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Sea Limited (SE 6.94%)
Q2 2021 Earnings Call
Aug 17, 2021, 7:30 a.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Good morning and good evening. Welcome to the Sea Limited second-quarter 2021 results conference call. [Operator instructions]. After today's presentation, there will be an opportunity to ask questions.

Please note this event is being recorded. I'd now like to turn the conference over to Ms. Minju Song. Please go ahead.

Minju Song -- Chief Corporate Officer

Thank you. And hello, everyone, and welcome to Sea's 2021 second-quarter earnings conference call. I'm Minju Song from Sea's Group chief corporate officer's office. Before we continue, I would like to remind you that we may make forward-looking statements, which are internally subject to risks and uncertainties and may not be realized in the future for various reasons as stated in our press release.

Also, this call includes the discussion of certain non-GAAP financial measures, such as adjusted EBITDA and net loss excluding share-based compensation. We believe that these measures can make our investors' understanding of the actual cash flows of our major businesses when used as a complement to our GAAP disclosures. For a discussion of the use of non-GAAP financial measures and reconciliation with the closest GAAP measures, please refer to the section on non-GAAP financial measures in our press release. I have with me Sea's chairman and group chief executive officer, Forrest Li; group chief financial officer, Tony Hou; and group chief corporate officer, Yanjun Wang.

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Our management will share strategy and business updates, operating highlights, and financial performance for the second quarter of 2021. This will be followed by a Q&A session, in which we welcome any questions you have. With that, let me now turn it over to Forrest.

Forrest Li -- Chief Executive Officer

Hello, everyone, and thank you, as always, for joining today's call. I'm very pleased that we are reporting sustained outperformance in the second quarter of 2021. Our efforts to capture the long-term growth from the shift to digitalization across our markets continued to deliver clear and strong results. At the group level for the second quarter of 2021, we achieved GAAP revenue of $2.3 billion.

This represents 159% year-on-year growth. Our gross profit was $931 million, up 364% year on year. Bookings for Garena reached $1.2 billion, growing 65% compared to last year. Shopee recorded 1.4 billion gross orders, a 127% year-on-year increase.

And SeaMoney's mobile wallet services registered total payment volume of over $4.1 billion, up close to 150% from last year. We are very encouraged to see such strong year-on-year growth across our businesses. This is in comparison to our standout results for the second quarter of 2020, when most of our markets were under the strictest form of lockdowns. Considering the strong performance observed across our businesses in the first half of 2021, we are raising our full-year 2021 guidance.

Our digital entertainment portfolio has outperformed our expectations so far this year. As such, we now expect bookings of between 4.5 billion and $4.7 billion, representing over 44% growth from 2020 at the midpoint of the revised guidance. E-commerce results in the first half of 2021 also exceeded our expectations, and GAAP revenue is now expected to be between 4.7 billion and $4.9 billion, representing over 121% year-on-year growth at the midpoint of the revised guidance. While strict lockdowns have mostly been lifted in our region since the end of the second quarter last year, many of our markets continue to see a high volume of COVID cases.

In this dynamic environment, we continue to demonstrate our ability to adapt quickly to faster-changing circumstances and to execute well to serve the evolving needs of our users. We are also working hard to help our communities navigate the near-term challenges brought by the pandemic. For example, we have donated medical supplies, supported vaccination programs, and worked with local governments and partners on various initiatives to assist SMEs under the broader economy through this period. In addition, we are working with our government partners to use our platforms to distribute aid and information related to the pandemic quickly and efficiently.

Also, considering the ongoing challenges to our communities, we are doubling down on our mission to better lives through technology by promoting innovation and creating employment opportunities. An example of this is our partnership with the West Java province in Indonesia. Working with the local government, we plan to establish Shopee centers that will serve as local e-commerce hubs for more than 5,000 villages there. West Java is Indonesia's most populous region, home to close to 50 million people.

We expect these Shopee centers to provide infrastructure, training, and assistance to help villagers and small business there to accelerate their digitalization journey. Besides the Shopee centers, we are also partnering with vocational schools across Western Java to include syllabus and courses related to Shopee in their official curriculum. In Vietnam, we have launched an initiative called Shopee Farm to enable Vietnamese farmers to go digital. Together with government partners, Shopee works closely with agricultural cooperatives across Vietnam to onboard local farmers.

Our teams organized training sessions to teach farmers the necessary skills to sell and promote their agricultural products on the Shopee platform. Many of these rural producers are coming online for the first time. In Malaysia, we have been working with the government to distribute aid and promote digital inclusion through participation in the eBelia program using our mobile wallet services. The eBelia program is an initiative under Malaysia's Budget 2021 to help ease the financial burden of and promote cashless spending by the young people.

This is done through giving mobile wallet credit of MYR150 to every qualified person through our mobile wallet and other mobile wallets selected for participation in the program. These efforts reflect our commitment to serve underserved in our markets through technology and to give back to our communities through social support. In the current environment, we see a greater urgency than ever for our communities to digitalize. We are working hard to support this process and to maximize the value we offer through our ecosystem.

Indeed, we strongly believe that our business performance is closely linked with our ability to deliver on our mission of bettering lives through technology. Let me now discuss each business segment in greater detail. Garena recorded strong results for the second quarter of 2021. Bookings were $1.2 billion, up 65% year on year.

And adjusted EBITDA grew to $741 million, up 70% from last year. The results are mainly due to the continued strong growth of our active and paying user base globally. We recorded quarterly active users of 725 million, up 45% year on year; while our quarterly paying users grew 85% over the same period to reach 92 million. As a result, our paying user ratio improved to 12.7% from 10% last year.

Free Fire delivered excellent results during the quarter, setting multiple new records. Building on its strong performance across global markets, the game recently exceeded 1 billion cumulative downloads on Google Play. We believe Free Fire is the first-ever mobile battle royal game to achieve this milestone. It was ranked third globally by average monthly active users on Google Play in the second quarter according to F&E.

Furthermore, Free Fire peak daily active users hit more than 150 million during the quarter. This is a new record for us, and we believe that few online games globally have ever reached this scale. Meanwhile, Free Fire continued to be the highest-grossing mobile game in Southeast Asia, Latin America, and India in the second quarter according to F&E. The game has now returned its leadership in Southeast Asia and Latin America for eight straight quarters and in India for three straight quarters.

We have also gained traction in certain developed markets like the U.S., where the game was ranked the highest-grossing mobile battle royal game for the past two quarters based on F&E. Free Fire was the second highest-grossing mobile game in the U.S. on Google Play across all games categories in the second quarter as well. The exceptional global scale of its user base and the ecosystem has solidified Free Fire as one of the largest and most popular online game platforms worldwide.

We also believe Free Fire is increasingly established as a long-lasting global platform with its massive and growing user base and deepening user engagement. Free Fire's continued success is built on our relentless focus on community engagement around high-quality content and immersive experiences. An increasing number of gamers join and stay on our platform to enjoy, not just the core battle royal game play, but also the new experiences we frequently introduce. For example, during the second quarter, we launched PET Rebel.

This is a social deduction game mode where players can use their in-game virtual path to take part in the game of cooperation and infiltration. Many of our new game modes are designed to be highly social and to provide more ways for our gamers to interact with their friends and other members of the Free Fire community. We are also setting new records in terms of e-sports engagement. In May, the finals of the Free Fire World Series 2021 Singapore hit the peak of 5.4 million concurrent online viewers according to e-sports charts.

eSports are a great way to connect and engage with our community as fans view and root for teams together while learning the best plays from professional players. With eSports growing similarities to traditional sports, we expect large eSports games to activate the same level of community engagement and appeal as physical sports and become more and more deeply ingrained in general communities and mass culture. In addition, we have been adding to our portfolio of published titles to further diversify our game offerings. In June, we launched Moonlight Blade Mobile in Taiwan.

Moonlight Blade Mobile is a third-party massively multiplayer online low-playing game that combines fantasy and martial arts, and is an example of our ongoing efforts toward growing our portfolio across a larger number of game genres. The game has received very positive reception from our users. We will continue to work closely with all our global partners to bring more new and exciting content to our markets. Looking ahead, we will leverage our local insights and know-how to keep delivering high-quality experiences to our fast-expanding global user base.

Now let's turn to e-commerce. Shopee continued to deliver superior retail experience to our consumers and merchants. During the quarter, our communities continue to face challenges with the surge in pandemic cases across the region. We remain focused on helping our merchants with their digital transformation to build a successful e-commerce business while providing our buyers with better experiences and wider choices.

We recorded 1.4 billion gross orders in the quarter, up 127% year on year. GMV grew 88% year on year to hit $15 billion. GAAP revenue reached $1.2 billion, growing 161% from last year. GAAP revenue as a percentage of total GMV improved year on year and sequentially to reach 7.7%.

This deepening monetization was driven mainly by growing merchant investments in marketing and advertisement on the Shopee platform to better attract and serve buyers. According to F&E, Shopee was the most downloaded app on Google Play and the second most downloaded app across the Google Play and iOS App stores combined for the shopping category globally in the second quarter. Shopee also ranked third by the total time spending app in the shopping category globally. Shopee remained the top-ranked mobile app both across Southeast Asia and in Taiwan by average monthly active users and the total time spent in app in the shopping category for the quarter.

In Shopee's largest market, Indonesia, it also ranked first across those same metrics. Shopee continued to extend its market leadership in Indonesia with consistent triple-digit year-on-year growth in order numbers. Shopee's adjusted EBITDA loss per order declined 20% year on year to $0.41. We are happy to share that Shopee Malaysia has become our second market after Taiwan to record a positive adjusted EBITDA before allocation of headquarters common expenses.

Given the highly attractive growth opportunities ahead of us, we continue to invest in sustainable growth with efficiency to maximize long-term value. While we may see period-to-period fluctuations with shopping seasons and events, we will continue to drive improving economics over the long run as we scale. Consistently delivering value to our merchants remain an important driver of our business. During the quarter, we launched a number of new features and programs to support our diverse seller base.

For example, we recently deployed Shopee Mall brand memberships across Southeast Asia and Taiwan. It offers a new customer management and retention tool for brands. This program allows brands to introduce their own loyalty programs within Shopee to drive more conversions and repeat purchases on our platform. Brands which were early adopters have supported strong results including material increase in repeat buyers and significantly higher spending by members.

I'm also encouraged to note that Shopee continued to see growing traction in Brazil. According to F&E, Shopee ranked the first in Brazil by downloads and the total time spending app, and ranked the second most popular mobile app by average monthly active users in the shopping category for the second quarter. While the market that Shopee operates in are highly diverse, the consistent trend we see is that the potential for future digitalization remains high in our market. Therefore, a substantial portion of the population in our markets is increasingly benefiting from our growing and improving platform services.

With that in mind, we will continue to invest efficiently toward the long-term and highly localized the growth of the Shopee ecosystem. Finally, our digital financial services business, SeaMoney, continued to perform well in the second quarter as digital payment adoption deepened in our markets. Our mobile wallet services recorded total payment volume of over $4.1 billion, up close to 150% year on year. This was driven by both user growth with quarterly paying users increasing to over 32 million in the second quarter and more frequent usage of our mobile wallet services with growing use cases.

In particular, we are quickly expanding off-platform digital payment use cases. For example, besides increasing our payment touch points at convenience stores, F&B chains, and on the Google Play store, our mobile wallet service recently expanded its partnership with MasterCard in Thailand. This will allow our users to pay at any of the 200,000 plus offline outlets that accept MasterCard contactless. We are also partnering with Puregold, one of the largest supermarket chains in the Philippines, to accept our mobile wallet payment in over 400 of its stores.

Even though SeaMoney is still at the early stage of development, the long-term addressable opportunity is highly significant. Consumers and small businesses in our markets are moving more of their consumption and the commercial activities online. creating a greater need for the digital financial services that SeaMoney can offer. One example is the eBelia program in Malaysia, which was run by the government to distribute financial assistance to the young people, as mentioned earlier.

Of the 1.7 million eBelia applicants recorded as of June 7, close to 1 million chose to claim their credit with our mobile wallet over other wallets participating in the program. The credit received in the mobile wallet can be used in any online and off-line transactions that accept such mobile wallet payments. Indeed, the strong adoption could be partly attributed to the faster-growing popularity of our mobile wallet with over 750,000 touch points nationwide in Malaysia. Moreover, we are encouraged to see the strong network effects of our mobile wallet helping to drive its acceptance and adoption across the region.

We are working closely with various local stakeholders to continue to more use cases, features and products to our users. By utilizing and expanding the existing relationships we have built with a growing consumer and merchant user base, we look to serve even more segments of our markets efficiently with technology. To conclude, our performance in the first half of the year has been strong across all our business segments. Our conviction in the size of the long-term opportunities we are addressing, as well as the positive impact we are making in our communities, has only grown, leverage the virtual cycles and the network effects both within and across our core business.

We believe we are very well positioned to capture these long-term growth opportunities. This is also reflected in our revised full-year guidance for both Garena and Shopee. More importantly, as demonstrated by our consistent track record, we've continued to focus on prudence and efficiency in managing long-term sustainable growth. With that, I will invite Tony to discuss our financials.

Tony Hou -- Group Chief Financial Officer

Thank you, Forrest, and thanks to everyone for joining the call. We have included detailed financial schedules together with the corresponding management analysis in today's press release, and Forrest has discussed some of our financial highlights. So I will focus my comments on the other relevant metrics. For Sea overall, total GAAP revenue increased 159% year on year to $2.3 billion.

This was mainly driven by growth in the scale of our e-commerce business as we continue to better support our users' needs with new features and programs, as well as growth of our digital entertainment business, especially our self-developed game, Free Fire. Digital entertainment bookings grew 65% year on year to $1.2 billion. GAAP revenue was up 167% year on year to $1 billion. The growth was primarily driven by the increase of our active user base and deeper paying user penetration as we continue to engage the community through quality content and immersive experiences.

Digital entertainment adjusted EBITDA was $741 million. This represents year-on-year growth of 70%. This was mainly due to strong top-line growth and an increased share of our self-developed game among our total bookings. On e-commerce, our second-quarter GAAP revenue of $1.2 billion included GAAP marketplace revenue of $905 million, up 191% year on year; and GAAP product revenue of $251 million, up 90% year on year.

The strong result demonstrated the deepening penetration of e-commerce and our ability to capture these accelerated growth opportunities as we continuously enhance our offerings to create greater value for our platform users. E-commerce adjusted EBITDA loss was $580 million as we continued our investment to fully capture the opportunities in our markets. We remain committed to efficiently investing in and growing the ecosystem to serve our users better. Digital financial services GAAP revenue was $89 million, an increase of 659% year on year from $4 million in the second quarter of 2020.

The growth was primarily due to increasing traction as we continue to expand our suite of service offerings. Adjusted EBITDA loss was $165 million, compared to a loss of $97 million in the same period of 2020. This was primarily due to our continued efforts to drive mobile wallet adoption. Returning to our consolidated numbers.

We recognized a net nonoperating loss of $25 million in the second quarter of 2021, compared to a net nonoperating income of $8 million in the second quarter of 2020. Our nonoperating loss in the second quarter of 2021 was primarily due to interest expenses on our outstanding convertible notes. We had a net income tax expense of $75 million in the second quarter of 2021, which was primarily due to corporate income tax and withholding tax recognized in our digital entertainment business. As a result, net loss excluding share-based compensation was $321 million in the second quarter of 2021, as compared to $318 million for the same period in 2020.

With that, let me turn the call to Minju.

Minju Song -- Chief Corporate Officer

Thank you, Forrest and Tony. And we are now ready to open the call for questions. Operator?

Questions & Answers:


[Operator instructions]. Our first question comes from Thomas Chong from Jefferies. Please go ahead.

Thomas Chong -- Jefferies -- Analyst

Hi. Good evening. Thanks management for picking my questions and congratulations on a very strong set of results. I have two questions.

The first question is about Garena, our online gaming business. We have seen a very strong performance for Free Fire in Southeast Asia and Lat Am. I just want to get a sense about how we should think about potential competition for our peers developing similar game genre in the coming months. Would that affect the Free Fire user, as well as the revenue growth? And then regarding the new games contribution, just want to get a sense how much of the new games is expected into our revised guidance.

And then my second question is about the Shopee business. We have seen very strong growth in Shopee. But given that COVID the situation in our dynamic right now, how are we seeing the trend for different product categories in the second half? Are we going to see more people buy the online grocery? Or any color on the category trends would be grateful. Thank you.

Yanjun Wang -- Group Chief Corporate Officer

Thank you, Thomas. Regarding the question on Free Fire and competition, I think as we discussed before, we believe that game is not mainly competition-driven type of business. It is more content driven. And it's in particular in the case of Free Fire, which has such a large DAU and content active user base across over the world and highly social type of game, it is made a lot more about engagement with our ever-growing user base.

So in the past and currently, we also see other types of better [Inaudible] in the market. And so far, Free Fire has been growing robustly without being -- having any effect from any kind of similar type of things. Again, we see Free Fire to be increasingly a platform incorporating different types of game play, IP, as well as social and casual elements with a lot of fantasy elements in our market, targeting best market users, that we are very encouraged to see continued strong growth from its user base, as well as pay user base quarter on quarter, even against a very strong comp we have since last year. So we'll continue to focus on growing the platform and using that as a base for introducing more different types of games elements, IP, game play, and other social elements into this game.

In terms of the new game contribution to the revised guidance, of course, our revised guidance is based on our current expectation of all games in our publishing pipeline, as well as development pipeline. And as usual, we don't specifically discuss any pipeline games. But for the new games already published, they are built in. In terms of the COVID and its effect on the category trends, so far, we see that our category trends have been quite stable.

The top categories remain to be fashion, health and beauty, home and living and these long-tail, high-margin categories. During the COVID, we tend to see high growth in particular in the home and living category as people stay at home more and work from home more. And we also start to see FMCG, including grocery, to become a more popular category over time as people need convenience and delivery to their home. We've been working with our 3PLs, as well as our users to efficiently provide the services they demand.

In terms of the trends going forward, I think that as you probably know, there are still COVID cases and resurgence of cases in all regions. And it's not clear when this might be -- the cases might go down or that can be back to normal. During this period of time and as progress continues as shared, we focus on continuing to manage our operations efficiently to make sure we meet our users' demand for our services. And at the same time, we focus on digital inclusion.

That is evidenced in the accelerated rate of digitization across our markets, which, again, we see as opportunities for long-term growth and sustainable growth in our markets as we believe the step-up in digitization is going to stay.


The next question comes from Ranjan Sharma from J.P. Morgan Singapore. Please go ahead.

Ranjan Sharma -- J.P. Morgan -- Analyst

Hi. Thank you, and congratulations on the results. Two questions from my side. Firstly, can you also please talk about food delivery? We have seen Shopee Food growing aggressively in Indonesia.

What are your rollout plans in other parts of ASEAN as well? And secondly, if I come back to the guidance, you had a pretty strong first half and especially the second quarter. But the guidance for the gaming is indicating gaming revenues softening in the second half. Are you seeing any softness in the gaming trends? Or should we think that there could be upside to the guidance? Thank you.

Yanjun Wang -- Group Chief Corporate Officer

Thank you, Ranjan. In terms of Shopee Food, we see very strong performance and positive reception by our users, as well as driver communities in the market both in Indonesia, as well as Vietnam in the second quarter. And we continue to focus on the quality of our services to our users. Any -- if there's any new market, of course, it was anything at the development, we will make announcement.

But we don't have anything to report at this point. In terms of the guidance regarding the game, OK, again, we believe the overall guidance showed a more than 40% year-on-year growth compared to last year, which is also a record year for us with commencement of lockdown. And I think this is a very strong performance already. And our focus, as you can tell, from game and the metrics we have indicated, as well as our views in terms of how to grow our gaming platform, is to continue to first and foremost to grow our user base and also pay user base across the various markets in the world as we continue to see strong potential growth.

And our past track record has shown that we're generally good at commercialization in even markets that are known to be difficult for commercialization. So we are not really worried about not being able to commercialize the content download. But our focus continue to grow the user base and making it an even larger platform that allows us to reattack to onto it to built a stronger game ecosystem with very strong social elements in it.


The next question comes from Piyush Choudhary from HSBC Singapore. Please go ahead.

Piyush Choudhary -- HSBC -- Analyst

Hi. Good evening. Congratulations for a strong set of results. Two questions.

Firstly, on the e-commerce, what factors and which countries are driving an increase in take rate? And could you give some color on which countries have the lowest take rate and the highest potential to increase? Secondly, in e-commerce, we have seen a surge in sales and marketing expenses during the quarter. Can you give some color on how the competitive dynamic has changed? Has that led to increase in customer retention cost? Thank you.

Yanjun Wang -- Group Chief Corporate Officer

Thank you, Piyush. In terms of the e-commerce take rate, increase is mostly mainly attributable to the adoption of advertisement and increased adoption by our sellers of advertisement and marketing tools on Shopee platform. And this is across the various market across the board. It's not driven by any one particular market.

And in terms of sales and marketing and related to competitive dynamics, I think we are -- again, as we discussed it before, given our strong market leadership, we're in a good position now that our sales marketing is more driven by our view about the efficiency of investment into various markets at various points of time, for example, any shopping event season, any particular opportunities to promote the brand, etc. And this is more of a managed outcome, depends on our view about the natural pace of growth in this market at any point in time. And our strategy is in capturing the efficient manner of that growth. So it is not affected by competitive dynamics we're seeing in the market.

And if you can tell from our growth rate, while we are multiple times larger than our competitors in the region, we are also growing at a faster rate.


Our next question comes from Piyush Mubayi from Goldman Sachs. Please go ahead.

Piyush Mubayi -- Goldman Sachs -- Analyst

Thank you for taking my questions. Your GMV grew very strongly. Would it be possible to shed some color on, in particular, the one new region you're moving into? And any light on the tactic you're embarking on? We understand that the app popularity has risen dramatically, but there are nuances of that market, and you are no novice to taking on a well-established competitor. So based on what you've done in the past, how would you rate your strength, weakness in that market, if at all possible, something you could comment on? And then the second area is on the cash burn side, where the cash burn proceeding OK, just wanted to understand where that is.

And when you look at that on a per order basis, that looks like it's rising. On the GMV, on a per order basis, also there's some trends that are interesting. If you could comment on that. Thank you.

Yanjun Wang -- Group Chief Corporate Officer

Yes. Thank you, Piyush. In terms of new markets, I believe you're referring to the Lat Am markets. As shared before, this is still a very early stage for us as we continue to adapt to local market practices and into our operations and grow our business there.

We did share in this quarter's earnings that even though it's -- we have very recently launched in those markets, in particular in Brazil, our performance so far has been strong with top-ranking download, and also the ranking MAU according to F&E. And I think we will continue to focus on growth and -- in that market. Again, we're not looking at the competition per se because these markets are with still a very low level of e-commerce penetration. These are blue ocean market to us, and we see large opportunities and very long runway for these markets for the e-commerce players in their various -- based on their various strategy and focus and the market segments.

So we will continue to grow and focus on efficient growth in those newer markets. And in the business model, I think as some of -- with the business model in our Southeast Asia markets, we continue to promote a mobile, social-focused marketplace model. It doesn't -- with a focus on the core categories, those long-tail and high-margin categories and helping the local small businesses and sellers primarily to promote their business in the marketplace. I think the approach and the thesis is the same for our newer markets, as well as our current markets in Southeast Asia.

And in terms of the cash burn, just as I mentioned on the previous question, it is more of a managed outcome. As we look at the market opportunities, the timing of the market, for example, in Q2, we have Ramadan season in our largest markets including Indonesia. And this is a time where investment into the growth and to promote e-commerce adoption is very efficient. We have increased our buy frequency overall to more than six times a month.

And in Indonesia, it has exceeded seven times per month, which we believe is very healthy for a marketplace platform. And as we continue to also recruit new buyers and new users and increase our active user base in the region, we believe that we continue to invest efficiently. However, that said, it is important to note that our big picture view of an e-commerce model in a highly profitable one in terms of the market-based model we are pursuing; and then second, we will continue to focus on growth efficiency and our view that long-term economics, unit economics should continue to improve long term, it doesn't change because this naturally happens with scale and continuing improvement on growth efficiency and our continued strengthening of our market leadership. This thesis never changed.

So on that, I think we are continuing to monitor the market trends, and then we'll invest efficiently.


Our next question comes from Alicia Yap from Citigroup. Please go ahead. Hello, Alicia. Is your line open?

Alicia Yap -- Citi -- Analyst

Yes, can you hear me? OK. Sorry. Good evening. Management, congrats on the strong results.

My question is on Shopee in Brazil. Any color you could share in terms of the percentage of orders or the percentage of revenue contributed from Brazil currently? And if management could also remind us your goals and expectation for this market opportunity in Lat Am. And if you can elaborate the monetization rate contribution by ranking, will that actually coming more from the commission fee or the advertising? Or is it more from the cross-border, those logistics fee? And do you perceive the AOV for Brazil or Lat Am to be higher than those in the Southeast Asia? And then second question very quickly on the positive EBITDA for Malaysia. Is that because of the better monetization rate? Or is it because of the better operating cost and efficiency? Thank you.

Yanjun Wang -- Group Chief Corporate Officer

Thank you, Alicia. In terms of Brazil, we don't break down the orders or revenue contribution by country. But as we shared, we see positive reception in the market by sellers and buyers, and we'll continue to focus on driving efficient works there. And our growth and expectations for Lat Am, I think this is still very early stage for us, and it's involving operations for us.

So we will continue to stay humble and continue to learn about the market and focus on continued improvement of our operations and service to the users there. In terms of the monetization contribution by ranking, so our -- as you know, most of our monetization came from the high-margin types of revenue, i.e., transaction-based fees, including commissions and various types of handling fees, etc., as well as advertisement. And more importantly, the increase in the take rate seen quarter on quarter is attributable to these types. And in particular, for second quarter, attributable to advertisement adoption and maybe from increasing adoption, including number of sellers placing advertisements on our platform.

But still very early stage for us. I think our advertisement take rate is still low, and we have much more inventory to be rolled out and to be adopted. As we explained before, we believe our markets are still at early stage for the e-commerce ecosystem, and it takes time for our seller community to be trained and get some [Inaudible] with various types of advertising and marketing tools. We can leverage on our platform, we focus on editing our sales communities on that.

And at the same time, their increasing adoption shows the effectiveness of our advertising and marketing tools, as well as the increasing returns, our platform is creating for our seller communities that allow them to voluntarily adopting more marketing on the shopping platform. So in terms of the ALD for Brazil and Lat Am versus Southeast Asia, Again, this is too early for us to tell given the early stage of our operations there. We will continue to observe and to see what will be the appropriate reach. As we noted before, the AOB is not a target KPI for us but maybe as a natural outcome of the category mix in terms of the relevant categories and types of goods that are right for each market.

And it's more of an output than an input from our perspective. So we will focus on driving the right category mix that will generally generate the right AOV for the market. And so we might dynamically assess the market conditions as each market evolves over time to see whether the mix and category mix and product mix is the right mix for the market. In terms of positive EBITDA from Malaysia, again, we're very happy to report that Malaysia has become the second market to achieve positive EBITDA after Taiwan for our Shopee business.

And of course, it is followed by the results of better monetization over time, as well as improving operational efficiency over time. As we stressed before that the marketplace e-commerce model in terms of profitability is highly proven and with scale and strong market leadership and ability to deliver a clear and increasing value to our seller communities, we will be able to make a strong profit down the road. And this is basically generating value to our communities and, by that, to generate value to our shareholders as well.


The next question comes from Varun Ahuja from Credit Suisse. Please go ahead.

Varun Ahuja -- Credit Suisse -- Analyst

Hi. Good evening, everyone. So quick few questions. Number one, if you look at your user base for the Garena, again, this quarter, it grew very strong.

It's around 75 new quarterly active users you have added. It has accelerated from last two quarters. Just wanted to understand despite such a game being there in the market for so long, where are you still seeing growth in any markets? Is it the existing market, new markets? Any color additional would be very helpful. Secondly, on Brazil, let me try it a little bit differently.

If you can give some color, obviously, you have seen sequential increase in investments in e-commerce. And you already mentioned that two of the markets are profitable in ASEAN. So how should we think about it as increased investments going into Brazil? Or any color on how much on a like-for-like basis on ASEAN? How much is -- some qualitative colors will be helpful. Thirdly, on the logistics side, clearly, in Lat Am, the leader in e-commerce has made significant investments on the logistics side, and their third-party ecosystem isn't that great.

So how does Shopee thinks about that part and bridge that gap with the market leader increasing over the next few years? Are you looking to make more investments in Lat Am? And even in ASEAN, we have seen increasing investments by Shopee on logistics. So any color on that one would be helpful. Thank you.

Yanjun Wang -- Group Chief Corporate Officer

Yes. Thank you. In terms of the game user growth, we're also very happy to report that they actually came from all three regions of Southeast Asia and Lat Am, as well as the rest of the world. And therefore, we believe the thing that -- the market diversification has been very strong for our games, especially Free Fire.

And in terms of Brazil investments, again, I think we're still at a very early stage. Our investment into Brazil is commensurate with the growth of our operations, as well as adoption of our services offerings there. And obviously, we continue to evaluate and we continue to see improving unit economics as well in Brazil as we scale rapidly there. And we'll continue to focus on efficiency growth.

And as you know, we recently also raised take rates in Brazil to about 12% and 18% for certain sellers who adopt our efficiently programs. So we believe that the used receptions have been very strong, and we believe it's a good margin for continued investment. But we will, again, continue to assess the growth potential there. In terms of the logistics environment in Lat Am, I think there could be some scenario drawn between Brazil or Lat Am markets and to the early days of the Southeast Asian market.

Part of it is a little bit of a chicken and egg problem is when there is not much of a demand for third-party logistics services, that e-commerce platform because most of the platforms are using their own services or there hasn't been a lot of volume traffic broadly generated across different platforms, then probably there is also a lack of initial growth opportunity for logistics. But on the one hand, we are also hopeful that with growing e-commerce scene in the region and more focus of our global investors into the growth opportunities in the region. We may also see sea trends in those markets. And this is hopefully some contribution we can make to the market in terms of bringing more opportunities, bringing more digitization, as well as e-commerce ecosystem that helps, not just growth of Shopee, but also growth of the surrounding services, including 3PLs within the region.

And we've been partnering with 3PLs in our region very successfully in growing the e-commerce ecosystem. And at the same time, these third-party partners also enjoy very strong growth on their end as well and the close partnership with Shopee. We are very happy to continue to adopt that model going forward in Brazil or the new markets as well. But at the same time, we do have our Shopee Express services to complement the -- within each market as we see appropriate, 3PL capacity, especially during peak volume time in the holiday season or if there's any lockdown events, etc.

So on that front, we will continue to observe what makes sense from an operation, as well as user service perspective, as well as the relevant stakeholders growth in connection with the ecosystem to adapt our model and operations accordingly. But again, we focus a lot on efficiency.


This concludes our question-and-answer session. I'd like to turn the conference back over to Minju Song for any closing remarks.

Minju Song -- Chief Corporate Officer

Thank you all for joining today's call. We look forward to speaking to all of you again next quarter. Thank you.


[Operator signoff]

Duration: 66 minutes

Call participants:

Minju Song -- Chief Corporate Officer

Forrest Li -- Chief Executive Officer

Tony Hou -- Group Chief Financial Officer

Thomas Chong -- Jefferies -- Analyst

Yanjun Wang -- Group Chief Corporate Officer

Ranjan Sharma -- J.P. Morgan -- Analyst

Piyush Choudhary -- HSBC -- Analyst

Piyush Mubayi -- Goldman Sachs -- Analyst

Alicia Yap -- Citi -- Analyst

Varun Ahuja -- Credit Suisse -- Analyst

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