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American Well Corporation (AMWL) Q1 2021 Earnings Call Transcript

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AMWL earnings call for the period ending March 31, 2021.

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American Well Corporation (AMWL -6.02%)
Q1 2021 Earnings Call
May 12, 2021, 5:00 p.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Operator

Good afternoon and welcome to Amwell's first quarter 2021 conference call. [Operator instructions] Please be advised that today's conference is being recorded. Leading today's call are Dr. Ido Schoenberg, chairman and co-chief executive officer; and Keith Anderson, Chief financial officer.

Ido and Keith will offer their prepared remarks and then they will take your questions. The Amwell press release and webcast link are available on the investor relations section of Amwell's website. Please note that we will be discussing certain non-GAAP financial measures that we believe are important in evaluating Amwell's performance. Details on the relationship between these non-GAAP measures to the most comparable GAAP measures and reconciliations thereof, can be found in the press release that is posted on our website.

Also please note that certain statements made during this call will be forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other factors that could cause the results for Amwell to differ materially for those expressed or implied in this call. And now I'll turn the call over to Dr. Ido Schoenberg, CEO of Amwell.

Ido?

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Good evening and thank you for joining our first-quarter earnings call. We opened the year with $58 million in quarterly revenues. Gross margin was 38% and our active providers grew to over 80,000. With the growing evidence for expansion trajectory of a rolling technology platform that enables all types of care.

Our source of revenue continues to evolve as contribution from subscriptions grew to 43% of our revenues in Q1 versus 40% in the same quarter last year. Overall visits continue to grow as 1.6 million visits were performed on our platform this quarter versus 725,000 this quarter last year. Visit mix continues to evolve toward more specialty services as revenue provision expanded from the low 70s for the full year last year to already in the low 80s range this quarter. Schedule visits continued to significantly expand with these scheduled visits outpacing on demand visits, as a positive indicator, reflecting growing demand to enabling telehealth technology across the care continuum.

Our dialogue with our clients and partners in Q1 is reflective of post-pandemic sentiment. There is a renewed interest in telehealth enablement technology with special focus on interoperability, deep integration, and hybrid models of care. Our recent win over large Mid-Atlantic Blue is a great example. In addition, we're pleased to see core selectivity with Google Cloud beginning to realize.

After the quarter, on April 28th, we unveiled our Converge platform to our clients and partners. With over 1,000 clients and partners, it was our most attended forum since inception. Our clients and prospects reaction to Converge was extremely positive. One client said Converge helped us see telehealth, not as an alternative to normal care, but as an integrated way to deliver care, another simply called Converge a game-changer.

We discussed the key features of Converge on our last call. On this call, I would like to provide you with more details about the expected business impact of our new Amwell platform. As we shared, Converge is designed to automate much of the upgrade process. Clients will receive Converge as part of their current subscription.

Each subscriber will receive a configuration of Converge that accommodates their existing scope of subscription to the term of their existing contracts. The first wave of upgrades will focus on hospital systems and move quickly to health plans, with initial deployment being executed this month. We expect to convert a significant number of clients this year with a balance over the next 18 months. We feel confident that our investment in Converge will have significant positive multiyear impact on our financial performance starting in 2022.

We expect in Converge to increase client retention, attraction, addressable market, and upsell opportunities. Converge is designed to also improve our margins and reduce our cost of implementation and support. I would like to share a few examples explaining how we plan to achieve this impact on our business with Converge. Our new super modern architecture is comprised of a single cloud-based technology.

This allows for new ways for ecosystem clients and partners to exchange information and services based on common identifier in a common platform. Expanding for transactional to longitudinal capabilities means much better support over the full continuum of care and inclusion of automation to drive efficiency and improve outcomes. Our new ability to create streamlined integration with EMRs and many other digital assets, reduces our client's cost of ownership, simplifies deployments, and complement our client's existing investments. It allows them to maintain full control and ownership of their brand experience, workflows, and relationships.

The greatly increased modularity of our platform enable us to offer more variability in our product line. Clients can simply turn on various modules and programs to accommodate their evolving needs. This means better return on investment for our clients, as they are able to pay for components they used as they use them. It also gives us better ability to offer best of breed components, as they become available with significantly lower development and integration costs.

The fact that Converge is an open platform designed to host third-party apps means that ability to offer even more flexibility, customizability, and innovation to our clients. A great example was provided by Google Cloud, who created our first third-party app. Powered by sophisticated natural language processing, it offers real-time, automated, medical-grade caption and translation. We trust Google's App could have significant contribution to making care more accessible and impactful to many more people.

Apps open a new revenue stream for Amwell, mostly in 2022 and beyond. We plan to share more details on apps and the business model that governs their deployment later this year. Our single context driven user interface creates one meeting place for all digital care delivery use cases. This in turn drives a simple and exhilarating user experience with a much shorter learning curve and faster path to adoption.

Converge is positioned to support the rapid adoption of digital connectivity by existing trusted providers, payers, and other ecosystem players. It is designed to scale exponentially while remaining reliable and efficient. Finally, Converge is designed to work globally. With its open architecture, it allows us to expand beyond the United States much faster and more efficiently.

We are thrilled by the feedback of our clients and partners, and we'll continue to update you as we deploy Converge across our client base and beyond. We now see a clear market move from buying telehealth clinical services to growingly relying on Amwell technology and its infrastructure to enable the full continuum of digital care delivery in visits and between them. As this trend accelerates, while the pandemic subsides, we expect the high margin contribution of our technology to become significantly more dominant in fueling our growth. And with that, I would like to turn to Keith to share with you more details.

Keith?

Keith Anderson -- Chief Financial Officer

Thanks, Ido, and thank you, everyone for joining us on our first-quarter call. As Ido highlighted, we believe Q1 demonstrates a foundational level of utilization of digital health performed on our platform. While later in my prepared remarks, I will unpacked our performance this quarter, I want to first provide some insights and the specific themes and dynamics that customers are citing as compelling differentiation that strategically also lends some insights and the key components of our inorganic strategy. Coming out of the pandemic, conversations with current and prospective customers have been much more thoughtful, as they are now viewing virtual care as a significant and permanent component of their overall care delivery plan.

Customers are coming to the table with more crystallized views on the role they want the Amwell platform to play. Many have expanded their views of telemedicine and are discussing full longitudinal care strategies that require an interoperable platform with virtual care delivery at its core. Providing a platform that enables and facilitates our customers own doctors to deliver care to their specific patients or members, is further differentiating for Amwell, as our customers having now thought out their virtual care strategy, view our business model and structure, as one a partnership versus a potential competitor. For example, some plan or health system customers with more evolved virtual care strategies are keying in on Amwell's ability to highlight their all-in chronic condition management or care coordination programs, if that is a particularly key strength or differentiator for them.

They want their core strengths to be acknowledged and incorporated within their virtual care strategy. The theme of longitudinal care with the core of Converge is also driving our expanded inorganic strategy in the areas of interoperability, care coordination, device agnostic patient monitoring, and the ability for Amwell to provide programs to manage chronic conditions, if the health plan or system doesn't have their own strategy. As Ido discussed at our client forum two weeks ago, our recently launched Converged platform demonstrates our nimbleness as a company to acknowledge how quickly our clients have embraced and advanced virtual care as a key component of their overall model. Now turning to our first-quarter results.

We reported total revenue of $57.6 million, an increase year over year of 7%, driven mainly by solid subscription growth, and also continued expansion of digital revenue. Total subscription revenue in the quarter was $24.6 million, an increase the 13%, compared to the first quarter of 2020 or 20%, if normalized for the two customers lost due to M&A that we discussed on our last call. The growth is a result of new logos and increased volume of module and program subscriptions. In terms of total visits, 1.6 million visits were conducted this quarter on the Amwell platform, representing 100% increase over the 725,000 visits performed this quarter last year and a tick up from Q4.

As Ido mentioned, in this quarter Amwell passed a significant milestone, having exceeded 10 million total visits performed on the platform since inception with 5.9 million of that volume in 2020 alone. Equally important is the continued trend of empowering our health plan and health systems own providers to deliver care virtually as in the first quarter now 80% of all visits performed on the platform or conducted by our customers own providers. This is compared to 50% in the first quarter last year and 75% in Q4. Total visit revenue was $27.8 million this quarter, a 6% sequential increase over Q4, and a 5% increase this quarter last year when COVID volume significantly began ramping up.

AMG volume continues to shift to higher acuity specialty visits, as well total AMG visits decreased approximately 6%, both sequentially and year over year to 340,000, the average price per visit rose to low $80 range, resulting continued increase of visit revenue. While we discussed on our last call, the expectation of the full-year average price per visit to be in the low $80 range, up from $73 last year. The acceleration to this $80 range out of the gate in the first quarter was driven by the significant increase in behavioral health visits. While it is sad that a significant portion of the increase is coming from behavioral visits, we are happy, especially in these times, that these folks are getting the care they need and in the manner in medium which they prefer versus not getting care and their conditions getting worse.

As we forecasted, our services and care points revenue of $5.2 million was relatively flat year over year. Twenty-twenty was an anomaly, I mean, on so many levels, but as it relates to our care point sales, COVID hit in Q1 last year when we were shipping out cards as fast as we could produce them, as health systems were rapidly expanding their emergency room and COVID-related programs to deal with the surge. We experienced another surge at the end of the year in Q4 as systems rush to spend the remainder of the unprecedented federal grants that contained use-it-or-lose-it tight expiration dates. This pulled some revenue from Q1 into Q4 and created an even more odd distribution of care points' revenue.

A more normalized profile for care points is backend weighted since the nature of a typical health system budget is approval at year end, then a progressive ramp up the following year, and ending in Q4 spending any remaining funds. Gross margin was 38%, an increase of 50 basis points over Q4 was due to revenue mix shift more weighted to higher margin subscription revenue and efficiency measures implemented on the services side. Challenging margin expansion this quarter with the initiation and migration onto the Converged platform, a dynamic that will continue for the remainder of this year. R&D expense in the first quarter was $23 million, representing 40% of total revenues, compared to 28% of total revenues in the first quarter of 2020.

While we are forecasting an overall increase in R&D spend in 2021 due to the Converged project, spend was lower this quarter than in Q4 due to the stop and start of the various Converged sub-projects that involve integration with specific, strategic, and functional partners. We still expect the overall total R&D spend we made at the same levels as we discussed on our last earnings call, which was similar on a percentage basis to revenue in Q4 of last year. Sales and marketing spend of $13.7 million is a decrease in $1.4 million sequentially versus Q4 and flat year over year. Spend was lower this quarter mainly due to the timing of marketing campaigns and client services that are expected to occur later this year.

G&A expense in the quarter was in line with our expectations at $21.4 million and lower versus Q3 and Q4 of last year, as we are now past our IPO and the related non-recurring expenses. We are reporting an adjusted EBITDA loss of $26.4 million, compared to a loss of $35.4 million in last quarter and $17.7 million last year. The sequential favorable decrease loss was primarily related to lower R&D and sales and marketing spending that we just discussed, but which we believe will increase over the remainder of the year as Converged spending increases and marketing events take place. Regarding our annual guidance, at this point in the year, we are reiterating our previous guidance ranges of $260 million to $270 million for revenue, AMG visit volume between 1.5 million to 1.7 million, and an adjusted EBITDA loss between $157 million and $147 million.

Since we IPOed in a very atypical year, in terms of a typical revenue distribution over the quarters, steady subscription revenue growth combined with our assumption of returning to a more normalized flu season, results in a more backend-weighted quarterly revenue profile, similar to what we saw in 2019. For Q2, we are expecting similar levels of services and care points revenues in Q1, as well as, similar visit revenue as we enter the summer. As we look toward the second quarter, I also want to unpack a dynamic within our most important KPI, total active providers. As Ido mentioned, the number of active providers increased again sequentially over Q4, ending the quarter with over 81,000 total active providers delivering care on the Amwell platform.

But looking at Q2 last year, it was the peak of the pandemic and in that single quarter alone, we more than doubled the number of active providers from 24,000 to 57,000. For the remainder of 2020 and through Q1 of this year, we added another 24,000 providers. As detailed in our filings, we define active providers as those providers that deliver care on the platform over the last 12 months. So, it is expected next quarter when Q2 2020, the peak of the COVID crisis rolls off the measurement period, we will experience a lockstep decrease in active provider count, as some of these lower-activity providers will now be excluded from the 12-month measurement period.

So, mathematically, we are expecting to reset to level similar to last quarter, but are then forecasting similar continual growth, as we've seen over the last couple of quarters, especially due to the adoption of Converge. In conclusion, we are pleased with another good quarter as we are operating according to plan and believe it represents a solid start to the year. The launch of Converge is the next step in the evolution of our platform and we look forward to the competitive and operational advantages, steepening the slope of our growth, and expanding our efficiencies. I'll now turn the call back over to Ido for his closing remarks.

Ido?

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Thank you, Keith. In the conversion of traditional healthcare into a new model of care accelerates, we could not be more excited about the expansion of our platform and its strategic direction. Going forward, we see the role of Amwell is relevant, unique, and important than ever before. With that, I would like to open the call to questions.

Questions & Answers:


Operator

Thank you. [Operator instructions] We have our first question coming from the line of Ricky Goldwasser with Morgan Stanley. Your line is open.

Ricky Goldwasser -- Morgan Stanley -- Analyst

Yeah. Hi, good evening and thank you for all the details. You know, investors are very focused on understanding the potential of future revenue contribution from Converge. So Ido thank you for all the details and explaining the opportunities associated with it.

I mean one of the things you said is that it's going to be sort of an upgrade for current subscribers. So maybe you can help us think through and about how over time that will translate to increased revenue growth. One metric that we look at is the number of modules that health systems buy from Amwell, is that a way to think about the opportunity in the in the near- to mid-term? Does it sort of explain the average number of modules that a health system would purchase from you?

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Hi, Ricky. It's great to hear your voice and thank you for this important question. Essentially, what's happened is exactly what we said is likely to happen. The move from telehealth-as-a-service, initiate urgent care, then primary care, then specialty care is now becoming a enablement platform.

In order to build the revenue around technology, the first order of business is to build exceptional technology that meets the future needs in addition to the current needs of our clients. The second order of priority is to convert as many of our clients to the new platform. We don't want to create any type of barriers for that conversion because we see enormous amount of upsell opportunity, once the ecosystem is on this unified platform. Because of long list of reasons, I'll just give you the highlights.

We believe that with Converge, every clients will use the platform more. It's much nicer and easier to use. It offers many more options and so on and so forth. We also believe it's more likely that clients that had certain plan for scale, the membership, or the audience for the platform, for long list of different reasons are likely to expand it even more with the Converge.

And then the scope of use, what they're using our platform for, whether it's utilities like programs and modules created by Amwell. And now with new models by third-parties, we have an opportunity to really upsell additional value to this ecosystem, let alone the fact that the ecosystem itself could connect and offer to trade services with one another because it's one solid codebase with unique identifier. This is why we basically said that while we are focusing on converting most of our client base starting this year, we believe to see -- we're going to see a lot of the upside starting in 2022 and beyond.

Ricky Goldwasser -- Morgan Stanley -- Analyst

That's helpful. Thank you. And then if we think about the opportunity as those with Converge to expand long-term margin profile.

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Absolutely. So, there are actually quite a few things a, b. I'm sure you notice the competition in urgent care is pretty fierce right now and the margins is a result of very, very slim, and we expect the same to happen in primary care and even in specialty care online when the services at the core is an alternative to the main pathway of care. The barrier for entry for those areas is fairly low and you can see people from Amazon to Sigma to many others entering the field over simple carriers as replacements around those areas.

In order to create an enabling platform that is fully embedded with lots of other platforms that is covering the full healthcare continuum, it takes a decade and a half, it takes over a $1 billion of institutional investment to create something that enables that. And we are a quite sure that as we implement the platform, we're going to -- the subscription fees from contribution of the platform are going to be far more significant in to our top line and bottom line than any other source of revenue. The margin in app sales or programs and modules is far higher than the margin on -- over an urgent care visit. And in addition to that, this is the fairly new or actually very new -- very modern at that which is incredibly efficient.

So things like the cost of deployment, the cost of hosting, and implementation are expected to be much smaller, some of which will be passed to clients, but some of it will translate directly into our gross margin.

Ricky Goldwasser -- Morgan Stanley -- Analyst

OK. Thank you very much.

Operator

Thank you. We have our next question coming from the line of Robert Jones with Goldman Sachs. Your line is open.

Jack Rogoff -- Goldman Sachs -- Analyst

Great. Thanks for taking my questions. This is Jack Rogoff on for Bob. So it looks like cost of service went down on a dollar basis sequentially, despite more specialty, mix in AMG and more growth of providers on your platform.

And I know you talked about some other factors that led to expanding gross margins, but can you talk about how these two factors impacted gross margins, if at all?

Keith Anderson -- Chief Financial Officer

Yeah. So I mean, gross margin there were, you know, there was -- there was more mix shift through subscription. When you see, I think when you saw the press release and the breakdown, subscription made up a greater portion, margins would have been higher, but we're starting the migration over to the new Converged platform. So that was a headwind to margin.

So, you know, margin increased -- gross margin increase was because the increased subscription as a percentage of mix, as well as, some other efficiency factors that with our partnerships with Google and some other operational efficiencies. As a headwind was the, you know, or is the initiation of the migration over to the new platform that that headwind is going to continue for the remainder of the year. So we expect margins to be in the same zip code of where they are now and then continue to grow after we're filling on the Converge platform.

Jack Rogoff -- Goldman Sachs -- Analyst

Got it. Thanks. And then the follow-up, I just want to ask about program OS which we learned about during the client forum. I guess, I'm curious if you foresee your clients, mostly customizing the program OS or using a care pathway strategy that's more preset? I'd imagine you have a mix of clients that have KOLs on staff and others that would prefer something more turnkey.

And then secondarily, do you see this solution being used more by hospitals or health plans?

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

So the answer is, as you rightly suggested, Jack, is all of the above. We really want to step back and allow the market to do what it needs for different needs. Today, fairly rigid, they need to agree with every component of the plan in order to buy it and then, either it works or it doesn't work, but the cost of making changes in implementation is very significant. What we did with the program OS and what we're doing in building it right now is to really allow us when -- when appropriate to offer turnkey solutions, but then we place them as needed.

And that's the philosophy which you see all through the architecture. It wasn't today, something fairly heavy, but you can think about the program is something very small. It's a little intervention that avoids the readmission or helps we triage meaning, either a little touch point that could be further customized and optimized. We believe that some of our larger clients are likely to take advantage of building their own apps and their own programs while others may want to use those programs themselves or turn to third-parties.

The end result is that you're going to see an enormous network effect in wave of creativity and span of options for the market and we are going to really allow every participant, every subscriber to be very dynamic in creating the solutions that are right for them. It of course, will allow us to, for the first time in our history, to really monetize directly the ecosystem that we've built over a decade and a half, by basically rev sharing those innovation as part of a revenue stream.

Jack Rogoff -- Goldman Sachs -- Analyst

Very helpful. Thanks a lot.

Keith Anderson -- Chief Financial Officer

Thanks, Jack.

Operator

Thank you. We have our next question coming from the line of Sean Wieland with Piper Sandler. Your line is open.

Sean Wieland -- Piper Sandler -- Analyst

Hi, thanks very much. So keeping on the Converge theme, can you just address how it's impacting the sales pipeline, the pace of new bookings, and can you give us an update on expectations of new logo ads this year?

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Yeah. So you know, what we report when we normally don't say report. I can tell you that we had crazy attendance in our client forum with over 1,000 participants. It's not only the number, it's also the quality.

We are the best academic medical centers around the country. Some of the largest payers in, either a very meaningful way larger corporations and many innovators that participated, and already expressed their desire to begin to work with Converge. As I said earlier, our number one goal is not necessarily to immediately getting logos or new clients. We are laser-focused on our existing clients and want to make sure that they have a great experience converting to our a new platform for reasons that already talked about.

We believe that the success that we are beginning to see right now, with the first few clients, is going to be very helpful in accelerating the growth with new customers in the United States and beyond. But as I said, we are reiterating our guidance for the year and we are suggesting the change would be much more palatable in next year and beyond.

Keith Anderson -- Chief Financial Officer

I mean, Sean, just to add on that. The customers that are we're talking to are coming with a bigger request list, they're coming with more crystallized views on the role that they want telemedicine to play. And the platform is further differentiating and we're winning business because of this expanded functionality and bigger picture opportunity, so it's already paying off. You know, there's a couple of recent wins that we had because of this differentiation.

And because of them coming with, you must have this functionality and we won't provide that on the platform. So already, we're seeing out of the gate advantages to a broader platform that is more interoperable and can bring more of what they do into our ecosystem. So we're already seeing the benefits.

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

I would just add this, Sean, I think you and other people on this call were invited and came to our client forum. And I think that it's very difficult to translate the bright eyes in the room, the reaction, the enthusiasm, because it really gives the client the freedom to operate in a very new way. It's not a little better, it's dramatically better than any other technology out there and we are confident that that would translate into expansion -- multi-dimensional expansion, starting with our existing equals.

Sean Wieland -- Piper Sandler -- Analyst

That's great. Thanks for that. And can you give us an update on what's going on with the rollout of virtual primary care strategy?

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Well, sure. I can tell you that it's a great product and the results from a work deployed are better than we expected. The VPC has become an acronym. Many people talk about it and they mean different things.

VPC is of course, part of Converge as well and going to be folded in into the main platform.

Sean Wieland -- Piper Sandler -- Analyst

OK. Thank you.

Operator

Thank you. We have our next question coming from the line of Charles Rhyee with Cowen. Your line is open.

Charles Rhyee -- Cowen and Company -- Analyst

Yeah. Hey, thanks, guys. I appreciate taking the question. You know, Keith, you talked about the per visit revenue getting up to 86 and that was sort of a target you had expected to get to over time.

Any reason though, as we think about the full-year guide, given the strength of this, and how much is coming into more like scheduled visits and specialties? How do we think about maybe upside potential here in this part of the business? And then can you just go over again, when you talked about the providers on the platform this quarter? I kind of missed it a little bit. Can you just remind us, why does this number reset necessarily starting next quarter? Thanks.

Keith Anderson -- Chief Financial Officer

Sure, Charles. Thanks for the question. And if it wasn't clear, I'm glad we're going over it again. So, you know, we were $73 -- $73.5 per visit in all of 2020.

Already in this quarter, it shot up in the low 80s. We thought that that was going to be more gradual. The reason is because of behavioral visits. So we're continuing to see that mix shift more specialty visits and the average for the year we were saying was going to end up being in the low 80s.

We're already there out of the gate within the first quarter. So, you know, can I say that there's further upside on year? Yeah, maybe. I -- you know, we weren't expecting this massive shift and this accelerated fashion because of the behavioral visits and other specialty visits. Now, will that continue throughout the year? Maybe.

I'm not going to go there right now, but we were expecting the average for the full year to be in the low 80s. In terms of scheduled visits and specialty, we're continuing seeing that ramp. Scheduled visits makes up almost three quarters over overall visits. So that's a leading indicator, it's not urgent care.

So the vision and the mission statement of being backup care providing those services, seeing that continued shift to scheduled visit just shows the more stickiness of our platform. Looking at the providers, in Q2, we went from 24,000 to 57,000 in one quarter. So, we added 33,000 active providers. You know, Q2 last year was the peak of the pandemic, entire hospital systems, entire larger, even a part of one state, put their doctors on our platform.

Those doctors were actively delivering care virtually on the platform. As Q2 rolls off, so the definition of an active provider is over a 12-month period. With Q2 2021, you subtract out Q2 2020, so what you're going to see is, you're going to see a decline or a step change decrease back to around the levels that we saw at the end of Q4, but you're going to see the continued growth that we've seen throughout the quarters at the end of last year and then in Q1. So it's just math, that as Q2 rolls off last year, you're going to see the step change plus the continued growth thereafter.

Is that helpful?

Charles Rhyee -- Cowen and Company -- Analyst

OK. Yeah. So you're saying it's just the way your formula for how you calculate that number is not more than anything?

Keith Anderson -- Chief Financial Officer

It's defined as a 12-month period. So when we add to 2021 and subtract Q1 or Q2 of 2020, you know, that's where the change is going to be.

Charles Rhyee -- Cowen and Company -- Analyst

Got it. If I can just ask one more. You mentioned that three quarters of the visits were scheduled visits, does that mean that those are the visits in support of your health system clients and that the on-demand visits really kind of ties more to your health plan clients? Or if someone's using LiveHealth Online, they -- you're seeing a lot of people scheduled visits through LiveHealth Online? Thanks

Keith Anderson -- Chief Financial Officer

These are overall. These are both non-AMG doctors and AMG doctor. So across the board, it's slightly less than three quarters, but somewhere between the majority and 75% are scheduled visits. So I want to receive care virtually from my doctor, I'm scheduling a visit, and then the visit results and that triggers the criteria of a scheduled visit.

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

But Charles, maybe, to elaborate on this just a little. Here's how we see it. We really have two businesses, one is very much the business of the past and it's sort of in decline. The other one is the business of the future, it's definitely emerging, fast and furious.

The business of the past is very much telehealth service. So you see these maturing on its own moving from urgent care to primary to specialty care. And of course, the business of the future is telehealth with the platform. Telehealth is enabling technology.

We have one foot here and the other foot there. So when you have an opportunity to speak with your doctor, it's most likely that you're going to use the open market from your prior employer to look for a someone else and we talked about it in great detail a many times. Make no mistake, however, there is value to have a network. Even for telehealth as enabling platform, the ability that you can rely on the valuable national network with short wait time is proving to be very, very helpful to all our clients, health plans, and health systems.

So we believe that the transition is not going to be sudden, it's going to be a multiyear process. But since our bet and our focus is on a technology, we really feel that we are much shielded from the obvious decline in competition in the telehealth service business that is seeing enormous amount of traffic and newcomers.

Keith Anderson -- Chief Financial Officer

And, Charles, just to clarify Ido's point, the visit part of our business is not in decline. It's just that the subscription business is outpacing the visit portion.

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Thank you, Keith. I meant in comparison and I meant long-term versus the long-term trend and everything is showing up it pointing up. He just said tech is pointed out much sharper. Thank you, Keith.

Charles Rhyee -- Cowen and Company -- Analyst

Great. Thanks.

Operator

Thank you. We have our next question coming from the line of Jailendra Singh with Credit Suisse. Your line is open.

Jailendra Singh -- Credit Suisse -- Analyst

Yeah. Thanks. Thanks for taking the questions. I was hoping we could share some more color on recent feedback from hospitals on telehealth post-COVID.

Are you coming across many situations where providers are waiting for more clarity on reimbursement post-COVID, before making any significant decisions on virtual care back from investments? And beyond reimbursement, I was hoping if you could touch on what health systems are looking for, throughout the process while they're evaluating these telehealth platform options like yours?

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Yeah. So we actually see different types of clients wanting different types of things. Of course, reimbursement is much better, but it's really far from what it can be and our health systems clients are aware of that. Although, I can't think of anyone who simply says they're not going to telehealth.

That doesn't exist. Some of them use it in the most simplest way as a video conferencing platform embedded in their EMR while others are building the whole spectrum of services and they're really using our platform to the maximum degree and many are in the middle. We don't believe that we can necessarily control that variability in our clients or the speed of adoption in a significant the way. The market will do what it will do.

One of the benefits of Converge is the modularity. So you don't need to buy the full spectrum of options today, if you're not ready to use them or you don't think that there is a business reimbursed model that will make it worth your while. However, many clients and that's a word that kept coming in again and again. Look at Converge now with its future-ready.

It's a safe bet, I can start with simple modules and whenever I'm ready to expand, it's very easy to do that in a consistent then integrated their way and we're trying to fight their cycle. Does that answer your question Jailendra?

Jailendra Singh -- Credit Suisse -- Analyst

Yeah, that does. My follow-up on the health plan side of your business. We have seen some consolidation there with the one of the large health insurance company acquiring a telehealth company. Any thoughts on some of these transactions providing some incremental opportunity for you guys as other health plans are not willing to work with a competitor on telehealth vendor? And what do you think -- or how do you think about the timeline for these opportunities coming up? And how are you guys set up to capture those benefits?

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Sure. I think that the service part of the businesses we discussed earlier is seeing a lot of activity in the agenda of each party may be different. Some people want to own a telehealth platform, so they can benefit from the PBM revenue stream related to prescription, others want to use it as a way to get to providers. Yet, other one is the way to get to consumers and so on and so forth.

As I mentioned earlier, there is a big inventory of options and people want to make sure that they have the best tools and ownership to realize their goals. The business of enablement technology that we've built is a much higher bar to compete. It's very hard to recreate. It took us 15 years and over $1 billion and we also did it together with enormous amount of feedback from all the parties.

So if you were really good at one area, you really need to get the 360 degrees perspective that we got in creating. What we have created very tactically, when a big health plan is buying a competitor, although some limited to the service part of the business. We should assume that initially, at least initially, they're not likely to become our clients, although we don't definitely give up on that opportunity. On the flip side, however, if such a company has different clients that directly compete with the new owner, in real ready seeing some very encouraging signs for us.

At least, by having going directly to the client and replacing them with us. We took a strategy as you know, for all those years that we never ever compete with our clients and partners. So we are really faced on sort of Switzerland is highly competitive environment and we use that in order to allow everybody to transact with one another in a way that does not intimidate any other players.

Jailendra Singh -- Credit Suisse -- Analyst

Great. Thanks a lot.

Operator

Thank you. We have our next question coming from the line of Eric Percher with Nephron Research. Your line is open.

Eric Percher -- Nephron Research -- Analyst

Thank you. I want to come back to the margin commentary and your comment on, you know, we're going to see a decline over time for services. I think you've always said you're not a visit company and keep that at that that's long-term. But the markets clearly concerned about competition and I think that's both volume and margin impact.

So we have to really expect that technology is going to fuel growth. Well, then the question becomes, what can you feel over the next year or two? When we look at subscriptions, how much comes from functionality that you have today versus the open auditions that you seem to be inviting with Converge? So can you get a feel for within the base current functionality, what can that drive enough to drive growth?

Keith Anderson -- Chief Financial Officer

Yeah, Eric, maybe -- we're not going to have declining gross margins. You know, gross margins would have been higher in this year alone had it not been for the initiation of the migration onto the converged platform. We saw this quarter with the increase in subscription revenue in terms of mix shift. The margins that we have for our technology business, the subscription, our technology margins, they're in the low 60s.

The visit revenue, if you look at us and other competitors, they are not technology margins. So visits right now are 48% of all of revenue. If you go back to when visits were a third of our business, margins were in the mid 50s. So now with other efficiencies that we have with some of our partners, moving over to the converged platform, we're going to be able to capitalize on both operational efficiencies and technology efficiencies that are going to get us to those target margin levels quicker.

So I'm glad you asked the question because I think maybe you misunderstood me. What's holding back, no further expansion this year is the migration onto the new platform.

Eric Percher -- Nephron Research -- Analyst

It sounds like you're talking about inflection back in margins and I'm thinking about the inorganic elements that you mentioned. All of those are enablers of technology, they're not clinical content themselves. Is that what we should take from the inorganic list that you provide?

Keith Anderson -- Chief Financial Officer

OK. We're switching gears. So let me -- yeah, I wanted to give inorganic, we have $1 billion of cash on our balance sheet and it's one that, we do have a very robust targeted inorganic strategy. And so I wanted to give some more insights into now that converges out in terms of Ido's explained what the functionality and what its role is for Amwell, you know, I wanted to give some insights into areas that we are focused.

With Converge, it's much broader, which is great. There's different components to the ROI of the migrating over to the converged platform and one of those is, the broader inorganic strategy we have for businesses that and partners that we can put on the platform that will further accelerate growth or accelerate margin expansion.

Eric, with the recent funding in models, we are fairly convinced, based on a lot of hard work and dialogue that we have today by far, the leading platform. But we don't assume that that's necessarily, say for many years to come, we need to always invest and improve. Part of the tools that we have within organic acquisition and the purpose of those acquisitions will be to make us a better platform. We're not going to buy services.

We're not going to buy things that relate to the past. We're going to really make sure that we offer the best experience for our clients, for partners, for innovators, so they can basically achieve and create more value with the platform that they have. There is greater clarity in who we are, who our DNA is, as a technology enabler.

Eric Percher -- Nephron Research -- Analyst

That's helpful. Thank you.

Keith Anderson -- Chief Financial Officer

Thanks, Eric.

Operator

Thank you. We have our next question coming from the line of Ravi Misra with Berenberg Capital. Your line is open.

Ravi Misra -- Berenberg Capital Markets -- Analyst

Hi, good evening. Thanks for taking the question. So just wanted to go back to Converge and kind of ask the margin question from another perspective. As you kind of layer on these kind of third margin -- third-party ad models, can you help us understand what's the kind of incremental view to gross margin or operating margin that can be delivered here? I think in the past you've kind of talked about getting close toward breakeven around 2024, 2025-ish period.

Help us think about what this kind of new stream brings from a profitability perspective? And then second, I think we talked about kind of a partnership with Twilio during the call with Converge. Any kind of insight there in terms of, what that's going to be doing to kind of bring the cost of serving the visit a little bit lower? Thanks.

Keith Anderson -- Chief Financial Officer

Thanks, Ravi. I mean, we're not changing our EBITDA profitability timeline yet. That is one of the rationales for Converge, but we're not going to change that right now. I'll let you answer the rest, but I just wanted to take the first part, the easy part.

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Thank you, Keith. Look we know already many things and we're going to quantify and validate them as we go along. And then of course, we're going to share a view into the future. There is great clarity already that the new platform drives much better margin.

On the cost side, the modularity allows us to renegotiate and rebuild all our suppliers and subcontractors in a new way, Twilio is a good example. We simply believe partnership is a strong word. We wanted to select a video engine and we believe that Twilio is the best, Epic use them, too. So we are like-minded on that front and we are offering it to our clients.

If down the road we'll be a better video engine, we take this out, we put one in, we can do that today with the modular platform that we have, but this is a good example of creating value for our customers. Overall, because of that strategy, we expect the hosting costs to be dramatically less costly and determined to be much faster because of a one simple user interface and many, many other things that we touch upon on our clients form. Much more importantly, because we build it as a real platform, the cost of add-ons is almost insignificant. So when we build and we announce and open up our app store later by the end of the year and we bring more and more apps in distant -- in the coming years, the cost of adding them is very small to us.

But the value of accessing the network effect in our ecosystem is very considerable to all parties concerns. So we believe that we are going to see very high margin revenue stream and much greater stickiness. There is a reciprocity between the diversity of options and the stickiness, and the value that you bring to your clients, but these are all wins that we don't necessarily participate in. We are basically leveraging other people's innovation in order to create that network effect that we expect.

Ravi Misra -- Berenberg Capital Markets -- Analyst

Great. Thanks. And just maybe one last follow-up, just going back to the revenue recognized per visit, behavioral health. Clearly, benefiting from a mix shift there, can you maybe give us some commentary on the pricing on some of the other kind of layers in that model? Thank you.

Keith Anderson -- Chief Financial Officer

We haven't gone to that to that level. I mean we have some per transaction that can get as high as interest as $800 and then we have the lower urgent care price per visit. So the average we said for the full year was going to be in the low 80s. We got there pretty quickly in the first quarter.

Last year, the average was $73.50. Operator, can we move to the next question?

Operator

Thank you. We have our next question coming from the line of David Larsen with BTIG. Your line is open.

David Larsen -- BTIG -- Analyst

Hi, can you please talk a little bit about the 20% growth in revenue that would have occurred excluding those two customers that Fed rolled off because of M&A? Where's that growth coming from, especially with regards to new client wins? Are you winning on the health plan side or the hospital side? Was it coming mainly from installs into existing health plan customers or you getting more members? Or is it really the visit volumes, where you're generating a fee? Any additional color around that growth would be very helpful. Thank you.

Keith Anderson -- Chief Financial Officer

It's pretty evenly mixed. Dave and hello -- by all those different areas. I would say the new logos are being a little bit paused because they now have a more evolved crystallized expanded view of what they want the platform to be and they know that this is not an insignificant decision for the -- for their organization. So having a partnership with Cerner is helping on that end and we actually a large opportunity on the health system side.

The health plan side is, yes, it's ripping across the member base and that's where the expansion is there, as well as, introducing new modules and programs or programs on the health plan side, given it's in the beginning of the year. And then in terms of the mix, it's -- those two large customers that were churned due to the M&A that we talked, one of the IPO and then the other the plan that acquired a telemedicine company. If you back out those two customers, you get to the low 20% growth that I quoted in my prepared remarks.

David Larsen -- BTIG -- Analyst

OK. Great. That's very helpful. And then just regarding like using Amwell as a platform.

Can you talk a little bit about homecare and I was intrigued by your relationship with TytoCare? Do you have any relationships with home health companies, where you could send nurses into the home and deliver a med and offer like a complete sort of solution that would effectively compete with Amazon? Thanks.

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Yeah. Again, we are enabling others, we are not bringing our own solution and then recommending to the market. That's a very important differentiator between us and other telehealth players. You're absolutely right, homecare is incredibly important area.

And players in the area, some of them are using Amwell and hopefully some -- many of them will use that Amwell also in the future. What we bring is the integration because in home care, you need it more than ever. You want to connect to your payer, you want to be in contact with [Inaudible] in care with your employer. And of course, you want to connect to devices and you want to connect to different types of providers and so on, and different types of systems to continue the care and the full spectrum of care.

Home Care is all about coordinated care, it's not about urgent care or primary care necessarily alone, and we check all those boxes. So we believe, as home care is a trend, is going to be much more prevalent. I certainly believe that you're going to see those systems definitely connected to the Amwell platform and through the platform to the rest of the participants that are very relevant in the home care. Tyto is a great example of that.

So we don't say to our clients, use Tyto, but we resell Tyto. But we don't necessarily say that's the only device that you should use, but the plan is to really allow you to choose from a great variety of different devices, different programs, and really customize what you need when you need it.

David Larsen -- BTIG -- Analyst

Great. Thanks very much. I appreciate it.

Operator

Thank you. We have our next question coming from the line of Donald Hooker with KeyBanc. Your line is open.

Donald Hooker -- KeyBanc Capital Markets -- Analyst

Great. Good evening. Thank you. Just with regards to the -- I guess, the step up in R&D expenses as we go through the year.

How do we think about modeling that sort of stepping down potentially in 2022? It sounds like you're doing this program OS with Google Cloud next year. Is that going to keep -- can you update us with regards to what R&D expenses might look like longer-term?

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Sure. So, yeah. So everything we said in our client forum is going to be delivered in R&D this year, so all that expense is going to be delivered this year. However, then obviously, we expect the R&D costs to normalize.

We are a technology company and we may invest in a new opportunity as they emerge, but they will be connected to new revenue streams associated with them. Every part of what we discussed on the call in our client forum is going to materialize in this year's plan normalizing early next year. Keith, I'm sorry for taking your part.

Keith Anderson -- Chief Financial Officer

No, no, it's -- the spend that -- for the entire year is going to be similar to the percentage of revenue that we experienced in Q4 of last year. And then the program will be completed, the projects will be completed and it's going to go back to a more normalized level in 2022.

Donald Hooker -- KeyBanc Capital Markets -- Analyst

OK. Gotcha. And just to be clear on the more normalize level would be, just looking back, is there a particular reference period? I guess, pre-first half of 2020 perhaps, kind of -- or what is a more normalized level?

Keith Anderson -- Chief Financial Officer

Well, it was at the end of 2019.

Donald Hooker -- KeyBanc Capital Markets -- Analyst

OK, super. So that's great. And then maybe just one last one for me. I just I was very intrigued by the sort of the natural language, Google's sort of language translation app or whatever you call it.

It's very interesting. It does seem like that would open up international opportunities. Can you update us on your ambitions there? Does any incremental comments on the international, obviously, large opportunity internationally, so love to hear about a couple points on that?

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Sure. So your question to a number of components. You talked about our relationship with Google. I'd like maybe to make a comment there first.

We are beginning to see evidence of our partnership with Google becoming incredibly important for Amwell. So the app that Google launched and we were very thrilled that they were the first official app to launch on Amwell, hopefully, with many, many more to follow. It's a very important app. I'll talk about it in a second, so the technology collaboration is really working and there is not more where that came from.

The sales is beginning to work. Our -- we are on the Google marketplace, we signed all the required agreements, and our sales force is working together and we actually started to sell in earnest which is great. The third component is we are beginning to leverage some of the benefits of working with Google Cloud itself and that has a favorite hosting costs and margin contributions for us as well. So that's really important.

Converge is designed as I said, in the global platform from the get-go. It's designed to work anywhere. As you probably know, we already as a very successful deployment in Israel on our current platform which is not Converge, but the whole point of Amwell in general is as an enabler is true anywhere. It's not only true in the United States and we definitely plan to expand, and of course, the Google relationship is very relevant.

But we have other partners like Cerner that operate internationally, not even to mention people like Allianz, Philips, and others, but also are our global presence. So we are going to leverage our relationship to grow beyond the United States and we believe that our investments in Converge, and things like the Google apps that we described will really help. As you know, we have a JV together with Cleveland Clinic, for example, that has a really broad audience in some international clients. And for clients like that, the ability to have real-time caption and translation, medical grade is a very big deal.

We all know what's happening in India these days and imagine how helpful it would be, where providers in countries that are less effective could potentially chip in and help. I'm not talking about regulations right now or things of that nature. There is a way to go there as well, but Amwell technology, that's an enablement that is very important. So we definitely plan to do to be active in all those fronts.

Keith Anderson -- Chief Financial Officer

Don, I just want to make sure you got my answer correctly. It's one on Q4 of 2019 as a percentage of revenue. Obviously, we're not going to go down to the R&D level that we had in 2019 were bigger --

Donald Hooker -- KeyBanc Capital Markets -- Analyst

Sure.

Keith Anderson -- Chief Financial Officer

But on a percentage of revenue base --

Donald Hooker -- KeyBanc Capital Markets -- Analyst

On a percentage.

Keith Anderson -- Chief Financial Officer

That's what we're looking for next year.

Donald Hooker -- KeyBanc Capital Markets -- Analyst

Super. Thanks so much.

Keith Anderson -- Chief Financial Officer

Thanks, Don.

Operator

We have our next question coming from the line of Ryan MacDonald with Needham. Your line is open.

Ryan MacDonald -- Needham & Company -- Analyst

Hi, good afternoon. Thanks for taking my question. You talked about in the prepared remarks about the opportunity for monetization of Converge partially through the apps that will be developed on the platform once the marketplace launch it. I know you mentioned there's already a few apps already out there.

But I guess, I'd be curious to understand from the client form. What sort of interest you've seen from the development community to build out that potential pipeline of additional apps to come on to the platform? And how quickly you think you might be able to start monetizing that? Thanks.

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Sure. So the interest is very strong. It came from all over. It came from a small company with -- that we're thrilled to find the shortcuts to get it to market.

It came from large established companies that sell their value to add like Google and it also came from clients. Interesting enough, many of our larger clients have big shops of innovation, a lot of what they've done to be very relevant and helpful to the rest of our clients. So there are two aspects wrapped in programs, the program OS. One is the technology apps.

You can use API's. You don't need to write yourself code for real-time eligibility codes or integrates with multiple EMR or do many other things that you're doing because we already do that and you can use our API. The other one, which is equally important, maybe more important is, the ability to interact with the ecosystem that we've built. So you're already integrated, it's much easier to add components than to do retail and try to sell to a CIO yet another service.

That's something that is fairly new. The general direction of this is that there is value in, both the technology to provide to innovators and the access that we provide into an ecosystem that took us many years and lots of resources to build. And as I said in my remarks, we're going to give you more details about the way that we are going to enable it from a financial business standpoint later in the year. It's also based on dialogue that we are having with different innovators and with ecosystem clients, so we can form a view on something that is very comprehensible, very simple to understand for everybody and very reproducible and that's fairly new to us, we're learning.

Ryan MacDonald -- Needham & Company -- Analyst

Excellent. And as a follow-up for Keith, you had mentioned, I think to one of the previous questions on new logos, a bit of pause there based on some crystallized sort of vision of what they wanted to do. Were you seeing any instances of potential pent-up demand as customers were waiting? Or prospective customers were waiting for the launch of Converge? Any chance that gets released as we look at through the remainder of the year? Thanks.

Keith Anderson -- Chief Financial Officer

Yeah. I mean, we won a large Mid-Atlantic Blue. That was competitive takeaway, because of the functionality of our platform and the partnership aspects of our business, so they were waiting. They knew that we were rolling this out and that is -- that was a great win.

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Our clients are genuinely excited and they do now many more things that they were waiting to do. I will not call it a [Inaudible] I would call it just a taking a serious look. It's what's possible in planning and deploying programs that was just unthinkable before. So overall, I think that we're going to be able to offer Converge to many larger audiences going forward.

But when you put in front of a kid with a lot of toys on the table, there is an element of choice that takes a little longer to realize.

Ryan MacDonald -- Needham & Company -- Analyst

Understood. Thanks for taking my questions.

Keith Anderson -- Chief Financial Officer

Thanks, Ryan.

Operator

Thank you. We have our next question coming from the line of Glen Santangelo with Guggenheim. Your line is open.

Glen Santangelo -- Guggenheim Securities -- Analyst

Oh, yeah. Thanks and good evening. Thanks for taking the question. Hey, Keith, I just wanted to follow-up on something you said in your prepared remarks, and I apologize make you repeat it, but I thought you were giving us some commentary with respect to 2Q.

I know we talked about the different providers, but do you make some comments with respect to the revenues in 2Q that may look somewhat similar to Q1? Or did I mishear that?

Keith Anderson -- Chief Financial Officer

No, I was saying that we're going to have a more normalized revenue profile. So when I when I think about visits, when you go into the summer, Q2 is normally somewhat, I guess, flat to Q1, at least that's what we're expecting. Services and care forums really starts ramping up toward the end of the year. You have less marketing in Q2.

You have the care points being to -- starting to because the capital budgets of the system starting to be bought, both of those are more backend weighted. The subscription growth is going to be continued growth.

Glen Santangelo -- Guggenheim Securities -- Analyst

Right. So when I think about the full-year outlook, we see that sort of inflection coming in 3Q. And if I heard you correctly, you're saying that's really driven by the services and the care points starting to kick in? Am I understanding that correctly?

Keith Anderson -- Chief Financial Officer

And the subscription. So we're going to have nice growth again next quarter on that line, but it's I guess, more of the stuff coming out of Converge, more of the modules and programs being purchased in the expansion within the number of basis of the plans getting even more detailed.

Glen Santangelo -- Guggenheim Securities -- Analyst

OK. Thanks a lot.

Keith Anderson -- Chief Financial Officer

Thanks, Glen.

Operator

We have our last question coming from the line of David Grossman with Stifel. Your line is open.

David Grossman -- Stifel Financial Corp. -- Analyst

Thank you. Most of my questions have been answered, but I wonder if I could just go back to some of the structural questions about the Converge revenue model? Does -- when you convert an existing client to Converge, does that naturally create a lift in revenue for that client? Or does the incremental revenue come from selling incremental modules? And if in fact, it is selling incremental modules, can you help scope for us just how many of those modules are really available today for those clients to drive that increment?

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Yeah. So, basically, as I mentioned, we want to make -- it's an upgrade. You get it. If your client want to get an upgrade to your current platform with the Converge and we try to make it as streamlined as possible.

Of course, our clients are all over the place in their scope. Some are using very small parts of the functionality while others are using a big part of it. The average client has lots of room to grow in many areas. So a typical health systems, they have a lots of modules that they didn't buy, that are more likely to buy in Converge because of the reasons that we already discussed.

Many health plans, they are using certain programs that have new programs that they can do on Converge and they're likely to buy. And as I mentioned, also because the change in user experience in many aspects, we expect them to use it more frequently and we expect it to use it with more people with bigger audiences. So there are aspects of frequency in volume. There are aspects of a scope of a use that are likely to drive the revenue growth from our existing clients.

Later in 2022, as I mentioned, a lot of that will come not from Amwell, but will come from a parties like Google and others that are already developing a really interesting solution on our platform.

Keith Anderson -- Chief Financial Officer

And there is one to expand upon that answer even more, we had to justify the elevated R&D spend for Converge this year. And so I view it from being CFO, an ROI perspective. So I mean, there's three components that I broke it down when we were explaining it internally to leadership. There's the revenue side where we do believe it's going to accelerate and steepened the slope of our revenue growth because, a, they're going to be buying more modules and programs, but we're also going to have access to more of the wallet.

And the wallet is also going to expand because we're going to be doing more on the platform. It expands margins. I think we've already talked enough about that, but it also was opening up a broader inorganic strategy. Some of the things we're looking at because of the functionality, because of the different ways of delivering care virtually, we're looking at some targets that on the previous platform, I don't think it would have made as much sense.

Now it's actually pretty exciting on the Converge platform. So those are the three ways I look at Converge and justifying the elevated spend this year.

David Grossman -- Stifel Financial Corp. -- Analyst

Right. So, thanks. That's actually very helpful insight. So, Keith, if you think about that, and I think by your own admission, you got a heavily -- more heavily backend-weighted year.

Some of that care points and some of the other elements you talked about, but also more kind of modules being purchased under Converge. So I assume your clients are sharing some of their plans with you and you know what you have in developments? So how much visibility do you have at this point on the back half of the year? If you could, at least, share some of the -- whatever visibility you do have.

Keith Anderson -- Chief Financial Officer

I mean, like we said in our prepared remarks, and we tried to give some insights into the selling season into the pipeline. They're coming to the table with bigger opportunities that get us even more excited because we can take a greater share of that wallet. So while we have the volume of logos in the pipeline that we're mapping out for the rest of the year, you can see a greater opportunity, the large Mid-Atlantic Blue that we won that Ido mentioned in his prepared remarks. By having this new platform, we're going to be able to access a greater portion of that wallet, deliver more functionality, more modules and programs or programs to that customers.

So we're very excited about what we're seeing because we're seeing the opportunity expand beyond just the addition of logos. So we are looking for you to see expanded average contract values and a portion of our growth coming from that, as well as, you know, just the simple addition of logos.

David Grossman -- Stifel Financial Corp. -- Analyst

Great. Thanks very much.

Keith Anderson -- Chief Financial Officer

Thanks, David.

Duration: 76 minutes

Call participants:

Ido Schoenberg -- Chairman and Co-Chief Executive Officer

Keith Anderson -- Chief Financial Officer

Ricky Goldwasser -- Morgan Stanley -- Analyst

Jack Rogoff -- Goldman Sachs -- Analyst

Sean Wieland -- Piper Sandler -- Analyst

Charles Rhyee -- Cowen and Company -- Analyst

Jailendra Singh -- Credit Suisse -- Analyst

Eric Percher -- Nephron Research -- Analyst

Ravi Misra -- Berenberg Capital Markets -- Analyst

David Larsen -- BTIG -- Analyst

Donald Hooker -- KeyBanc Capital Markets -- Analyst

Ryan MacDonald -- Needham & Company -- Analyst

Glen Santangelo -- Guggenheim Securities -- Analyst

David Grossman -- Stifel Financial Corp. -- Analyst

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