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Cardlytics, Inc. (CDLX) Q3 2021 Earnings Call Transcript

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CDLX earnings call for the period ending September 30, 2021.

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Cardlytics, Inc. (CDLX 22.10%)
Q3 2021 Earnings Call
Nov 02, 2021, 5:00 p.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Thank you for standing by, and welcome to the Cardlytics Q3 2021 financial results conference call. At this time, all participants are in listen-only mode. After the speakers' presentations, there'll be a question-and-answer session. [Operator instructions] As a reminder, today's conference call is being recorded.

I would now like to turn the conference to your host, Mr. Kirk Somers, chief legal and privacy officer. Sir, you may begin.

Kirk Somers -- Chief Legal and Privacy Officer

Good evening, and welcome to Cardlytics' third quarter 2021 financial results call. Before we begin, let me remind everyone that today's discussion will contain forward-looking statements based on our current assumptions, expectations and beliefs, including expectations about future financial performance or results, our financial guidance and cash position for the fourth quarter of 2021, our ability to achieve key initiatives to drive long-term growth, growth in MAUs or monthly active users, the migration of clients to our ads manager, launches of our new ads server by bank partners and the capabilities and timing thereof, the renewal of the Bank of America contract and contracts with other financial institutions and the timing thereof, the increase in ARPU or average revenue per user, the impact of COVID-19 on our business and the economy as a whole, including the uneven recovery and volatility of the economy, the impact of iOS privacy changes, the growth in agency sales, the impact of product-level offers and the anticipated benefits, expectations and goals related to the integration of our acquisitions of Dosh and Bridg. For a discussion of the specific risk factors that could cause our actual results to differ materially from today's discussion, please refer to the Risk Factors section of the company's 10-Q for the quarter ended September 30, 2021, and in subsequent periodic reports that we file with the Securities and Exchange Commission. Also, during the call, we will discuss non-GAAP measures of our performance.

GAAP financial reconciliations and supplemental financial information are provided in the press release issued today and the 8-K that has been filed with the SEC. Today's call is available via webcast, and a replay will be available for one week. You can find all of the information I've just described on the Investor Relations section of Cardlytics' website. Please note that a supplemental presentation to our third quarter results has also been posted to our Investor Relations website.

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Joining us on the call today is Cardlytics' leadership team, including CEO and co-founder, Lynne Laube; and CFO, Andy Christiansen. Following their prepared remarks, we'll open the call to your questions. With that, let me turn the call over to Lynne. Lynne?

Lynne Laube -- Co-Founder, Chief Executive Officer, and Director

Good evening, and thank you for joining our Q3 2021 earnings call. We had a solid quarter and delivered results above our guidance. During Q3, we saw increasing momentum from our investments in sales, and marketers are better managing the ongoing labor and supply disruptions that impacted our results in Q2. Here are the numbers.

Cardlytics platform billings were $95.5 million, up 54% year over year. Cardlytics platform revenue, which is equal to billings net of consumer incentives, was $62.1 million, an increase of 35% from Q3 2020. And Cardlytics platform adjusted contribution was $28.9 million, up 46% year over year. Our Q3 results reflect sequential billing growth in all of our industry verticals.

The core business continues to gain traction with our clients, and we achieved wins in all of our major verticals, including six new logos within travel and entertainment. We are encouraged by the pace of our billings growth compared to last quarter and expect the momentum in our sales organization will continue. But I want to caution that the now well-documented labor and supply chain disruptions that we noted last quarter continue to impact our clients. It's difficult to estimate the impact this may have on their appetite to drive consumer demand until these conditions improve.

On a positive note, I want to remind investors that Apple's iOS privacy changes do not affect our platform and we believe it will be an additional tailwind moving forward as advertisers look for new ways to engage their customers. Moving on from results. I want to provide an update on our key initiatives. As we've discussed over the past several quarters, we're transforming our entire platform to have features and functionality that are similar to other digital platforms but still within the brand safe and responsive bank channels.

This is a companywide initiative that has involved nearly every single employee, and I'm proud of the progress the team continues to make to enable us to open our platform to agencies and SMBs and enable new capabilities such as product-level offer, imagery, dynamic pricing, and self-service. In Q3, we started migrating our campaigns to this new platform, which we refer to as our Ad Manager. We're excited to report that as of today, 99% of our current campaigns in the U.S. were built on the new platform.

We are pleased with the migration and our current efforts are focused on standardizing processes and optimizing campaign performance. As we've discussed before, agencies will be the first group of clients to leverage self-service, and our agency sales team we built earlier this year continues to gain traction. For example, our largest agency partner has spent over $8 million on behalf of six clients in 2021 and is planning to pilot campaigns with several other new clients. We also signed an MSA with a top-five agency group, which will allow us to access performance marketing budgets across all of their operating entities.

And as promised, we are reporting agency as a percent of advertiser spend starting this quarter. I'm pleased to say that our agency accounts grew over 150% year over year and now represent nearly 10% of advertiser spending during Q3. Concurrent with launching our new Ad Manager, we're deploying our new ad server. This is the technology we deploy for our banks that enables the transformation of the user experience.

It will allow us to deliver richer and more diverse content. The new ad server will enable new offer constructs at scale, such as product-level offers, offers that can only be redeemed at a specific time of day, offers that are local and/or store-specific, and other constructs that give advertisers much more choice and features versus our current experience. To provide an example of the benefits, U.S. Bank is the first adopter of our ad server, now has rich imagery live on 20% of its campaign.

And soon, we will be piloting product-level offers to U.S. Bank consumers. We're working very closely with our major banks to launch the new ad server and have received significant positive interest thus far. While we expect the full adoption process to be a two-year journey, we aim to have greater than 50% of our MAUs connected to the new ad server by the end of 2022.

However, this goal is subject to change given we're dependent on our FI partners, but we will keep you updated on our progress. Once we gain sufficient scale of MAUs live on the ad server, we will be in market selling new products and new offer types. We're excited to expand these offerings as more FIs adopt the new ad server. Finally, we're using the new ad server as a catalyst to update FI contracts and working protocols.

We are encouraging our banks to let us do more for them so we can all go faster together. This is an extremely positive development in all of our bank relationships. However, the introduction of the ad server and other new offerings has increased the complexity and time it takes to renew contracts. As a result, we believe the Bank of America contracts may not be renewed until early next year.

But both teams are still working very hard to get it done before the end of the year. Regardless, we fully expect to reach an agreement with BofA and believe this new contract will be highly beneficial to both parties. We're also focusing on other strategic initiatives, including our recent acquisitions. The Dosh integration continues to proceed as planned.

We are leveraging Dosh's technology to speed up our development efforts, extend our network to large fintech platforms and allow our banks to test and learn new features before they adopt them. We are on track to achieve our planned cost synergies next year, and therefore, this will be the last time we discuss Dosh as a separate entity. We will continue to speak about Bridg as a separate entity. They too had a solid quarter, and our integration continues as planned.

In Q2, we began combining back-office functions. And during Q3, we started to invest in Bridg's sales team. We expect Bridg to exceed the first year ARR that we initially forecasted in our acquisition thesis. This is partially driven by recent wins at a large home improvement retailer and several well-known restaurant brands.

Bridg has also entered a new industry vertical, signing their first cinema clients. Bridg's platform allows studios to analyze and market to previously unknown moviegoers, giving studios access to data similar to that of the largest streaming platform. I also want to highlight that we had a significant restaurant client renew their relationship with Bridg and Cardlytics due to the value of our shared insights and targeting. This still represents a 400% increase in spending compared to when the advertiser was fined from each company separately, and it's a real testament to the value of the combined insights from both organizations.

Our early success is proving our acquisition thesis. The value of Bridg is greater when combined with Cardlytics given our complementary products and data sets. And we expect Bridg to contribute more as we connect the two platforms to enable product-level offer constructs for our clients. Internationally, the open banking program with Nectar continues to make progress.

We now have several hundred thousand customers that have connected at least one account. In addition, new business conversations are progressing well, including potential open banking clients in the U.K. in gas, convenience, and retail. On another note, we're happy to announce that Chris Suh joined the board of Cardlytics in September of 2021.

Chris is currently the corporate vice president and chief financial officer of Microsoft Cloud AI. He brings an impressive background in accounting and finance to the board. With that, I will turn it over to Andy.

Andy Christiansen -- Chief Financial Officer

Thank you, Lynne. We saw the core business strengthen throughout the quarter as we achieved sequential billings growth each month. And as Lynne discussed, we also made exciting progress on our strategic product and technology initiatives. So let me review our Q3 financial results.

Total billings increased 59% year over year to $98.4 million. Cardlytics platform billings was $95.5 million, an increase of 54%. Total revenue increased 41% year over year to $65 million. Cardlytics platform revenue was $62.1 million, an increase of 35%.

Adjusted contribution was $31.6 million, an increase of 60% year over year. Cardlytics platform adjusted contribution was $28.9 million, an increase of 46%. Adjusted contribution as a percentage of billings was 30.2% for the Cardlytics platform, which is slightly below historical levels and is temporary as we migrate to Ads Manager. It is possible that we experience similar margins in Q4, which will be our first full quarter with Ads Manager, but that is not our expectation.

Our Cardlytics U.S. revenue increased 32% year over year. Compared to Q3 of 2019, revenue was only up 12%. So, it's clear that we've been impacted by the economic disruptions of the pandemic for well over a year.

In the U.S., we saw year-over-year growth in each of our industry verticals with the exception of travel. Despite this continued improvement, I want to caution investors that advertisers are still facing macroeconomic headwinds related to labor and supply shortages. Our Cardlytics U.K. revenue increased 84% but is still down 11% compared to Q3 of 2019.

Our U.K. business has been impacted by the effects of the pandemic even longer than the U.S. due to the lockdowns and restrictions that have been in place for much of 2021. We're paying close attention to the new Delta Plus variant.

We're hopeful that the U.K. business will continue to recover in the next few quarters. Adjusted EBITDA was a loss of $5.2 million, compared to a loss of $0.6 million in Q3 of 2020. Our adjusted EBITDA loss includes an incremental $7.8 million of operating expenses related to our recent acquisitions.

We expect Dosh operating expenses, which is most of the incremental operating expense, will come down over time as we continue our integration efforts. There are a few other items outside of our EBITDA results worth mentioning. First, in Q3, we incurred integration costs of $1.7 million, down from the $14.1 million incurred during Q2 that contained a significant amount of diligence and transaction costs. We expect to incur some additional costs next quarter where we expect it to be even less than Q3.

Second, our stock-based compensation increased sequentially from $13.3 million in Q2 to $16.8 million in Q3. We mentioned last quarter that we expected an increase related to both the Bridg and Dosh acquisitions, as well as a few new hires. We expect stock compensation to decline approximately 3 million to 4 million next quarter. We ended Q3 with $237.5 million in cash and cash equivalents, compared to $250.7 million at the end of Q2.

A large portion of this decline relates to the payment of acquisition and integration costs that we recognized in Q2. In addition, we have another $50 million still available to us under our loan facility this time. Our balance sheet and liquidity remain strong. As we're always evaluating our capital structure, we see no immediate need to raise additional funds.

MAUs were $170.6 million, an increase of 5.6% year over year and up from $167.6 million in Q2. The U.S. Bank launch was completed this quarter and contributed a couple of hundred basis points of year-over-year growth. Our organic growth rates are in line with our expectations and is what we anticipate going forward.

ARPU during the third quarter was $0.36, compared to $0.29 in the prior year. We expect ARPU to increase on a sequential and year-over-year basis in Q4 as we expect revenue to continue growing at a faster rate than MAUs. We had 33.2 million shares outstanding at the end of Q3 compared with $33 million at the end of Q2. Weighted average shares outstanding during the quarter was $33.1 million, compared to $27.3 million during Q3 of 2020, which reflects the issuance of 3.9 million shares in March of 2021.

Now turning to guidance. In Q4, we expect total billings of between $105 million and $120 million, total revenue of between $70 million and $80 million, and adjusted contribution of between $33 million and $38 million. It's worth mentioning that our guidance range is wider than normal. On the one hand, we have a healthy sales pipeline and a scaled user platform that is capable of consuming budgets that are significantly larger than the budgets we have today.

On the other hand, our clients are still wrestling with supply chain issues that have been exacerbated by labor shortages. We believe the supply chain issues are likely to get worse before they get better. And for many companies, these issues could persist for some time. It is difficult to estimate the potential impact this may have on our clients' advertising budgets in Q4.

Our clients haven't made any meaningful changes to their planned advertising campaigns yet with the labor and supply issues during the peak retail spending season, which restrains the desire to drive consumer demand that may not be capable of being satisfied. And while we've been making good progress in reducing our reliance on specific industries and clients, our ad budgets are still heavily concentrated, which heightens our sensitivity to these macroeconomic issues. Our wider guidance range reflects these risks and uncertainties. As I said last quarter, we remain very excited about the long-term potential of Cardlytics, Dosh, and Bridg in concert with our strategic initiatives.

We remain focused on things we can control, developing and maintaining strong relationships with all of our partners, and developing a technology platform that will unlock the massive potential of our channel. And despite the near-term risk I noted, I'm feeling optimistic about the rest of the year and what's in store for 2022. And with that, I'll turn it back over to Lynne.

Lynne Laube -- Co-Founder, Chief Executive Officer, and Director

Thanks, Andy. This quarter was a step in the right direction, and we believe our business will continue trending toward a position of strength despite the challenges in the global economy. I want to thank Cardlytics employees for their hard work this quarter as we continue through a series of important strategic changes. Execution remains our primary focus, and we have the team and resources to achieve our financial goals, be a strategic partner for our banks, and continue our progress on product and technology initiatives.

We're looking forward to executing on our plan and finishing out the year strong. With that, I'll open up the call for your questions.

Questions & Answers:


Thank you. [Operator instructions] Our first question comes from the line of Doug Anmuth with J.P. Morgan. Your line is open

Dae Lee -- J.P. Morgan -- Analyst

This is Dae Lee on for Doug. Thanks for taking the questions. I have two. So, you guys have talked about supply chain and labor further issues affecting your marketers.

You guys have mentioned this at 2Q earnings as well. So, I was curious since we fast forward three months from now, what stage are your advertisers in with respect to supply and labor shortage challenges relative to what you saw in 2Q? I'm curious if there -- an outlook for holiday season has been dampened in many ways because of this. And are there any specific verticals that might affect them more by these challenges? And then as a follow-up to your comments about contract renewals coming up with your FI partners, I'm curious to hear your latest thoughts on competition and what you have heard from your partners on this front.

Lynne Laube -- Co-Founder, Chief Executive Officer, and Director

Hey, this is Lynne. Thanks for the questions. On the supply chain and labor disruption issues, Q3 was certainly quite a bit better than Q2. We actually did not have -- to the best of our knowledge, we had no advertisers that had impacts in those issues such that they pulled or reduced their campaign spend with us.

So, we did not see it in Q3 like we did in Q2. However, we know lots of other people are seeing it. We certainly know that in the holiday season coming up, I mean, just today, I was reading articles about there's not going to be turkey for Thanksgiving. So, we are very cautious about it.

So, it certainly has dampened the Q4 guide that we gave you. It's why the range is wider, and it's why it's certainly lower than we would have thought and hoped before these issues happened. So, they're real. We haven't seen them in Q3 like we did in Q2.

We are cautious for Q4. On the competition question, there's really no one out there still in the U.S. and in the U.K., to the best of my knowledge, that is competing with us in terms of getting access to bank's data and bank's digital channels to publish targeted advertising content and content that gives you the ability to fully close the loop. There are certainly people out there who are trying to publish other types of content to some of our bank partners.

Some of that content is complementary. Some of it is kind of noise. But in terms of really creating true transaction-based targeted marketing and fully penetrating all of that spend and being able to use it for advertisers and for advertising purposes, there is no one out there.

Dae Lee -- J.P. Morgan -- Analyst

Thank you.


Our next question comes from the line of Kyle Peterson with Needham. Your line is open.

Kyle Peterson -- Needham & Company -- Analyst

Hey, good evening, guys. Thanks for taking the questions. I just wanted to touch a little bit on the outlook and specifically if you guys have -- what you guys have seen in October, whether it's qualitatively or quantitatively. As you guys mentioned, that kind of the expectation is that things might get a little better -- or things might get a little worse before they get better.

So just want to see if there was any kind of update of what you guys are seeing either in the numbers or in just conversations with advertisers kind of quarter to date so far.

Andy Christiansen -- Chief Financial Officer

Hey, Kyle, this is Andy. Well, look, we tried to be fairly clear that we are being cautious about Q4. We haven't quite seen the level of disruption that we did a couple of quarters ago. But I think it's really logical that as we get into kind of the peak demand season, shopping season, that some of the issues that are present are going to be stressed even further.

And I think while we haven't seen that yet, even October, October has been basically what we've expected. But I think that risk really does remain. I think that there's going to be a pull-forward of spend as, I think, everyone is thinking about how do I secure gifts and whatnot a little bit earlier this year. And I think we're going to be in a good position to handle some of those things.

But as it relates to advertisers, thinking about whether they need to be driving additional demand, that's a huge uncertainty for us. So, we are being cautious, but I think it's a very real risk that we expect to see to some degree.

Kyle Peterson -- Needham & Company -- Analyst

All right. That's super helpful. And then just a quick follow-up on Bridg. Obviously, the commentary seems very positive, and it's great to hear about some of these new deal wins.

How should we think about kind of the ramp schedule of some of these recent deal wins and when we'll start seeing them show up in ARR and revenue?

Lynne Laube -- Co-Founder, Chief Executive Officer, and Director

Yes. That's a great question. So, when Bridg signs a client, the first thing the client has to do, of course, is give Bridg access to all of the data, and then Bridg has to sort of clean and organize that data. That can go as quickly as two weeks, but it's still -- on average, for most clients, it's taking a couple of months, and that's just the clients sort of getting their data organized in an order.

So, we don't foresee Bridg's ability to deliver for those clients until probably two, maybe three months after the deals are signed. And then you can -- it's a SaaS-based model. So, you'll see sort of the ARR three months later. However, what most clients do is they start by giving Bridg a certain amount of data, maybe 1 million customers to see what Bridg can do with that data, and then they give them more and more over time.

That's pretty consistent. So, it's usually somewhere in the neighborhood of some clients give all the data right away, so call it three months. But some clients really do test and learn for a couple of months before they give all of the data. So anywhere from three months to as long as nine months, quite frankly, maybe even longer, before you get to the full potential ARR SaaS-based amount that that client is going to pay.

And then it continues from there, obviously. Does that help?

Kyle Peterson -- Needham & Company -- Analyst

Yeah, yeah. That's extremely helpful. I'll hop back in the queue. Thanks, guys.

Lynne Laube -- Co-Founder, Chief Executive Officer, and Director

Thank you.


Our next question comes from the line of Jason Kreyer with Craig-Hallum. Your line is open.

Unknown speaker

This is Bailey on for Jason. Thank you for taking my call. Just wondering what kind of traction you guys are seeing with self-serve, what kind of indications you might be getting from users that's building on your long-term confidence and solution.

Lynne Laube -- Co-Founder, Chief Executive Officer, and Director

Yeah. Thanks for asking the question. So, I want to be clear with investors that we are working with agencies basically for the first time ever. We started building an agency sales team, for the most part, this year.

While we've had the occasional agency client, in the past, it was only when the advertiser that we went directly to referred us to that agency. So, we're now directly calling on agencies for the first time ever. And I think some of those stats that I gave sort of show and prove the momentum. That being said, not all of those agencies are using self-service.

Many of them are still testing and learning on the platform and letting us do the work for them. And self-service, of course, is available in its D1 version, which is still strong but rudimentary in terms of what we ultimately want to have available. So, for us, the way we look about this is how much spend are we getting from agencies and then how many agencies are, over time, doing more and more of the work themselves. Right now, I would say most of the agencies are letting us do the work for them.

There's a few exceptions, but we're closely watching how, over time, as the platform is proven to them, they then start putting the hands on keyboard. And that will continue to happen over the course of the rest of this year, into 2022 and probably even into 2023, quite frankly.

Unknown speaker

Appreciate some color on that. That's all for us. Thank you.


Our next question comes from the line of Aaron Kessler with Raymond James. Your line is open.

Aaron Kessler -- Raymond James -- Analyst

Great. Thank you. A couple of questions. Just you mentioned kind of the IDFA headwinds, not seeing that.

And maybe how are you thinking about maybe potentially gaining some budget share with marketers now maybe looking to reallocate some of the budgets? Have you had any conversations with respect to that? And I did notice the consumer incentive payments increased to, I believe, 35% in the Q3. Any details around that and how we should be thinking about that going forward? Thank you.

Lynne Laube -- Co-Founder, Chief Executive Officer, and Director

Aaron, I couldn't hear what you said, the very first part of your question, the tailwinds that we're seeing on what?

Aaron Kessler -- Raymond James -- Analyst

On the first part was the -- I think the IDFA headwinds that the industry was saying. You said that you're not seeing, obviously, any of that. Thoughts on maybe gaining some market share from some of those marketers that need to reallocate.

Lynne Laube -- Co-Founder, Chief Executive Officer, and Director

Yeah. I mean, yes, please. We're obviously out there being very, very clear with our advertisers that we are not impacted by those changes, that we can still reach the consumers that they want to reach in our highly secured channel, and it is definitely a tailwind for us. It's obviously a fairly recent tailwind.

I think a lot of advertisers are still trying to figure out how it has impacted their advertising strategy. But we do think it will continue to work in our favor going forward, just how much is hard to say, but it is absolutely a tailwind. And then you've got a question about [Inaudible]. Do you want to take that one, Andy?

Andy Christiansen -- Chief Financial Officer

Yes. The trend that consumers [Inaudible]. So --

Aaron Kessler -- Raymond James -- Analyst

Yeah, I think that was 35% in Q3, but my calculation are a little bit higher than normal. Just thoughts on that.

Andy Christiansen -- Chief Financial Officer

Yeah, that's right. That's right. So, look, I think really what we saw this quarter, the actual percentage of incentives does fluctuate from period to period for a number of reasons. We did see that during the pandemic, that the mix of advertisers really, really shifted, and we saw a lower incentive during that time.

That has kind of shifted back to be closer to where it's been historically. On top of that, we've talked a little bit about certain banks who use some of their FI share in certain periods to fund richer reward and increases, the consumer incentive, but then were actually made whole on that. Those are dynamics certainly that we see today that does cause a little bit of noise on the billings margin. Now when you look down at our take -- the adjusted contribution as a percentage of the billings, that is very, very stable.

We did have a little bit lower margin there than we've had in over the last couple of years, not that significant, but I will chalk that up a little bit to just the temporary shift into our Ads Manager. And as we work to finalize some of the optimization tools, etc., we'll see that rebound here in the next quarter or two. But that's really the dynamics this quarter.

Aaron Kessler -- Raymond James -- Analyst

That's helpful. Thank you.


Thank you. I'm showing no further questions in the queue. I would now like to turn the call back over to Lynne for closing remarks.

Lynne Laube -- Co-Founder, Chief Executive Officer, and Director

Well, thank you, everyone, for joining the call. As we've said, I think we continue to see positive momentum with both our advertising base and the progress that we're making on diversifying our advertising base and our advertising capabilities. So, despite some of the short-term tailwinds, certainly from the ones we saw in Q2 and some of the ones that we're cautiously watching for Q4, we feel great about this business, and we're as optimistic as we've ever been. So, thank you for joining, and we'll be available for questions after for those who want to schedule calls.

Good night, everyone.


[Operator signoff]

Duration: 31 minutes

Call participants:

Kirk Somers -- Chief Legal and Privacy Officer

Lynne Laube -- Co-Founder, Chief Executive Officer, and Director

Andy Christiansen -- Chief Financial Officer

Dae Lee -- J.P. Morgan -- Analyst

Kyle Peterson -- Needham & Company -- Analyst

Unknown speaker

Aaron Kessler -- Raymond James -- Analyst

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