Liveramp Holdings Inc (RAMP) Q1 2022 Earnings Call Transcript

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Liveramp Holdings Inc (RAMP -2.56%)
Q1 2022 Earnings Call
Aug 6, 2021, 2:30 p.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Good afternoon, ladies and gentlemen, and welcome to LiveRamp's Fiscal 2022 First Quarter Earnings Call. My name is Beth, and I will be coordinating this call. [Operator Instructions]

I would now like to turn the conference over to your host, Lauren Dillard, Chief Communications Officer. You may proceed.

Lauren Dillard -- Chief Communications Officer

Thank you, operator. Good afternoon and welcome. Thank you for joining us to discuss our fiscal 2022 first quarter results.

With me today are Scott Howe, our Chief Executive Officer; Warren Jenson, President and Chief Financial Officer; and Diego Panama, our new Chief Commercial Officer. Today's press release and this call may contain forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially. For a detailed description of these risks, please read the Risk Factors section of our public filings in the press release. A copy of our press release and financial schedules, including any reconciliation to non-GAAP financial measures, is available at liveramp.com. Also during the call today, we'll be referring to the slide deck posted on our website.

At this time, I'll turn the call over to Scott.

Scott Howe -- Chief Executive Officer

Thanks, Lauren, and thanks, everyone, for joining us today. Q1 was a great quarter and FY '22 is off to a strong start. We significantly exceeded our financial commitments, made strong progress against our strategic growth initiatives and momentum continues to build across the board. LiveRamp's vision is to make it safe and easy for companies to use data, and it's never been more relevant our opportunities continue to grow. There are so many positive things taking shape that validate my optimism, which I'll discuss in greater detail momentarily.

I'll begin today by sharing some highlights from the quarter and discuss a few of the key trends driving our recent market momentum and finally conclude by highlighting a couple of recent leadership announcements. Q1 performance. While we evaluate many financial measures, there are three we view as particularly important. Revenue growth validates market demand for our offerings. Bookings growth highlights a stronger future and profit margins demonstrate the leverage of our business model. And each of these dimensions, investors should be pleased with our Q1 performance.

For the quarter, total revenue grew 20% and subscription revenue was up 16%. Normalizing for the wholesale contraction, total revenue grew 30% and and subscription revenue was up 29%, a nice acceleration from last quarter. Our land and expand's model is working, and we continue to see strong platform adoption in terms of increased platform usage and cross-sell to new channels like connected television and more sophisticated use cases like measurement and data collaboration. International growth, it was also a driver of our strong subscription performance. Marketplace and other revenue was up 36%, driven by our data marketplace business, which was up more than 50% and continues to benefit from a steady rebound in digital advertising spend, especially across the large media platforms where our marketplace is integrated. Bookings in the quarter were equally strong. Gross bookings, the sum of bookings attributed to new customers and bookings from upsell were up more than 30% marking the third consecutive quarter of elevated bookings growth.

On a trailing 12-month basis, gross bookings are up more than 30%, an important signal of the momentum building across our business. While upsell bookings remained strong in the quarter, we saw a nice rebound in new customer growth as well. Net customer adds in Q1 increased to 30, and we continue to be really pleased with the quality and caliber of customers we are winning. Our brand ACV was up 28% in Q1.

Finally, Q1 was also a record quarter from a margin standpoint at 76% and gross margin was ahead of our long-term target, and we were again profitable on the bottom line, demonstrating our continued ability to drive profitable growth at scale. While our Q1 results demonstrated our business momentum, we believe long-term market trends are also favorable. Let me talk about three major long-term secular trends that we believe are favorable for LiveRamp's future.

First, digital transformation. Digital transformation has become an imperative for businesses of every size in every industry. And while the early months and quarters of COVID were all about helping our customers weather the storm. As we exit the pandemic, brands are beginning to really double down on their digital transformation initiatives and think longer term. IDC estimates that by 2023, a direct-to-digital transformation investment will approach $7 trillion. Foundational to many of our customers' efforts in this area is building a strong first-party data and identity strategy. A great Q1 example of this is the work we are doing with a new top five global food and beverage customer. As part of their ongoing digital transformation, LiveRamp is helping this customer leverage a common identity infrastructure to consolidate data across its enterprise and portfolio of brands in order to build deeper consumer insights and ultimately shape consumer experiences across all digital channels. Perhaps the biggest opportunity to help accelerate our customers' digital transformation journeys is enabling privacy safe and permission-based data collaboration through Safe Haven. Business leaders are no longer choosing between data privacy and data utility. Instead, they get both.

Our expanded Car partnership which Warren will discuss more in his section, has the potential to be transformational for both Carrefour and LiveRamp. And our retail CPG flywheel continues to accelerate with 30% and 40% respective market share in the big box retail and top 50 CPG, we are the clear market leader here and we're encouraged by the traction we are seeing in other industries as well. For example, in Q1, we signed a deal with a global consumer electronics brand to power data collaboration across their enterprise. This is a customer who has invested heavily in building a strategic first-party data asset and also has incredibly sophisticated data privacy standards.

As a result, they turn to LiveRamp Safe Haven to meet their needs. Second, addressability. Another macro trend I would highlight is the flight to privacy-first addressability addressability is and will continue to be the linchpin to delivering efficient, personalized and measurable experiences to consumers. Google, Facebook, Trade Desk and hundreds of other publishers share one important thing in common, they all work with LiveRamp, and businesses use LiveRamp to increase the efficiency of these publishers. Now while no one has a crystal ball, I am very convinced of several things: First, data-driven advertising and marketing, it's here to stay. Consumers expect relevance and advertisers generate better performance when they deliver relevant experiences to their consumers.

Second, authenticated solutions like ATS are far better than cookies or device-based alternatives. They currently complement and may someday even replace. And for this reason, we believe they represent the future for our ecosystem. A recent case study with a national specialty retail and delivery company is the latest evidence of this. 20% increase in reach an 80% increase in ROI, leveraging ATS compared to cookies. This isn't just talk -- we have real results and real case studies. ATS generates higher ROI and greater reach for advertisers, better yields for publishers and greater privacy and control for consumers. As a result, our momentum is growing. In fact, more than 450 publishers globally are committed to ATS. And today, nearly 1,200 domains are live with code-on Page.

Third, and importantly, LiveRamp is agnostic to all of the various identifiers that exist in the ecosystem. Since we don't have a media business or media interest, we remain Switzerland, a neutral provider that can work with everyone, just as we'll continue to support cookies, we also work directly with many of the walled gardens, UIDs gated community, the major CTV providers and many, many more ethical Identity connectors. As a result, we foresee no change to our strategy or approach as it relates to Google's decision to delay its transition away from cookies. We have achieved critical scale with ATS today, and our customers and partners get the best of both worlds, while being afforded some extra time to prepare for the migration to this more consumer-friendly and secure authentication technology.

Fourth. Use case expansion. Now my career spans several decades and at least three major recessions. A common trend that emerged in each downturn was a push toward greater media accountability. That's happening again, CMOs want to ensure that every line item in their media plan is measurable and accountable. The techniques popularized in search and digital media are quickly being applied to television. The connected television space continues to represent a big expansion opportunity for our business as more of our customers are embracing this channel.

In the quarter, our CTV business grew roughly 80% and our CTV bookings remain strong. eMarketer estimates that CTV spending will reach $27 billion by 2025 and other estimates suggest it could reach $100 billion by 2030. But today, we estimate that less than 10% of the CTV inventory has bought data enable or audience based. Eventually, we believe nearly all CTV ads will be data-driven as advertisers realize the power of data to make their advertising vastly more effective. The expansion of data-driven advertising in CTV is a huge opportunity for LiveRamp. And we believe CTV is only the first step of many.

For example, our Safe Haven product is being used by retailers to drive better in-store merchandising. If data can be somehow used to make a customer experience more useful and valuable timeframe platform can power this effort. In short, we don't consider ourselves as a programmatic ad tech provider, rather, this is only a small first use case. A final area I want to address today is around LiveRamp's leadership. We've built an incredibly strong culture at LiveRamp, consistently been named as one of the best places to work and pride ourselves on developing amazing deep talent throughout the organization. When employees transition to alumni, we celebrate their success and often subsequently win new clients. As importantly, it gives us an opportunity to either internally promote emergent superstars or inject new external skill sets into our organization. We've done a bit of both recently that's really energizing for the entire organization.

First, I'm very excited to have Diego Panama in place as our Chief Commercial Officer and excited for you all to have a chance to hear from a mix, a LiveRamp commercial leader needs to be analytical. and Diego major the mathematics at Yale has a graduate degree from MIT. They have to be technologically savvy. Diego worked in product management for Microsoft. They, obviously, must be an absolute sales animal, and they have to be an outstanding coach and mentor. Diego joined LiveRamp in 2014 as one of our earliest sales leaders. And during his time with the company has consistently been a top performer in terms of quota attainment, and strategic account expansion. Diego has held multiple positions on the commercial team, including leading our platform partnerships and strategic account teams and most recently serving as Interim CCO while his predecessor, James Arra, decided to take on a new role within LiveRamp.

Importantly, Diego is also an incredible leader who consistently raises our definition of exceptionalism and demands that everyone meet this threshold. While the search we conducted was exhaustive, gave me a chance to interview external leaders at many of the world's most reputable SaaS companies. This was perhaps one of the easiest leadership decisions I've made as Chief Executive Officer. Diego knows our business, our customers and the unique space we serve and also had strong unsolicited recommendations from his colleagues and clients. And I am confident he will be a driving force behind our continued growth reacceleration.

I am equally excited to share that earlier this week, we announced, we hired industry leader, David Pan as our next Chief Product Officer. David will help LiveRamp reach an even higher orbit. He brings an incredible reputation for developing world-class people and products and injects decades of experience into our rapidly growing organization. David has spent the last 25 years in the software and Internet space, holding senior leadership positions at Microsoft, Yahoo!, and even Netscape in the very, very early days. At Microsoft, David successfully balanced platform upgrades while also accelerating the rate of innovation. David brings deep experience in building world-class platforms and developing exceptional teams, skill sets that will make us move faster, more purposefully and more effectively. David will report directly to me, and he starts in September.

Finally, we elevated Mohsin Hussain, who has been successfully serving as LiveRamp's Chief Technology Officer for the past year and he'll now report directly to me. During his time as Chief Technology Officer, Mohsin has worked tirelessly to fortify LiveRamp's global engineering team, contributing to critical oversight to modernize modularize and integrate cutting-edge technology into our solutions. He was also instrumental in our acquisition of data fleets.

In summary, I will end where I began. We posted a good quarter, but it's still gone here at LiveRamp. They opened our last call by sharing the [Indecipherable] quote. "In the short term, the market is a voting machine. In the long term, it's weighing machine. Well, as we always have, we are playing for the long term. Our customers know we are critically important to their success. Momentum is building across all areas of our business, and we have a team in place that is hungry to keep winning. Our progress only further fuels our appetite for an even brighter future, and we will never be satisfied."

With that, thank you, again, for joining us today in a special thanks to our global LiveRampers, customers and partners for their ongoing hard work and support. I will now turn the call over to Diego.

Diego Panama -- Chief Commercial Officer

Thank you, Scott, and good afternoon, everyone. I am so excited to be here. I'm thrilled to be taking on the Chief Commercial Officer role. I've been at LiveRamp over seven years now and can confidently say the opportunity in front of us has never been bigger. Truly, our opportunity is huge and perhaps what's most exciting is that it is entirely up to us and our ability to execute to seize it. Echoing Scott's remarks on digital transformation. Never has using data effectively been more mission critical to every business out there. And I firmly believe there is no other company better positioned to help our customers succeed with data. Our customers love our dedicated focus on what matters to them when it comes to data infrastructure. They want enterprise-grade software with security privacy and flexibility. Being able to invest fully into what customers care about is what presents us with an incredible opportunity to accelerate our growth.

Today, I thought I would share some detail on my planned approach for leading our commercial teams into our next wave of growth. Personally, I thrive in connecting the dots between day-to-day execution and a big bold vision. And my approach is simple. Focused on helping our customers and do it through operational excellence that sets us up for scale. Together, not only as the LiveRamp commercial team, but with the entire LiveRamp team, our work is all about helping our customers and, in turn, accelerating our company's growth. With our client success and growth acceleration top of mind, we are focusing all of our attention on three key levers: one, accelerating new logo bookings; two, expanding through higher product attach rates; and three, driving higher customer retention.

Let me share a little bit more detail. First, increased land through acceleration of new logo bookings. We continue to have a long runway with new logo. A few examples of what we are doing here include having a very clear ideal customer profile, organizing our teams by industry verticals so we can be closest to the customer needs and having a detailed outbound playbook to go after the opportunity. Our progress with retail and CPG is a great example of how this is paying off. We are working on landing the accounts where we have the biggest opportunities, and our results speak for themselves as we are already seeing our brands ACV increased significantly.

Number two, attach rates, attach rates, attach rates. Our customer needs drive us at LiveRamp. We are focused on delivering both the new products they need as well as the geographic expansion that aligns with where they do business. When we do this, we help our customers grow, and in turn, we grow with them, and we have not been standing still. As a team, our number one initiative in Q1 was focused on strengthening our global accountants to enable our teams to better center on our customer needs and our upsell opportunities. One great example of our covers here is with international attach. We know that our customers operate globally and one solutions that work globally. The more markets we can help them in, the more valuable partner we become, the stickier our solution becomes.

For this fiscal year, our teams had a goal to do at least 20 global deals, and we're off to an incredible start with eight global deals in Q1. Another great example in attach is the work we're doing with data marketplace. Our customers want and need easy access to the world's data through the LiveRamp platform, and that is exactly what our marketplace delivers. Our continued innovation here is very, very exciting. In recent quarters, we released the buyer APIs, which make accessing data increasingly frictionless.

We have also made improvements around the control data providers have, for example, in managing pricing to help them use the marketplace more effectively. And number three, we want to drive higher attention to an enterprise-grade customer experience. We are obsessing over how our customers experience LiveRamp, our product, our teams, our processes, everything. We have introduced a new support organization as well as a services organization, which, together with our customer success team are all about making LiveRamp's customer experience and our price grade. This means improved onboarding and implementation, seamless support interactions and better collaboration with our customers on how our products can help them achieve their business objectives.

Adding it all up, these initiatives are helping our customers accelerate adoption, decrease time to value and increase their ROI with LiveRamp. Over time, you will see these investments show up in improved net retention. I'm a big believer in simplicity and prioritization and believe that above all else, betting on these three areas will drive our success. So if you take away one theme from my remarks today, it should be this: helping companies use data presents a huge opportunity, and LiveRamp is poised to make the most of it.

One of our core values at LiveRamp is we love our customers. and putting them front and center on every decision we make as a commercial team and as a company is critical to our success. I am confident that with a customer-first mindset and the right focus on operational excellence we are just getting started, and our future is very, very bright.

Thank you so much for your time today. And now over to Warren.

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

Good afternoon, everyone, and thanks, Diego. It's great having you in this role. I've had the pleasure over the last several quarters of working closely with Diego and can tell everyone I have a great partner and that we have the right person in this job. Well, we are off to a great start to our new fiscal year.

On our last call, we talked about building momentum and our Q1 results delivered. Today, I'll focus my remarks on three areas: first, share a few highlights from Q1; next, I'll share a bit more about Safe Haven ATS and our groundbreaking partnership with Carrefour; and finally, provide updated and raised guidance for Q2 in FY '22. Q1 highlights.

Please turn to Slide four. First, our growth is accelerating. Revenue of $119 million was up 20%; International of $21 million. Subscription revenue of 16%, while ARR increased 12%. Our net new customer count increased by more than 30% this quarter. Net retention was 103 and platform net retention 108; and finally, Marketplace performed beautifully, and was up 36%.

As expected, our results were negatively impacted by the wholesale contraction which we discussed on our prior earnings call and as outlined on Slide 17. We continue to expect this impact to be $30 million for the fiscal year, and it was $8 million in the quarter. If you exclude the impact, consider the following: total revenue increased 30% and international of 39%. Subscription revenue was up 29% and ARR up 25%. And net retention would have been 114% and platform net retention 117%. In short, while we don't discount the impact of the wholesale contraction, the numbers speak for themselves.

Second, our momentum continues to build. While we do not intend to regularly provide this level of detail, we thought it might be helpful on this call to highlight the foundational strength of our business. On a trailing 12-month basis, overall bookings were up 33%, international up 122%. Safe Haven bookings up more than 200%. TV bookings up over 70, and our average brand ACV on new deals increased a stunning 28% year-over-year. And by the way, if you look at our growth bookings on a trailing six-month basis, you will see even a stronger performance.

Add it all up, our momentum continues. Our foundations strong. Third, our model continues to demonstrate its strength. Gross margin crossed our long-term target of 75% and was 76% in the quarter. For the fifth consecutive quarter, we were profitable. In fact, our operating margin was 6% and EBITDA margin, 7%. Please note that in other income, we recorded a cash gain of $30 million associated with the retained profits interest in our former IT outsourcing business. We have excluded this onetime gain from our non-GAAP results. And finally, we are supporting our shareholders. Given the massive disconnect between our share price and our fundamentals, we repurchased $29 million in the quarter and have since been active buyers. Fiscal year-to-date, we have repurchased approximately $44 million in stock.

In summary, we're off to a great start to our year. Our fundamentals are in great shape and the strength of our performance unmistakable. Safe Haven, ATS, Carrefour and global expansion. Probably the most important thing I could say today is that we're at the beginning of a powerful global growth curve. While we can't promise this every quarter. In Q1, our Safe Haven bookings were up more than 500%. And more importantly, the significance of Safe Haven, ATS and our partnership with Carrefour cannot be understated. ATS is creating a global currency that is far better than cookies. ATS and Safe Haven make it easy and safe for Carrefour, its suppliers and publishers everywhere to work together seamlessly to everyone's benefit. ATS is the neutral secure global standard. Identity is, in fact, a lot more than an ID and a bid stream. Our capability to expand globally is unique and a LiveRamp competitive advantage.

Please turn to Slide 12. In short, we now don't have to rely on a third-party graph to expand globally. We now have the capability in a privacy-friendly way to swiftly and economically work in nearly every geography. For a global consumer brand, this is an incredibly important capability and one that is a clear competitive advantage for LiveRamp. At Carrefour alone by year-end, we expect to be working with between 20 and 30 CPGs. And across geographies have roughly partner tenants up and running. Safe Haven is a lot more than media and is giving retailers and CPGs capabilities that make a retail media network with only one aspect of their strategy. This quarter, we are launching the Safe Haven Analytics platform. This platform will be used by Carrefour and its suppliers for trade and promotion, data science, assortment and category management. So think of hundreds, if not thousands of users inside the Carrefour network. We are moving well beyond media and now have customers in both pharma and insurance. And yes, TV is on the way, too. In total, we now have over 55 customers using the Safe Haven platform. And if we do it right in the not too far distant future, this number should be in the hundreds.

In summary, Safe Haven has created a category and along with ATS, a powerful global solution, and we're just getting started. Now on to guidance. The headline, we are raising our outlook. Please turn to Slides 14 and 15. For Q2, we expect revenue of approximately $124 million, an increase of approximately 18% and non-GAAP operating income of roughly $4 million. For the full year, we are increasing our guidance on both the top and bottom line. We now expect revenue of approximately $522 million or roughly 18% growth and non-GAAP operating income of approximately $15 million. A few other call-outs for Q2 and the full year. For Q2, we expect subscription net retention to be flat to Q1 or roughly 103%. As we mentioned last quarter, wholesale contraction is negatively impacting this metric by approximately 10 points, and we expect our gross margin to be roughly 74%.

For the full year, we expect overall revenues to increase about 18%. Absent the $30 million impact from wholesale contraction, we expect both total and subscription revenue to increase by more than 25%. We expect gross margin to be approximately 74%. We anticipate added investment in customer experience and security, which will bring margin down a bit from our Q1 performance. We now expect to be profitable in every quarter, although we anticipate higher spend in the second half as we invest in our global Safe Haven and ATS rollout and connected TV-related development. In addition, we expect T&E to normalize as we move into the second half.

Let me now conclude with a few final thoughts. First, the numbers speak for themselves. Our foundations are strong, their momentum building. Next, our platform and technology are key components of our customers' transformation strategies and equip LiveRamp beautifully for the future. privacy-preserving technology, ATS, Federated identity management, Safe Haven and CTV put us in a great position. Our team at LiveRamp is strong and getting stronger by the day. And we continue to support our shareowners with our repurchase program. Thanks to all our customers, our LiveRamp associates and to you, our shareowners.

Operator, we'll now open the call to questions.

Questions and Answers:

Operator

[Operator Instructions] The first question is from the line of Shyam Patil with SIG. You may proceed.

Shyam Patil -- SIG -- Analyst

Congrats on the great results and outlook. I had a couple of questions. The first question I had was with Google's delay of its cookie application, what kind of impact is that having on your business and sales cycles? And then the second question. Warren, you talked at length about Carrefour, and it seems like a pretty exciting opportunity. Can you maybe talk about it a little bit more and just other potential partners where you see a similar opportunity or discussions right now? Thank you.

Scott Howe -- Chief Executive Officer

Shyam, this is Scott. I'll take the first question. When I think about Google, I think about them beyond just third-party cookies. Obviously, they're an important partner to us from a direct integration perspective. In terms of the cookie decision though, we view that as neutral to positive really for the industry because it gives everybody time to prepare for the eventual duplication of cookies.

On that, though, it doesn't change our strategy whatsoever. We're neutral from an identity perspective. And whether it's cookies or authentication, our clients can get the best of all worlds. And if they work with us now, they can certainly target using cookies but they're also preparing themselves to utilize authentication methods as well. Now we, obviously, have a view around which works better, and we've shared that.

We think of authentication, we've seen it repeatedly. We have a lot of case studies. It's generating higher ROI and better reach for advertisers, better yields for publishers. And we think it's a more privacy-friendly option for consumers. But in terms of the time line and what everyone does, that's ultimately a decision for the regulators in Google. And regardless of when it happens, we'll be ready, and our clients and partners will be ready for it.

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

And let me jump in on the second one. It's really interesting. I just got the headline. Obviously, Safe Haven has had a tremendous amount of momentum, which has gone well beyond Carrefour. However, speaking of Carrefour specifically, there are a few things to call out. First, let me remind everybody of the business model. We have a subscription base. We have a primary tenant, think Carrefour, and then we have partner tenants think CPG, and we have multiple countries.

In the case of Carrefour, it's groundbreaking in several aspects. Many of these aspects, we believe you'll start to see throughout the world of global retail and global CPG. What are those things? First of all, Carrefour is opening up its entire transactional database, if you will. So think of all the billions and billions of transactions that a global retailer, the scale has and they're making their data available to CPGs on a very detailed granular basis. So think at a SKU level. That is transformational.

We've also seen, in particular, in Europe, other retailers start to do the same thing. So you're going to start to see this happen. So number one, it's groundbreaking in terms of its depth; two, it's groundbreaking in that it's global. So now think about it if you're a major CPG and you can start to get these insights across nine major geographies. So you can start to see the network flywheel start to build; third, in terms of its application and what it means for LiveRamp. I go back to my prepared remarks. What we're doing at Carrefour is so much more than simply a retail media network. All of this data is being used for assortment for pricing, being used for trade, for category management, for data science and then also for analytics.

So through the platform, all these analytics are being put in the hands of store managers being put in thousands of category managers out there. So the scope and breadth of how our platform is being used really goes well beyond some of the early use cases. And then in summary, what I would say, I guess, which leads back to your original question, 100%, yes. What we're doing in Carrefour will translate to the world of not only retail but the world of CPG. And by the way, we're also seeing that now extend to other industries like pharma and financial services.

Shyam Patil -- SIG -- Analyst

Great. Thank you for all of the colors, guys.

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

Thank you.

Operator

Thank you, Mr. Patil. The next question is from the line of Stan Zlotsky with Morgan Stanley.

Elizabeth Eliot -- Morgan Stanley -- Analyst

This is Elizabeth Eliot on for Stan. Congrats on the quarter. It was great to see that strong kind of new customer additions. And I wanted to dig in on some of the large customers of over one million. It looks like that cohort stayed flat after getting some strong growth over the last six quarters. So is there any trends to kind of call out there on kind of the limited expansion in that group?

Scott Howe -- Chief Executive Officer

Yes, Elizabeth, I wouldn't read anything into that. I think the more important metric is what's been happening with our underlying ACV where our average contract value was up just under 30%, so a really nice growth there. So as I think about that, it bodes really positively for the future as we get more and more clients that can make the leap to $1 million plus.

Elizabeth Eliot -- Morgan Stanley -- Analyst

Great. And then just a follow-up on my end. So the subscription retention rate of 114 was really impressive. And even including kind of a headwind, the 103 surpassed the 101 rate you guys put up last quarter, kind of despite the wholesale contracts being a headwind. So what are the other factors that you're seeing that are allowing you to more than offset that head in the contract?

Diego Panama -- Chief Commercial Officer

Thanks, Elizabeth. This is Diego. Let me take on that question. We're very happy with the trends we're seeing on net retention and continue to focus on that. And perhaps the biggest lever that we have on that front is all about our attach rates. We're spending a lot of time really focusing on making sure that our customers are using multiple products in multiple markets, and that's just an awesome opportunity for us.

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

Listen, if I could add this one, let me add a couple of other things just to put some math behind that. If you look at upsell, you look at the variable contribution, we look at even lower contraction aside, obviously, from the wholesale contraction, all of those improved year-over-year. So really a strong performance across the board. I think the focus that Diego and his team are putting on this is really paying off.

Elizabeth Eliot -- Morgan Stanley -- Analyst

Great, thank you so much.

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

Thank you.

Operator

Thank you. The next question is from the line of Kirk Materne with Evercore. You may proceed.

Kirk Materne -- Evercore -- Analyst

Okay, thank you very much. Congrats on a really good quarter. I don't know who wants to take this one, but just obviously, trends in both bookings have been really strong. It's great to see the pickup there and what that likely means for revenue growth going forward. Can you just talk about what you're seeing in the pipeline and sort of your confidence on this -- maybe not the exact level of growth continuing, but this kind of execution continuing and the demand in the market, not just being, say, maybe a rebound in offer of COVID but sustainable as we look out over the next, call it, six to 12 months?

Diego Panama -- Chief Commercial Officer

This is Diego, again. I'm happy to jump in on this question and the trends that we're seeing in bookings and what we're seeing in the pipeline. So we're super, super happy with our bookings results over the last three quarters. and excited for the quarters ahead. We've done a lot to focus on growth, both new logo and attach, and that's showing up in our bookings.

One example that I'll point out to is we've really gone to the detail of focusing on specific industry verticals and the one that we're talking a lot about today because we're seeing great results is retail and CPG, for example. We have an awesome opportunity in retail in CPG, centered around Safe Haven, but also the flywheel let that opens up for us. So the focus that we have on initiatives around both new logo and attach really gives us a lot of optimism on our bookings trajectory.

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

Kirk, one other thing that I might do and just point out is, in the quarter, obviously, we had the contraction of the wholesale contraction. And so ARR all-in was up 12%. I'm sure it's not lost on people on this call, but if you look at our guidance and you start to look at the out quarters, you're going to see some pretty interesting increases in the rate of growth of ARR.

Kirk Materne -- Evercore -- Analyst

Yes. I'm looking forward to that as well. And maybe along those lines, the linearity of the wholesale sort of weighing down. Should we sort of be anticipating that sort of like just this $8 million per quarter for the next three and then we kind of get past that? Or could it be a little bit more in the next two, and then, say, the fourth quarter, frankly, helping you all show the aggregate results sort of accelerating a little bit.

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

It's really the fourth quarter where you start to see this ease off a little bit. And we detailed this as we did last quarter. It's on Slide 17, everybody. But it's $8 million Q1, $8 million Q2, $8 million Q3, $6 million impact in Q4, that's revenue. On ARR, the impact is 32 32 32 25.

Kirk Materne -- Evercore -- Analyst

I didn't make it back to '17 yet. And maybe ne last one for me. Just -- the marketplace is really strong. How should we think about that for -- I don't know if you called out on your guide, but how should we think about that just sort of either seasonally over the next couple of quarters, just so we sort of stay within the framework of what you're thinking?

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

I'd say two things. First of all, our marketplace performance was strong, although we would be the first to say that probably Q1 was an easier comp for us. So keep that in mind. But nonetheless, our marketplace business as Diego talked about is strong. Inherently in our guide would put -- if we call revenue up 18%, we'd put marketplace and subscription up roughly the same, so in the high teens. And then finally, I would say, just inherently, we're going to be more conservative in the outer quarters in our marketplace guide given the fact that it is variable.

Kirk Materne -- Evercore -- Analyst

That's great. Thank you all. Congrats.

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

Thank you.

Operator

Thank you, Mr. Materne. The next question is from the line of Tim Nollen with Macquarie. You may proceed.

Tim Nollen -- Macquarie -- Analyst

A couple for me, too, if I could. First, I appreciate the comments on the different verticals that you're getting into. It's not just a marketing services supported business that you're working in. I wonder if you could talk a little bit more about some of those other sectors. And are these more longer-tail type of smaller customers, Scott, you used to talk about breaking into the Fortune 2000 or whatever that number was getting to a certain level there. So any comment on sort of how far down that tail you're moving and what types of verticals those are in? And then another question on the CTV topic. Could you maybe help explain what is it that LiveRamp does that can help CTV become a more real-time bid business. I think you referenced it being 10% or so only driven by data, which seems kind of ironic. So what can LiveRamp do to really help the TV industry convert CTV to a real-time bidding marketplace. Thanks.

Scott Howe -- Chief Executive Officer

Tim, it's Scott. I'll start by answering the second question on the real-time bidding. The way that we work with CTV is very similar to the way we work across all aspects of the media plan. We're so much bigger than just programmatic. And so while there are other players out there who really specialize in the we don't. Whether it's premium and sold or whether it's remnant. Our applicability to it is equally important.

And so what do we bring to the CTV space, well, number one, it's addressability, the ability to micro target users; number two, it is measurability, including potentially different payment models around outcomes as opposed to just reach. And together those two things, coupled with the changes that have happened over the last 18 months, explosion and connected device usage bodes really well. There's just a big appetite that we see. And I -- given the fact that we skew to larger clients, almost without exception, our clients are spending on television. That's a really nice opportunity for us to go tap.

Diego Panama -- Chief Commercial Officer

This is Diego. Let me jump in on the vertical question and actually connected to and talk about CTV. And one of my favorite examples of -- that deal we did in Q1, for example, is a newly public fintech company. Obviously, they are doing a lot of customer acquisition and they're investing in CTV and linear TV. They came to us to be able to use data on that investment and then quickly also use their outcomes to measure their investment. And what's really neat is that they were not only measuring a user acquisition, but they were able to measure their investment against first trade, site of trade and the details like that, that it's just a really data-driven approach that we're seeing our customers take that's awesome to see. I think it's also a great example of how we're applicable in other verticals. So that's why I'm connecting the dots there because we are super excited about retail and CPG like we called out, but there's fast followers like Vince is an awesome vertical for us. They are data-rich companies, very progressive, and we have a great history with them. So that's exciting. Travel is coming back.

What I would say about our verticals is that -- to your point, we are focused on the Global 2000 accounts. We see we have a lot of runway there and by really focusing on their industry vertical and the specific needs that they have, we're able to deliver a much better solution that adds value to the customer and in turn, gives us a lot more traction.

Tim Nollen -- Macquarie -- Analyst

That's great. Thanks.

Diego Panama -- Chief Commercial Officer

Thank you.

Operator

Thank you, Mr. Nollen. The next question is from the line of Jason Kreyer with Craig-Hallum. You may proceed.

Unidentified Speaker

This is [Indecipherable] for Jason. I appreciate you taking the call. Just had another question kind of related to the TV side, we've heard a lot in the channel about strength of upfront commitments to spring. Do you benefit from that increase on a volume basis in any way? Or does that -- the structure of that channel allow you to accelerate your exposure to the Connected TV side?

Scott Howe -- Chief Executive Officer

Yes, Bill, it's Scott. And what I would tell you is, once again, we're pretty unique in as much as we're not limited to any single part of television. I think we're probably the only player that serves both linear television and CTV. So if it's good for television, it's good for us. Over time, we've seen the mix change between the two. And certainly, we benefited from the growth of CTV relative to linear. But as a general rule, whatever actually increases spend across marketing as long as it can be accountable. And as long as it can use data, it is going to be good for us.

Unidentified Participant

Great. I appreciate that. And if I can one more quickly. Regarding standing out of the new professional service you guys mentioned last quarter, just wondering if you might be able to comment on what that opportunity could look like going forward because you've mentioned it. Gone out to a promising start. I wonder if that moment can continue.

Diego Panama -- Chief Commercial Officer

This is Diego. And I'm happy to talk about our momentum of professional services. It's a critical component of what we're doing around the customer experience and really making that enterprise grade together with our support teams and our customer success teams, the service team is truly delivering. And what we find is that it's really a services business in service of our software business. When we include services, our customers have faster time to value, their ROI just really improves, and we're really, really pleased with the traction the team is getting and how the customers are reacting and really using the offering.

Unidentified Participant

I appreciate that.

Operator

Thank you. The next question is from the line of William Lowden with BMO.

William Lowden -- BMO -- Analyst

Good afternoon, everyone and welcome to Diego. The breakout of gross bookings on Slide 10 is really interesting and sort of backed up everything you've been saying about the strength of Safe Haven, especially over the last year. And so maybe this is for Scott and Diego, and I'm trying not to have you sort of pick among your children here, but is Safe Haven becoming the lead product? And the context of that, I think we all know that there's some different views on alternate IDs in the ecosystem, but what is IronClad is using consented first-party data and co-mingling it together in clean room like environment.

And so has Safe Haven really risen to lead your conversations more and more these days? And then just the second one for Warren is a follow-up on everything you were discussing about with with Carrefour and European retailers. What are your discussions like with U.S. retailers? Is the market particularly different there? Or do you expect this momentum to slow back across the Atlantic as well? Thanks.

Scott Howe -- Chief Executive Officer

So Dan, on the first -- on Safe haven, what I would tell you is, yes, with about 10 exclamation points behind it. There's not a conversation that we're having with clients that typically doesn't involve safe even because safe really encompasses all of the disparate products that we've been talking to clients about over time. It gives us access to all of the world's ethical data. It allows identity to tie that data together. It provides a client with a segmentation UI to make sense of the data. It allows a client to activate the data at all the places that matter. It allows clients to potentially collaborate with partners using configurable permissions always securely. And it allows them to measure and optimize and improve over time. So it links everything together.

Now the other thing that I rip off in your comment is around the ID space. And you are exactly right. I mean this -- you and I have had this conversation before where I think one of the great misperceptions about LiveRamp is somehow we're in competition with all these other IDs that are out there. I mean, Facebook, Google, Amazon, Trade Desk, they all have their own IDs and that makes sense because that powers their own algorithms, and we work with all of them. But when we talk to clients, we're not a media company.

We're not a DSP. They want to work with someone to optimize their spend with each of those destinations, but also importantly, across all of those destinations. And so it's so important for us to be unbiased and have a solution that's neutral for data and measurement as well. because that allows us to work across the entire industry. And I think that's why so many of the largest companies in the world are working with us because we, in turn, work across all the other players in the industry in a neutral, agnostic interoperable way.

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

Dan, let me jump in on the second question. The short answer is yes. I mean the percent of discussions with U.S. retailers continue to be very, very strong. I mean we're incredibly proud that in just a year, we have a 30% share of big box grocery. And that's phenomenal relative to where we are. A few things that I call out to just for everybody to think about is, I guess, three things.

First of all, best practice sharing. So this is really a network effect. So we're able to share best practices globally with retail. And one of the more interesting things is you think about the privacy standards that we built into the -- with Carrefour and GDPR, well, we're bringing those best practices to the U.S. as well. Also from a product perspective, the analytics environment that we're launching with Carrefour for all of their CPG partners will, by year-end, have some 300 standardized reports available to CPG and also people inside of the card for network as well. That's a product that has 100% global applicability for any retail -- any retailer.

And then finally, the network effect as CPG. CPG's by -- almost, by definition, are global companies. They work in almost every major geography in the world, and they want a common standard. And it just helps them a ton to have ATS to have Safe Haven to have a common way of looking at things. And that's helping us in all of our discussions, not only with CPGs, but also with retailers everywhere.

William Lowden -- BMO -- Analyst

Okay, thank you both.

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

Thank you.

Operator

Thank you, Mr. Lowden. We do have an additional question from the line of Brian Fitzgerald with Wells Fargo. You may proceed.

Brian Fitzgerald -- Wells Fargo -- Analyst

We want to ask a couple of questions about the synergy between ATS and Safe Haven and some of the commentary in your prepared remarks, Lauren, we can see why that would be important since you might have a customer that's a Carrefour knows well, who's been in their stores, maybe hasn't been online. But then recently, and perhaps we were an iOS user who can't be reached through cookie targeting. So given Google's announcement of the deprecation delay, I'm just wondering if Safe Haven helps to create such additional urgency around ATS deployment in need. And then I have another quick follow-up.

Lauren Dillard -- Chief Communications Officer

Yes. What I would tell you, Brian, is I think that Safe Haven creates more opportunities to accelerate on ATS and anything that involves measurement or data collaboration or sophisticated data usage. But the real pressure for migrating to ATS doesn't come from Google's date. It comes from the results that we're seeing. And we have real case studies, real data. Our product has been live for well over a year. And so we've seen very consistent and very quite frankly, spectacular results.

Consistently, ATS is generating strong double-digit lifts for advertisers. I mean, numbers well in excess of 50% lift are not only not uncommon, but they're actually the norm because these advertisers are reaching previously unaddressable users on Safari and Firefox. And rather than just hitting saturated users on cookies with the same message, they're reaching new audiences.

As a result, we're seeing the reach increase as well. For publishers who are the other side of the authentication, when they deploy this, and we have so many of the world's largest publishers already embracing this, they're seeing a strong yield increase, so they're making more money. And of course, what shouldn't be lost in this is it's just a better experience for consumers and everybody in the industry should want that because that is the fuel that keeps the industry going. So I think it's a really good story to tell. And that's why we've taken a position of we no longer really care too much about what else happens in the industry. We believe authentication is a better way to go. And so we're sharing those results with our clients and then letting them make the decision.

Brian Fitzgerald -- Wells Fargo -- Analyst

Got it. And then a quick follow-up, and sorry for going long. We know that you've said you have minimal IDFA exposure, but we've heard some talk of their plans to mitigate impacts with service side solutions. So we want to ask your role in supporting some of those solutions. Are you seeing your customers increase their utilization of targeting products such as uploaded custom audiences. Can that be a catalyst for your business as well?

Scott Howe -- Chief Executive Officer

Yes, I think you've hit on something interesting here is that we don't normally see a huge impact as the industry changes around us. Now there are certainly winners and losers in the industry. But what we found over time is addressability trumps all others. And so if one tactic goes away, clients will just redirect their dollars to other tactics. And so not surprisingly, Facebook and Google and other walled gardens have been the big winners. And there are other companies who have lost over time. But once again, we're agnostic. All we do is make data addressable and allow it to be utilized at the destinations that matter. So whoever does win, we expect that we'll underpin that, and we'll benefit from wherever the spend as a result goes. Thank you,

Brian Fitzgerald -- Wells Fargo -- Analyst

Got it. I appreciate it. Thanks, guys.

Operator

Thank you, Mr. Fitzgerald. There are no additional questions sitting at this time. I would like to pass the conference back over to Warren Jenson with any closing remarks.

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

Great. Well, thank you, operator. I was sitting here listening to Scott and thinking about what I might say to conclude our call. Probably if I were to say simply one thing, you should walk away with from this call is that at LiveRamp, we're incredibly excited and we're leaning in. Our foundations are strong, and we love our position.

Number two is if you think of all the incredible things that we've talked about today, Global Safe Haven, CTV, what we're doing across industry groups, we think our technology equips us incredibly well for the future, whether it's privacy preserving technology, ATS, federated identity management, Safe Haven, CTV, etc., we believe we're in great shape.

And then, third, we're incredibly proud of the personnel announcements that were made over the course of the past month or so. Whether it's Diego, David or Mohsin, our team is incredibly strong, and we have an even stronger -- an equally strong bench underneath this team as well. So on behalf of our entire team here in San Francisco and LiveRampers everywhere, thank you so much for joining us today. We love our customers. We're incredibly appreciative of your support. Thank you very much.

Operator

[Operator Closing Remarks]

Duration: 66 minutes

Call participants:

Lauren Dillard -- Chief Communications Officer

Scott Howe -- Chief Executive Officer

Diego Panama -- Chief Commercial Officer

Warren C. Jenson -- President, Chief Financial Officer and Executive MD of International

Unidentified Speaker

Shyam Patil -- SIG -- Analyst

Elizabeth Eliot -- Morgan Stanley -- Analyst

Kirk Materne -- Evercore -- Analyst

Tim Nollen -- Macquarie -- Analyst

Unidentified Participant

William Lowden -- BMO -- Analyst

Brian Fitzgerald -- Wells Fargo -- Analyst

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