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Cintas Corp (CTAS 0.20%)
Q4Â 2020 Earnings Call
Jul 23, 2020, 10:00 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good day, everyone, and welcome to the Cintas Quarterly Earnings Results Conference Call. Today's call is being recorded. At this time, I would like to turn the conference over to Mr. Mike Hansen, Executive Vice President and Chief Financial Officer. Please go ahead.
J. Michael Hansen -- Executive Vice President and Chief Financial Officer
Good morning and thank you for joining us. With me today is Scott Farmer, Cintas' Chairman of the Board and Chief Executive Officer; and Todd Schneider, Executive Vice President and Chief Operating Officer. We will discuss our fourth quarter results for fiscal 2020. After our commentary, we will be happy to answer your questions.
The Private Securities Litigation Reform Act of 1995 provides a safe harbor from civil litigation for forward-looking statements. This conference call contains forward-looking statements that reflect the company's current views as to future events and financial performance. These forward-looking statements are subject to risks and uncertainties which could cause actual results to differ materially from those we may discuss. I refer you to the discussion on these points contained in our most recent filings with the SEC.
I'll now turn the call over to Scott Farmer.
Scott D. Farmer -- Chairman and Chief Executive Officer
Thank you Mike and good morning everyone. As you know, this continues to be a challenging time for all of us and we can't thank enough our employees, who we call partners, for doing all that they can to keep our customers places of business clean, safe and ready for the workday.
On May 13, we provided an update on how Cintas' business has been affected by the COVID-19 pandemic and how we were managing the business. COVID-19 continues to be a significant disruption to our economy and to business. Our priorities are unchanged. They include keeping our employees healthy and safe and remaining committed to serving our customers in any way possible. I believe we're succeeding at both. Our employee partners have been consistent and diligent in their care of our customers providing essential products and services to healthcare facilities, pharmaceutical companies, grocery store chains, food processing plants, and many others. We provided healthcare customers with clean scrubs and microfiber towels and mobs. We provided tens of thousands of customers with disinfectant and sanitizer sprays services. And we provided tremendous amounts of personal protective equipment, including face masks, face shields, and other items to our customers to keep their employees safe.
Our supply chain has worked feverishly to satisfy this demand. The demand for items like hand sanitizers and N95 respirators has increased 10-fold in this pandemic. Our existing suppliers around the world have been key to us meeting this demand, and we thank them for their support. In addition, our scale enabled us to establish additional relationships with dozens of vendors to secure these scarce products. We continue to work to aid existing customers with the products and services that they desperately need and our ability to access these products that others can't has enabled us to win new customers. We continue to communicate with our customers who remain idled work and are considered on-hold and our focus is on being there to help them when they reopen.
Before turning the call back to Mike, I want to conclude by stating that I'm thankful for the tremendous dedication of our employee partners. I'm proud of their ability to adapt and persevere in the midst of unprecedented adversity. In addition, I am as excited as ever about our principal objective of exceeding our customers' expectations to maximize the long-term value of Cintas for our shareholders and working partners. Our value proposition of getting businesses ready for the workday by providing essential unparalleled image, safety, cleanliness, and compliance arguably as never resonated more than it does today. This pandemic will not soon be forgotten and its impact on society is likely transformative.
We believe the new trend of greater focus on health, readiness, and outsourcing of non-core activities is under way. More healthcare scrubs are being professionally laundered and managed so fewer are worn in public. Businesses including, universities and retail establishments are requiring huge quantities of sanitizer and related services. Most businesses are providing larger budgets to align their -- to align with proper cleaning protocols and supply chains of these key items are moving to the US to reduce dependence on other nations. We believe Cintas is well positioned to benefit from this new normal.
Now, I'll turn the call back over to Mike.
J. Michael Hansen -- Executive Vice President and Chief Financial Officer
Thanks, Scott. Our fiscal '20 fourth quarter revenue was $1.62 billion, a decrease of 9.7% compared to last year's fourth quarter. Earnings per diluted share or EPS from continuing operations were $1.38, a decrease of 34.8% compared to last year's fourth quarter. Free cash flow for this years fourth quarter was the highest it has been all year at $316 million. Organic revenue, adjusted for acquisitions, foreign currency exchange rate fluctuations and differences in the number of workdays, declined 8.4% for the fourth quarter of fiscal '20. Organic revenue for the Uniform Rental and Facility Services operating segment declined 9.6%. Organic revenue for First Aid and Safety Services operating segment increased 21.9%.
Gross margin for the fourth quarter of fiscal '20 of $708 million, decreased 14.1%. Gross margin as a percentage of revenue was 43.7% for the fourth quarter of fiscal '20 compared to 45.9% in the fourth quarter of fiscal '19. Selling and administrative expenses as a percentage of revenue were 30.9% in the fourth quarter of fiscal '20 and 28.3% in the fourth quarter of fiscal '19. Operating income for the fourth quarter of fiscal '20 of $207 million, decreased 34%. Operating margin was 12.8% in the fourth quarter of fiscal '20 compared to 17.5% in fiscal '19.
Our fiscal fourth quarter contained one less workday than the prior year fourth quarter. One less workday in a quarter, has an impact of approximately 50 basis points on operating margin due to many large expenses including rental material cost, depreciation expense and amortization expense being determined on a monthly basis instead of a workday basis. Fourth quarter of fiscal '20, operating income was affected by many items caused by COVID-19 including additional reserves on accounts receivable and inventory, severance and asset impairment expenses and lower incentive compensation expense. Excluding these items, the operating margin was 15.5%. All of these items were recorded in selling and administrative expense. The additional inventory reserves account for slow-moving inventory, mostly in our Uniform Direct Sale business where customers in some of the most severely impacted industries such as airlines and hotels exists.
Our effective tax rate on continuing operations for the fourth quarter of fiscal '20 was 20.4% compared to 21.7% last year. The tax rate can move from period to period, based on discrete events including the amount of stock compensation expense. Net income from continuing operations for the fourth quarter of fiscal '20 was $145 million and reported earnings per diluted share were $1.35.
At the onset of the pandemic, we drew on our credit facility in the amount of $200 million. This was for defensive purposes. We have a great cash flow business and as the quarter progressed, cash generation exceeded our expectations. Cash generated was used not only to repay the $200 million borrowed against the revolver, but also to pay off of a $200 million term loan. We ended the quarter carrying a variable debt. Our leverage calculation for our credit facility definition was 1.6 times debt to EBITDA. Our balance sheet is strong. We have an untapped credit facility of $1 billion and no material debt maturities in the next 12 months.
Free cash flow for the year exceeded $1 billion and increased 34.1% over the prior fiscal year. We remain steadfast in our commitment to effectively deploying cash to increase shareholder value. We purchased $393 million of Cintas stock in fiscal '20 under our buyback authorizations, including $200 million in early March before the COVID-19 pandemic. The amount remaining under our buyback authorization is $1.1 billion.
Looking ahead to fiscal '21. Please note that there will be one more workday than in fiscal '20. One more workday will benefit fiscal '21 total revenue growth by 40 basis points. One more workday also benefits operating margin and EPS. Fiscal '21 operating margin will be about 12.5 basis points better in comparison to fiscal '20, due to one more day of revenue. By quarter, in comparison to fiscal '20. The fiscal '21 first quarter will contain one more workday, the second quarter will contain the same number of workdays, the third quarter will contain one less workday and the fourth quarter will contain one more workday. Please keep the quarterly day differences in mind when modeling our fiscal '21 results.
Before turning the call over to Todd Schneider to discuss the performance of each of our businesses. I want to comment on fiscal '21 financial guidance. Due to the recent increases in the number of people contracting COVID-19 and the actions governments are taking again in response, uncertainty remains about the pace of the economic recovery. Therefore we are not providing annual guidance at this time. However, since we are more than halfway through our quarter, we are willing to provide our first quarter financial expectations. And they are as follows, revenue in the range of $1.675 billion to $1.7 billion. Uniform Rental and Facility Services segment organic revenue decline of 8% to 9%. First Aid and Safety Services segment organic revenue increase approaching 10%, earnings per diluted share of $2.00 to $2.20 and that implies a total operating margin in the range of 16.5% to 18% at the revenue midpoint.
As Scott was quoted in today's earnings release, despite the uncertainty. We are confident in our ability to manage the short term and maintain focus on our long-term objectives. Todd will now make some comments about the performance of each of our businesses. Todd?
Todd Schneider -- Executive Vice President and Chief Operating Officer
Thank you, Mike. The recent operating environment has certainly been challenging. As Scott mentioned, our focus has been on the safety of our partners and fulfilling the needs of our customers. At the onset of the pandemic, our leadership team attacked the crisis like a major acquisition or investment. Leaders from all areas of the company met daily to gather information, strategize, and execute. Daunting challenges were overcome and many were viewed as opportunities facilitated by our strong corporate culture, which is rooted in positivity, competitive urgency, and concern for employees, customers and other key stakeholders. The results have included a safe and healthy workforce and a rise in net promoter scores from our customers.
Our approach was to be highly flexible and take a long-term view of our relationship with our customers. Fortunately, we were deemed an essential service in all markets we operate in. However, many of our customers were closed, and even for those who are open, the impact on their financials of their business was substantial. For those customers who were open or ready to reopen, we were able to provide products and services that were critical to providing confidence to their employees and customers that they were in a safe environment. Products like soap, hand sanitizer, masks and disinfectant spray services.
I'll now turn to the fourth quarter of financial performance of our businesses. Uniform Rental and Facility Services operating segment includes the rental and servicing of uniforms, healthcare scrubs, mats and towels and the provision of restroom supplies, hand sanitizers and other facility products and services. The segment also includes the sale of items from our catalogs to our customers on route. Uniform Rental and Facility Services revenue was $1.27 billion, a decrease of 11%. Excluding the impact of acquisitions, foreign currency exchange rate changes and the difference in the number of workdays, organic revenue declined 9.6%. Our Uniform Rental and Facility Services segment gross margin was 43.6% for the fourth quarter compared to 46% in last year's fourth quarter. We had one less workday in our fourth quarter, which had a negative impact of about 40 basis points in the current quarter.
Lower production and service expenses as a percent of revenue, compared to last year's fourth quarter were more than offset by amortization expense on uniforms, face [Phonetic] masks, towels and other items rented to customers. Amortization expense was 300 basis points higher this fourth quarter compared to last. This non-cash expense is the significant headwind in the short term, but will improve in ensuing quarters because purchases of new items were reduced and more existing items will become fully amortized. As Mike stated, selling and administrative expenses were negatively affected by many items caused by the COVID-19 coronavirus. Excluding the impact of the applicable aforementioned items, Uniform Rental and Facility Services operating margin was 16.1% compared to 18.5% in the prior year period, a detrimental margin of 37%.
Our First Aid and Safety Services operating segment includes revenue from the sale and servicing of first aid products, personal protective equipment and training. This segments revenue for the fourth quarter was $196.3 million. Organic revenue for the segment increased 21.9%. Revenue from servicing of first aid cabinets decreased due to the business closures from staying in place orders. However, our business of providing personal protective equipment surged. Overcoming the revenue declines of cabinet servicing. Sales, service, supply chain, finance, and others worked quickly to provide current customers with mask, respirators, sanitizer and other critical items needed. In addition, the division secured new business through our ability to source scarce resources quickly. The result was a 40.8% organic revenue growth rate in May. Businesses are echoing our mantra of, there is nothing more important than the health and safety of our employees and customers.
The First Aid segment gross margin was 46.1% in the fourth quarter compared to 47.7% in last year's fourth quarter. Lower production and service expenses as a percent of revenue compared to last years fourth quarter were more than offset by cost of goods sold. Cost of goods sold was 840 basis points higher this fourth quarter compared to last and is attributable to the increased proportion of revenue from personal protective equipment. Excluding the impact of the applicable previously mentioned items triggered by the COVID-19 coronavirus, the First Aid and Safety Services operating margin was 18.2% compared to 15.4% in the prior year period, an incremental margin of 32%.
Our Fire Protection Services and Uniform Direct Sale businesses are reported in the all other category. Fire Protection services include the performance of testing, inspection, and maintenance of fire protection equipment, including extinguishers, alarms, sprinklers, and emergency lights. Uniform Direct Sale business includes the provision of custom tailored apparel. All other revenue was $152 million, a decrease of 24.5%. Organic revenue declined 24.5%. The fire business organic revenue declined 12.4% due to the inability to access many businesses because of closures from stay at home orders. Uniform direct sale business organic revenue declined 39.5%. Revenue from our airline, cruise line, hospitality, and gaming customers largely falls within this segment. These industries have been among the hardest hit by the pandemic.
That concludes our prepared remarks. We are happy to answer your questions.
Questions and Answers:
Operator
Thank you. [Operator Instructions] And we will take our first question today and that is from Andrew Steinerman with JP Morgan Securities. Please go ahead with your question.
Andrew Steinerman -- JP Morgan Securities -- Analyst
Hi. I was hoping you can give a comment about just small and medium-sized businesses in total. Obviously, it's an important part of your client base, do you feel like the small businesses that haven't opened yet still are in a position to open and if not, do you feel like when would -- when would we know more?
Scott D. Farmer -- Chairman and Chief Executive Officer
Well Andrew, this is Scott. I'd say we have ongoing conversations with our customers that are on hold and I would say that the majority of them intend to reopen. A lot of it depends on how long this lasts and that sort of thing, but we feel pretty good about it so far and the indications that we get from them are that they do intend to reopen. So -- but it's going to be -- it's so cloudy right now looking out into the future, I don't know that any of them can -- could on a state by state basis maybe they could give us some sort of an indication of their timing. But in total, it's very difficult for us to be able to do that for you.
Andrew Steinerman -- JP Morgan Securities -- Analyst
Okay. And so far they felt like the federal support for small businesses during this juncture has been sufficient?
Scott D. Farmer -- Chairman and Chief Executive Officer
There is -- I'm sure there are lots of opinions on that, but yeah, I think so. I think that we will find out, you know if more support is coming based on what we understand is going on in Washington right now, both for businesses as well as for individuals and I think that supporting the individual wouldn't [Phonetic] effect also be supporting the businesses because they'd have the money to spend to do so. But we'll find out more here in the coming weeks as that -- that gets resolved in DC.
Andrew Steinerman -- JP Morgan Securities -- Analyst
Thank you, Scott. I appreciate it.
Operator
Thank you. And we'll move on to our next question or comment and that is from Seth Weber with RBC Capital Markets. Please go ahead with your question.
Seth Weber -- RBC Capital Markets -- Analyst
Hi, good morning everybody. Hope you're doing well. Scott, in your prepared remarks, I heard several times you talk about the healthcare vertical and the opportunity there. Can you just talk about whether you are actually seeing real time conversions here from hospitals that are switching to more outsourced scrub rental, just sort of the conversations that you're having there in that vertical in particular? And I know you've sort of targeted a more specific sales effort there, just traction on how that's going? Thanks.
Scott D. Farmer -- Chairman and Chief Executive Officer
Sure. Yeah, we have for the last few years had healthcare as a vertical that we've spent a lot of time and effort trying to cultivate. I think that you've all probably seen news reports of healthcare workers after work going to grocery stores or some other place and being harassed by other customers because the customers were afraid that there clothing was contaminated and hospitals realized that, healthcare workers realized that. Traditionally, particularly in the nursing and of healthcare, the nurses have bought their own scrubs and taken them home and washed them themselves. There has been a conversion to professional laundering of those scrub so that healthcare workers don't take them home, don't wear them out of the hospital and so forth. And that would be something that we could handle for them. We have seen customers who have used our services relative to scrub rental in portions of the hospital, expand that into other areas of the hospital. And I think that is the beginning of a movement. We will see more and more of as I look to the future.
Todd Schneider -- Executive Vice President and Chief Operating Officer
Seth, this is Todd. Just to expand upon that. As Scott mentioned, you see the videos the folks in grocery stores where people are upset because what is on their garments. And what we're seeing is employers are worried about what people come in contact with from the point they leave their home to the point they arrive at the hospital. And employees are worried about what they're taking home as well, who they might come in contact with on the way homes and with those into their home laundry. So is professional cleaning -- hygienically cleaned laundry is really important and we've had a number of customers many of which are names you would recognize that are very interested in broadening those programs to help their employees and their businesses.
Scott D. Farmer -- Chairman and Chief Executive Officer
And I would just add one more thing. That is not just the big hospital chains, it's also doctors' offices, dentists, healthcare workers in general and so we'll -- it's early, early stage, but we like the momentum that we're seeing there. And think that it has an opportunity as we look out in the future for -- for an area of really good growth.
Seth Weber -- RBC Capital Markets -- Analyst
Okay, that's super helpful. Thank you. And Mike, if I could just get a follow up. And just the delta for the quarter came in a little bit better than I think your kind of mid-quarter -- late quarter update, is there anything that you would call out that drove just the relatively better end of the quarter, one-time -- big one-time sales or anything or is it just sort of trends just got a little bit better than you expected toward the end of May?
J. Michael Hansen -- Executive Vice President and Chief Financial Officer
Yeah Seth, Todd talked a little bit about it in his remarks that First Aid really finished with a strong May of 40% growth and as much as anything it was that kind of performance that led us beyond the guidance that we gave in mid May.
Seth Weber -- RBC Capital Markets -- Analyst
Okay. Super helpful. Thank you very much guys.
Operator
Thank you. And we'll move on to our next question and that is from George Tong with Goldman Sachs. Please go ahead with your question.
George Tong -- Goldman Sachs -- Analyst
Hi, thanks, good morning. Can you provide an update on your uniform rentals capacity plans, especially with the evolving pace of business reopenings and what your capacity plans might have in terms of an impact on detrimental margins over the next several quarters?
Scott D. Farmer -- Chairman and Chief Executive Officer
Sure George. The question is what is our capacity plan? Is that -- just make sure I'm answering it the right way.
George Tong -- Goldman Sachs -- Analyst
Yeah. Recently you've indicated that you intend to maintain the majority of your capacity in anticipation of businesses reopening. And now with the pace of business reopenings obviously influx with COVID inflections -- infections spiking in certain places, what's your -- what are your latest thoughts on maintaining that capacity? Or will you plan to trim capacity given what we're seeing?
Scott D. Farmer -- Chairman and Chief Executive Officer
Well let me -- let me sort of give this a broader view of how we -- how we've managed this up to this point. Todd mentioned in his remarks that early on we had daily meetings with our leadership team. And that's HR, and IT, and my direct reports, the Presidents of divisions, global supply chain and we covered a number of different things in that -- in those meetings. It started with the safety of our people and how do we get them the right personal protective gear and how do we make sure that people who are arriving at work aren't infected and how do we take temperature, where do we get thermos, all that sort of thing. And then from there moving into the customers. But part of it also included a review of business and capacity. And generally speaking, we are happy with where we are from a capacity standpoint, although we continue to review it. There is a -- there is that we announced that we're shutting down an operation in Minnesota and that was one that we had been looking at for some time. It was an acquired operation, it was an older facility with older equipment and inefficient layout. And in that market we have capacity to move the volume into other facilities that are more efficient, more modern and so we announced that we're going to do that. We consistently review the operations in our capacity on a market-to-market basis, and we'll continue to do that looking forward. Todd, you got anything you want to add?
Todd Schneider -- Executive Vice President and Chief Operating Officer
Yeah. George, great question. We're looking at this in the long term. We're excited about the where our position -- our business is positioned. We think that the demands for our products and services moving forward are going to be healthy. When we look at it, we think of image, safety, cleanliness are all things that businesses are very, very interested in. So we constantly are evaluating our capacity model. As you know capacity is really a local subject, it rolls up to a corporate subject. But we look at it locally and we're constantly evaluating it. But we're thinking long-term and we like our position and we like where the demand we believe going to be coming for our products and services.
George Tong -- Goldman Sachs -- Analyst
Got it. Very helpful. And then as a follow-up, can you provide some additional detail on how revenue trends evolved moving through the quarter? And if you're fiscal 1Q outlook assumes stable July run rates in August or if it assumes an improvement off of July levels?
Scott D. Farmer -- Chairman and Chief Executive Officer
So George, we've seen -- obviously since the May call, we've seen some nice improvement in the revenue run rates in which we were in the May timeframe down in the mid to high teens. We've seen that reduce to the mid to high-single digits and we're expecting still a slight improvement, but [Indecipherable] a lot of improvement as we move forward. So we're seeing a little bit of improvement, but not much. From this point.
George Tong -- Goldman Sachs -- Analyst
Got it. Very helpful, thank you.
Operator
Thank you. We'll move on to our next question and that is from Hamzah Mazari with Jefferies. Please go ahead with your question.
Hamzah Mazari -- Jefferies -- Analyst
Good morning. Thank you. My question is on how do you -- the sustainability of First Aid organic growth and also hygiene if you could touch on what you saw there in terms of growth? And whether you think that's sustainable for the balance of the year? Obviously, demand is still there, but do you think the markets well supplied whereby that organic run rate drops off. Just any thoughts as to how you're thinking about those two specific areas.
Todd Schneider -- Executive Vice President and Chief Operating Officer
Great. Thank you for the questions, this is Todd. As Mike and Scott mentioned trying to forecast out past Q1 is very challenging and the reason being is the spike in cases recently have -- have changed seems like. So it seems like every couple of two weeks, three weeks is more like two months, three months in the past. So -- but we do see as cases rise there is demand for PPE is so strong. As people -- as we believe that drops off with hopefully remedies -- vaccine eventually people will be back to work and then they'll be consuming more product out of our first aid cabinets. So -- so it's tough to forecast out past Q1. But nevertheless, we think we're in a really good spot.
Scott D. Farmer -- Chairman and Chief Executive Officer
Hamzah, this is Scott. I would add that I think, as a general statement the one of the reasons we saw the big spike of these sales in May is because there was a really a rush by just about every business out there to find personal protective gear, hand sanitizers, the things that they need to keep their workplace open and clean and if they could find somebody who had it they were buying months' worth of supply because they were afraid that if they came back out into the market again to buy it, it may not be there. So it was almost to me like what we would see when we would sell a large direct sale customer. We get a big first upfront order as everybody gets their cloths and then it drops off to a more typical run rate after that. I think that we're going to continue to see the demand for the masks and the hand sanitizers and that sort of thing, but there was a big upfront purchase, a race to make sure that you had enough of it and it will settle back into an ongoing demand, certainly not at that 40% run rate.
Now relative to the hygiene services, my read on that is that that's a long-term change in the marketplace. I said in the May call that I think that what this pandemic has done to workplace cleanliness and sanitation is similar to what 9/11 did to public building security. We have customers right now that have come to us and said look, I have 7,000 branches, I need hand sanitizer stations in all of them and I need somebody to come by on a regular basis and make sure that they're full, that is for my employees and my customers. We've seen large universities Big 10, Pac-10 universities come to us and have thousands of these hand sanitizer stations put up in their buildings across their campuses. They want us to do this because not only do we have the sanitizer and the station available, but the service to come by in a regular basis and make sure that they have the supply that they need as opposed to worrying about buying a whole bunch of sort of retail pump bottles, trying to put them in places and having those disappear because people grab them and walk away with them. So I think that our service and our service model in these areas is playing a big role in the marketplace today with our existing customers and our ability to sign new customers. And once they start talking to us about things like hand sanitizers and surface sanitizer, sprays services and things like that, they start talking about the restroom services and if they have people that need uniform, we start talking about uniforms and entrance mats and the rest of the things that go along with that. So from a hygiene standpoint, I'm confident that this -- this trend is going to continue.
Todd Schneider -- Executive Vice President and Chief Operating Officer
One last item on that subject is we -- what Scott mentioned there is such a need for these products because they need to restore -- these folks, whether it's a bank branch or a hotel, whether it is a university, they need to restore confidence in their employees, their customers, their students, their guests, whatever it is and these products are critical to restoring confidence. And then what it is also doing for us is it is allowing because it is such an important subject to these folks, it's allowing for us to get an audience at very high levels within organizations, higher than in many cases ever been before in organizations and then we're able to speak to the comprehensiveness of what we can provide and it resonates.
Hamzah Mazari -- Jefferies -- Analyst
That's very helpful color. Just a follow-up question, I'll turn it over. Just on the SAP system, could you maybe talk about what kind of data that gives you now relative to what you didn't have before? I realize it's COVID-19 and demand environment is different, so you may see benefits of cross selling come in later from the SAP. But just for investors just to get a sense of what do you have today that gives you sort of a full view of the customer that you didn't have before that could maybe help you longer term once you come out of COVID or during COVID even?
Todd Schneider -- Executive Vice President and Chief Operating Officer
Hamzah, thanks again for the question. This is Todd. SAP is doing a lot of things for us. We are -- we now have one view of our customer not completely, right because we have it in our first aid business and our rental business, but a significant portion of our business, it's helping the speed at which we were able to retrieve data, which is helping us to make decisions in more real-time basis than in the past. And it's also helping with some other items that we're doing from a technology standpoint, give the customer a view of their spend with us, help them be able to manage their business with us and obviously there is some, some other benefits that we're seeing from a ability to reuse products, get a good view of our stock rooms, of our supply chain, etc. So it's been very beneficial.
Hamzah Mazari -- Jefferies -- Analyst
Thank you.
Operator
Thank you. And we'll move on to our next question and that is from Manav Patnaik with Barclays. Please go ahead with your question.
Manav Patnaik -- Barclays -- Analyst
Thank you. Good morning, gentlemen. My first question is just around the supply chain that you guys have. You talked earlier in the call about your scale aligned to gather additional relationship event there is and so forth. And then just broadly, like has there been any other disruptions and would you say net-net, it's been pretty smooth?
Scott D. Farmer -- Chairman and Chief Executive Officer
Manav, this is Scott. I would say that in this -- first of all, I think this goes back to the morning meetings that we were having. We were getting real time feedback on what was going on in the field, what our customers were looking for, what they needed and that sort of thing and we got to jump on it early, by having the entire group together to say we need to get out and source face masks, hand sanitizers, all of the hygiene products because there is a huge demand coming. And our supply chain folks did a fantastic job going out and reacting to that. And I said on the last call that I think our supply chain has become a competitive advantage for us. We are in good and getting better stock position on most of these items and we have competitors that are still struggling to source it all. So I think that our supply chain has done a great job. So I would say disruption, no, I don't think there has been any disruption. There were some a little bit at the beginning when we -- when we first started trying to find some of these things, but they've done -- they've done a great job in meeting the demand.
Manav Patnaik -- Barclays -- Analyst
Got it, thank you. And just a broader question around managing the cost base. I know there's obviously a lot of uncertainty. You talked about the Minnesota facility that you were looking to buyback. I think there was another one in the Milwaukee area. So just -- just wondering how you're thinking about what further cost actions you need to take now? Or is it just a wait and see only if things get worse, do you cut more or rationalize more?
Todd Schneider -- Executive Vice President and Chief Operating Officer
Manav, this is Todd. So from a cost standpoint, we know we believe we've been through the worst of it. We believe we've shown a great ability to manage through that process and we are continuing to adjust our cost structure and all facets as we move through this pandemic. We believe it's short term, we believe the long-term of our businesses looks a very, very positive. But we've successfully managed through what we believe is the worst of it and we're going to manage through this process as we move forward. No matter what gets thrown at us.
Manav Patnaik -- Barclays -- Analyst
Got it. Thank you, guys.
Operator
Thank you. And we will move onto our next question and that is from Andrew Wittmann with R.W. Baird. Please go ahead with your question.
Andrew Wittmann -- R.W. Baird -- Analyst
Okay, thanks for taking my question. I guess I wanted to check in a little bit on the competitive environment. Every recession is different, but historically if volumes wane in times or can be increased price competition. So I was just wondering, Scott or Todd, if you could comment on what you're seeing from the competition? If it's too soon to say or if there have been any changes in the marketplace, what those changes are, if any, and how you're reacting to them?
Scott D. Farmer -- Chairman and Chief Executive Officer
Andrew, this is Scott. I'll make some comments and then Todd has anything he wants to add, I'll turn it over to him. But overall, I think that it's difficult to say so far what's happening from a pricing standpoint as a result of COVID-19. We will get anecdotal evidence on a market by market basis that things are competitive, somebody is doing some crazy things, but we always seem to get that. I would tell you that one of the things that we have seen and seen evidence of is that we do have some competitors out there who are struggling to service their customers. I don't know whether that is supply chain issues that they can't get the product, whether it is that they have service issues, were something happened in their service force or what it is, but we have seen some signs of that. I wouldn't call that a major trend, but I think it is one of the things that is unique about this pandemic is that for one reason or another, some of these businesses are just having a hard time operating as they ordinarily would. Todd, any other feedback?
Todd Schneider -- Executive Vice President and Chief Operating Officer
Yeah, I think the other item is Scott mentioned that our supply chain organization has done an incredible job in helping position us to service our customers properly, and I completely agree with that, but one of the decisions we made very early on in one of the meetings that Scott -- that we referenced earlier is that even if we're in a position where we are so unique because we have product that others don't, we're going to take a very long-term approach on how we handle that with the customers, we are going to be extremely fair on pricing and approach it as though it's not a one-time sale. It's going to be a long-term customer. And so that's how we approached it. Generally speaking, the environment -- the competitive market is I would say Andrew, I haven't seen any real change to the landscape besides some one-off items of lack of supply, those types of things where we garnered an opportunity to that we deliver.
Andrew Wittmann -- R.W. Baird -- Analyst
That makes sense. I guess the corollary to that question is, is the stress that's out there in the marketplace, do you think potentially going to shake loose opportunities for acquisitions in this environment as well?
Scott D. Farmer -- Chairman and Chief Executive Officer
It's tough to say where and when somebody might decide to sell their business. But you can see a scenario around this in just about any industry where it could cause people to make decisions to sell their business. We obviously are in a position where we could -- we could afford to make acquisitions and that would be something that we would be looking forward to do if the opportunities present themselves.
Andrew Wittmann -- R.W. Baird -- Analyst
Thank you.
Operator
Thank you. And we'll move on to our next question or comment and that is from Gary Bisbee with Bank of America Merrill Lynch, please go ahead with your question.
Gary Bisbee -- Bank of America Merrill Lynch -- Analyst
Hi guys, good morning. So I wanted to ask a question about the costs. The first quarter outlook implies sequentially improved revenue, but sequentially lower costs, so can you just give us a sense sort of how much costs you've taken out or how we should think about how that will annualize through the P&L when you'll actually see all of that? And the last piece of that, should we think that some of the cost take-out, you've done is structural or is it more really temporary that we should think most of it comes back at some point in the future when revenue begins to trend -- trend back to the historical level? Thank you.
Scott D. Farmer -- Chairman and Chief Executive Officer
Well, it's a little bit of -- a little bit of all of the above there. We have eliminated all discretionary spending, business travel is down, matter of fact we're not allowing people to travel right now. So those kind of costs are down. Some training meetings where people ordinarily would be flying and traveling to go to training and staying in hotels isn't happening, those are happening on Zoom meetings and Team meetings and things like that. We have made some changes to right size the organization from a labor standpoint. Those can and will go up as volume comes back and that sort of thing we have -- we've eliminated, we announced that we're going to close one of our operations, that's more of a permanent or just a longer-term type of thing, but we do all of the above and we'll continue to look at the changing nature of this and we can ahead in either direction. We can manage the cost as we grow into it. Or if it -- you know, I think in May, there were 44 states that had stay in place orders, general business restrictions that shut down businesses in those states. If it goes back to that, well we know that world looks like to, we've been there. We're off mid to high teens in revenue and we know what we need to do to right size to go back to that point. I don't think that direction is going to happen, but we're ready to go in either direction to manage the costs the way they need to be managed in order to continue to help the P&L statement and make a good margin.
Gary Bisbee -- Bank of America Merrill Lynch -- Analyst
I know you're not giving guidance beyond this quarter, but what would a reasonable way to think about that moving forward, be that you think you can manage the cost structure relatively in line with change in revenue. So in other words, if the Q1 margin actually looks quite strong year-over-year given the revenue headwinds that you could keep that kind of pacing or there is some step function cost that could come back in at some point when you do see revenue much stronger?
J. Michael Hansen -- Executive Vice President and Chief Financial Officer
Yeah Gary, you know what we saw in the fourth quarter was such a precipitous drop in revenue that it's -- it's hard to react, but we did and you're seeing some of those benefits of the reaction in the first quarter. Now as we move, Scott talked a little bit about the -- we will adapt to the revenue and the environment as we move forward, but there are going to be some things like discretionary spending and travel that certainly will come back, we still have a hiring freeze on today and as we get more clarity on the future, we will start to then think quite a bit more about adding to the capacity for growth like we normally would in a kind of a normal environment. I mean we will get back to that kind of thing, but certainly we're seeing some benefits in the first quarter of the moves and the decisions we made and we're going to adapt as we move forward into the second quarter and the rest of the year, but it's a little bit unclear still what that environment looks like. And so we'll make -- we'll continue to make decisions rapidly so that we can do our best to adjust to the levels of revenue and levels of capacity that are necessary.
Gary Bisbee -- Bank of America Merrill Lynch -- Analyst
Thank you. If I could sneak one more in. Historically in Q4, you've given the rentals mix by products, is that something you have at your fingertips and be willing to share this year?
J. Michael Hansen -- Executive Vice President and Chief Financial Officer
Sure. We -- our Uniform Rental business was 50% of the rental segment, dust was 18%, hygiene was 14%, shop towels 4%, linen products 10%, catalog 4%.
Gary Bisbee -- Bank of America Merrill Lynch -- Analyst
Thank you.
J. Michael Hansen -- Executive Vice President and Chief Financial Officer
Not a lot of change from the -- from the last year in any of those categories.
Operator
Thank you. And we'll move onto our next question and that is from Tim Mulrooney with William Blair. Please go ahead with your question.
Tim Mulrooney -- William Blair -- Analyst
Good morning, everybody. Scott, you mentioned. Good morning. Scott, you mentioned at the beginning of this call about -- about being there for your customers when they reopen, what percentage of your customer base would you say has reopened at this point? And also can you help us understand what those conversations look like, when the customer reopens is it a slower ramp, is there any sort of contract renegotiation, or do you just kind of -- do you just pick up where you left off? Thank you.
Scott D. Farmer -- Chairman and Chief Executive Officer
Well, first of all we're dealing with a business owner or manager who did not make the decision themselves necessarily to shut their business down. And so the conversation is around what are your plans when do you hope to reopen, help us understand, you know what you think will happen in your business and how we can help you, have you furloughed or let go any of your people. We have large customers who have turned to us to help them develop cleaning protocol for their business, we can share some of that with you. Prior to the pandemic, you were just using these services. We have some other services that might help you to make sure that your workplace is clean and sanitized with various products and services that we can provide, would you like us to help you get set up with those type of things. But really it's to help them get to a point where they reopen. We look at it and say the lifetime value of these customers is really important to us and we're not here today to talk about the contract and that sort of thing, we're here today to help you get reopened as your business starts to come back, we can get in all the rest of the details of that sort of thing and I would tell you, Tim that we use the net promoter score system to evaluate our customer satisfaction, if you will, with our services and we have seen a dramatic increase in net promoter scores as we have moved through this pandemic because of the way that we've helped them, because of the advice and the tools and the services that we can have, I would tell you that we're getting letters from Presidents and CEOs of pretty big companies, because of what we've done to help them. But it has improved our relationship with as a general statement across the board with our customers as we help them through this and I'm proud of the way that our front line people have been handling this. And we look forward to helping more and more of these customers come back online.
Todd Schneider -- Executive Vice President and Chief Operating Officer
Tim, this is Todd. We have such a diverse customer base, both by Industry and geographically. So the conversation with the customer really depends upon what's going on in their business, where they are geographically. Some of them they're opening back up and they had no revenue before they open back up, some had virtually all their revenue. And in that conversation, as you can imagine varies dramatically depending upon what they were experiencing in the business. But generally speaking, most are being were impacted even those who remained open. And we work with them, we work with the customers and we said -- they said, hey, we can only afford so much. We said, well, let's take the -- let's adjust your spend with us down in this area, but we can help you with these areas that are so critical to restoring confidence in your employees and your customers that they're operating in a safe environment and that helped them and it helped us to -- it is helping us to bring more value to our customers.
Tim Mulrooney -- William Blair -- Analyst
That's all great color. Thank you, Todd. Thank you, Scott. A strong increase in net promoter scores is an encouraging sign. Thank you and good luck next quarter.
Scott D. Farmer -- Chairman and Chief Executive Officer
Thanks Tim.
Operator
Thank you. And we'll move on to our next question. And that is from Toni Kaplan with Morgan Stanley. Please go ahead with your question.
Toni Kaplan -- Morgan Stanley -- Analyst
Thanks very much. In the past you've talked about how, about 60% of your growth comes from converting no programmers. I'm just curious in this environment, are you seeing a change in that mix? Are you seeing higher growth from existing customers? Are you seeing maybe new customer signing up for the hygiene products? Just trying to think about how that growth dynamic has been changing in this COVID period?
Scott D. Farmer -- Chairman and Chief Executive Officer
Toni, this is Scott. It's -- we're a couple of few months into this. So it might be difficult for us to give you any hard data on that, but clearly, you know for certain products, both existing customers who haven't used it from us in the past and prospects need it and so we are, we're working very hard on both sides of that to provide that to businesses. I think that there are businesses that may not have typically been users of our services but are looking to us now and saying there is an opportunity -- there is a company out there that can provide this stuff to us and provide it on a regular basis, where we don't have to worry about it anymore. We should call them and talk to them. So I think there is some opportunity in the no programmer market for us to broaden our opportunity it to continue to grow.
J. Michael Hansen -- Executive Vice President and Chief Financial Officer
And Todd, maybe talk a little bit of sales rep productivity that we're seeing right now.
Todd Schneider -- Executive Vice President and Chief Operating Officer
Yeah, thank you, Mike. Toni, what -- our sales rep productivity. I am so impressed by their creativity and by their tenacity, they are -- productivity is doing really, really well and it's in part because of our culture, because of our partners, and because we have products and services that people want and need to again help restore confidence in their employees and their customers, clients, etc. So as you can imagine our sales partners aren't exactly out physically in front of folks nearly as much as they were, but they're busy. They are busy at all-time levels and doing it via calls, Teams calls, Zoom, phone calls, you name it and we're very encouraged by that.
Toni Kaplan -- Morgan Stanley -- Analyst
That's great. And I was hoping you could give an update on the final amount that you've spent on SAP this year? And what you expect to spend next year? And just an update on any benefits that you're seeing so far from the implementation?
J. Michael Hansen -- Executive Vice President and Chief Financial Officer
The spend this year Toni, has generally been in that recurring -- the implementation costs and the training and consulting costs. And we've talked over the last few years about $12 million annually of that for the last several years. And that amount will drop off as we've completed that rental roll out. From the perspective of the benefits, Todd talked a little bit about the information that's available and sometimes that's hard to quantify, especially in the short term. We're seeing the sales rep productivity be good. We're seeing some, some good information on the one view of the customer, the online portal information and so those are going to drive some benefits, but it's going to take a little bit of time to see that and it's pretty difficult at this point to quantify what that might be.
Toni Kaplan -- Morgan Stanley -- Analyst
That's great. And the $12 million goes to zero next year?
J. Michael Hansen -- Executive Vice President and Chief Financial Officer
Yes. I mean it does drop off. In -- Toni, in the midst of this changing environment, dealing with the pandemic, it's going to be a little bit hard to say that's going to be X-basis points for the year, but that $12 million does drop off as that implementation has been completed.
Toni Kaplan -- Morgan Stanley -- Analyst
Great. Thank you.
Operator
Thank you. We'll take our next question and that is from Shlomo Rosenbaum with Stifel Nicolaus. Please go ahead with your question.
Shlomo Rosenbaum -- Stifel Nicolaus -- Analyst
Hi, thank you very much for taking my questions. Hey, Mike is there any way you can help investors quantify the opportunity for the scrubs rentals in Cintas? Like what's the opportunity just in general into healthcare with that? And how much of your sales are anyway into healthcare and is there like a way to think about the pull-through? In other words, we're hearing a lot of it. This is a great opportunity and conceptually we can understand that, we're trying to figure out like when you put pen to paper what could this mean for you guys?
J. Michael Hansen -- Executive Vice President and Chief Financial Officer
Well, Shlomo as Scott talked about the healthcare opportunity a little bit earlier and we love the -- we love the opportunity. We loved it before the pandemic, but as we sit here today we like it even more. It's about 7% of our total revenue. And we think that's got a real opportunity to grow. You know it's hard to put pen to paper and give you a specific number especially when we are in the midst of this pandemic environment, but we love the opportunity and when we get things like scrub rental products in the hospitals we are there almost every day and that invites more and more opportunities, whether it's in microfiber or first Aid or other types of Cintas opportunities. We love being there with our customer and talking to them about the challenges that they face and so generally can lead to more enterprise type sales at those big hospitals. And as we move forward, Scott talked a little bit about, we're seeing this cleanliness idea move to the smaller healthcare facilities as well and that creates opportunity in the scrubs, in the microfiber and other places. So we really do like the opportunity as we move forward, but it's pretty difficult to put a specific number on it right now.
Shlomo Rosenbaum -- Stifel Nicolaus -- Analyst
All right, thank you. I appreciate that. And then maybe just one for Scott, I know you talked enthusiastically about the opportunity you got with your supply chain. And that it's a real differentiator and your ability to access very high levels of the organizations now, you had a very long successful career in this industry, how would you rank this opportunity now versus what you've seen in different points in time you career in terms of being able to have access and then potentially be able to capitalize on that in terms of driving your business forward in terms of additional sales because of that access at a higher level of the organization?
Scott D. Farmer -- Chairman and Chief Executive Officer
Shlomo, you're right, I've been around for a while, sometimes longer than I can believe have been at this -- I started in 1981, right out of college. So it's -- I've seen a lot happen in this business and in this industry. I have always looked at this business with the thought that we have great opportunities ahead of us. And so it's tough for me to say that this is better than others, but there are people that when I first started to go into the trade association meetings didn't think the entire industry -- the rental industry could do the kind of revenue that our company alone is doing now. And so we've been able to grow through all of this. I look out into the future and I say I'm very excited about the opportunities that lie ahead for us relative to our current position, the things that we have to offer businesses across so many different segments that they really, really need right now. I think we're in a very good position and we obviously all of us need to resolve this pandemic and I read some great news this morning that one of the reports I saw, I think it was in the Wall Street Journal that Pfizer thinks that they might have approval sometime in October for a rollout of a vaccine in January. And whether it's January or February or whatever it is, if you think about it, this is July, end of July and so we're closing in on this race for a vaccine and hopefully when that happens, we'll get back to a new normal where all the businesses can open back up and I think when that happens, we can really maximize our opportunities.
Shlomo Rosenbaum -- Stifel Nicolaus -- Analyst
Okay. Thank you very much.
Operator
We take our next question. And that is from Scott Schneeberger with Oppenheimer. Please go ahead with your question.
Scott Schneeberger -- Oppenheimer -- Analyst
Thanks very much. Good morning. I was just hoping to focus on the travel and hospitality end markets, airlines, crews, hotel, gaming, which look like they might have a bit of a tail of some trouble. Just curious your conversations, I know you're not providing guidance beyond the current quarter, how should we think, based on conversations you've with those customers, the good and the bad of consideration looking out over the coming fiscal year? Just anecdotally, what you think are some puts and takes we should keep in mind? Thanks.
Todd Schneider -- Executive Vice President and Chief Operating Officer
Scott, this is Todd. Certainly those folks, those customers in the hospitality business, the travel industry, let's say have been they're facing some serious headwinds. But our conversations with them is that they are looking at it long-term. They are certainly worried about business travel coming back, leisure travel, they think will bounce back faster, but where -- we are working with them at very high levels and in the case of a few specifically, we work on teams to help them with their cleaning protocols to help them establish how to provide a safe environment for their guests. And a really, all gets back to confidence. The guests have to feel confident that they can travel in the states and we are an important portion of that. Now, certainly they're not, they're not buying certain products such as garments from us at the rates that we would like. And frankly, that they would like, but we do have other products and services that they need to help restore confidence and that is an important investment that they have to make prior to even their revenues coming back at large -- to a large degree. So they see that much value and if that -- they're investing in the near term and hoping that the guest traffic comes back. And as you know, that is really a subject that depends upon where they are geographically, what type of properties etc. but we're all in hopes that as Scott mentioned that we get to our remedies and certainly a vaccine very quickly that way the ultimate confidence can be restored.
Scott D. Farmer -- Chairman and Chief Executive Officer
That is all primarily direct sale business for us as well. So at least on the Uniform side. So the vast majority of that is reflected in our direct sale results. And they obviously have been hit probably the hardest of all of the segments out there and you know maybe that means that it's going to take them longer to recover, but at some point looking out in the future, I think we all agree that we're going to travel somewhere. We're going to stay some place when we get there. And as Todd says their ability to show us as customers of theirs, that we are safe, that we are on a clean airplane and staying in a clean hotel and eating at a clean restaurant, the sooner all that happens and gain our confidence, the more likely it is that we're all going to begin to take advantage of what they had to offer. But those industries are going to be around. They're not, they're not going to go away. This is may change it some ways, but there'll be -- they will be out there. They will recover.
Scott Schneeberger -- Oppenheimer -- Analyst
Great, thanks Scott and Todd. And then just as quick follow-up on different subject. Scott, you touched on earlier on the cash availability in consideration of M&A in this environment, just one bigger picture thoughts on capital allocation for the company because you do have flexibility, are you going to sit for a while and watch and wait and see what happens and be conservative or might we see the -- becoming offensive with M&A, you've addressed, but also other uses of cash may be return of capital, any thought there? Thanks.
Scott D. Farmer -- Chairman and Chief Executive Officer
Well, yeah. I think that our priorities have been and I think looking forward will continue to be that we would like to make acquisitions. We would like to make investments that would help us continue to grow the business. Mergers and acquisitions would be a great way for us to do that. We also have a long track record of increasing our dividend and those decisions will be made at a future point about what next years or what our next dividend would be. But that is an important priority for us and obviously, as you've seen in the past, even into the spring stock buybacks have played a role when opportunities present themselves. I would say that sort of attitude approach is likely to continue as we look out in the future when and how much and things like that depends on what opportunities present themselves. But our priorities really haven't changed. If we had an opportunity to make an acquisition now, we would -- we would certainly want to look at that and take advantage of that opportunity.
Scott Schneeberger -- Oppenheimer -- Analyst
Thanks.
Operator
Thank you. At this time there are no further questions. So I will turn the conference back over to Mike Hansen for any closing remarks.
J. Michael Hansen -- Executive Vice President and Chief Financial Officer
Well, thank you for joining us this morning. And we look forward to talking with you again after our first quarter and that will likely be in mid to late September. So thank you and have a great rest of your day.
Operator
[Operator Closing Remarks]
Duration: 74 minutes
Call participants:
J. Michael Hansen -- Executive Vice President and Chief Financial Officer
Scott D. Farmer -- Chairman and Chief Executive Officer
Todd Schneider -- Executive Vice President and Chief Operating Officer
Andrew Steinerman -- JP Morgan Securities -- Analyst
Seth Weber -- RBC Capital Markets -- Analyst
George Tong -- Goldman Sachs -- Analyst
Hamzah Mazari -- Jefferies -- Analyst
Manav Patnaik -- Barclays -- Analyst
Andrew Wittmann -- R.W. Baird -- Analyst
Gary Bisbee -- Bank of America Merrill Lynch -- Analyst
Tim Mulrooney -- William Blair -- Analyst
Toni Kaplan -- Morgan Stanley -- Analyst
Shlomo Rosenbaum -- Stifel Nicolaus -- Analyst
Scott Schneeberger -- Oppenheimer -- Analyst
