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3Par (PAR -1.01%)
Q2 2021 Earnings Call
Aug 09, 2021, 4:30 p.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Good day, and thank you for standing by. Welcome to the PAR Technology fiscal-year 2021 second-quarter financial results call. [Operator instructions] Please be advised that today's conference is being recorded. [Operator instructions] I would now like to hand the conference over to your first speaker for today, Mr.

Chris Byrnes, vice president of business development. Please go ahead.

Chris Byrnes -- Vice President of Business Development and Investor Relations

Thank you, RJ, and good afternoon. I'd also like to welcome you today to the call for PAR's 2021 second-quarter financial results review. The complete disclosure of our results can be found in our press release issued this afternoon as well as in our related Form 8-K furnished to the SEC. To access the press release and the financial details, please see the Investor Relations and News section of our website at www.partech.com.

At this time, I'd like to take care of certain details in regards to the call today. Participants on the call should be aware that we are recording this call this afternoon and will be available for playback. Also, we are broadcasting the conference call via the worldwide web, so please be advised if you ask a question, it'll be included in both our live conference and any future use of the recording. I'd like to remind participants that this conference call includes forward-looking statements that reflect management's expectations based on currently available data.

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However, actual results are subject to future events and uncertainties. The information on this conference call related to projections or other forward-looking statements may be relied upon and subject to the safe harbor statements included in our earnings release this afternoon and in our annual and quarterly filings with the SEC. Joining me on the call today is PAR's CEO and president, Savneet Singh; and Bryan Menar, PAR's chief financial officer. I'd now like to turn the call over to Savneet for the formal remarks portion of the call, which will be followed by general Q&A.


Savneet Singh -- Chief Executive Officer and President

Thanks, Chris, and good afternoon, everyone, and thank you for joining our call today. To begin, I first want to welcome the Punchh team and shareholders of the PAR. Together, our firms are working quickly toward building a unified commerce platform. I'm pleased to report on our continued progress in this quarter as we reported sequential and strong year-over-year growth in our business and see strong momentum within our Brink business lines early in Q3.

First to update you on the Punchh acquisition and our success in the first three months post closing, and we'll move on to review the quarter's results. As you know, we completed the acquisition of Punchh during the second quarter on April 8, with a purchase price of approximately $500 million, plus the assumption of stock-based compensation, Punchh was by far our largest acquisition to date. Punchh is a leading provider of loyalty and customer experience solutions that serves approximately 40 of the largest 100 restaurant companies. We believe that the combination of Punchh and PAR provides tremendous opportunities for incremental growth in both business lines.

The combined company is a market leader in providing a unified commerce cloud platform for large enterprise restaurants. And we plan to use Punchh's technology suite to expand our customer reach. We also have an opportunity to leverage Punchh's strong brand and customer relationships to deliver the PAR platform at the enterprise level for restaurants. We discussed our vision for those opportunities on our investor call in early May.

I'm pleased with the progress we've made toward the initial objectives in our three months -- in the three months that Punchh has been a part of PAR. Our teams have prioritized their opportunities and are very engaged working well together in a regular cadence. Our pre-acquisition impressions regarding the dependability of the backlog came through in the high degree of compatibility between the cultures of the two organizations has thus far proven to be accurate. Our product teams have begun to work together, and we are excited as we learn more about each company's strengths and how complementary they are.

We'll quickly be on combined road maps, combined guests, transaction payments, and back office. The goal is to deliver a platform to our customers that can run their restaurant but also give our customers control over their destiny. They can build on top, configure or integrate on top of. While restaurant technology has proliferated tremendously over the last few years, most restaurant companies have yet to purely mark a win in their technological journey.

Said differently, while restaurant technology companies have won, the restaurant operator has not, we aim to change that. Together, Punchh and the entire PAR platform can now provide the most expansive set of capabilities for enterprise restaurants. As a result of those capabilities, we saw demand for our platform offerings grow. As I cited earlier, restaurants are in the midst of a remarkable bounce-back of their business from the hardships caused by the COVID pandemic.

Many of PAR's restaurant customers are experiencing record growth in same-store sales, foot traffic, and average ticket price. These conditions provide an environment of investment for restaurants and technology at the top of that list. Now to briefly review the second quarter reported numbers before Bryan gives further details. In Q2, we reported revenues of $69 million, a 51% increase from a year ago.

Today, we also reported a GAAP net loss of $10 million or $0.39 loss per share, compared to a GAAP net loss of $9 million or $0.49 loss per share for the same period in 2020. On an adjusted basis, non-GAAP net loss for the second quarter of 2021 was $9.2 million or $0.36 loss per share, compared to a non-GAAP net loss of $4 million or $0.21 loss per share for the same period in 2020. Now moving to our business performance. We reported ARR of $76.7 million, a 166% increase aided by the acquisition of Punchh.

The growth was led by Punchh and Brink with Data Central still in a period of recovery. Adjusting for Punchh's Q2 2020 contribution, the combined ARR growth would be around 42.5%. The underlying growth at Punchh in Q2 continued the strong momentum we saw in Q1. Brink growth this quarter was notable as we activated 1,099 new stores this quarter, stellar performance face of several challenges in the hardware supply chain.

More important, though, is the velocity of activations in Brink exiting Q2 and should lay the foundation for strong ARR growth through the second half of the year. We're seeing record activations and expect and hope that to continue. In Q2, we reported Brink ARR of $27.6 million, a 29% increase from Q2 2020. This growth came from improved activations.

And as I mentioned earlier, the exit velocity was very strong. At the end of Q2, we now have 13,234 active stores and our reported open order backlog number within the second quarter was over 3,100 stores yet to be installed. Brink bookings for Q2 came in at 1,012, a 24% increase from Q2 2020. Bookings are assigned purchase order and continue to be a significant KPR for our company that demonstrates the loss of our business.

It's important to point out this metric is not totally linear from quarter to quarter as order patterns from customer to customer vary. And our pipeline is deep, not only with prime customers but also new customers as well. While lower than the number we reported in Q1, I'm very confident in our pipeline. Turning to Punchh.

Their contribution to Q2 results is as of April 8, and as expected, they did not disappoint. Our Punchh product line added 2,774 new live sites in Q2 and now has a total of nearly 48,400 sites at the end of June, a 56% increase in live sites over the last 12 months. Punchh's ARR at the end of Q2 was reported at $40.3 million, a 61% year-over-year increase and a $4.4 million increase since just the end of Q1. Contracted ARR at the end of Q2 totaled $60.5 million, a significant number that proves the value and demand for loyalty and customer experience by restaurants.

We're extremely pleased and fortunate to have added this industry leader to the PAR platform. Data Central, our back-office software acquired in the Restaurant Magic transaction saw improved bookings in the quarter at 346, a 67% increase from last year's Q2 and ARR reported at 8.8. Combined ARR of Brink and Restaurant Magic is now $36.4 million at the end of Q2. As I mentioned last quarter, we continue to see some near-term weakness in demand for noncustomer-facing technology restaurants.

I'm encouraged by the bookings improvement within Data Central and expect more normal bookings pace as 2021 progresses and similar to our expected growth in Brink activations for the back half, we expect Data Central to also improve as 2021 plays out. Now to quickly review our product business in the quarter, that is our point-of-sale hardware and drive-thru communication systems business. Product revenues in the quarter improved dramatically from the COVID impacted Q2 2020 quarter. Product sales reported -- or reported at $23.9 million in this recently ended quarter, a 94% increase.

As we are seeing favorable impact of vaccine rollout and improving capital purchase environment restaurants, we will continue to see higher sales throughout 2021. Important to note, the current industrywide challenges such as supply chain constraints, price inflation, and significant increases to freight and logistic costs require ongoing management vigilance. We have experienced some margin impact with the costs associated with the current supply chain rallies, including dramatic growth and shipping charges. To mitigate this pain, we've put through price increases and other addressable actions and are already seeing margin improvements in Q3, which I hope to continue to Q4.

While we don't know how long supply chain challenges will exist, our customers have stayed committed to us and allowed us to pass on parts of this challenge to them. Now to review our government segment. Our government business reported revenues of $17.8 million, a minor decrease of 1.1% when compared to Q2 of last year. Our contract backlog at the end of Q2 was $141.6 million.

We continue to seek out contract opportunities where we can leverage our decade-long experience and performance excellence, specifically in value-added revenue contracts that include more direct labor and high-tech contract work with our intel solutions business line. In summary, we have considerable optimism as the entire restaurant industry is in the midst of record store sales and customer traffic levels. We had a busy and active second quarter. We closed on a transformative acquisition with Punchh, announced large new customers and the new customer pipeline continues to be strong.

Looking toward the second half of 2021, we anticipate accelerated deployments in Q3 and four of Brink, which should drive strong ARR growth. Given the success of the Punchh acquisition, we will look to continue to build on our platform both organically and inorganically that will increase our subscription rates and make us more attractive to more customers. And with that, I'll turn the call over to Bryan for more details on the Q1 numbers and then take your questions.

Bryan Menar -- Chief Financial Officer

Thank you, Savneet, and good afternoon, everyone. Product revenue in the quarter was $23.9 million, an increase of $11.6 million or 94% from the $12.3 million reported in the prior year. Our product revenue during the quarter was the highest compared to the preceding 12 quarters. Growth was driven by multiple factors, including continued growth in drive-thru and kitchen display systems, hardware refresh investment by some of our tier-one legacy accounts, and hardware revenue associated with the rollout of Brink POS to new customers.

Service revenue that includes revenue streams from our subscription software was reported at $27.2 million, an increase of $11.9 million or 77.8% from the $15.3 million reported in the prior year. The increase was primarily driven by the inclusion of Punchh revenue of $8.1 million, a $1.7 million increase in other software revenue, and a $1.7 million increase in implementation revenue. The company continues to expand our recurring revenue base, which includes both software-related services and hardware support contracts. In total, the recurring software revenue streams contributed $9.6 million of the increase in service revenue.

Of the $27.2 million of service revenue reported in Q2 2021, $23 million or 85% is come to recurring revenue contracts as compared to $13.2 million or 86% of service revenue in Q2 2020. Contract revenue from our government business was $17.8 million, a decrease of $0.3 million or 1.7% from the $18.1 million recorded in the first quarter of 2020. The decrease in contract revenues was driven by a $0.5 million decrease in our ISR solutions product line, partially offset by a $0.3 million increase in our mission systems product line. Contract backlog continues to be significant, noting a total backlog of over $141 million as of June 30.

Now turning to margins. Product margin for the quarter was 22.8% versus 19.1% in Q2 2020. The increase in margin was primarily due to more effective absorption of overhead fixed costs compared to Q2 2020, which was a low product revenue quarter. The favorable impact from absorption was partially offset by higher material cost.

Service margin for the quarter was 30.3%, compared to 35.2% reported in the second quarter of 2020. The decrease in margin is primarily driven by an increase in amortization expense for the $2.9 million acquired developed technology intangible in the Punchh acquisition in addition to incremental costs incurred while transitioning our field operations organization. Important to note, the service margin would be 40.8% excluding the amortization of Punchh intangibles. Government contract margins were 7.9% as compared to 7.4% in the second quarter of 2020.

The increase was driven by productivity improvements on existing contracts. GAAP SG&A was $22.9 million, an increase of $12.9 million from the $10 million reported in Q2 2020. The increase was primarily driven by $9.8 million in total Punchh related expenses, of which $2.7 million were acquisition costs and $7.1 million were operational expenses. Punchh operational expenses included $2.5 million, with stock-based compensation assumed as part of the transaction.

Other drivers included increases of $0.8 million for sales and marketing, $1 million for variable compensation, $0.7 million for internal technology infrastructure costs, and $0.6 million for corporate management expenses. Net R&D was $8.6 million, an increase of $4.1 million or 91% from the $4.5 million reported in Q2 2020. The increase is driven primarily by $2.9 million for Punchh and $1.1 million related to the additional investments in our existing product development organization. Net interest expense was $4.9 million compared to $2.1 million recorded in Q2 2020.

The increase is driven by the Owl Rock credit agreement we entered into as part of the Punchh acquisition. Net interest for the quarter includes $1.7 million of non-cash accretion of debt discount and amortization of issuance costs, compared to $1.1 million for the same period last year. In regards to taxes, there was a net tax benefit for the quarter of $12.3 million, driven by a $12.3 million partial release of the company's deferred tax valuation allowance as a result of the deferred tax liability created by the Punchh acquisition. A net tax provision of $1 million for Q2 2020 was driven by a $1 million adjustment to the deferred tax benefit recorded in 2020, for the 2026 notes issuance.

Now to provide information on the company's cash flow and balance sheet position. For the 6 months ended June 30, 2021, net cash used in operating activities was $33.1 million versus $13.6 million for the prior year. Cash used for the six months ended June 30, 2021, was primarily driven by net operating losses, net of non-cash charges and additional net working capital requirements, primarily driven by an increase in inventory of $8.8 million and other current assets of $11 million, which was driven by an increase in prepaid assets as the company took advantage of repricing opportunities with key strategic partners. Cash used in investing activities was $381.7 million for the six months ended June 30, 2021, versus $4.6 million for the six months ended June 30, 2020.

Investing activities during the 6 months ended June 30, 2021, included $377.3 million of cash consideration in connection with the Punchh acquisition. Capitalized software for the six months ended June 30, 2021, was $3.8 million was associated with the investments for various hospitality software platforms versus $4.6 million for the six months ended June 30, 2020. Cash used by financing activities was $319.3 million for the six months ended June 30, 2021 versus $49.1 million for the prior year. During the six months ended June 30, 2021, we received net proceeds of $155.7 million from the private placement of our common stock with Act III and certain funds and accounts advised by T.

Rowe Price Associates. And net proceeds of $170.7 million from the term loan under the Owl Rock credit agreement. During the six months ended June 30, 2020, we received net proceeds of $49.7 million from the $120 million issuance of the 2026 notes offset by the repurchase of the majority of the 2024 notes. Inventory increased from December 31, 2020, by $8.8 million.

We increased our inventory on hand to mitigate some of the supply chain shortages and delays while ensuring we can meet our enterprise customers' demand for installations in the second half of 2021. Accounts receivable increased $1.5 million compared to December 31, 2020, due to increased sales volume. Days outstanding improved within restaurants and retail from 74 days at December 31, 2020, to 61 days at June 30, 2021. Days outstanding increased within government from 51 days at December 31, 2020, to 55 days at June 30, 2021.

This concludes my formal remarks, and we will now move to Q&A.

Questions & Answers:


[Operator instructions] Your first question comes from the line of Samad Samana from Jefferies. Your line is open.

Samad Samana -- Jefferies -- Analyst

Hi. Good afternoon, and thanks for taking my questions. Maybe first, Savneet, if I start with you, when I think about maybe the demand environment and bookings, I know you talked about activations trajectory, but can you maybe help us understand how the bookings environment has looked, especially as now, I think there's obviously concerns around the Delta variant? And then to the extent you can comment on the first 30 days of the third quarter, I think it would be helpful for us to understand maybe what bookings activity looks like, both in 2Q and then so far into 3Q?

Savneet Singh -- Chief Executive Officer and President

Sure. We haven't seen any impact yet on the Delta variant as it relates to the bookings or activations. Obviously, we have a huge push on activations just given the backlog built up over the pandemic. And so a lot of focus is there, and we haven't seen any change there, nor on the bookings front.

Yes. That all can all change as it did a year and a half ago. But I haven't seen any big changes there. I would say early in this quarter, bookings are sort of fine, they're on track.

A lot of our bookings come in the last months. So what happens in July is not super illustrative of what could happen for the quarter just because there's always a rush at the end of the quarter. So too early to say. But I would say where we would first see the pain would be if the Delta variant would cause any issues would be on the activation side because that requires us to come in store or party coming to store.

We haven't seen that at all, in fact, like I mentioned, we're seeing incredible momentum on activation side, just turning on ARR.

Samad Samana -- Jefferies -- Analyst

Great, which I guess brings me to my follow-up question. If I think about activations over just the last 12 months, obviously, the low was the second quarter of last year. But in the past, you guys have averaged or been able to do kind of well north of like 700, 800 this quarter was really sharp at 1100. How should we maybe think about site activations maybe for the next couple of quarters? And again, I think it would be helpful if you helped us understand what maybe that increased velocity looks like are we on track for another 1,000-plus sites activated type of quarter? Or should we kind of get back to that more of a 2H '20 type of assumptions level in our model?

Savneet Singh -- Chief Executive Officer and President

Yes. I expect that to clear Q2 very easily in Q3. I think it will be a significant quarter-over-quarter growth in activations. And I hope that continues in Q4.

Obviously, we'll see when we get closer. But I think we're on pace for a very meaningful continued upswing in the activations, which is just a reflective of -- we have all the stack we built up over the pandemic that's now just ready to go. So I wouldn't expect us to come anywhere back I wouldn't expect it for some time to go back to where we were in second-half 2020.

Samad Samana -- Jefferies -- Analyst

OK. Great. And then just as I think about the Punchh acquisition, it seems like the early folding them into the organization is off to a good start. How should we think about maybe the technology integration? How long should we take that -- think that that will take? And then a similar question on the go-to-market model.

Are you starting to kind of give incentives to the two different company sales organizations to go out there and sell? Just maybe an update on the integration process.

Savneet Singh -- Chief Executive Officer and President

Yes. So the first -- we're three months there, in the first few months we've been focused more on call it, the G&A functions, getting together there, more strategic just ticking off in a month or two we'll combine product and tech org so that we have a combined road map. That's the most important part. We want to make sure that the road maps tied together.

And that will not only help us on our internal product development but also guide a lot of our M&A strategy. So that will be next. And then I think sales would be last. And the key will be us proving that we can make one-plus-one equal three on each one of those G&A product and tech and then obviously, sales.

So I'd say we're doing the G&A. We're moving on to product and tech, which is a long process, but the one we're most excited about, and then we'll move on to sales. We are certainly seeing the ability for strong upsell among it. We haven't yet got to the point where we're dramatically compensating, that's just because we haven't got to the point of sales force yet.

Samad Samana -- Jefferies -- Analyst

Great. And then maybe one more for me. I don't want to hog too much of the Q&A. But for the supply chain issues, could you maybe double-click into that a little bit more? Just is that -- is that impacting more the kind of traditional -- your point-of-sale terminal business? Or is this impacting Brink as well? And how should we factor that into maybe the backlog? I know it's down only modestly quarter over quarter, but is it having any impact on the ability to close deals for Brink?

Savneet Singh -- Chief Executive Officer and President

Not yet. There was a little bit of that in Q2, nothing now. I don't expect that to continue. Where it has impacted the cost of what we -- the inputs to what we buy has gone up as well as the shipping and that was hitting margins our margins in Q2, albeit because we had a strong revenue more, we than recovered and had strong margin growth year-over-year.

It would have been even stronger, if not for those impacts. They will be impacting margin in Q3 and four, but I said it should get better as we've put through some price increases. Our customers have accepted, they've been really supportive and done some better mitigation activity. So I think it's the margin where it has impacts, I think we feel pretty good on -- now on bookings and activations not being slowed down.

This is super dynamic, though, Samad. So it could all change overnight, but we feel very good where we are now.

Samad Samana -- Jefferies -- Analyst

Understood. And that leaves me to my last question. Just as I think about last quarter, I think that the company had a lot of confidence in accelerating Brink, ARR growth in the back half of the year. And as we kind of think forward, it's been three months, you've done a transformative acquisition.

Would you say that your confidence is the same as it was this time a quarter ago, more or less the same. Just how should we think about now that we're rounding August, maybe the view on the next six months?

Savneet Singh -- Chief Executive Officer and President

Yes. I'd say we're more confident now than we were then just because I've seen July was a record book -- activations, i.e., turning on ARR, I expect that to continue August and hopefully September. So I think we feel even more confident now in Q3 being super strong, and then I expect that will continue in Q4 unless there was some other expense issue we didn't predict. So I think we feel even stronger that the Brink second half will be very strong.

The other part of the Brink second half is that -- in the first half, we activated a decent number of stores. And I would say those are our sort of -- stores are priced that are historical pricing are below. So there were some -- they weren't our highest-priced customers. The second half, I feel that the customer mix is also very positive for us.

Samad Samana -- Jefferies -- Analyst

Great. Thanks again for taking my questions. I'll turn it over to the next analyst.

Savneet Singh -- Chief Executive Officer and President

Thanks a lot.


Your next question comes from the line of George Sutton from Craig-Hallum. Your line is open.

George Sutton -- Craig-Hallum Capital Group -- Analyst

Thank you. I wondered if you could address the payment opportunity, and we were excited to see that you signed your first customer, I believe, Mr. Pickle's, at least from a formal announcement perspective. Can you talk about the payment opportunity as you see it here?

Savneet Singh -- Chief Executive Officer and President

Yes. Absolutely. So we're definitely starting to get some momentum. That was a good customer win for us and that they sort of buy all of our products.

So that's fantastic to see. I think we've now got a full-time person focused on payment sales. So we've had a product person. We just approved the development team.

Payments is going to be a meaningful part of our revenue next year. We're starting to momentum this year. And as I mentioned a few -- couple of months ago, I hope that by the end of the year, we'll win a couple -- at least one, but hopefully, a couple of larger customers that really were unexpected there. So I think we'll see good revenue by the end of the year, and then I think it will be a decent part of our revenue in 2022 as we've learned a lot in the first six months.

Everything I would suggest is -- while it's taking us a little bit longer to get here. I think the net of it is actually -- will be a better outcome than we expected going in.

George Sutton -- Craig-Hallum Capital Group -- Analyst

You discussed a great quick-service restaurant environment to sell into right now. There are a couple of what I would define as fairly significant trends occurring, and I wondered if you could address those relative to your opportunity. First, the digital design innovations that we're seeing are obviously suggesting that QSRs are going to look very different than they have in the past. And second, the labor shortages and that issue and what your product can be doing for those issues?

Savneet Singh -- Chief Executive Officer and President

Absolutely. So on the digital design side, we win there, right? We're the platform and a lot of the stuff is closely data off of whether the inside store outside the store on your app. All that comes from products that we sell and where we want to be the platform that powers that. So we are a huge beneficiary of that trend.

And I think that's an exciting point. And part of the point I was making was if you look at the restaurants across PAR, it's not just that the average restaurant has more same-store sales than they did 18 months ago. They have higher average ticket order volume. It's not just the average, it's almost every single one of them.

So it's pretty amazing to see the resiliency which should hopefully allow them to reinvest in that digital redesign that you've talked about. And we will be absolutely a net beneficiary of that because most of those products and bills are coming off of the point-of-sale platform or are bundled into their customer engagement loyalty product. We launched Punchh Pickup, which is a good example of some of that change. On your second question around the labor challenges, it's certainly an opportunity for PAR.

Our restaurant management solution, our back-office Data Central, partakes on that from scheduling labor. But I would say that it's something that we will -- I expect some point to address by product builder acquisition. And certainly, as we sort of have historically talked about most of our M&A focus being on things like digital ordering in the front of the store. I do think it's definitely given how strong our customers are talking about these labor challenges, you might see us look past to address that hole in our solution.

And I think this is a problem that's going to continue for a long time.

George Sutton -- Craig-Hallum Capital Group -- Analyst

Lastly for me, you had an interesting article. I'm sure most people on the call were not able to see this relative to ambient technology. Can you just give us a quick summary of your thoughts there and your product set that will meet that opportunity?

Savneet Singh -- Chief Executive Officer and President

For sure. So a big part of the foundational thesis of acquiring Punchh is that -- with Punchh we sort of know the customer with PAR, we know the payment information, we have the transaction, we know what's going on in the back office in the kitchen. And so together, this platform should be able to power an ambient experience. And what I mean by that is, George, you should be able to walk into a restaurant one day and that restaurant should -- again, if you decide to opt into this, should be able to know who you are, adjust the menu, adjust all your preferences for you.

And you should be able to sit down, order your food, without ever taking out your phone or your wallet, all your loyalty information, your Punchh cards, your payments, your gift cards all sort of done through, I expect something like something like VoLTE, like Voice over LTE. And so that's really the dream. How do you create that almost like that Amazon Go store experience at the restaurant such that the technology is actually enhancing that in-store experience is not sort of making it farther away from that brand, it makes you feel closer to that brand because technologies help and then also having that ability outside the store. So that's really what we want to create.

George Sutton -- Craig-Hallum Capital Group -- Analyst

Beautiful. Thank you very much.


Your next question comes from the line of Stephen Sheldon from William Blair. Your line is open.

Pat McIlwee -- William Blair & Company-- Analyst

Hi. This is actually Pat McIlwee on for Stephen. I think we covered a lot of it, but I just had one more quick one here. So you touched a bit on the upsell and the cross-sell with Punchh, but just curious on what kind of traction you're seeing there? If you could talk a bit more about that? And then specifically, what drove the strong ARR growth this quarter?

Savneet Singh -- Chief Executive Officer and President

I would say across our businesses, assuming if Punchh was here in Q2 2020, we had sort of 42.5% ARR growth. A lot of that growth, I think, is coming from just the point that we were talking about with George's in the last question which is there is just a move to get digital quickly, and we are a huge beneficiary of that. I would say in the first few months, there's definitely been cross-sell. There's been customers that have been won on the Punchh side that were -- that came from Brink.

And eventually, I think that will happen vice versa, and that will continue. But the real impact will be later in this year as we continue to sort of get together and push us under a more formal banner, we'll see it happen. The other thing that I think was not -- I wasn't expecting, but the vast majority of customers, and I've spoken to almost all of them, were very excited about the acquisition because the idea of consolidating vendors is attractive to them because today, they're managing too many vendors. They're actually overwhelmed managing a dozen different software products for stores.

There's a lot of work. And so I think there will be interesting customer opportunities that may have not pick Punchh or not pick Brink that we could come into those solutions and push, which I think is your point. I think that will happen later in the year, more next year. But right now, it's the obvious ones where Brink is RFP or Punchh is an RFP and we can bring in the other quickly.

Pat McIlwee -- William Blair & Company-- Analyst

OK. Makes sense. Thanks for the question.


[Operator instructions] Your next question comes from the line of Adam Wyden from ADW Capital. Your line is open.

Adam Wyden -- ADW Capital Partners -- Analyst

Hey, Savneet. Look, I had a couple of questions. One, could you give people a little bit of clarity? I know you talked at certain conferences about gross margin, and there's been some sort of, I guess, misinterpretation or confusion on Twitter and among people. I mean, can you talk to people about the conservative nature of your accounting relative to your peer group and what that implies for gross margin modeling going forward? And your path to EBITDA profitability?

Savneet Singh -- Chief Executive Officer and President

Sure. So we are very conservative in how we account for gross margin as a business. Historically, if I was to just break out Brink software. So our service line encompass -- includes all sorts of other stuff, Brink software.

It's historically been sort of in the 50s of gross margins. And as we've talked about in the past, it's got to be 70s plus. We've got a strong path there, strong path to get there, I'd say, over the next year or two as we get the benefits of scale, but also get to lap all of the rework we've been doing over the last two years here. And so we've overspent to get better, and I think we're obviously seeing the results of that.

The other huge tailwind we have is that our largest ARR contributor Punchh is already at what I'd call natural high software margins. And so I think we'll have strong margin expansion just because we've got the benefit of the Punchh revenue. The Brink margins will continue -- will expand as we move forward. And again, we also get this interesting benefit that as our hardware business grows, and as you saw we had pretty tremendous growth this quarter, that helps everything get economies of scale, including our service which I'd say has been very low margin and challenge over the last year, that will now turn as well.

Adam Wyden -- ADW Capital Partners -- Analyst

Yes. I mean, look, I think a major part of the story for me is less about the ARR growth, although that's forthcoming, but the fact that your churn is very low and that because of the enterprise nature that once this thing gets going, I mean, this really has the potential to have best-in-class gross margins and EBITDA margins for that matter. So it will be exciting.

Savneet Singh -- Chief Executive Officer and President

Certainly. Yes, Adam. I think Brink was historically a very tiny business. And given -- as you get scale, you see immense impacts.

And remember the last two years, none of the focus of management has been on margin. It's been 100% on getting the product right, which was I don't want to overengineered, but it was a ton of focus on building out a product group, building on engineering teams putting a ton of investment spend behind that. And so we haven't got the benefit of that -- of those investments, but those are to come, particularly as we launch new products off of that same team. You see the margin expansion from scaling our existing products, but also each additional product should be incrementally much higher gross margin, which I absolutely expect for us to be the case.

Adam Wyden -- ADW Capital Partners -- Analyst

Right. So second off, just valuation perspective, I think you've been pretty clear that if you think about the PAR opportunity holistically and from a macro view, I mean, Brink is effectively the spinal cord of the restaurant called the Bloomberg, all that ever going to call it, and whether it's Restaurant Magic, Data Central, or Punchh, or XYZ delivery company or payments, I mean, all of these things are relatively easier upsells in that -- as you noted on the call, you don't -- you can click on the switch over the cloud and you don't have to be on present, that doesn't require hardware. And so to me, this is much more about the M&A story, buying modules and upselling to existing clients than it is kind of Brink activations. And then against that backdrop, PAR today probably trades at the largest discount to what I would call analyst 12-month sell-side targets for price, which means that it's the most mispriced relative to the sell side that we can argue of there right it's ever been since this company has had research coverage.

In fact, it's trading lower than it was trading pre the Punchh deal. And then obviously, on a combined basis for going forward a quarter, it's even cheaper. How do you think about kind of solving for that cost of capital now that you've got the scale. I mean, what is it that you think is missing from kind of getting that cost of capital? Because obviously, incrementally, it's going to be more expensive to do deals even though you're executing.

So just kind of curious how you think about narrowing the cost of capital gap and kind of your M&A pipeline in terms of upselling these modules because I think that that's a super exciting story for me if you can kind of get all the balls aligned there?

Savneet Singh -- Chief Executive Officer and President

Yes. For sure. So I think we are super cognizant of our cost of capital. And I think we've demonstrated in our ability and the acquisitions we've done in the way that we raise capital to be very sensitive to how we get to those numbers.

I think the way that you close the gap is, first and foremost, execution. We've got to continue to grow. And as I mentioned, we feel really excited about the second half. I mean, I think we had I guess had 42.5% ARR growth this quarter, I expect us to have really good growth in the second half of this year, and I think that's point one.

Point two is also continue to get the story out. I think because we've been successful in our M&A, and we feel very good about it. We're going to continue to do that. And so it's vital that we do this well.

And so I think it's getting that message out that when we have used our capital, I think we've cleared our hurdles. And I think the last is kind of what you talked about is we got to get the story out there, we have to people going to exist. -- we do see the valuations of companies that are in our category, and we really do like our position. So I think that's more of just getting the message out.

Adam Wyden -- ADW Capital Partners -- Analyst

Yes. I'll leave you with this. I mean, look, Goldman Sachs was an M&A advisor for the company on the Punchh deal and they don't really have coverage. I would say that the vast majority of these analysts on this conference call, I don't want to single anyone else, target smaller investors.

And it's clear to me that at $1.5 billion market cap or whatever it is, it's kind of in between kind of micro cap and mid-cap and I think that this is a super exciting story. I mean, look, as you know, we purchased our first shares for $8 a share, I believe, at 16 million shares outstanding. So we purchased this thing when it was left for dead $128 million market cap and roughly $7 million of ARR, in utter shambles and here we are over $100 million of year-end ARR. And we like the story more today than we did when we bought it.

I mean, look, you're there, you've got Shyam and the restaurant management team. I mean you've really built a corporation and built a little entrepreneurial culture. So it's really astounding to me that we are cheaper today than arguably, we've been in kind of its modern history with this corporate governance. I mean, I'm just kind of flabbergasted.

So excellent execution. I encourage you guys to find creative ways to kind of get that cost of capital and I look forward to the path of what I say, I've owned it for three years ARR, round from $7 million to $110 million. That's call it, 14x. I mean, I don't see any reason why you can't 14x ARR over the next three to five years.

So maybe between now and the next three to five years, we'll actually get our cost of capital. But unbelievable execution and just keep up the good work.

Savneet Singh -- Chief Executive Officer and President

Great. Thanks, Adam.


And there are no further questions over the phone line at this time. I would now like to turn the call back to Mr. Savneet Singh. Sir?

Savneet Singh -- Chief Executive Officer and President

Thanks, everyone, for joining. We look forward to updating you in the next quarter.


[Operator signoff]

Duration: 45 minutes

Call participants:

Chris Byrnes -- Vice President of Business Development and Investor Relations

Savneet Singh -- Chief Executive Officer and President

Bryan Menar -- Chief Financial Officer

Samad Samana -- Jefferies -- Analyst

George Sutton -- Craig-Hallum Capital Group -- Analyst

Pat McIlwee -- William Blair & Company-- Analyst

Adam Wyden -- ADW Capital Partners -- Analyst

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