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Brookdale Senior Living Inc (BKD 1.05%)
Q2 2020 Earnings Call
Aug 11, 2020, 9:00 a.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Good morning, ladies and gentlemen, my name is Jerome, and I will be your conference operator today. At this time, I would like to welcome everyone to the Brookdale Senior Living Second Quarter Earnings Release Call. [Operator Instructions] I would now like to turn the call over to Kathy MacDonald of Investor Relations. Please go ahead.

Kathy MacDonald -- Senior Vice President, Investor Relations

Thank you, and good morning everyone. I'd like to welcome you to the second quarter 2020 earnings call for Brookdale Senior Living. Joining us today are Cindy Baier, our President and Chief Executive Officer, and Steve Swain, our Executive Vice President and Chief Financial Officer.

All statements today, which are not historical facts, may be deemed to be forward-looking statements within the meaning of the federal securities laws. These statements are made as of today's date, and we expressly disclaim any obligation to update these statements in the future. Actual results and performance may differ materially from forward-looking statements. Certain of these factors that could cause actual results to differ are detailed in the earnings release we issued yesterday, as well as in the reports we filed with the SEC from time to time, including the risk factors contained in our annual report on Form 10-K and quarterly reports on Form 10-Q. I direct you to the release for the full safe harbor statement.

Also, please note, that during this call, we will present non-GAAP financial measures. For reconciliations of each non-GAAP measure from the most comparable GAAP measure, I direct you to the release and supplemental information, which may be found at brookdale.com/investor, and was furnished on an 8-K yesterday.

With that, I would like to turn the call over to Cindy.

Lucinda M. Baier -- President, Chief Executive Officer and Director

Thank you, Kathy. Good morning to all of our shareholders, analysts, and other participants. Welcome to our second quarter earnings call. I want to start by saying thank you to everyone who is making a difference to fight COVID-19, those on the front lines fighting to protect and save lives, the researchers working on vaccines, and to each of you who make a difference by doing your part against the greatest public health emergency in the past century. This includes our inspiring associates who continue to work tirelessly to help ensure the health and well-being of our residents and patients.

Before I talk about our operations, I want to discuss the most significant transaction we completed since the beginning of our turnaround. In July, we completed a new multi-park transaction with our largest landlord, Ventas. We believe this transaction is a positive outcome for us, reducing our future lease payment by approximately $500 million over the remaining lease period through 2025, lowering our debt, and improving our cash flow. Prior to the Ventas transaction, we built liquidity and enabled us to make an upfront payment with an approximately one year cash flow payback. We believe this transaction improves Brookdale's financial foundation during an unprecedented time and better positions us to create long-term value for our shareholders.

Turning to operations. Brookdale's top priority remains helping to protect the health and well-being of our residents, patients and associates and we will not let up on this diligence. Throughout this global pandemic, Brookdale has provided essential and high-quality care and services and we will continue to do so.

Our commitment to health and well-being has required personal sacrifices that were unimaginable just a few short months ago. And yet, we continue to find inspiration and successes in our operations. The three I would like to highlight are: robust testing, increased resident and family engagement, and incorporating incremental innovation. I will start with our COVID-19 baseline testing.

With research showing that up to 45% of all individuals who are infected with COVID-19 are asymptomatic and given the ability of asymptomatic individuals to transmit the virus unknowingly, we proactively commenced a nationwide resident and associate testing program. We completed baseline testing of residents and associates at all of our communities across 44 states.

In addition to following regulatory requirements, we've asked all residents and community-based associates to be tested, so that we could identify and quarantine any asymptomatic individuals to help prevent the spread of the virus. Year-to-date, we have performed over 100,000 tests. This is helping our extensive efforts to identify asymptomatic individuals and help contain COVID-19, and this tireless work from our Brookdale Everyday Heroes helped contribute to a low percentage of residents who contracted the virus.

As of the end of July, less than 1% of our residents currently have COVID-19 positive results. I want to recognize the great work that occurred at our communities resulting in many great outcomes. Baseline testing at all our communities allows us to learn as well as to minimize the duration and impact a community experiences with the COVID-19 exposure. One of the pleasant surprises we experienced was of those residents who tested positive for COVID-19, many passed through the full exposure period without becoming symptomatic. Without our comprehensive testing, they would not have even known they were positive. Identifying individuals who are COVID-19 positive made it possible to implement our quarantine protocols for those infected residents, and to restrict COVID-19 positive associates from working in our communities and serving our patients.

COVID-19 is ever evolving, and we are still learning every day. We will continue to meet state and local public health officials testing directives and incrementally, we have built plans to conduct additional testing in certain circumstances.

Turning now to our second operational success. Brookdale is focused on leading the way forward with 85% of our communities currently accepting move-ins. The remaining communities are working with prospects and are creating connections with potential residents, so they will be able to welcome new seniors when appropriate. We have increased the amount of communications, and expanded our use of technology with our residents to connect them with their family and friends.

Throughout the pandemic, we made a tremendous effort to connect residents with loved ones through window visits, car parades, and technology to create virtual birthday and anniversary celebration. We have even connected our residents at different Brookdale communities to each other through our connections across America virtual program. More recently, we've begun to welcome visitors at some of our communities, where allowed by state and local guidance.

In-person connection is very important to combating loneliness and isolation faced by many seniors, and amplified during this pandemic. And we know how much our residents want to see their loved ones face to face. Having completed baseline testing is one critical element that helped us move forward responsibly into a new stage of our COVID-19 response. In advance of local communities welcoming visitors, we developed a comprehensive easing of restrictions plan to address numerous safety guidelines, which incorporates applicable government requirements.

Given the continuing COVID-19 trends, our focus remains on helping protect our residents and associates. At a high level, the easing of restriction plan requires: first, the licensing and regulatory agencies for the community to support reopening steps as applicable. Second, communitywide testing of associates and residents is complete, with no current COVID-19 positive results. In addition, we must follow applicable different state and local guidance. And third, when those criteria are met, our community prepares and communicate an appropriate social distancing plan for various areas of the community that may include, but not be limited to, loved one visits, communal staggered dining and resident engagement, apartment visits by prospective residents, and in-house offerings such as salon, fitness center, library, etc.

It's important to note that we modify these requirements as necessary to ensure compliance with ever-changing regulatory or Executive Order requirements in consideration of health official guidance. All of our precautions are to support the health as well as emotional well-being of our residents and our associates.

My final operational highlight is about continuing innovation. Brookdale has taken a cautious, clinical, and environmental approach to COVID-19 since the beginning. Last quarter, I highlighted that based on research by our clinical team, our Company was an early adopter of taking pulse oximeter readings of our assisted living and memory care residents. Recently, our clinical infection control experts identified an over-the-counter product to incorporate into our prevention strategy for memory care residents.

Dementia can cause unique challenges with our memory care residents ability to remember to maintain social distancing, wear masks, and frequently wash their hands. Our associates can apply this lotion-like product to the memory care resident space and hands several times a day. We believe this hypoallergenic product supports the antimicrobial barrier of the skin. We're pleased to offer this new measure and add to our existing protocols, while continuing to monitor and assess the impact and results.

Now, let's turn to the financial performance of our operations for the second quarter. I will focus my comments on same community results. As expected, COVID-19 continues to have a significant impact on our performance, including closing our communities as necessary to visitors and move-ins to better protect our residents. RevPAR, on a same community basis, was 3.5% lower, compared to the second quarter 2019. And RevPOR, on a same community basis, was 2.3% higher on a year-over-year basis.

Our focus continues to be charging a fair price for high quality care. Move-ins were lower on a year-over-year basis, but we saw improvement as we progressed through the second quarter. April move-ins were approximately 65% lower on a year-over-year basis. While by June, the year-over-year rate of decline was cut by nearly one-half, with June move-ins around 35% lower than a year ago. This demonstrates great progress, thanks to our sales and field team's efforts. They are continuing their strong efforts in the face of new U.S. hotspot resurgence.

Brookdale's quality of service and our team's hyperlocal points of difference, including our neighborhood welcome efforts has resulted in thousands of seniors joining Brookdale communities during the pandemic. We made key enhancements within our connections in our operations to provide even more support to our communities. Whether handling calls or web forms from our marketing investments, this team was able to schedule virtual visits for prospects on behalf of our communities. What's clear is that we've been able to meet the demand from prospects, who are still exploring senior living options from the convenience of their homes, as well as in-person visits when guidelines allow.

Our operational teams care for our residents has resulted in favorable controllable move-out results for the second quarter, compared to the prior year. We believe residents were less likely to move-in in the heat of the crisis and united to protect themselves and others. As the world begins to learn to live with the risk of COVID-19, we believe that our move-ins and move-outs will return to more normal level. The net impact of our same community move-ins and move-out was a 430-basis point sequential occupancy decline, with each month of the quarter showing significant sequential movement improvement.

For Senior Housing, in the first half of 2020, we accepted approximately $10 million of federal grants related to the skilled nursing portion of our business. In July, we applied for additional grants to the Provider Relief Fund's Medicaid and CHIP allocation. As a large senior housing operator, Brookdale played a leadership role in emphasizing to HHS, the administration, and congressional members, importance of providing financial relief to the senior housing industry to help protect our nation's seniors against COVID-19. I, along with others in our industry, have invested a significant amount of time explaining the critically important role that senior living is playing on the front lines of the battle against COVID-19, as well as the economics involved.

Let me now turn to our Health Care Services, starting with our home health business. Lower occupancy in our communities combined with the acute care health systems that shut down or severely limited all elective procedures and limited access to care had a negative impact on our home health revenue, but we are starting to rebuild our census. In the first quarter, our associates started educating patients and referral sources about our strong screening and protocols in order to continue to provide vital services. Given our focus on quality, we are excited to see that 94% of our agencies had four star or greater ratings by June. With this quality focus, we are reducing the sequential decline in census. In fact, by the end of June, we had built census back to January levels. Our hospice business delivered 3% revenue growth, compared to the prior year quarter and sequentially. We're pleased with the recent government funding to support the home health and hospice industries. Through the end of the second quarter, we recognized $17 million of grants as other operating income in our Health Care Services segment.

Before I turn the call over to Steve, I will address our outlook. With the recent elevation in the U.S. coronavirus growth rate in the South and Southwest, it's too early to speak definitively about exactly when our business will return to a new normal. At its core, our business is essential and primarily needs based. Our low percentage of positive COVID cases highlights our competitive advantage of quality care for our residents and patients. This news resonates with our lead sources, along with providing our sales associates facts to back up our strong messages.

As I've mentioned last quarter, with our national scale and quality-focused offerings, this crisis is our opportunity to lead, and we're doing just that. Brookdale associates are united and leading the way forward, rising to this coronavirus challenge by being nimble and reinventing their roles to provide memorable resident experiences. We made great progress through the second quarter, and we focused on the actions that will help us overcome our short-term challenges and create a business that can capitalize on the opportunities ahead.

With that, I'll turn the call over to Steve for a more detailed update on our financial performance and outlook.

Steven E. Swain -- Executive Vice President and Chief Financial Officer

Thanks, Cindy. I'll start with a comment on reporting. We made the decision to include COVID-19-related income and expenses within all results. To make the impact of the pandemic clear, we added a summary page in the supplemental deck to provide COVID-19's financial impacts by segment and by financial line. Now, I'll go through a few financial highlights. In Senior Housing, the month-over-month occupancy declines slowed, as we progressed through the second quarter. However, as new COVID-19 hotspots in the U.S. increased, in July, our month-over-month occupancy trend stalled due to move-outs returning to a normal level. Since April, we saw sequential progress in the Health Care Services segment. Home health's revenue decline slowed and hospice revenue returned to growth in the second quarter.

Our June 30 liquidity improved to $600 million. Even with the expected uses of cash, we are comfortable with our liquidity position. And our recently announced transaction with Ventas also improved our capital structure by significantly increasing our lease coverage and long-term cash flow, eliminating all financial covenants from the Ventas arrangements and monetizing assets at an attractive valuation.

Let me provide more color related to COVID-19 on a reported basis as summarized on Page 4 of this supplemental. We included a line for estimated lost revenue to provide a perspective of the coronavirus impact. To provide further transparency, we're recognizing government grants on the other operating income line, as we satisfy the conditions of the grants. In the second quarter, we recognized $27 million of grants income. The majority of the grants were related to our Medicare business, which is largely in our Health Care Services segment and a small skilled nursing section and Senior Housing. Brookdale and the trade associations continue to advocate for the senior housing industry to be prioritized for future government financial relief.

Turning to COVID-19 costs. Year-to-date, we spent $71 million to fight this pandemic. Of these costs, over 60% was for PPE and medical supplies to help keep associates and residents safe in our communities. In the second quarter, COVID-19 expense was $61 million, which is 8% of the quarter's Senior Housing and Health Care Services revenue. As new hotspots occurred, we bore increased costs such as labor. We have also seen an increase in self-insured medical costs associated with our employee population. While these costs were higher than our initial expectations, we have been able to build a stock of PPE supplies that we expect will last several months. We understand the importance of PPE and want to ensure that our associates and residents are appropriately protected.

The baseline testing costs incurred by Brookdale in the second quarter were about $1 million. For residents, Medicare or private insurance generally covers at least one test. For associates, because they are essential workers, many state and local health departments, along with the National Guard, assisted with the initial testing. Based on our current understanding of testing reimbursement, we believe that we will likely need to bear the expense of incremental associate testing unless government resources are made available. Working capital improved to $139 million, of which $119 million was related to the CARES Act. We received $85 million of Medicare advance payments. We expect this benefit will reverse in the second half of 2020. As of June, we also benefited from $27 million of payments deferred under the payroll tax deferral program, which aren't required to be remitted until the end of 2021 and 2022.

Turning to the operations side, let me start with Senior Housing. I will focus my comments on same community results. Looking at the U.S. national trend of new COVID-19 cases on Page 9 of the investor presentation, April was significantly worse compared to March and then became less severe in May. However, as the country reopened, the number of new cases started to increase in the second half of June, and grew substantially in July.

Brookdale's month-over-month change in occupancy showed a similar trend, declining 220 basis points in April, and moderating to a 70-basis point decline in June. In July, however, our month-over-month occupancy trend was 130 basis points lower due to move-outs returning to a more normal level. We are monitoring the national pandemic trends closely. Independent living has a longer length of stay. So, its sequential occupancy decline in the second quarter was smaller than assisted living and memory care.

RevPOR was 2.3% higher on a year-over-year basis, yet 1% lower on a sequential basis. While we continued to be disciplined with rates, given the longer length of stay in independent living, we saw a mix shift toward IL within our portfolio. With lower rent and care-related rates for independent living, our average RevPOR was compressed.

Senior Housing revenue on a same community basis was 3.5% lower, compared to the second quarter 2019, and 6.2% lower on a sequential basis. We estimate the impact due to COVID-19 resulted in nearly $43 million of lost revenue in our same community portfolio for the quarter. Our second quarter results include $6 million of grants related to our Senior Housing business, mainly related to the skilled nursing Medicare business. In July, we applied for and expect to receive up to approximately $50 million of additional grants from the Provider Relief Fund, the Medicaid and CHIP allocation.

Same community compensation-related expense increased 2% on a sequential basis, mainly driven by incremental COVID-19-related work activities, such as delivering meals for in-apartment dining and premium pay. Other facility operating expense increased $29 million compared to the prior year quarter, driven by non-labor COVID-19 costs of $39 million. We mitigated a portion of these COVID-19 expenses through cost reduction actions, including lower marketing and lower variable costs related to occupancy and community restrictions. We will continue to adapt our strategy to market conditions, and expect our marketing costs to increase in the third quarter as communities loosen restrictions.

In summary, due to lost revenue and incremental costs related to the pandemic, COVID-19 has had a significant impact on our Senior Housing business. As a result of these impacts, our same community operating income decreased 32% compared to the prior year quarter or 35% excluding recognized grants.

Moving to the Health Care Services segment, to add to Cindy's commentary on revenue, we estimate that COVID-19 resulted in $15 million of lost revenue in the second quarter. We are starting to see the benefit of the decisions our Health Care Services leadership team made to improve the business while implementing PDGM. Notably, we better aligned opex to revenue with Health Care Services operating expense 7% lower in the second quarter, compared to the prior year quarter.

Operating expense was also favorable sequentially. We received meaningful government grants related to the Medicare portion of our Health Care Services segment. In the second quarter, we recognized $17 million of grant relief. It is important to note that the grants offset a portion of the year-to-date COVID-19 impact.

Turning to G&A. The second quarter was favorable by 9% compared to the prior year quarter. We have been disciplined about matching our workforce to the needs of our business and are seeing benefits from the adjustments we made over the last year. In addition, we have tightened our normal spending, including reducing events and eliminating nearly all business travel. Even including the benefit of government grants, COVID-19 has had a significant impact on our business. Our estimated lost revenue and direct incremental COVID-19 costs through June 30 exceeded grants recognized as other operating income. We reported second quarter adjusted EBITDA of $45 million compared to $104 million for the prior year quarter.

Adjusted free cash flow was $113 million for the second quarter compared to negative $16 million for the prior year period. The $129 million year-over-year improvement can be summarized in three highlights: first, working capital improved $139 million, which was primarily due to the CARES Act; second, non-development capex was $45 million lower than prior year. As mentioned last quarter, because community access has been restricted for the wellness of our residents, we delayed or canceled many elective capex projects. Those two benefits, along with $10 million of lower interest expense, more than offset the adjusted EBITDA decline of $59 million.

Now, let me share what we are seeing for the third quarter. For Senior Housing, we are seeing better move-in progress in markets which are outside of hotspots. But as new COVID-19 hotspots in the U.S. markets increased, we had lower sequential occupancy as I've already highlighted. For Health Care Services, we are cautiously optimistic to see revenue improvement in the third quarter, while tempering our expectations given recent hotspots in Florida and Texas. For COVID-19 costs, we were able to build multiple months of PPE supply. Therefore, we expect expenses will be significantly less in the third quarter. For government grants, we look forward to the receipt of the Medicaid grant and any future programs or funding introduced by the government.

Let me wrap up with our liquidity outlook. As of June 30, total liquidity was $600 million, an increase of $64 million from March 31. The increase in liquidity was primarily the benefit of approximately $85 million of temporary relief under the CARES Act. On July 27, we announced our agreement with Ventas. As I referenced earlier, the transaction significantly improves our capital structure. While there was an upfront cash use of $119 million in the third quarter, we will also begin seeing an ongoing quarterly benefit of over $20 million in lower rent. Overall, this transaction has approximately one-year payback and a meaningful long-term return.

When thinking about third quarter liquidity, the benefits from the expected Medicaid grant and additional deferred payroll taxes will offset the reversal of the Medicare, advanced payment and COVID-19 expenses. What remains is the upfront payment to Ventas, EBITDA pressure from lower occupancy and seasonally higher expenses, partially offset by lower rent, and approximately $20 million of development capex and debt principal payments.

Please note, liquidity expectations are based on, among other items, new move-ins and move-out assumptions. We remain judicious with investments. We continue to look at options to further strengthen our balance sheet.

And now, I'll turn the call back over to Cindy.

Lucinda M. Baier -- President, Chief Executive Officer and Director

I am very proud of Brookdale's everyday heroes, our residents, patients, families and others who have rallied to focus on the things that matter most to our residents and patients as we take actions to help protect them. COVID-19 is a formidable enemy and the actions that each and every one of us take matter. Our residents, patients and families all play key roles by adhering to our high safety measures. We are stronger together and we've been eternally grateful for the encouragement that our residents and associates have received from residents' families and other loved ones.

As the country approaches a new normal, I believe there will be a better awareness that Brookdale is a leader in health protection protocols in Senior Housing. Families would want their loved ones in a community that they trust to provide high-quality care and Brookdale has demonstrated that we can do just that. We are operating from a leadership position and we believe we are taking the right actions to position Brookdale to create long-term value for all of our shareholders and other stakeholders.

Kathy MacDonald -- Senior Vice President, Investor Relations

Jerome, this is Kathy. Please open the line to questions. Thank you.

Questions and Answers:


[Operator Instructions] Your first question comes from the line of Brian Tanquilut. You may now ask a question.

Brian Tanquilut -- Jefferies -- Analyst

Hey, good morning guys. Thank you for all the details you have provided today. So I guess my first question, Cindy, with the Ventas deal you highlighted at the beginning of your opening remarks, how are you thinking about the economics that you gave up to get the rent concessions? I mean, you gave up warrants into Brookdale and some upfront cash payments. So, just wanting to get the -- your perspective on making that decision to make that move to restructure the lease today in the way that it was restructured.

Lucinda M. Baier -- President, Chief Executive Officer and Director

Good morning, Brian, thank you for the question. We're very excited about the win-win transaction that we announced with Ventas and we're grateful for the Ventas' team working with us on this. There's no question that this transaction improves our financial position. The rent reductions that we received are significant and permanent and they total more than $500 million of rent reductions.

Importantly, we eliminated the financial covenants and removed burdensome longer-term change in control provisions, including extending an above-market lease, requiring additional capex funding and security deposits, we do still have a $25 million change of control.

Now given our liquidity position, we felt comfortable with providing an upfront cash payment in exchange for receiving a significantly longer-term cash benefit. Now, if you know, the transaction has roughly a one-year cash payback. In addition, we sold five assets at a very attractive 6.5% cap rate with a G&A allocation and we continue to expect to manage the properties. The new debt that we assumed has a similar interest rate and yet it can now be repaid at par. And we think that the warrants are a nice alignment of interest with Ventas and Brookdale.

Brian Tanquilut -- Jefferies -- Analyst

Got you. That makes sense. Then I guess turning to just the operational update that you gave. So obviously, Texas and Florida have become hotspots. But how are you navigating that in terms of the closures that are actually happening operationally at the facility level -- or I'm sorry the community level? Is that more of market-by-market or is that facility-by-facility? And then how quickly are you able to ramp that up? I'm just trying to get a gauge of what the recovery is going to look like as we get to August and September and the back half of the year.

Lucinda M. Baier -- President, Chief Executive Officer and Director

Yeah. Brian, it's a great question. There's no question that COVID-19 has created an unprecedented public health emergency. And our top priority has always been the health and well-being of our residents, our patients, and our associates. We're a learning organization and we're very nimble. I think that you'll see that our response is driven by a national framework with support and infrastructure that only Brookdale can provide, but the execution is at a community level.

And so, if you look at Page 9 of the investor deck, we've done a really nice job of opening up our communities where there is less COVID exposure because we know it's critically important for residents to be able to see their families and loved ones. At the same time, when there's a COVID exposure within the community, we prevent additional residents from being exposed through our protocols.

Now, I'm excited about the proactive comprehensive effort we made to test all residents and patients at our communities. We think that will provide a very big long-term benefit to the communities because if you can identify asymptomatic people earlier, you can prevent the spread, and over the long-term, that will make your communities much safer and will protect the residents in a better way. But again, we will open our communities up one by one as it's safe to do so always in accordance with best practices and state and local guidelines.

Brian Tanquilut -- Jefferies -- Analyst

Cindy, as I think about just the broader market, right, there's certainly a stigma against field nursing facilities right now. And rightly or wrongly, some people bucket senior housing, assisted living and independent in the senior housing -- or in the skilled nursing or nursing home bucket. But how should I be thinking about the structural integrity of the business in terms of defensibility against this concern, right?

I mean, I know you have a lot of memory care assets in there that are pretty stable and residents can't really -- or potential residents can't really avoid going there or delay it for so long. So, how are you thinking about just any structural changes that have happened to the industry since COVID hit?

Lucinda M. Baier -- President, Chief Executive Officer and Director

Yeah. First, it's true that there was some very negative press around nursing homes. And I think there is a general confusion in the market about the difference between nursing homes and senior living. So I think the first element is education. We have had very strong infection control protocols within senior living and our outcomes across the industry are very good. Every time we talk about the infection rates with third-parties, they're always amazed at how effective we've been to help keep COVID-19 out of our communities and limit the spread within the communities. We've got a great sales team that cultivates relationships with future residents even while communities are closed to move-ins. And we've done a lot of market research really understanding sort of what residents and prospects want and how they think about senior living. And it's important to note that the vast majority of prospects are still interested in senior living.

Now, let's face it, independent living is a lifestyle decision. And so, as you were thinking about moving into independent living as a prospective resident when the communities were closed down, a lot of the elements of the lifestyle that you were looking for weren't available. But we're very excited that now the vast majority of our communities have gone back to that quality of independent lifestyle. They have small group activities that are less generally. They open the dining rooms to small groups as well. And so, we can offer that enhanced lifestyle to independent residents again.

And if you think about our assisted living and our memory care, that is really the product. It's an essential service that supports seniors who no longer have the ability to successfully age in place at home. And so, that has always been an area where the lead flow has been very strong. And we expect that to continue and to recover to its pre-COVID levels over a period of time. The fact that we're an essential needs-driven service and we serve a growing demographic will be good for the long-term. But, of course, the short-term will have some choppiness.

Brian Tanquilut -- Jefferies -- Analyst

Got you. All right. Thank you.

Lucinda M. Baier -- President, Chief Executive Officer and Director

Thanks, Brian.


Your next question comes from the line of Joshua Raskin. You may now ask your question.

Lucinda M. Baier -- President, Chief Executive Officer and Director

Good morning, Josh.

Joshua Raskin -- Nephron -- Analyst

Thanks. Good morning. Cindy. Thank you. I guess, I want to understand a little bit more around the messaging to the market around Brookdale's care protocols and your outcomes and sort of the superior results that you're seeing versus the market. And I guess, do you think you're going to need sort of widespread comfort with the industry playing on the previous question? Or can Brookdale start bringing residents in where they believe that safety is better and sort of differentiate from the market? And then sort of part B would be when and if we get to a more normalized environment post this? Is it going to matter do you think? Do you think that's going to resonate a year or two down the road?

Lucinda M. Baier -- President, Chief Executive Officer and Director

So I think the important thing is that healthcare is local. And so the first and most important aspect is the reputation of our communities in their local markets. And so, our sales and marketing team are prepared to answer questions about our protocol, our very strong safety protocol and they will do that with not just prospective residents, but families as well as other referral sources, including healthcare professionals. And so I think that is something that will be very important over the short-term.

Now, I think if we look out sort of a year or two years, once the world gets used to dealing with COVID-19, I think it will be less important. But I think what will be important and has been important differentiator of Brookdale is the high-quality health services that we provide. Given our size and scale, we've got more nurses than anyone. We have been very aggressive at helping our residents help manage their healthcare conditions. And that's something that I think will be a differentiator for the long term. And that's something that we'll go in.

It gets down to being a relationship business and making sure that we can build those connections with prospects and families. And I think that the strongest thing for us has always been the satisfaction of our resident base and their willingness to refer us to their friends.

Joshua Raskin -- Nephron -- Analyst

Got you. Got you. And then just on the selling side sort of two-parter as well. Can you tell us what the difference in closing rates in sort of move-ins on virtual visits versus the traditional in-person visits has been? And then does discounting have an effect in an environment like this, is price really the gating factor at this point?

Lucinda M. Baier -- President, Chief Executive Officer and Director

Let me start with saying virtual visits are not as effective as in-person visits, but they have been much more effective than not being able to do a visit at all. And we actually know that when we contact with certain prospects at least twice or more a virtual visit, their potential to move-in has increased substantially. But we're really excited about being able to open our communities back up to prospective residents because I think that gives them a better way to build relationships within the community.

Now, discounting is a really interesting question. We strongly believe that we are selling quality services for a fair price. It's fair to say that an IL is more of a hospitality model. There was a little bit of softness in our IL, but we certainly held firm in AL and memory care. If you think about moving in in the midst of a pandemic, do you want to move into the high-quality operator or the low-cost solution? I would want my mom protected. I think you probably would as well. But we'll continue to be nimble on a community-by-community basis and respond to local market conditions. But we always know that rate is a stronger driver to the profitability, which is why we protect the rate. We think that's the right thing to do for the high-quality services that we provide.

Joshua Raskin -- Nephron -- Analyst

Okay. So, did you say -- I just want to make sure I understand on the IL side, there's a little softness, but I'm just trying to juxtapose that with residents wanting higher-quality operator versus low-cost provider?

Lucinda M. Baier -- President, Chief Executive Officer and Director

Yeah. No, if you think about sort of the difference between IL and AL and memory care, right, IL is more that hospitality model. There is less need for nursing services and other personal care services. So, it's not that the quality of the operator doesn't matter, but it's not quite as big of a factor as it is with AL and memory care.

The same thing is during the last three months with IL, a lot of the hospitality-like services that we were providing were different. Now, I will say that our residents who started in-room dining were very excited in the early days of in-room dining because that was a break in the routine and it was like being at a resort. But when you think about having in-room dining every day, you miss the socialization aspect with other residents. So, it's one of the prime reasons that people choose senior living. And so that's something that's going to normalize. And I'm excited that because we've been able to get back to small group activities, small group dining in the dining room, that's going to allow us to give more of a lifestyle choice back that once drew and always does draw prospects to our communities.

Joshua Raskin -- Nephron -- Analyst

Perfect. Thanks.

Lucinda M. Baier -- President, Chief Executive Officer and Director

Thank you so much.


Your next question comes from the line of Steven Valiquette. You may now ask your question.

Lucinda M. Baier -- President, Chief Executive Officer and Director

Good morning, Steven.

Steve Valiquette -- Barclays -- Analyst

Hey, good morning, Cindy and Steve. Thanks for taking the questions here. So, a couple of things. First on Page 11 of the investor presentation, you break out the stimulus that's either been paid out to Brookdale or is currently available. And basically, from my view, it's some smaller numbers that are mainly tied to skilled nursing in your other segment as you guys mentioned yourselves.

So, I guess, I was curious to hear more about the latest updates around the potential for broader stimulus relief for the overall senior housing industry that may be part of the next federal package. And I think there was a $5 billion number that was proposed by at least one of the trade organizations.

And also just any color on how this might be allocated since there's no real Medicare revenue, would it be done maybe on a per unit basis or some other method based on your insights? Thanks.

Lucinda M. Baier -- President, Chief Executive Officer and Director

Yes. Thank you for the question. It's really a good one and a complicated issue. So, let me start by saying that we are incredibly grateful for the $34 million that we have already received for targeted skilled nursing for home health and hospice. I think this is an area where HHS was able to respond very quickly, and they were able to respond quickly because they were known providers, who are basically giving Medicare revenue. And so, when it came time to make the decision to support industries that were on the front lines protecting against the pandemic, they had an easy way to do so.

Now, the second tranche of funding that was released under the Provider Fund was the Medicaid tranche. And we talked about that a little bit earlier on a public call. Now, this was a little easier than private pay, because at least they have the Medicaid provider information and they could make fund -- funding available through those provider numbers. Where it gets more difficult for HHS is private pay. And the reason that it's difficult is, because every dollar that they defer, they have to make sure it goes to somebody who really deserves it. And our industry is one that has a wide variety of licensing types, and they really wanted to make sure that they were able to devote it to people who are actually providing care, which is why it's now focused on assisted living and memory care.

Now, based on our interpretation and all of the conversations that we've had with HHS and there have been a lot, we believe that the fund is intended to go to providers that are private pay. And in the initial tranche of Medicaid funding, that if you've got a Medicaid service and a private pay, you can get a 2% of revenue for each of the taxpayer identification numbers that have Medicaid funding in them. And so that's how we've done our up to $50 million estimate that you see in the investor deck.

Now, we're very, very grateful for that funding. We made our application in July, and we would expect to see it in the next few weeks. But the fact of the matter is that the funding that we've received from the government is much less than the cost of our response to this unprecedented public health emergency and the important steps that Brookdale and others in our industry have taken to protect our nation's seniors.

There's no question that testing prevents the spread of COVID-19, gives better outcome for the seniors and reduces the cost of hospitalization, which are borne by the government. And so, it's important to us to continue to fight to get more funding to prevent the spread of COVID-19 and we're doing just that. It's unclear at this point exactly what will be in the bills for Senior Living, but we know that 2% isn't enough to cover our costs. We also know that when it came time for skilled nursing to get their funds, it came in tranches.

And so the first step was smaller than needed and then there were additional steps. And so we will continue to fight. We're grateful for the support. We have done an amazing job as an industry going from an industry that had no presence really in Washington, because we were a private pay industry, to getting organized, to having a message that's consistent across the industry and really being effective at communicating why it's important from a public policy and a public health perspective to support this critical needs-based industry.

Steve Valiquette -- Barclays -- Analyst

Okay. That's helpful. Also, just as a quicksandy check around this, if we do some quick back of the envelope math, for whatever dollar amounts that might come in the future, Brookdale seems to have maybe just over 3% market share of the overall senior housing industry based on units. So whatever number will come out, I mean, for every $1 billion of relief, Brookdale might be in a position to receive $30 million, about 3%. So, I'm curious if that's a good general way to think about it right now. And also maybe you have a different number for your market share of the industry versus that 3% I just mentioned. Just wanted to do a quicksandy check around that? Thanks.

Lucinda M. Baier -- President, Chief Executive Officer and Director

Well, the way that I would think about it first and foremost is the market share is going to depend based on the type of product. And my understanding today is that the relief is really driven toward assisted living, memory care and skilled nursing. And so that is where we would expect to see funding. And if you look at our consolidated market share, I think we've got about 5.6% or so, let's say, 5% to 6% of assisted living share. We've got about 5% on memory care and about 1% on SNF. So that's kind of how I think about it.

And then IL is smaller for us, it's about between 2% and 3% of consolidated market share on our consolidated portfolio. Of course, you've got other communities that we manage but what would primarily affect our financial results are the consolidated communities.

Steve Valiquette -- Barclays -- Analyst

Okay. That's extremely helpful. Thanks.

Lucinda M. Baier -- President, Chief Executive Officer and Director

You're welcome. Thanks for the question.


Your last question comes from the line of Frank Morgan. You may now ask your question.

Frank Morgan -- RBC Capital Markets -- Analyst

Good morning. I guess, obviously, a lot of focus on cost controls. And I'm just curious though is as we seen these early signs of recovering, if we get this recovery through the second half, how much leverage do you think you'll be able to maintain on those lower costs? Or do you think you'll see your cost structure basically we have light back up with that growth in occupancy?

Lucinda M. Baier -- President, Chief Executive Officer and Director

Well, let me start by saying I think our COVID costs are going to step down markedly, as we go into Q3 and Q4. As we mentioned in our prepared comments, certainly, we've built a supply of several months of PPE and that's something that we would expect to use as the crisis continues. And now Steve can take you through the specifics for the rest of your question.

Steven E. Swain -- Executive Vice President and Chief Financial Officer

Yeah, good morning, Frank. You're right. Between the first quarter and the second quarter, our non-COVID-related expenses did drop around $24 million, which was about 50% of revenue and we did that by flexing labor, supplies, marketing and maintenance. So when you look at the third quarter, some of the costs in the third quarter that are a little bit more variable in nature. You think of labor and food, etc. that will continue to -- we'll continue to see benefits in those expense lines.

As the communities loosen restrictions, we will be marketing a little bit more and we'll have a little bit more in the repairs and maintenance lines. So that will be a partial offset. As well as I mentioned in my prepared remarks that the third quarter does have some seasonally higher expenses just driven by an extra workday, extra holiday and higher utilities in the third quarter. But the bottom line is we'll continue to see variable cost reductions associated with lower occupancy partially offset by marketing and repairs.

The way I think about it as well is I think of total cash. And so when you look at the reduction in capex, we reduced capex by about $39 million, $40 million between the first quarter and second quarter, which is also a variable help, if you will in -- from lower occupancy. We had some fewer apartment refurbishes and that's driven by lower move-ins. So that help will continue. So on a cash basis, the combination of lower expenses and lower capex from the first quarter to the second quarter really offset the revenue decline between the first and second quarter, which I think is a good new story.

Frank Morgan -- RBC Capital Markets -- Analyst

Okay. Understanding you're not giving guidance at this point. But obviously a little bit of an improvement you've seen on the occupancy side, would it be fair to as we're sort of mapping this thing out to have that weighted any notable improvement? Would you say that maybe you'd be more prudent to do that in the fourth quarter? Or how should we think about that?

Lucinda M. Baier -- President, Chief Executive Officer and Director

I think a lot's depend on the COVID-19 resurgence. And so you can look at what we've told you about our progress through each month of the quarter. And I think that is going to be one of the things that you can use to draw your conclusion.

Frank Morgan -- RBC Capital Markets -- Analyst

Got you. And then just one more question. Would you remind us in terms of just building economics as we look at this occupancy environment, what your cash breakeven occupancies were either on own or lease building?

Steven E. Swain -- Executive Vice President and Chief Financial Officer

Sure, Frank. It really depends on a lot of assumptions. And in the long-term, it's a little bit different than in the short-term as well as the amount of CARES relief and COVID expense. So we do, in order to drive profitability, see occupancy increasing. And some kind of turning, flattening and turning positive, without -- in the back of our minds always keeping the wellness of our residents in mind, really will drive profitability.

But in the -- kind of in the short term, we are absolutely focused on liquidity. We will spend the right amount of capex and we will spend the right amount of expense. But the bottom line liquidity of the Company is something that I'm watching. And I'm very proactive about keeping under control. For instance, we recently -- we refinanced for instance all of our 2020 maturities, which I think is something the Company did proactively. And I -- that's a long-winded answer of I'm not going to -- I can't explain -- or I can't tell you the breakeven community occupancy.

Lucinda M. Baier -- President, Chief Executive Officer and Director

There are two things that are important to remember, Frank. In terms of our breakeven has improved because of the positive win-win transaction that we did with Ventas that will reduce our lease payments by more than $500 million over the remaining term of the lease. And second, because of the unprecedented low interest rate environment, our financing costs for our own portfolio, is significantly lower, because we have variable financing on a significant portion of the portfolio.

Frank Morgan -- RBC Capital Markets -- Analyst

Okay. Thank you.

Lucinda M. Baier -- President, Chief Executive Officer and Director

Thank you, Frank.


Cindy, would you like to provide closing remarks?

Lucinda M. Baier -- President, Chief Executive Officer and Director

I would. Brian, Josh, Steve, and Frank, thank you for your questions. For the rest of our listeners, I want to close by saying that we have taken swift, data-driven and critically important actions to deliver strong clinical outcomes and navigate through a very difficult period when the majority of the world was sheltering in place.

Brookdale's everyday heroes were on the front line of the battle against COVID-19, working around the clock to support the health and well-being of our nation's seniors. The work has been hard, the near-term is challenging, but Brookdale provides critically important services to our nation's seniors. And the long-term demand drivers are strong.

Thank you very much for your time. Stay safe and healthy. And we'll talk next quarter. You can disconnect now.


[Operator Closing Remarks]

Duration: 59 minutes

Call participants:

Kathy MacDonald -- Senior Vice President, Investor Relations

Lucinda M. Baier -- President, Chief Executive Officer and Director

Steven E. Swain -- Executive Vice President and Chief Financial Officer

Brian Tanquilut -- Jefferies -- Analyst

Joshua Raskin -- Nephron -- Analyst

Steve Valiquette -- Barclays -- Analyst

Frank Morgan -- RBC Capital Markets -- Analyst

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