salesforce recognize that there is an orchestration layer sitting either above or below their solutions in an increasing number of enterprises. This recognition gives me further confidence in explaining to customers Smartsheet's role in their enterprise software stack. Our expansion into new geographies remains on track, with a strong base of existing customers on which to build our newly established office in Sydney is now on line. We look forward to continuing to expand Smartsheet's position in the Australian market and APAC more broadly.
In closing, I'm pleased with Smartsheet's strong Q4, our full-year results and the opportunity that exists ahead of us. Despite the current uncertain macroeconomic climate, I firmly believe the Company is well positioned in the short term and for the future.
And with that, I'll turn the call over to Jenny. Jenny?
Jennifer Ceran -- Chief Financial Officer and Treasurer
Thank you, Mark, and welcome everyone. As Mark mentioned, our fourth quarter revenue came in at $78.5 million, up 51% versus a year ago. Billings came in at $101.5 million, up 58% versus a year ago. Our dollar-based net retention rate increased to 135% and our average annualized contract value or ACV per domain-based customer grew 48% year-over-year and we ended the quarter with approximately 84,000 domain-based customers.
Fourth quarter non-GAAP operating loss was $17.3 million as we continued to make investments in our platform and go-to-market capabilities and non-GAAP net loss per share was $0.13. Operating cash flow was negative $42,000 and free cash flow was negative $3.6 million and we ended the quarter with a strong cash and short-term investments position of $566 million.
For our full fiscal year 2020, we ended with total revenue of $270.9 million, up 52% year-over-year and billings of $333.6 million, up 54% year-over-year. Our full-year non-GAAP operating loss was $62.8 million, representing a non-GAAP operating margin of negative 23%. Our free cash flow was negative $26.9 million, representing a free cash flow margin of negative 10%.
Let me dive more into revenue for the quarter. Of our $78.5 million in total revenue, subscription revenue was $71.1 million, a 53% increase versus a year ago. Services revenue came in at $7.5 million, up 31% versus a year ago and represented 9% of total revenue.
Let me move on to metrics, we saw strong growth in our larger customers. 9,079 customers now pay us $5,000 or more per year, 961 now pay us $50,000 or more per year, and 350 now pay us $100,000 or more per year. These customer segments grew year-over-year by 47%, 116% and 138% respectively, and now represent approximately 75%, 38% and 25% of total ACV.
Our average ACV per domain-based customer increased to $3,643 for the quarter and our dollar-based net retention rate was 135%, a 1 point increase versus the prior and year-ago quarters. The 1 point increase versus the prior quarter was due to small improvements in both net expansion and churn and our churn rate is now below 8%.
Next, I'll provide color on the rest of our income statement and a few highlights from our balance sheet. Unless otherwise stated, all references to our expenses and operating results are on a non-GAAP basis and are reconciled to our GAAP results in the earnings release and presentation that was posted before the call.
In the fourth quarter, overall gross margin rounded up to 82%, stable with prior quarters. Subscription gross margin was 88% and professional services margin was 25%. Professional services margin declined compared to the prior quarter, as we added more consultants and used some third parties to deliver on services projects.
Turning to operating expenses, general and administrative costs in the fourth quarter were $12.1 million, representing 15% of total revenue, flat with the prior quarter as we continued to incur expenses related to SOX readiness. Research and development was $23.2 million or 30% of total revenue, flat with the prior quarter. Finally, sales and marketing expense was $46.2 million or 59% of revenue versus 66% of revenue in the prior quarter and 54% in the year-ago quarter. Sales and marketing as a percentage of revenue improved quarter-over-quarter, with our ENGAGE Conference behind us, while the year-over-year step up reflected the incremental investments we are making in brand advertising.
Turning to operating loss and free cash flow, operating loss was $17.3 million, representing a negative operating margin of 22%. Approximately 67% of our total expenses were headcount-related and we ended the fourth quarter with nearly 1,600 employees. Free cash flow was negative $3.6 million, which includes capex spend, capitalized internal-use software and principal payments on leases totaling approximately 4% of revenue.
For the full-year, free cash flow was negative $26.9 million, approximately $2 million higher than our previous guidance. The increase was driven primarily by a payroll change we made in January from paying employees twice monthly to paying them bi-weekly, which resulted in an extra step payroll run in the fourth quarter.
Now turning to billings. Our fourth quarter billings were $101.5 million, up 58% versus a year ago. We saw acceleration in growth versus the prior quarter, driven by continued strong expansion within our larger customers, and an increase in the number of deals over $50,000 and a $100,000. Approximately 92% of our subscription billings were annual with 7% monthly. Quarterly and multi-year billings represented about 1% of the total.
Before I move on to guidance, I wanted to give you an update on a change we will be making to our metric disclosures beginning this fiscal year. We will be removing total domain count from our list of key metrics. Now that 75% of our ARR comes from customers who pay us over $5,000 per year, we will focus our customer count disclosures on the number of customers with ARR over $5,000, $50,000 and $100,000. We believe that customer growth in those segments provides the best insight into the effectiveness of our growth strategies. However, our dollar net retention rate will continue to be based on all of our customer segments, regardless of size.
I will now provide our guidance for the first quarter and the full fiscal year 2021. To-date, we have seen no material impact from COVID-19 to our first quarter, either positive or negative and our pipeline is healthy. Estimating the potential impact from the COVID-19 pandemic beyond the first quarter, however, is a bit more challenging. As Mark said, we are taking a balanced approach to guidance. Our current full-year guidance reflects the composite of our current internal metrics and our best assessment of the risk and opportunities for the remainder of the year.
For the first quarter, we expect total revenue of $82 million to $83 million, representing year-over-year growth of 46% to 48%. We expect non-GAAP operating loss to come in between $26 million and $24 million and non-GAAP net loss per share to be between $0.21 and $0.19 based on weighted average shares outstanding of 118.5 million. We expect first quarter billings in the range of $97 million to $98 million, representing growth of 40% to 42%.
For the full fiscal year 2021, we expect total revenue to be in the range of $373 million to $378 million, representing growth of 38% to 40%. We expect non-GAAP operating loss to be between $75 million and $67 million and non-GAAP net loss per share of between $0.62 and $0.55 for the year based on approximately 119 million weighted average shares outstanding. We expect billings to be in the range of $450 million to $455 million for the full fiscal year, representing growth of 35% to 36% versus last year.
For the full year, we are expecting free cash flow margin to be between zero and negative 3%, as we continue on our path toward profitability. We are projecting our Q1 free cash flow to be between negative $30 million and negative $27 million. Consistent with prior quarters, this number is seasonally impacted by our annual bonus payout and compensation increases, due to seasonal payments to suppliers and expanding our sales team in the U.S., U.K. and Australia.
This concludes our prepared remarks. We will now turn it back to the operator to take your questions. Operator?
Questions and Answers:
Operator
Thank you. [Operator Instructions] Your first question comes from the line of Stan Zlotsky from Morgan Stanley. Your line is open.
Stan Zlotsky -- Morgan Stanley -- Analyst
Perfect, thank you. Thank you so much, guys and congratulations on very strong quarter. A couple of questions from my end. Jenny, as much as you mentioned, you are very cognizant of COVID-19 impact. Maybe just put a finer point on it, what considerations did you contemplate as you kind of thought about your guidance for Q1 as well as your -- the full fiscal year? And then, I have a quick follow-up.
Jennifer Ceran -- Chief Financial Officer and Treasurer
Yeah, sure. So, we've done like a number of scenario analysis over the last week. We've also looked at all of our sort of leading indicator metrics day-by-day. So if you look at pipeline, if you look at bookings that have been closed, any losses, any deals being pushed, any deals being accelerated, how collections are coming, and we took all of these things into account and sort of providing this balance that Mark mentioned to set guidance for the year.
We also factored in the fact that on Sunday, we had 100 basis point drop in interest rates that did reduce on -- or did put some reduction in incoming cash flow for the year and that that did influence the guide on our cash flow.
Stan Zlotsky -- Morgan Stanley -- Analyst
Got it, but more -- maybe more broadly, did you maybe tweak some of your forward close rate assumptions or in your sales productivity assumptions or anything along those lines? Is there anything versus how you may have been looking at your pipeline same time a year ago?
Jennifer Ceran -- Chief Financial Officer and Treasurer
Like I said, we looked at the current metrics that are in front of us, Stan, and then we took a balanced approach in getting to where we are at for right now.
Stan Zlotsky -- Morgan Stanley -- Analyst
Okay, got it. And then, just a very, very high level, with everything that's going on, how are you thinking about your international expansion and the ability to bring people on board to go after Asia-Pacific and continued expansion in Europe? And that's it from me, thank you.
Mark Mader -- President and Chief Executive Officer
Hey, Stan. It's Mark. I think we're really fortunate on timing, but we got our team recruited late last year. We got every -- and we set the table for on-boarding with our SKO [Phonetic], which happened to precede this uptick that we're now seeing. So again, we feel very grateful for that timing. So our U.K. teams and Australia teams are in place and productive today, everyone working remotely, but we're continuing forward. We also continue to on-board employees. The mechanisms we have around how we're distributing equipment, how we're training them via Zoom-based methods, those are under way now.
Stan Zlotsky -- Morgan Stanley -- Analyst
Perfect. Thank you.
Mark Mader -- President and Chief Executive Officer
Yeah.
Operator
Your next question comes from the line of Mark Murphy from JPMorgan. Your line is open.
Mark Murphy -- JPMorgan -- Analyst
Yes, thank you very much. Congrats on the billings acceleration and the improvement in churn. Very nice to see that, very nice surprises. Mark, we did notice how quickly you pivoted your messaging on the website, you have the templates for the coronavirus awareness. You're talking about the ability to work from anywhere, while staying connected and how to handle the transition to remote teams. I guess I'm just curious how well is that pivot resonating with customers. Is there a tangible tailwind to bookings that you see here or is it more of an emphasis on some of the free products that you seem to be providing to help people through the crisis?
Mark Mader -- President and Chief Executive Officer
Yeah, in terms of a tailwind, Mark, we're really not seeing a monster tailwind yet. And I think what I would say much like when people asked me a year ago, Mark, what would you most like to have? The best engineer, the best salesperson, the best new feature? And I would say, I would love people to understand the possibilities of what's available to them. And I think what this has done is, this has become a forcing function of many people to understand how to utilize technology to their advantage. So that is being discovered now. People are having to discover that. So part of our job is not just to say, here's a device or here's an app, but informing them of how to do it. So, one of the reasons we put templates out, these are mechanisms to get introduced to our world. And would we all wish that this wasn't the mechanism to do it? Absolutely, but you have to educate, you have to enroll and give people confidence to move forward. And I think some of the things we're doing are giving people comfort.
Mark Murphy -- JPMorgan -- Analyst
Thank you for that. I wanted to ask you as well, I think that Slack commented on seeing a bit of a jump in some of the new free user sign ups, as a result of this kind of work-from-home trend. Is that anything that you've seen or expect to see or is there any -- or could you talk to us at a high level in terms of just what's going on with the base of non-paying users or collaborators?
Mark Mader -- President and Chief Executive Officer
Yeah, we haven't seen any meaningful jumps, I would say, in our market, unlike a communication or video conferencing market where you have the option, if you're working in your office to speak to someone face to face. In our world, the product and the ability to collaborate was always technology based. There wasn't the alternative, OK, now, we're going to manually track all this information. So there really hasn't been a major change in that respect of the work pattern. I would say in terms of the free trials and the uptick, we're continuing to see growth, but we have not seen a dramatic uptick as a result of this.
Mark Murphy -- JPMorgan -- Analyst
Okay, one last one. Jenny, maybe you could comment on this, the number of deals or the percentage of situations, which had a competitor present in them in Q4. Can you talk to us at a high level what you've seen there?
Jennifer Ceran -- Chief Financial Officer and Treasurer
Yeah, I mean, the trends haven't changed at all, Mark. We still see very few competitive deals in our space right now.
Mark Murphy -- JPMorgan -- Analyst
Thank you.
Operator
Your next question comes from the line of Richard Davis from Canaccord. Your line is open.
Richard Davis -- Canaccord -- Analyst
Hey, thanks. So, this is a question again from all of the -- I know my companies, but for you guys, would it be off by a lot if I kind of estimated that hospitality, transportation, energy is like 15% of revenues. Is that a ballpark? I'm just trying to help investors think through the life and times that we're in? Thanks.
Mark Mader -- President and Chief Executive Officer
Yeah, our exposure, Richard, to hospitality, airlines, retail, 3.8% of our total ARR.
Richard Davis -- Canaccord -- Analyst
Okay, so even smaller.
Mark Mader -- President and Chief Executive Officer
Yeah, I think it's one of the great things, Richard, about having a diverse set of industries representing our ARR. Even when you look at super categories, around the technology realm, that is still as a super category, less than 20% of our ARR. So we do not have this exposure to any one grouping. And in this case, I think that will help defend the fort nicely.
Richard Davis -- Canaccord -- Analyst
Yeah, I agree. Cool. I'll let the next person to ask the question, thank you so much.
Operator
Your next question comes from the line of Alex Zukin from RBC Capital Markets. Your line is open.
Alex Zukin -- RBC Capital Markets -- Analyst
Hey guys, thanks for taking my question. And, Mark, just applauding you guys for the help you providing the federal government, dealing with this crisis. I guess maybe just the first question is, what are you seeing in terms of incremental adoption trends of some of the capabilities, products that you're putting out there and anything in terms of from a more use case driven modules that you've put out there over the recent quarter that's maybe driven some of that increase in enterprise activity and the billings acceleration?
Gene Farrell -- Chief Product Officer
Yeah. Hi, Alex, this is Gene Farrell. I'll chime in on this one. I think that there's probably, I'll call it three years, where we're seeing increased adoption. And specific to marketing and content use cases, we're seeing very nice pickup in our content collaboration capabilities that we launched at ENGAGE last year. Literally seen thousands of customers start to adopt those capabilities and we're seeing double-digit increases week-over-week, usage in creation of proofs and using that capability to collaborate around content. And those are built into our marketing Accelerators as well, which are some of the fastest growing accelerators we've seen that were -- we sold -- all three of the marketing Accelerators sold in the fourth quarter and contributed to our best quarter for Accelerator sales.
Outside of that 10,000 feet and resource management is another bright spot for us. We're seeing a lot of customer interest and uptake in leveraging the combination of 10,000 feet in Smartsheet to manage the resources more effectively. And then, the last thing I would touch on is the new conversations in context capability that we launched at ENGAGE, we've seen a meaningful increase in the number of conversations and commenting that's happening within Sheets and the amount of collaboration that's happening around, content and work being managed with Smartsheet.
Jennifer Ceran -- Chief Financial Officer and Treasurer
And Alex, just to add on to capabilities as a percentage of revenue is now at -- of subscription revenue is now at 12% versus 10% in Q3. And as a percentage of book of billings, they're at 15% versus 11% in Q3, so we are seeing a nice uptick overall there.
Alex Zukin -- RBC Capital Markets -- Analyst
That's super helpful. And I guess maybe just as a follow-up maybe for Mark or for you Jenny. As we think about, just in general, your level of insulation from disruption from either a sales and go-to-market perspective, whether there is more direct selling involved or more of an inside sales motion, or whether you're driving most of your revenue from net new logos versus monetization of existing, just remind us or help set the stage for us around what makes your model potentially maybe more insulated in times of volatility versus maybe some of your peers or others in the industry?
Mark Mader -- President and Chief Executive Officer
Yeah, Alex, I think it's -- I guess, we're going to be pretty balanced in terms of calling the ball in whether or not we're insulated or not, but I look at sort of practical approaches to reaching out to someone trying to contact the vast majority of our quota-carrying reps sell to territories that are entirely comprised of existing customer relationships. So if I reach out to you Alex, wanting a sales call, and you've never heard of me before, the likelihood, you pick up the phone to respond to me, I would say, is lower than someone with whom I have a relationship. And I think we -- that will serve as a potentially an insulating effect for us. Most of our -- 90% of our quota-carrying reps are inside base. They are ready communicating digitally with their customers. The fact that we're doing that from the home, that doesn't change that dynamic. And even our field-based reps, a minority of our field -- 10% of our quota-carrying reps, a minority of their time is spent physically on site at our customers'. So those are a few attributes that I think serve us well.
Jennifer Ceran -- Chief Financial Officer and Treasurer
Yeah, I think, I'd just add, we also of course offer an online self-service solution, which allows customers to get up and running really quickly if they want to and they don't want to talk to anybody.
Alex Zukin -- RBC Capital Markets -- Analyst
Perfect, thank you guys and stay safe.
Mark Mader -- President and Chief Executive Officer
Thanks, Alex.
Operator
Your next question comes from the line of Brent Thill from Jefferies. Your line is open.
Brent Thill -- Jefferies -- Analyst
Good afternoon. Mark, if you could just expand on the strength you're seeing among large enterprise and how you look at this year versus kind of last year? And Jenny, you had set a goal for 300 sales reps. Did you achieve that goal?
Jennifer Ceran -- Chief Financial Officer and Treasurer
I think we're within two [Phonetic]. Yes. So the answer is, yes.
Mark Mader -- President and Chief Executive Officer
Yeah. And I think in terms of the enterprise success, we're still not talking about seven-figure deals, wall-to-wall transactions, but we are definitely climbing the ladder of divisional success, getting visibility at the C-suite, and solving and addressing solution needs. And I think what helps is when you have a combination of the ability to automate information, automate work, visualize work through dashboards, like the SAP example I gave on the earnings call, that is very helpful, and then engaging IT and saying, how does IT not only approve, but how does IT start to advocate. And when you look at the offerings set now, whether it's on the content work that people have, which in the past has been an IT initiative in many cases, we are able to respond better. So I think that compositive IT executive worker that is serving us well in some of this growth.
Brent Thill -- Jefferies -- Analyst
Thank you.
Operator
Your next question comes from the line of Ittai Kidron from Oppenheimer. Your line is open.
Ittai Kidron -- Oppenheimer -- Analyst
Hey, guys. Maybe you can talk about the FedRAMP, how has that been going for you? And then, again, sorry to trying to dig in a little bit too deep on this, but can you comment specifically on your business in Europe? I'm not imagining you're doing too much over there, but Italy, France, Germany, U.K., it's just hard to believe nothing has changed in the last two, three weeks over there?
Mark Mader -- President and Chief Executive Officer
Yeah Ittai, good to speak with you. In terms of those markets for us, those are very, very small in terms of our overall ARR. In terms of looking at the lead growth in those affected markets, that is a level of detail. It's below the level of materiality for us. That has not been our top objective in terms of tracking and making decisions on guide.
In terms of the FedRAMP status, times like this get us front and center with agencies that are happening to react to the situation. We are not looking at this in the immediate term as an economic pursuit.
We are looking to have impact with them. I think through demonstrating amazing solutions, I think they're going to be surprised at how quickly we can move and the types of value we can deliver. Hopefully, that pays dividends for us as we get into this year and as we get past this pandemic.
Ittai Kidron -- Oppenheimer -- Analyst
Got it. And then, one follow-up. Things are changing very quickly. And I guess I was wondering, even though you haven't seen much impact, if at all, on your business at this point, have anything in your offering assumptions has changed? And then, when you -- and what I mean, that is specifically with respect to hiring, are you at the very least on the margin, holding things off, delaying hiring decisions or you're still moving along at the same pace relative to your plan for the year?
Mark Mader -- President and Chief Executive Officer
Yeah, I think this is one of those, Ittai, where you have to be -- have a lot of conviction around your capital allocation and having worked and lived through 2000 -- having worked and lived through 2007, '08 and now living through this, we've seen a lot of different types of reactions. We have over $0.5 billion on our balance sheet, we have no debt, we expect to be a company that succeeds over the long term.
So the wrong move, we believe, is to pull back on product development and innovation. We look daily -- we have daily stand-ups now with the senior leadership team at 8:30 every morning. We assess a series of early indicators that give us a sense for our heartbeat and we have a number of levers that we can pull on things that are discretionary spend. We are continuing to on-board sales reps and until we see indicators that tell us otherwise, we're going to continue to do that full force.
Ittai Kidron -- Oppenheimer -- Analyst
Very good. Good luck, guys.
Mark Mader -- President and Chief Executive Officer
Thanks.
Operator
Your next question comes from the line of Arjun Bhatia from William Blair. Your line is open.
Arjun Bhatia -- William Blair -- Analyst
Hey, there. Congrats on the quarter and glad to hear all the steps you're taking to support the testing efforts. Maybe to start off on the marketing front, I know you've taken -- you've introduced a handful of Accelerators and the Slope acquisition and the Adobe integration, but how should we think about this audience for -- the marketing audience for Smartsheet? Is this a new user group that you're trying to attract with all these product development efforts, and additional -- in addition to the project managers and IT ops, both that you have already or is this a group that you have a foothold in and you're just trying to equip them with maybe a more curated solution and more advanced tools?
Gene Farrell -- Chief Product Officer
Hi, Arjun, this is Gene, I'll take this one. I think for us it's really a recognition. We've got lots of marketing use cases that we support today, but I think it was a recognition on our part of a need that we thought we weren't meeting for some of our customers for more advanced marketing workflows. And marketing is one of those functions that really exists in almost every company in the industry and many times is a lighthouse or very visible part of how companies actually execute market. It's also an area where you're typically collaborating across both internal and external stakeholders with agencies and other creative groups.
And so, we felt it was really well suited for us to invest to provide higher level solutions, so adding content collaboration, adding the resource management capabilities and we've got a fairly aggressive investment pipeline to build out additional capabilities to really support those use cases in a very robust way. So in a way, I would say it's an expansion of an area where we've landed in many companies, but really an opportunity for us to up level and support them with truly elite capabilities and experiences.
Arjun Bhatia -- William Blair -- Analyst
Got it. Thanks, Gene. And Jenny, maybe a follow-up for you. Nice to see the uptick in the net dollar retention rate in Q4. Can you just maybe help us stage how -- what we should expect going into 2020. Are you still seeing some of the older cohorts expand and maybe buy more Accelerators and just higher level, what should we expect on the net dollar retention rate front going into the next fiscal year here?
Jennifer Ceran -- Chief Financial Officer and Treasurer
Yeah, so our best estimate for Q1 is that we'll continue to see our net dollar retention rate above 130%, so -- and very healthy. In terms of the full year, our guidance right now currently contemplates net dollar retention rate in the mid-120s by the end of the year. And that's subject to change, as we get through each quarter.
Arjun Bhatia -- William Blair -- Analyst
Got it. Thank you.
Operator
Your next question comes from the line of Terry Tillman from SunTrust Robinson. Your line is open.
Terry Tillman -- SunTrust Robinson -- Analyst
Hey, Mark, Jenny and Aaron, congrats on the quarter. I guess, Mark, first question is for you and not to put you on the spot, but sitting in front of 50 CIOs, well, first of all, I think that's kind of symbolic and where we are with the market in the kind of realization of this category, but I was curious if maybe you actually sold any business when you were in front of that group. But I guess more broadly speaking, talking to CIOs and C-level executives, do you foresee at some point though where there starts to be a conversation about wall-to-wall and standardization? And I've asked this in the past, but you do intend to see markets kind of evolve that way, so I would love to hear a little bit more on maybe the feedback you're getting from those CIOs and C-level folks?
Mark Mader -- President and Chief Executive Officer
Yeah, hey, Terry. My view on this is, I think there is a lot of focus on wall-to-wall and it may be premature. I think first we need people to understand how it fits in the stack. There's a lot of enterprise software that's purchase that is not wall-to-wall, that doesn't touch every end user. So that's actually not how CIOs are thinking about many solutions. First, they're getting comfortable with what is that -- how does it sit alongside my other systems, where does this sit in my stack, who can use this, is this my core team, is the business user, is this my citizen developer. Those conversations are happening.
I love the opening volley. It was actually two groups of 25 in private session. In my opening volley, the second one was, one of the reasons I'm here is because I'm available to you to answer how Smartsheet is being used in your organizations because it exists in 90% of the organizations. And then there was a long pause and it's that type of dynamic they recognize it's there and what I'm sensing is a shift in CIOs from they still care deeply about rationalization and making smart choices, but they're no longer centered on, I need one solution for everything or even one solution in this specific category. They're saying, I need fewer, and they're picking the best ones. So, that's how the conversation is going.
In terms of, did we sell any biz, we did get a couple of great conversation subsequent, which happened in Q4. One of them I know culminated in business and I think over time, it's really a stair-step, and I do expect over time, we're talking years, I expect us to have some wall-to-wall. But again, that does not -- that is not the key thing we're marking as success right now.
Terry Tillman -- SunTrust Robinson -- Analyst
Understood. And I guess, Jenny, your question. I think this was the last quarter, but I think you caveated in terms of there could be some puts and takes in terms of the billings and revenue coming from capability-based products because of the product and packaging and maybe how you bundle. Going forward, is there any kind of potential opportunity where you could be bundling some of these capability-based products and the core offering, so we may not necessarily see the separate breakouts, maybe a little bit more on that. Thank you.
Jennifer Ceran -- Chief Financial Officer and Treasurer
Yeah, in fact we do do that. We have a plat -- on a license called premium which includes some of the capabilities and that's been growing really nicely. It is excluded from the numbers I gave you, but if you added that in, you would see further increase in the capabilities as a percentage of revenue and billings.
Gene Farrell -- Chief Product Officer
Terry, let me chime in as well. This is Gene. The other thing that we're evaluating is with some of our larger customers, we are looking at some new packaging and pricing configurations that bundle the vast majority of our capabilities into a platform-based licensing structure to really enable organizations to really leverage the entire suite, to really extend and expand the power of Smartsheet across their business. So, we're absolutely starting to experiment with those types of offerings.
Terry Tillman -- SunTrust Robinson -- Analyst
Thanks, Gene.
Operator
Your next question comes from the line of Scott Berg from Needham. Your line is open.
Scott Berg -- Needham -- Analyst
Hi, everyone. Congrats on a great quarter and thanks for taking my questions. I guess, I got two quick ones. First of all on the international fronts, you guys are clearly making a stronger push there. Is there any difference on how the customers use the capability solutions, first of all. And then second and kind of in conjunction with that is, is the buying kind of pattern, does that differ at all internationally from what you see domestically?
Gene Farrell -- Chief Product Officer
Hi, Scott. I would say from what we've seen and probably the most evidence we have is from the U.K. We don't see a material difference. In fact what we find is that customers, particularly, when we have reps on the ground that can better understand their business and help them configure solutions, we see very similar patterns to what we see in the U.S. and I think that's evidenced by our net dollar retention actually starting to catch up in other parts of the world where we have boots on the ground with the U.S. And so, we've got many customers in Europe that are leveraging our premium capabilities. So, we think that's a -- the pattern that we have in the U.S., we think we can replicate in most other developed markets.
Scott Berg -- Needham -- Analyst
Got it. Helpful. And then from a follow-up perspective, Jenny, you'd mentioned your services gross margins were a little bit weaker based on some consultants and third parties that were involved with implementations. Maybe Mark or maybe it's for Jenny, can you comment on the overall health or environment of your partner ecosystem and their ability to flex kind of right now or maybe over the next quarter or two based on what your sales requirements are?
Mark Mader -- President and Chief Executive Officer
Yeah, we're definitely increasing capacity in the system. When we launched our new partner program last year, we had a couple of hundred partners already enrolled. While we're looking what we've done in the last couple of months, we've identified some additional service delivery partners on the capacity side, which allow us to respond more quickly to the growing demand. And again, a lot of this services work is delivered remotely in the form of either training or configuration services or implementation of Accelerators, but I would expect us to continue to lean heavily on those scaled resources.
Scott Berg -- Needham -- Analyst
Got it. Helpful. Thanks for taking my question.
Mark Mader -- President and Chief Executive Officer
Yeah. Thanks, Scott.
Operator
Your next question comes from the line of Keith Bachman from Bank of Montreal. Your line is open.
Keith Bachman -- Bank of Montreal -- Analyst
Hi, thank you. I had two questions. The first is, I wanted to understand both in the growth of average domain ACV in the dollar-based net retention, which are really strong metrics. How important has price increases on a like-for-like basis, not mix but price increases, been on the growth of those attributes?
Mark Mader -- President and Chief Executive Officer
It's been de minimis. We have -- the approach we've taken on the vast majority of new offerings has been, it's either new plan or it's a new capability that someone can opt into. I would say, well under -- well low-single digits of impact in terms of price increase driving these figures.
Keith Bachman -- Bank of Montreal -- Analyst
Okay, excellent. And then the second question, building off the F '21 guidance or FY '21 guidance, I should say, can you just confirm that investors should expect the operating income and free cash flow to continue to move toward your longer-term targets? There has been no change in aspirations there.
Jennifer Ceran -- Chief Financial Officer and Treasurer
That's correct.
Keith Bachman -- Bank of Montreal -- Analyst
Okay, great. Thanks very much.
Operator
Your next question comes from the line of Steve Koenig from Wedbush Securities. Your line is open.
Marty Cohen -- Wedbush Securities -- Analyst
Hi, it's Marty. Thanks for taking my question. I'll just leave it at one question here. You all talked a little bit about what was driving your sales and marketing up as a percentage of revenue and the investments in branding and awareness. How do we think about that trend this year on sales and marketing as it starts to come down as a percent, etc., maybe in your baseline scenario and then maybe you could -- Mark, you addressed your commitment to continue to invest in product innovation. Any contingency plans on sales and marketing in some of your other scenarios?
Jennifer Ceran -- Chief Financial Officer and Treasurer
Yeah, so on the sales and the marketing specifically for this coming year, we're going to be spending about the same amount as we did last year, maybe, yeah, slightly up, on a percentage basis, it should come down.
Marty Cohen -- Wedbush Securities -- Analyst
And that -- is that marketing only or is that's the whole sales and marketing ball of wax.
Jennifer Ceran -- Chief Financial Officer and Treasurer
Overall, sales and marketing, incorporating the marketing, should come down as a percentage of revenue, a bit.
Marty Cohen -- Wedbush Securities -- Analyst
Got it, got it. And then, any thoughts on contingency planning around if situations get a lot worse out there?
Jennifer Ceran -- Chief Financial Officer and Treasurer
Yeah, I mean, we definitely are monitoring really closely our key metrics every day. If things turn negative for any reason, we have a number of levers to pull and that includes slowing down our pace of hiring, but we are hiring this year. So, I do expect the number of folks at Smartsheet to increase. We'll look at some other expenses like travel, already travel's coming down a bit since no one can travel at the moment and then we'll look at marketing, but as Mark mentioned, this is also an opportunity to really invest and help customers, help our employees, and that's really what we're focused on right now.
Marty Cohen -- Wedbush Securities -- Analyst
Got it, got it. Thank you very much.
Mark Mader -- President and Chief Executive Officer
Thank you.
Operator
Your next question comes from the line of Rishi Jaluria from D.A. Davidson. Your line is open.
Hannah Rudoff -- D.A. Davidson -- Analyst
Hi, guys. This is Hannah on for Rishi today. Thank you for taking my questions. So, you've talked about what you've seen from customers and your business model, but have you seen any noticable disruption within your business, given you're headquartered in Bellevue?
Mark Mader -- President and Chief Executive Officer
We have and I think what I would give real kudos to is our people operations team, who I would say was leading in our city. We were not a follower. So, the steps we took immediately was to inform people when we transitioned to work-from-home model. It was no surprise we had, I would say, really good advance notice. People felt informed. And I think, when you look at the inputs to what makes for a smooth transition, it's not just do you have the infrastructure, do you have the tooling, do you have people psychologically aligned correctly. And I would say that's what our team really did nicely.
Hannah Rudoff -- D.A. Davidson -- Analyst
Okay. Good to hear. And then on 10,000ft, was the performance of that in 2019 in line with what you initially expected? And is there anything left to do on the integration front there?
Jennifer Ceran -- Chief Financial Officer and Treasurer
Yeah, it was absolutely in line. We're really happy with that acquisition and I would say, yeah, we continue to work on integration, but we're making good progress.
Mark Mader -- President and Chief Executive Officer
Yeah, yeah. I'd just add, we are right now in private beta with the integration with many customers and we expect to have that available to all customers in the next two months. So, really excited about the path forward there.
Hannah Rudoff -- D.A. Davidson -- Analyst
Great, thank you.
Operator
Your next question comes from the line of Brett Knoblauch from Berenberg. Your line is open.
Brett Knoblauch -- Berenberg -- Analyst
Hi, guys. Thanks for taking my question and congrats on the good quarter. Regarding your revenue guide, I guess, relative to last year, have you seen any similar contributions from existing customers and new customers and I guess, or maybe is this year maybe more heavily weighted to existing customers, given the macro backdrop?
Jennifer Ceran -- Chief Financial Officer and Treasurer
So in terms of our guidance this year relative to last year, it's not significantly different in terms of what we expect from a net expansion perspective, dollar net retention rate. New business, it's still pretty consistent.
Brett Knoblauch -- Berenberg -- Analyst
Okay. And then, if I guess the macro backdrop kind of continues to worsen, would you think of kind of reducing the advertising spend to kind of grow brand awareness, given you would probably see a lower ROI just from kind of IT budgets getting slashed, so I guess less opportunities for new business expansion?
Jennifer Ceran -- Chief Financial Officer and Treasurer
Yeah. I mean that's what -- we're looking -- we look at all of our spend areas to determine which ones are generating lower ROI than others and marketing could be one area. If we're not seeing yield from it, we'll certainly pull back until the market environment changes.
Brett Knoblauch -- Berenberg -- Analyst
Okay, great. Thanks, guys.
Operator
There are no further questions at this time. Mr. Aaron Turner, I turn the call back over to you.
Aaron Turner -- Head of Investor Relations
Great. Well, thank you all for joining us today. We look forward to speaking with you again next quarter.
Operator
[Operator Closing Remarks]
Duration: 54 minutes
Call participants:
Aaron Turner -- Head of Investor Relations
Mark Mader -- President and Chief Executive Officer
Jennifer Ceran -- Chief Financial Officer and Treasurer
Gene Farrell -- Chief Product Officer
Stan Zlotsky -- Morgan Stanley -- Analyst
Mark Murphy -- JPMorgan -- Analyst
Richard Davis -- Canaccord -- Analyst
Alex Zukin -- RBC Capital Markets -- Analyst
Brent Thill -- Jefferies -- Analyst
Ittai Kidron -- Oppenheimer -- Analyst
Arjun Bhatia -- William Blair -- Analyst
Terry Tillman -- SunTrust Robinson -- Analyst
Scott Berg -- Needham -- Analyst
Keith Bachman -- Bank of Montreal -- Analyst
Marty Cohen -- Wedbush Securities -- Analyst
Hannah Rudoff -- D.A. Davidson -- Analyst
Brett Knoblauch -- Berenberg -- Analyst
