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LiveXLive Media, Inc. (LIVX -2.08%)
Q4 2021 Earnings Call
Jun 28, 2021, 4:30 p.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Good afternoon, and welcome to the LiveXLive Media fourth-quarter 2021 business update call. [Operator instructions] Please note, this event is being recorded. I would now like to turn the conference over to Michael Quartieri, executive vice president and chief financial officer. Please go ahead.

Michael Quartieri -- Executive Vice President and Chief Financial Officer

Thank you. Good afternoon, and welcome to LiveXLive Media's business update and financial results conference call for the company's fourth quarter and the fiscal year ended March 31, '21. Presenting today on the call are Rob Ellin, CEO and chairman; and myself, Mike Quartieri, executive vice president and chief financial officer. I would like to remind you that some of the statements made on today's call are forward-looking and are based on current expectations, forecasts and assumptions that involve various risks and uncertainties.

These statements include, but are not limited to, statements regarding the future performance of the company, including expected future results and expected future growth in the business. Actual results may differ materially from those discussed on this call for a variety of reasons. Please refer to the company's filings with the SEC for information about factors, which could cause the company's actual results to differ materially from these forward-looking statements, including those described in its annual report on Form 10-K for the year ended March 31, 2020, quarterly report on Form 10-Q for the quarter ended December 31, 2020, and subsequent SEC filings. You will find reconciliations of non-GAAP financial measures to the most comparable GAAP financial measures discussed today in the company's earnings release, which is posted on its Investor Relations website at ir.livexlive.com, and the company encourages you to periodically visit its IR website for important content.

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The following discussion, including responses to your questions, contains time-sensitive information and reflects management's views as of the date of this call, June 28, 2021, and except as required by law, the company does not undertake any obligation to update or revise this information after the date of this call. I'd like to highlight to investors that the call is being recorded. The company is making it available to investors and the media via webcast, and a replay will be available on its website in the Investor Relations section shortly following the conclusion of the call. Additionally, it is the property of the company and any redistribution, retransmission or rebroadcast of the call or the webcast in any form without the expressed written consent is strictly prohibited.

Now let me turn the call over to LiveXLive CEO Rob Ellin.

Rob Ellin -- Chief Executive Officer and Chairman

Mike, thank you so much. Good afternoon, and thank you for joining us today for our fiscal 2000 -- fourth quarter and year-end business update. For almost all of us dealing with COVID over roughly the past year and a half has been very challenging experience, the lock-ins meant remote learning for schools, limited social interactions, working from home and, of course, no live music, no live events or festivals. But for LiveXLive, we've stayed true and opportunistic over the past year.

We made two major acquisitions and successfully completed the integration of all of our business units that make up our flywheel. We've extensively expanded our content offering. Today, I'm proud to announce we offer the ultimate audio and video, music and media subscription platform that includes approximately 30 million songs, 500 curated radio stations, 250 of the most important podcast and vodcast, and newsroom, original audio and video content, all for under 9.99 a month, plus 2,500 of the biggest live events around the world coming back in the very near future. During the pandemic between March of 2020 and March of 2021, LiveXLive was far and away the leader in live streaming live music performances as we live streamed a staggering 146 live music events and over 1,750 artists across the LiveXLive platform, generating 149 million live views, 5 billion engagements.

Through streaming, we brought many of the world's top artists, the Rolling Stones, Billie Eilish, John Legend, Lady Gaga, Taylor Swift, BTS, all genres and music from their homes, private studios to fans around the world via their mobile devices, living rooms and wireless devices. For LiveXLive, the business environment created by COVID actually accelerated our business development, maturation and most important, the brand recognition of what we built. Thankfully, it appears the U.S. is finally opening up, and that means a return of live music and live events.

This is very good news for LiveXLive. LiveXLive has grown and evolved into the leading talent-first platform focused on connecting artists with superfans. We provide artists with numerous monetization opportunities, including pay-per-view, merchandise, tipping, and NFTs. We are building a long-term, sustainable, valuable franchise in audio, music, podcasting, vodcasting, OTT, pay-per-view, live streaming and video on demand.

Our distribution continues to grow, reaching over 220 countries. The foundation of LiveXLive was built around a world-class management team and board to deliver the most talent-centric platform focused on super fans. Largely through acquisitions, we have created a flywheel of wholly owned businesses that work together in a complementary and synergistic fashion in subscription radio, slack rap, live streaming LiveXLive, podcasting, PodcastOne, merchandise, customer personalization use solutions and a growing roster of original content franchise that is distributed through LiveXLive's 24-hour linear OTT channel that reaches 294 million people a month. As we described, our audience can listen, watch, attend, engage, transact.

I'm pleased to report that the fourth quarter ended March 31, 2021, revenue increased 113% to $21 million, our 12th consecutive record quarter, along with a 108% increase in contribution margin. And given the momentum we see in nearly all of our business verticals, we're excited to once again raise our guidance for the current fiscal year to $110 million to $120 million, with adjusted operating income of $6 million to $12 million. We also have a meaningful improvement to our balance sheet as compared to fiscal 2020 as shareholder equity increased 15.3% -- $15.3 million and working capital increased by $14.4 million. As of this past Friday, June 25, our largest cash position in the history of the company at over $25 million.

Over the past 18 months, we have derisked the business by diversifying our revenue streams with the launch of pay-per-view, the addition of a substantial advertising and sponsorship revenue component as a result of the acquisition of PodcastOne and the growth of our internal sponsorship. And finally, the acquisition of Custom Personalization Solutions gives us the ability to own merchandise in conjunction with the talent on our platform. Earlier, I mentioned the return of live music is very good news for LiveXLive as there is a significant pent-up demand for live music. We're entering the warring 20s with the imminent return of live music events, we expect an increase in revenues from nearly every aspect of our flywheel.

Live ticket sales, live stream, pay-per-views, advertising, sponsorship, NFTs, specialty merchandise. And I'm happy to report, our trophy live event Spring Awakening is back, which is Midwest's largest electronic music festival, scheduled to return in Chicago, October 2nd and 3rd. The Festival will feature 70 of the biggest artists in dance music, including Diplo and many others. The event has officially sold its first year of general mission and VIP only limited quantities of tier two tickets are still available.

Next up, the expansioning of Spring Awakening, bring an announcement for 2022 live event in Cancun. Through our distribution partners and B2B around the globe, we have been able to grow our paid subscribers to over 1.1 million paid subscribers. Of significant importance is exclusive partnership with Tesla. Through that arrangement, LiveXLive subscription is pre-installed in default radio terms in every Tesla car sold in America.

And LiveXLive is paid directly by Tesla for those subscriptions. The LiveXLive app is preinstalled in 85 other automobiles and growing across major carriers, including Verizon, Sprint, and T-Mobile. I previously mentioned numerous times, we see significant opportunity to expand LiveXLive Slacker subscription business into Europe and compete for the opportunity to become the default radio for a number of European automakers. Our licensed style with music labels is continuing and expanding quickly.

We fully expect to be able to expand our licenses in this quarter of 2022. The acquisition of PodcastOne in July 2000 has been a whole month for LiveXLive. PodcastOne complements our music and video content slack by adding video podcast, which we also call broadcast and has further improved our content offering and diversified the revenue model by adding significant advertising and sponsored component alongside of our additional subscriptions. We also added PodcastOne's world-class team, including Norm Pattiz, who created Westwood One and their advertising and sales team, which tripled the overall headcount of our sales team.

PodcastOne had over 2.27 billion podcast downloads in fiscal 2021 and its franchise of exclusive shows has now shown more than -- grown more 235 and produces more than 300 podcast episodes per week. With the launch of live stream pay-per-view platform LiveXLive has now generated over $16 million in the first year in pay-per-view packages: sponsorship, merchandise sales. We recently produced the inaugural live pay-per-view event, Social Gloves, the largest social live event -- pay-per-view event in history. Battle of the Platforms, which delivered over 3.5 billion impressions, and I'm proud to say our approach to tech stack distributed flawlessly.

Our production and management of Social Gloves proved that LiveXLive can provide a full 360-degree suite of services. Live event production, including security of venue, sponsored, pay-per-view sales, live stream platform, event production, curation heavily in merchandise and incorporating an NFT and delivering monetarily. We delivered over $2 million from Hard Rock from the stadium for pay-per-view. We've now crossed over $3 million in NFT money, paid for upfront in cash for delivering the quality of content and talent that we have in our platform.

The outstanding quality of Social Glove's product raises the bar and today I believe LiveXLive is the preeminent producer of live stream events. In fact, based on the conversation we have with owners of events, we believe there's a meaningful business opportunity for LiveXLive to produce and manage live stream events across all pop culture, sports, music, e-sports. With the acquisition of e-commerce merchandise company, CPS in December, we have positioned to partner with talent, audits, social media stores, esport stores, sports stars to own products in conjunction with their talent and drive brand new revenue streams for them. We think this is an immense opportunity to leverage our audience, platform and artist relation to add specialized consumer product revenues as a unit component of our flywheel.

Lastly, I would like to speak about our significant investment and commitment to original programming. Now more than any time in the past 20 years, content has once again become king and King Kong. There's enormous amounts of media distribution outlets, which need our content. Our past year, we launched shows, which we believe have a chance to become valuable franchises going forward, self-make, new online talent competition, Snubby's, Jeff Ross, the lockdown, first award show, beat every number of awards shows this year.

These are additions to existing franchise that Music Lives, the largest festival ever created. And Music Lives ON, artist DNA. LiveXLive presents our music version of sportscenter and called LiveZone. These series have attracted 23 new blue-chip sponsors, including Chipotle, Corona, Pepsi, Porsche, Hyundai, Kia, TikTok, White Claw.

With that, I'd like to hand this over to Mike, who has done an exceptional job as joining us as CFO and look forward to additional updates from him. Thanks, Mike.

Michael Quartieri -- Executive Vice President and Chief Financial Officer

Thanks, Rob. Let me spend a few minutes to provide a brief overview of the preliminary fiscal '21 and Q4 results. We ended our fiscal '21 with strong results with revenue growing 69% year over year to a record $65.2 million. Our adjusted operating loss narrowed to $5.8 million with record KPIs, including a 27% net increase in paid subscribers year over year.

Moreover, we had another record quarter in our fourth quarter, including revenue of $21 million, adjusted operating loss of $2.5 million and contribution margin of $4.6 million. On a full-year fiscal '21 basis, consolidated revenue was $65.2 million, up 69% year over year from $38.7 million in fiscal '20, due in large part to our successful acquisitions of PodcastOne and CPS, coupled with increases in pay-per-view and sponsorship revenue. We ended fiscal '21 with 1,073,000 paid subscribers, a net increase of 225,000, as compared to 848,000 subscribers at March 31, 2020. Please note that included in the total number as of March 31, '21 are certain subscribers which are subject to a contractual dispute, which we are currently not recognizing revenue.

The acquisitions of PodcastOne and CPS were accretive to our operating results, enhanced our working capital position and provided diversification to our revenue base. For fiscal '21, our revenue was comprised of 51% subscription and 49% advertising, sponsorship, merchandising and pay-per-view ticketing compared to 93% subscription and only 7% advertising in fiscal '20. Fiscal '21 contribution margin increased to 177% year over year to $16.2 million as compared to $5.9 million in fiscal '20. The year-over-year improvement was driven by the additions of PodcastOne and CPS during the year, along with margin improvement from our live events and related sponsorship revenue.

During fiscal '21, we live streamed 146 events at an average cost of $56,000 per event, an improvement of over 60% year over year. In addition, our sponsorship revenue increased by $3.6 million during the year. The year-over-year improvement in our live events was largely driven by cost efficiencies realized from the scale of our business. Fiscal '21 operating loss was $5.8 million compared to $12.6 million in fiscal '20.

This improvement stems from improved contribution margin from our live events, increased sponsorships noted previously and continued operating efficiencies in our subscription business. Now turning to the quarter. Q4 '21 was a record $21 million, up 113% year over year from $9.9 million in Q4 '20 due to the additions of PodcastOne, which is driving our increase in advertising, and CPS, which represents our merchandising revenue. These accretive acquisitions, along with the increase in pay-per-view and sponsorship revenue, were partially offset by the reduction in subscription revenue due to the subscribers which are subject to the contractual dispute.

Q4 '21, our revenue was comprised of 41% subscription and 59% advertising, sponsorship, merchandising and pay-per-view ticketing compared to 94% subscription and 6% advertising in Q4 '20. Contribution margin was $4.6 million, an increase of 108% compared to Q4 '20, which is primarily attributable to the addition of CPS. Our contribution margin percentage for the quarter was negatively impacted by a strategic investment in a marketing campaign to grow our listener base across the entire flywheel of approximately $1 million and our continued investment in our live event franchises, including Music Lives, LiveZone, the Snubby's, just to name a few, of approximately $700,000. We believe these investments will yield attractive returns over the short and long run.

Adjusted operating loss in Q4 was $2.5 million, primarily due to these strategic investments outlined above. Turning to the balance sheet. We ended fiscal '21 with cash of $18.8 million, including restricted cash of $135,000, up from $12.4 million we had a year ago. Year-over-year increases was largely driven by net cash proceeds from financing activities of $16.6 million, offset by net cash outflows from operations of $9.5 million and investing activities of $800,000 during the year.

I now would like to update you on a few additional items that occurred subsequent to our year end. In June, we entered into a revolving credit facility with Eastwest Bank with a borrowing capacity of up to $7 million and an interest rate of prime plus 0.5%. In connection with this credit facility, the holders of the company's senior secured convertible notes agreed to extend the maturity date of their notes to June 3, 2023, and subordinate their security interest in all of the company's assets. We also received notification from our lenders under the Small Business Administration's Payroll Protection Program that the entire balance of approximately $2.5 million of our and subsidiaries PPP loans were forgiven.

Turning to financial guidance. With the return of live events, we expect an increase in revenue in nearly every aspect of our flywheel of associated businesses. As a result, we are increasing our revenue guidance for the fiscal year ending March 31, 2022, to be between $110 million to $120 million, with adjusted operating income of between $6 million to $12 million from our core operations. As we progress through the year, we'll be providing further updates as warranted.

Lastly, given the two significant acquisitions that were consummated during fiscal '21, we are continuing to work with our auditors to finalize our financial reporting on Form 10-K, and we're utilizing the extra time allowed under Rule 12b-25 to formally file our Form 10-K with the SEC. And with that, let me hand it back to Rob.

Rob Ellin -- Chief Executive Officer and Chairman

Thanks, Mike. Great as always. So everyone this has been a spectacular year for this company during a very trying time. I couldn't be more proud of my team.

We see the flywheel really exploding right now on every area of our business. Right? And when you combine all of them together into one subscription property. Now all of our audio, 30 million songs; all of our video, right, 140 live events, 1,800-odd approximately this year. All of our original programming is all in one, right? As you go out with that, on an average, our ARPU has increased now to $3.50.

I see telltale signs those prices could be increasing again. We have explosive growth in our pay-per-view business. We said we did over $16 million. We're only at $2 million the last time we reported.

So you can imagine, in the last couple of months, how much revenues have been driven. So we see telltale signs here that we have now been able to integrate all the acquisitions, all the internal growth, bringing the management teams together, this world class management together to really position this company to hitting that goal of 10 million paid subscribers within five years, right, at $1 billion plus in revenues. So I want to thank everyone. Thank everyone for their patience this year and sticking with this company, and I couldn't be proud of our team.

Questions & Answers:


[Operator instructions] Our first question today comes from Laura Martin with Needham.

Laura Martin -- Needham & Company -- Analyst

Hey. Congratulations on the great numbers and fantastic reallocation of revenue diversification. That's fantastic news. Maybe couple.

One is, I would say that fiscal '21 really demonstrates what the unit economics are for digital LiveXLive. I'm interested in how you think the unit economics for live events are compared to digital? So WWE is telling us that when they go back to live events, the margins fall, because live events are more expensive. So I understand that live events add revenue. What I'm sort of focused on is what's about to happen to profitability and return on capital as live events come back for the whole entity.

Could you comment on that?

Rob Ellin -- Chief Executive Officer and Chairman

Sure. So for us, this is the perfect opening trade because we're both a live events business as well as we're a distributor and partner like to live events. And as you look at Social Gloves that we just launched, and we just launched the female version of it that we just announced coming up in September, right, that event, we were hired as the producer. We were hired as the sponsor.

We were hired to distributed. Right? We had no risk in it. Right? We're getting paid for each component of it. So it's really exciting that the talent of this team has come together and proven that they can deliver the live event, right, from a stadium, take it all the way to your home and make sure that throughout the process, we can drive new revenues, right, with no risk.

So we're going to have some risk in our live side of the business where we're actually putting on those Laura. But I think the margins are going to get healthier and healthier for us because we have that mix of both, just like ESPN does in sports. Right? And just to give you a little color, this event did over $10 million in revenues. So as you think of that $10 million of revenues, and we had no risk in it, we're getting paid to produce it, to distribute it, to bring in sponsors.

Our margins are going to be very, very healthy this quarter coming up.

Laura Martin -- Needham & Company -- Analyst

OK. All right. OK. Great.

And then advertising, I think there's an outlook for a really robust advertising outlook for the next 18 months as theaters reopen and travel comes back and the rest of the world solve COVID. My question is that's a huge part of your total revenue. Can you talk about where you guys are in the ad cycle for LiveXLive? And are you getting the benefit of some of the reopening trade and advertising strength? Or are you locked into sponsorship. So, really, it is reactive to the upside as selling 30-second spots is proving out to be now as we come out of the recession?

Rob Ellin -- Chief Executive Officer and Chairman

We're in that fortunate position when you have AAA content. As you know, the advertisers are coming in with way bigger dollars. Right? We have everything from branded content to sponsored dollars. Some of our podcasting will always be tied to spots and dots, right, and part of it.

But because you have AAA content, right, you're going to have very robust numbers that come out of the sponsorship. And as you saw, we just started to announce our first seven-figure deals with Hyundai and Hard Rock. So our sponsored dollars this quarter again, just in what we've publicly announced already will blow away any quarter in the history of the company. As you see the sponsorship team coming out of --

Laura Martin -- Needham & Company -- Analyst

I was just going to ask about programmatic versus sponsorship. So when I think about 30-second ad units compared to sponsorships, which are sort of presold big deals, what's the mix of those, Rob?

Rob Ellin -- Chief Executive Officer and Chairman

We don't break that down today, Laura. Right? So we haven't broken those down by pieces, right, is the maturation of this comes. I'm sure Mike is going to get into way more detail of that. But we got the luxury that we have all of it.

Right? The programmatic is important to us. Right? But we're way more of a sales team. Right? Our sales team, and you and I have had this conversation, and we're probably getting close to 20 people in sales. This company is going to tip the opposite way from going being one salesperson a year ago pre-COVID to being a large percentage of the company being focused on sales, marketing and driving revenues.

So this is an inflection point for the company. And as we said, we grew from four to 23 sponsors. If you read between the lines, right, you just see in the events we've done this quarter, we've had over 23 sponsors. So we're growing that substantially.

And the integration between them and the cooperation between the teams is so unique that you can now sell. Radio has been around for 100 years. Podcast has been around for 10 years, arguably. Right? Live streaming has been around for many.

But now that you're selling all of it across the board, you're starting to see real revenue streams that was the whole process in building this flywheel that we're starting to see advertisers market across our entire platform.

Laura Martin -- Needham & Company -- Analyst

Super helpful. Thanks very much, all, for your answers and congratulations on a great quarter.

Rob Ellin -- Chief Executive Officer and Chairman

Thank you, Laura.


Our next question comes from Ron Josey with JMP Securities.

Ron Josey -- JMP Securities -- Analyst

Great. Thanks for taking the question. Appreciate it. Rob and Michael, I wanted to ask a question on guidance and then just a little more on pay-per-view.

So maybe Rob and Michael, can you go through just the guidance a little bit more. This is the third time raise this calendar year, I think. So can you just talk about the pipeline and what you're seeing as things open back up? Social Glove is clearly a hit. We enjoyed it for sure.

The Spring Awakening is going -- moving is in the pipeline. I think CPS is contributing. So just help us understand a little bit more of just like the tailwinds to the business, how you view pay-per-view fitting in? And then, Rob, to the pay-per-view question, we saw the next Social Glove side coming on here. But just talk to us a little bit more about the pipeline coming up for pay-per-view? And and how we might think about all of these shows that are being produced by LiveXLive? Thank you.

Rob Ellin -- Chief Executive Officer and Chairman

Yes. So I'm going to give you a 40,000 feet that I'm going to hand it to Mike. I think the starting point of it is, is that -- and you and I have talked about this Ron. We wanted to prove our pay-per-view that our production and our technology were all going to work.

Right? Because there's a lot of little companies and a lot of big companies, including Showtime that have tested this and thought they could just enter the digital pay-per-view world. And there's a lot of issues, right, including breakage and churn and latency and so on. We proved to perfection, right, two weekends ago. We proved to perfection and everything worked perfectly, and we did our biggest revenues in the history of the company.

And we immediately announced the next one right behind it, right, because of that success. You're going to see the same thing happening with artists. You'll see the same thing that happened across multiple different genres of pop culture. So we're really excited about that.

Number two is, right, as the world opens up, right, and you see the reentry of this. We've only announced so far on live event other than Social Gloves -- one live event outside the Social side with Social Gloves in the female version. Right? We announced Spring Awakening. Well, you know, we do 40 to 50 shows a month.

The Chicago Midwest area has been slower to open. Right? We see telltale signs that things are opening widely right now, and I'd be really surprised if you didn't see got us back to 40 or 50 events, it may even grow from there. So what I'd say is we had great hesitancy in raising the guide again, but we had no choice. It was too obvious in the numbers that we hit and just people seeing it that we hadn't raised the guidance.

And we're going to have to reconsider it again soon. So with that, let me hand it to Mike, and Mike, why don't you articulate where we are on all fronts.

Michael Quartieri -- Executive Vice President and Chief Financial Officer

Yes. Hey. Look. In relation to where the tailwinds coming, if you just really walk down the income statement, it's across all areas.

Tesla is going to continue to pump out cars, and so that helps our subscription business, obviously. When you look at the expansion of PodcastOne, not only are we seeing improvement in our rates, as Rob described them as spots and dots, but you're also getting new podcasts that are coming in. And so that's part of that strategic investment that we were making to help really emphasize and drive that. In addition, when you look at our CPS business that's contributing, CPS as of these 3/31 numbers was only with us for literally a quarter and eight days.

And so where you really see the benefit of CPS is really coming through on things like Social Gloves where it gets fully integrated into one product offering that we have that not only can support a pay-per-view event that is our event or someone else's event in which we're the producer in performing those services on their behalf as an agent. The other side of that is the expansion within podcast. We're getting more and more of that talent tied into the CPS business. And so all those CPS has been a great little piece of business prior to joining LiveXLive.

Now that it's getting more fully integrated into the flywheel, we see a lot of opportunities and benefits going forward. The next big piece of it is, to your point, about live events and what is going to open and how many live events can we get moving forward with between now and, call it, the next six to 12 months out. And that's going to be another key driver. Just like with Social Gloves, a live event for Spring Awakening, well, all merchandise will run through CPS.

And so getting that flywheel really humming is where we're at, and that's what makes it most exciting for us to then go out and raise the guidance that we did again this past -- today, I should say. But as we look into the future and we get more clarity as to the timing and the scope of those future events coming, we'll be adjusting our guidance accordingly as a go-forward basis.

Rob Ellin -- Chief Executive Officer and Chairman

Mike, just to -- Mike just adding the two acquisitions that we just announced as well, which closed shortly, which are great tuck-in acquisitions and again, fit perfectly in the flywheel.


Our next question will come from Tom Forte with D.A. Davidson.

Tom Forte -- D.A. Davidson -- Analyst

Great. So one question, one follow-up. So my original question, when you think about next fiscal year, what's your expectations baked in your guidance on live events? I know you talked about, I think, something in Chicago where you were selling tickets. Are you expecting gradual reopening? Are you only expecting the Chicago event? How are you thinking about live events over the next fiscal year? And how much of that is reflected in your guidance? And then a follow-up question.

Rob Ellin -- Chief Executive Officer and Chairman

So the only thing in that guidance today, Tom, is the beginning of Spring Awakening being super conservative on it. Right? We haven't announced any of the typical 40 to 50 live events we do, including some of our smaller festivals. So fully expect that's coming. But we are being conservative and careful.

Right? As you know, there's still some issues globally that are happening and some hotspots that are happening. So we want to be a little bit careful on that. But what I would tell you this is we didn't stream 1,800 artists and 120 -- 140 live events last year for no reason. That talent team that we've put together is going to be doing live events not only in the Midwest area, but it's going to be expanding around the globe.

So both live and digital. So I fully expect a lot more coming from the area of our live business in the very near future.

Tom Forte -- D.A. Davidson -- Analyst

And then recognizing you might be early, how should we think about a very successful event like Social Gloves and that driving your subscriber count or your ability to leverage events like that to drive your subscriber count?

Rob Ellin -- Chief Executive Officer and Chairman

I mean, we've been careful for multiple reasons and what we've actually announced on this. But you can read between the lines we did over $10 million in revenues. We announced, I think, 8,500 subscribers right? So you kind of run the numbers and build back to a model. We've said 6% to 8% of the pay-per-views or 6% of ticket sales convert to subscribers.

So if we continue at that rate, this would be a staggering number. Right? You start adding all your live events and you start to grab subscribers from your live events and from your digital events, right, the metrics on this explode. Mike, do you want to add anything on that?

Michael Quartieri -- Executive Vice President and Chief Financial Officer

No. I think that's the exact piece of -- also part of the flywheel and just the momentum and the tailwinds that we have behind us is, as we get more and more of these live events to come up, we'll be able to capitalize on that and get more subscribers into the flywheel. Unfortunately, when you look back to 2020, the company was completely hamstrung throughout that entire period. And most of, I'd say, when I say 2020, I mean the calendar-year 2020, because there were no live events, so that piece of the flywheel and that realm of how we get and acquire users was really hamstringing the company, and now that's starting to come off.

Rob Ellin -- Chief Executive Officer and Chairman

And, Tom, Spring Awakening is typically a third of the revenues of React, right, our Chicago division. So that $20 million in revenues approximately. Right? You're talking about $6 million, $7 million in Spring Awakening, I think we can actually beat that number this year because ticket sales are just -- they're just exploding. As we said in this press release, they're just selling so quickly, it looks like we can go higher.

And if they allow us in Chicago, we're going to try to increase it, because we moved into a park that we eventually could go to 60,000. If they increase that from 30,000 a day to 40,000, it could be bigger. But the rest of those live events just in that area will really be another great enhancement to this company. And I'm hoping knock on wood, we're going to be able to announce expansion to all those live events coming back very shortly.

Tom Forte -- D.A. Davidson -- Analyst

Great. Thanks.


Our next question comes from Brian Kinstlinger with Alliance Global Partners.

Jacob Silverman -- Alliance Global Partners -- Analyst

Hi. This is Jacob on for Brian. Thanks for taking my question. With advertising budget strengthening across the board, can you describe what this is net for PodcastOne? Are you back to pre-pandemic revenue contribution, which I believe is about $28 million, or is PodcastOne is on recovery? And maybe you can talk about the last -- the trends you've seen in the last six months or so?

Rob Ellin -- Chief Executive Officer and Chairman

Yes. So, I mean, just simply, we're ahead of that $28 million, if you just take the last two quarters. Right? This quarter was above $7 million. Right? Last quarter, it was above $7 million, right, as you enter, there is some seasonality here.

So we're really excited about where PodcastOne is going. And as Mike articulated before, we've added some brand new revenue streams. Number one is we've probably added 25 new podcasts, including Jay Cutler and Anitta, the biggest star in Brazil and Pitbull and many others. Right? And I think the same thing -- this is going to continue to occur -- the brand and the franchise of podcast is just becoming a more and more important brand.

It's one of the only independent networks left. And the only one that provides a full 360 play. But the second thing we did is, and we've talked about this a little bit more before is expanding into vodcast. And we're just seeing tremendous, tremendous action coming from the sponsors, right, as you saw by our Hyundai deal, or Pepsi deal coming into the podcast/vodcast side where they want to see these podcasters expand their offerings beyond just audio.

And the next will be we've announced with Patrick Wachsberger and with Jared Jingle. Right? We've announced with both of them podcast networks like slates and movie and television. For most of you know, I owned atmosphere films and do the movie 300 and so on. This is an amazing model.

These are podcasts. You're spending very little money on if they work and they turn into a television show or a movie, there is a whole secondary market of revenues that can come from it, including selling to the Netflixes and Amazons of the world.

Jacob Silverman -- Alliance Global Partners -- Analyst

OK. And are you able to break down Social Glove's revenue by offering such as ticketing, pay-per-view, new merchandised sponsorship?

Rob Ellin -- Chief Executive Officer and Chairman

We haven't. But again, if you look at our pay-per-view number, you can kind of back your way into pretty close to the number. This was a staggering -- it was an amazing event, really amazingly produced, critically acclaimed. We also own all the rights going forward to the docuseries, right, to the halo content in this.

So it's not stopping. Right? And just to give you an idea, and I apologize, I left this out. In the last 12 months, our Socials have grown over 150%. Right? So LiveXLive as a brand is becoming synonymous with authentic voice and music, but now it's starting to become authentic brand and pop culture itself.

Jacob Silverman -- Alliance Global Partners -- Analyst

OK. Thank you, Rob.


Our next question comes from Barry Sine with Spartan Capital Securities.

Barry Sine -- Spartan Capital Securities -- Analyst

Hey. Good evening, gentlemen. Two questions, if you don't mind. First of all, I want to stay on the topic of live festivals.

If I think about LiveXLive prior to the pandemic, you partnered with all the big festival promotors, Live Nation, iHeart, AEG, with some of the biggest festivals out there. Does that business come back? And you've got more ways with the flywheel now to monetize that. And to what extent, I wouldn't think that React Presents as much of a competitor to those guys. You can still do their festivals as well as do your own with React Presents.

To what extent does that old business come back?

Rob Ellin -- Chief Executive Officer and Chairman

Oh, it's fantastic. I mean, just start with iHeart. Right? The lineups are bigger than ever. Right? The traffic is bigger than ever.

And the ticket sales are bigger than ever. And just look at Live Nation stock, look at iHeart stock. Right? So we have a lineup -- I can't even remember how many 50 million plus social media followers are on our lineup for iHeart. So on September 17, you're going to see our next version of our boxing.

Right? OK? But you're also going to see Ariana Grande, Justin Bieber, Ed Sheeran all on it. So you're seeing a vibrant -- everyone is woken up and realized that the digital side is important, and it's now here to stay. But just like ESPN did 30 years ago, those live events drive everything, and they're going to continue to drive it. So we couldn't be more excited, and we have 2,300 events to choose from.

We're going to be selective. We're going to be careful. We're going to make sure that they're accretive. We're going to make sure there's a sponsor.

We're going to make sure that we can drive subscribers from it. But I couldn't be more excited. September 17 is going to be the biggest weekend in the history of LiveXLive by a distance.

Barry Sine -- Spartan Capital Securities -- Analyst

And you're in a much better position now to monetize them than you were prior to the pandemic, I would assume as well?

Rob Ellin -- Chief Executive Officer and Chairman

Yes. I spoke to Steve Bornstein about this, who built ESPN in his first eight years, sponsors just didn't come right? There was this fear factor about doing digital and putting things on television that would hurt live events. Right? Whatever we work up through afterwards is live events. Right? Sports has grown so big and so large that hundreds, hundreds of billions of dollars have been made across the globe in live sports.

I think the same thing is about to happen in music. And one day, you may see LiveXLive is the first company that did exactly what we did at Social Gloves. Imagine we had 1 million people attend and that 70 million people watched last year. Imagine if 1% of them bought a pay-per-view ticket.

So let's say the average ticket is $100. What if it's sold to $10? And very much like Social Gloves, I think it's almost a guarantee. So it's just a matter of time. It's a matter of acceptance in it.

Right? It's a matter of growing it, but it's creating a brand-new revenue stream that what happens that flows through from the talent to the managers, to the agents, everyone across the board. The second thing that happens is the maturation of sponsorship. It's just coming way faster than we could have dreamed of. Right? As you guys know, I only hired my first salesperson December ago right before COVID.

Right? And then COVID hit. Right? We're now up to probably 20-plus people in sales, and we'll be at 25 to 30 very quickly. Right? Why is that? Sponsorship is working up to how big both the social live events are, but most important is music. They've woken up to how big the traffic and audience is.

Barry Sine -- Spartan Capital Securities -- Analyst

My second question, Rob, you threw out a piece of news that nobody asked about it, I thought it was pretty big, which is that you expect this quarter to obtain rights to streaming music for Europe. Obviously, you have the North America relationship with Tesla that's a huge market for Tesla. And I've heard in the past that one of the reasons you wanted those European rights was to be able to follow Tesla into Europe. So can we -- am I reading this correctly? Is that a pretty big piece of news that I know it takes a while to do something with somebody like Tesla, but perhaps fiscal 2023, we could start seeing subscription revenue come out of Tesla in Europe.

Is that realistic to look at it that way?

Rob Ellin -- Chief Executive Officer and Chairman

I can't give you anything that isn't material and done yet, but what I would tell you this is a couple of things. Number one, Universal Music converted 10 million of net payables at $4.14 into equity. Right? Number two is all the record labels now, all the payables we picked up from Slacker are now paid off. Our balance sheet is now acceptable to everyone.

Right? We've had a weak balance sheet. We've done these acquisitions. We've done these partnerships, right, with a weak balance sheet. And all the record labels and publishers knew that When we bought Slacker.

Right? They knew going in and they accepted and they turned on light for us. Right? Now the lights are very different. Right? It's very different. The emotional, the financial relationship between [Inaudible] is very different.

And then as we publicly said for the first time, Elon personally approved the budget for all of connectivity in the car, right, through the end of this year. That's the first time we've ever seen that that has been done and approved, and we can talk about it. So I think there's huge opportunities, not only with Tesla, but across the board for us to expand. Right? And you may notice that we went from 73 cars, I think, to now 88 cars.

Right? You're going to continue to see that. And there's no reason to believe that in this year, we couldn't lend another car company as well as expanding with Tesla across the globe.

Barry Sine -- Spartan Capital Securities -- Analyst

Great. Thank you.


This concludes our question-and-answer session. I'd like to turn the call back over to Rob Ellin for any closing remarks.

Rob Ellin -- Chief Executive Officer and Chairman

I just want to thank everyone for your patience. This has been a trying year for everyone. I've been through this previously in previous companies. They're in tough times with its stock market times or it's companies themselves.

We were a public venture capital company we went public. So everyone that supported us from $7 million of revenues to $38 million to now $65 million, right, that 110 is 120 today that we've just announced our guidance to. We're really looking forward to this year. We're looking forward to talk to you at the end of this quarter.

It's certainly going to be our biggest quarter, our 13th and biggest quarter by far in history. Right? And I think there's way more to come. And I think we've really positioned ourselves uniquely to simplify the business model and that everything has been integrated, that we are purely a music and media subscription platform that you have the ability to come on today for an average of $3.50. Right? You come in for free or up to $9.99, but you have the ability to get such a tremendous amount of content and original programming that I don't think you can get anywhere else in the world.

And so we look forward to talking to you again at the end of this quarter, and I want to thank everyone for the support during tough times. And, hopefully, this is now just a race to the top now. So thank you.


[Operator signoff]

Duration: 54 minutes

Call participants:

Michael Quartieri -- Executive Vice President and Chief Financial Officer

Rob Ellin -- Chief Executive Officer and Chairman

Laura Martin -- Needham & Company -- Analyst

Ron Josey -- JMP Securities -- Analyst

Tom Forte -- D.A. Davidson -- Analyst

Jacob Silverman -- Alliance Global Partners -- Analyst

Barry Sine -- Spartan Capital Securities -- Analyst

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