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Hillman Solutions Corp (NASDAQ: HLMN)
Q3 2021 Earnings Call
Nov 3, 2021, 8:30 a.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:

Operator

Good day and thank you for standing by. Welcome to the Hillman 2021 third quarter results conference call. [Operator Instructions] I would now like to hand the conference over to Jennifer Hills, Vice President of Investor Relations. Please go ahead.

Jennifer Hills -- VP Investor Relations

Thank you. Abigail. Good morning. This is Jennifer Hills, Vice President of Investor Relations at Hillman. Thank you for joining us this morning to review and discuss Hillman's Third Quarter 2021 Earnings Results. Joining me today are Doug Cahill Chairman, President and Chief Executive Officer and Rocky Kraft, Chief Financial Officer.

A copy of our earnings release and slide presentation can be found under the Investor Relations section of our website at www.ir.HillmanGroup.com. Before we begin, we would like to caution you that certain statements made today may include forward-looking statements that are subject to the Safe Harbor provisions of the securities laws. These forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties, assumptions and other factors, many of which are beyond the company's control and which could cause actual results to differ materially from those projected in such statements. Some of those factors that could influence the company's results are contained in our periodic and annual reports filed with the Securities and Exchange Commission. Please see slide 2 in our earnings call deck for more information regarding these risks and uncertainties.

We will begin the call with a business update from Doug followed by Rocky who will be providing a financial review of the quarter. Now let me turn the call over to Doug.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Thanks, Jennifer. Let me start by breaking down our business by segment and review performance during the third quarter and year-to-date. To capture the chase our hardware solutions, robotics and digital solutions and Canadian businesses all performed well in the quarter in spite of the historic supply chain challenges and a very strong third quarter last year. But the unwinding of our COVID related products and protective solutions negatively impacted our earnings.

Going deeper our HS business, net sales were down 6% during the third quarter versus 2020 and were up 2.6% year to date. The third quarter was a bit slower for HS business than we anticipated for two reasons. First, America said we're getting out of the house in July and August, and they did. And second, higher lumber prices slowed projects down during the quarter, but since mid-September lumber is more affordable, kids are back to school, retailer's point of sale volume has rebounded at the shelf and people are back to their home projects. You will remember the very strong third quarter HS experienced last year, up 22.7% at the height of the stay home and DIY projects time frame. If you look at HS over a longer time frame you will see a healthy, growing business. On a 2-year stack. It's up 59% in the third quarter versus 2019 and year-to-date, it's up 19.8% versus 2019. I'll talk much more about HS and hope you'll agree that this business is executing and well positioned.

Our RDS business, net sales were up 14% in the third quarter versus 2020 and year-to-date, they're up 20.3%. So continued great performance by the RDS team. Canada's third quarter was very similar to HS comping a strong Q3 last year and net sales were up 15.6% year-to-date and a very healthy 17.1% ahead of 2019. Our PS or Protective Solutions net sales were down 26.6% in the quarter and were down 8.9% year-to-date with COVID comp that they were up against. PS's net sales were up 21% in the quarter versus 2019 and year-to-date, their top line was up 17.4% versus 2019. I will explain in detail what it took to unwind COVID for the PS business in just a few minutes.

What we did during COVID was help our retailers satisfy the needs of their consumers and protect our employees, so they can continue operating during these unprecedented times. Winning 5 Vendor of the Year awards in 2020 was evidence we were there for them. I'm probably going to spend less than one minute whining about supply chain and inflation issues because, first of all you pay us to figure this stuff out and second in a strange way all this craziness is enabling us to separate ourselves with our performance from our competitors. So, it will end up being a good thing for Hillman and here's why. All retailers have three big concerns right now. Number one labor, two shipping issues and cost, and three share loss to their competitors due to stock-outs. Plain and simple, these are the top three and we help them in all three, I think better than anybody. We have 11,00 people in the stores every day, that's our in-store labor. So the retailer doesn't have to. We shipped to over 42,000 locations with 80% of our hardware products shipped directly to the stores bypassing the retailers distribution centers. That's us solving the shipping and distribution center problem so the retailer doesn't have to. Their DCs are short staffed and stuffed right now with things like lawn movers that just arrived last month. Bad timing? Yes, but they took them so they for sure would have them next spring. And third, if you're a retailer of Hillman you're not losing share for just stock-outs. Chances are you're gaining share.

Our year-to-date fill rate for HS is 91% and more importantly Hillman's in-stock service level at the shelves for our top 5 customers reported from their systems is 95% over the past 30 days, which has been the toughest 30 days for fill rates probably ever. So how are we doing that? First, we have invested in additional inventory and working capital, which you have to do when your lead times moved from historically 120 days to over 200 days. Without that investment our fill rates would be closer to the industry average of 70%. As a result, we're paying for lots of extra inventory as well as outside third party warehouse space to store this additional inventory needed to service customers in the current lead time world. Secondly, our 1100 folks in the store and our direct-to-store shipping model gives us the fastest port-to-shelf hardware model in North America. And finally, our 57 years of experience and long-term supplier relationships have enabled us to separate Hillman from our competitors during this global supply mess we're all experiencing.

There is of course a cost of maintaining these service levels and you see it on our balance sheet, but I believe it's more than worth it as our differentiated model and our ability out served the competition during this period of supply chain disruptions has and will continue to lead to additional market share gains and out sized growth for our hardware solutions business. I can't wait to tell you about current wins in a minute, but before I do, let me address the historic inflation and supply chain issues we're facing, then I'll talk about what we're doing about it. I've seen many things during my career, but I've never seen anything like what we're currently experiencing with supply chain disruptions and inflation, and I've never seen it as a top story in all outlets. Pre-COVID it took Hillman on average 120 days from the time we would order product from Asia until it would arrive on the West Coast. Today, it is in excess of 200 days. We are experiencing inflation and commodity costs, inbound and outbound freight as well as labor. To put it in perspective, 20-foot container cost that averaged us $1500 in 2019, $2000 dollars in 2020 have been average of $5600 since July in the US and much higher and Canada. Obviously spot prices are well above these, but the increases are really staggering. The ships can't get into the ports, and when our container does get on land we can't pick them up as quickly as we would like due to the congestion and appointment delays. To add insult to injury after four days they are charging all of us $250 dollars per container per day demurrage on our product, many times they won't let us pick up and we hear it's going higher effective November 15th of this year.

Okay, let me focus on what we're doing about it. Through all the challenges, I'm so proud of our 1100 field service employees who work closely with our customers helping to solve logistics and labor issues in the store and at the shelf. These unprecedented cost increases are being passed on to our retail customers and end consumers, and thankfully our product categories are not seasonal nor are they overly price sensitive and our customers are experiencing these type of increases across the board. Our issue is timing. As we discussed in our last earnings call, we successfully implemented our first price increase of roughly 7% to 8% effective in June. Working together with our retail partners we've been successful across the board with our second increase of roughly the same percentage, 7% to 8% that will go into effect in October, November of this year. That puts us up around 15% after the first two increases and when we complete our planned third increase, which should go into effect January February 2022 we will be above 20% price increase when you add the three together, and that's what we think we will need with what we know today to cover our cost increases.

Let me touch on a few highlights, and new business wins. During the third quarter we were busy continuing to execute on recent business wins. They are great examples of our competitive mode and the secret sauce of Hillman. In late July we finished the 150 store reset of 32 linear feet shelf space at a major retailer for construction fasteners at 97% on time and complete. In September, we began to implement our latest win in builders hardware, what a beautiful set. It's four 8 foot days in over 1500 stores and we will be done next Wednesday. We also set our hurricane recovery teams, which is a subset of our 1100 team to the most impacted areas and helped our retail partners get stores and hardware isles back up and running in record time. We also build out one of our retail partners in New Orleans area by providing cap nails that our competitor was unable to service for one of the top 5 retailers in the area post the hurricane. Cap nails are the number one needed fasteners to keep tarps on and the elements out. We shipped and they sold 18 million cap nails in 40 days. We were there for them, and last night, we got an order for 6 million more cap nails, the great thing about our network is they will ship today.

The next one may be my favorite win and it's one that I've personally been working on with our almost 40-year veteran sales leader for over 5 years, so it's near and dear to my heart. We've won the fastener business at one of our top 5 retailers for the first time ever. This is an exciting win that will change the hardware category for this important retailer with a completely new set. We along with the retailer will recreate the fastener isle every store during the last week of 2022. One last tidbit about the story, we created a 20-foot modular with over 400 new SKUs and all new packaging, but we're so worried our shipping carrier would miss the ship, when do we actually loaded Suburban's in Cincinnati and our folks drove 11 hours to make sure it made it to the corporate layout room for a 10:00 AM Senior Management walk through. They unanimously approved this set and awarded us the business. And the quote from senior management was, this looks nothing like our current isle and it's bad time we give our consumers what they want in this category. Stay tuned because I think it's times like these when 5 years of work are paying off for Hillman. This win will generate 17 million in sales for 2022 and we're really looking forward to seeing what will do in 2023 and beyond with our people in the store managing in this new fastener up.

Our Robotics & Digital Solutions business where we're the leader in key and 5 duplication, padding, engraving and knife sharpening is having a great year. Remember we've designed, developed and manufactured now 35,000 machines located in retail stores throughout North America and we continue to own and service every machine out there. These robotic and digital machines help drive in store traffic, provide great margins and our destination purchase items for our retailers. The RDS business grew net sales, 14% in Q3 over prior year and our EBITDA grew 30.5. Year to date their net sales up 20.3 with EBITDA growth of 34.7 over 2020. We have significant runway to continue to roll out RFID fobs, smart auto fobs, knife sharpening machines and further expand our product offering to take both share organically as well as through M&A. This is a great business for Hillman and our retailers, and we're really fired up about what's ahead.

Now let's talk Protective Solutions. Let's discuss PS business pre and post COVID and let me explain why we did, what we did. Pre COVID disposable gloves were not a core retail category for PS, but a part of our offering to several of our major customers, and in 2019 it was approximately 10% of PS's sales and of those 80% of the volume was Nitro gloves. Those are the heavier grade blue and black gloves we've all seen. We sold every disposable glove we had when COVID hit and our customers work closely with our team to secure more ASAP. It really went from a buying frenzy to a global panic. First, globally both medical community and governments consume the Nitro gloves supply driving cost up 3X in a matter of weeks. This extended lead times from 90 days to 250 days at its peak. Second in parallel to the explosive demand growth, overseas manufacturers were shut down or running at a fraction of their capacity due to increase in COVID cases. And third retailers were struggling to get enough to even supply store associate needs on a daily basis to keep their stores open and operating. Hillman and our retail partners, didn't want to take Nitro gloves from the medical community, so the clear thin vinyl gloves became the only option and we're quickly sold out. Prices, as you can imagine skyrocketed. Delivery times were consistently pushed and when the music stopped March 1, 2021, we had more disposable gloves, not to mention masks, sprays and wipes than we needed with the delayed shipment of product in Asia and some still on the water heading our way.

Given our customer support during COVID in the strength of our relationships, our retailers have partnered with us to alleviate any inventory issues on masks, sprays and wipes, which were all three new products for Hillman. We synced up with our customers and have successfully sold excess inventory in these three product categories to our customers who have and will donate them to various charities. We will get our money back on these three by the end of the year and are happy with how our retail partners supported us throughout this period. On disposable gloves, we hope to sell them over time since they have a very long shelf life, but the current global supply got glad has collapsed the price of vinyl gloves from $6 for 100 count box to below $2 per 100 count in a recent sales being quoted as low as $0.30 per 100 count box. Fortunately Nitro glove cost and retail prices have remained strong throughout. Even though this product has a long shelf life, and our plan was to sell these over time there is a glut of inventory at both retail and wholesale, the cost of outside warehouse storage continues to rise and our landed average cost is well above market. Therefore, we were right to inventory out and donate the product. The outcome on disposable gloves did not work as we had planned during the unprecedented times, we are disappointed with the write-off and the negative impact on our 2021 sales and profit performance.

Different day same old strategy is not our go-forward game plan on disposable gloves. With the overseas capacity that's been added and the ongoing supply chain issues out there we've been working with two of our major customers and have been successful securing the first Made in the USA Nitro Disposable Glove exclusive supply agreement for retail. The Made in USA factory will ship the first product toward the end of the year and they are adding additional capacity scheduled to come online in mid 2022. Our retail partners are excited about the Made in USA as well as the, the ability to onshore Nitro gloves for the first time. This will reduce lead times from over 200 days out of Asia to 30 days out of the United States. This gives us true differentiation and good margin and helps our customers with Made in USA on trend goods, not to mention bypassing all of the container and port craziness we're seeing every day. Our attempt to take care of our customers and the Americans consumers in need during COVID on the PS side just had a negative impact on our entire operation and our cost structure. We were forced to rent three outside warehouses to handle the volume and unprecedented, unpredictable arrival times from overseas and our single warehouse for PS North of Atlanta just got slammed as we tried to deal with this unprecedented volume and complexity.

The base business for Protective Solution, which includes the number one selling work glove brand, Firm Grip continues to perform well with a three-year top line CAGAR of 7%. Our bottom line has suffered and impacted the profitability of the entire business due to COVID turmoil and inefficiencies at PS mentioned above. our plan forward in PS is to continue to drive growth in our core product categories with continued innovation, new business wins and new accounts, moving into a new distribution center just after mid-year 2022 and improve execution by consolidating several supply chain and other business functions with our US hardware solutions group. We believe these actions along with the shift in the management team will allow this business to grow top line in the mid-single digit range and bottom line 10% organically, matching the rest of the business going forward.

To summarize our hardware, RDS and Canadian businesses have continued to perform while managing crazy complexity and incurring much of our costs. We've made the working capital commitments to continue to service our customers at the same high level we always have and will use this opportunity to strengthen our relationship and take share from our competitors. In 57 years Hillman has never had to raise prices, three times in a 12-month period. So unprecedented is not an understatement. One quick comment on leverage in M&A before I turn it to Rocky. Leverage at the end of the quarter was 4.3. This was much higher actually than Rocky and I had planned for all the reasons I previously discussed. We remain committed to over time reducing our leverage to below 3X. On the M&A front the pipeline still remains robust and we're seeing more active maneuvers looking to sell, with all the press surrounding changes in tax laws. We continue to see an opportunity for two to three bolt-on acquisitions a year.

With that Rocky why don't you take it over and provide more details on the quarter and outlook.

Rocky Kraft -- Chief Financial Officer

Thanks, Doug. On a GAAP basis, our net sales for the third quarter of 2021 were $364.5 million, a decrease of $34.2 million or 8.6% versus the prior year. As we discussed on prior calls, the third quarter of 2021 was our toughest comparison with the prior year as our retailers bought any and all COVID-related Personal Protection products we could ship them in 3Q 2020, and our hardware businesses in the US and Canada experienced significant growth as consumers repurposed their homes for COVID quarantine. The much faster than expected reduction in sales of COVID-related items drove an approximately $26 million reduction in our PS business, a decrease of 26.6% and an even bigger reduction to profitability because of the profit on PPE products in the prior year. In addition to having an extremely difficult comp and hardware solutions the reduction in foot traffic in our retailers in July and August led to a year-over-year sales decline of $12.9 million or 6.4%. The first round of price and a rebound in foot traffic in demand in September were not enough to offset the headwinds early in the quarter. Similar to US hardware, our Canadian business was up against extremely difficult comps and declined by $3.7 million or 9.3%.

Our RDS business was the star of the quarter as we continue to see a rebound in this business post COVID. RDS revenue was up $8.3 million or 14%. Year-to-date revenues have grown 3.9% to nearly $1.1 billion with hardware sales up 2.6%, RDS up 20.3% and Canada, up 15.6%, partially offset by the 8.9% decline in PS. With easier comparisons in the fourth quarter and an improvement in traffic at retail hardware solutions should finish the year strong and we should achieve our long-term mid single-digit revenue growth target for the year. In the third quarter on an unadjusted basis, gross profit declined by $43.7 million, including a $32 million write-off of PPE inventory that has a market value well below our cost as demand for the product declined and the market became flooded with product. Excluding the inventory write-down our gross profit decreased by $11.7 million over the prior year quarter to $159.5 million driven by lower net revenue.

Gross margin rate excluding the inventory write-down expanded 90 basis points to 43.8% from 42.9% as the growth and margin expansion in our higher margin RDS categories coupled with moderate margin expansion in HS was partially offset by rate pressure in Protective Solutions from the loss of high margin PPE sales. Year-to-date on an unadjusted basis gross profit decreased $23.7 million to $427 million. Excluding the inventory write-down gross profit was $459.2 million, an increase of $8.3 million. Gross margin excluding the inventory write-down contracted 80 basis points to 42.5% from 43.3% due to the significant decline in PS margins only being partially offset by margin expansion in RDS. Year-to-date, margins in HS were essentially flat with the prior year.

SG&A expense on a GAAP basis in the third quarter increased slightly to $110 million from $107 million and as a percentage of sales was 30.3% versus 26.9% in the prior year. Excluding certain restructuring and other costs, SG&A increased 1.9%^ to $103 million and as a percentage of sales increased to 28.3% from 25.3%. The primary drivers of the increase were higher outbound freight cost and reduced leverage of our selling costs, which include our field service teams in our customer stores, the revenue-sharing arrangements we have with our customers in RDS and an increase in travel compared to 2020 when most of our teams were grounded due to COVID. Year-to-date, SG&A, excluding certain restructuring and other costs increased by 7.3% to $296 million and as a percentage of sales increased to 27.3% from 26.5%. Higher selling expenses and inflation and warehouse and delivery costs were the primary drivers of the increase. Excluding the inventory write-down certain restructuring and other costs, adjusted EBITDA was $56.5 million in the third quarter, a 24.6%, decrease from $75 million in the prior year. PS Accounted for this reduction with minor decreases in HS in Canada wholly offset by an increase in RDS. Year-to-date adjusted EBITDA decreased 5% to $168.8 million from $178.1 million. Please refer to our 10-Q and investor deck for reconciliations of net income to adjusted EBITDA.

Now let me turn to cash flow in the balance sheet. Year-to-date in 2021 operating activities used $105 million of cash, as compared to a $68 million source of cash in the prior year, an increase in inventory to maintain fill rates as the supply chain is stretched from approximately 100 days to over 200, inflation and inventory investments to support new business wins and anticipated sales growth have driven our use of operating cash flow in 2021.

Year-to-date net cash used for investing activities was $76 million as compared to $30 million in the prior year and included the acquisition of OZCO Building Products in the second quarter. Capital expenditures were $37 million and approximately $8 million higher year-over-year as we continued to invest in robotics and digital solutions equipment and merchandising racks, important parts of our high return capex initiatives. As a reminder, we reduced our growth capex quite significantly for a period of time in 2020 because of the uncertainty caused by COVID. Maintenance capex remained near 1% of sales as expected.

Post the transaction with Landcadia in mid-July we have recapitalized, our balance sheet and at the end of the 3rd quarter of 2021, we had $925 million of total debt outstanding, down from $1.7 billion of total debt outstanding at the end of the second quarter. At the end of the quarter, we had approximately $150 million of available borrowing under our revolving credit facility. Our net debt to trailing 12 months adjusted EBITDA ratio at the end of the quarter was 4.3 times, down from 7.1 times at the end of the second quarter. COVID had both positive and negative impacts on our business over the past 7 quarters. It is often been difficult to separate COVID impact from base business trends. To cut through this COVID noise we like many of our peers and retail customers believe comparisons of 2021 to the pre-COVID 2019 is helpful. It also better reflects the strength in our underlying business. We have provided a two-year growth comparison of our results for the third quarter in our slide presentation, which shows that overall sales in the third quarter increased 14.9% from 2019.

We also showed strong revenue growth across each of our segments with Hardware and Protective Solutions up 17.3%, robotics and digital solutions up 9.2% and Canada up 9.2% similarly, we experienced growth of 11.2% in adjusted EBITDA. At the segment level adjusted EBITDA from 2019 grew 2.6% in hardware and Protective,18.3% in robotics and digital solutions and over 115% in Canada. Importantly, adjusted EBITDA in our hardware business is up high teens compared to 2019. As Doug highlighted his opening remarks cost pressures have not abated and have intensified over the past quarter. Working with our retail customers we increased price in the high single digits in the second quarter based on what we saw in April. As we discussed in our second quarter call, the cost pressures continued so we have gone back and are currently implementing another round of increases in the fourth quarter.

Over the past several months, we have seen a significant increase in both inbound and outbound freight. We are now paying approximately three times what we paid for a year ago for a container, but still well below spot prices. Additionally, due to the back up at the ports we have incurred unplanned third party warehouse storage cost when we haven't been able to pick up product and move it out of the port, which have added an additional cost pressure to the business. We anticipate these costs will continue into 2022. Commodity costs have also risen and have an incremental expense in 2021, but due to the lead time and supply chain most of the higher commodity costs will hit us in 2022. We plan to take additional pricing action in early 2022 as Doug discussed earlier.

As we think about the cost pressure across our businesses we now expect 2021 adjusted EBITDA to be in the range of $205 million to $210 million. About 40% of the step-down is due to the third quarter results and the remaining is split between higher freight, third-party warehouse costs and other supply chain related costs across all of our businesses. In addition, we now anticipate that we will use approximately $100 million of working capital in 2021 to maintain our fill rates at industry-leading levels of above 90%. We plan to reduce leverage during include Q4, but at a lower level than previously expected and anticipate that we will end the year with only a modest reduction in leverage from current levels. As Doug stated earlier, we are committed to reducing leverage to below 3 times, but given the inventory and supply chain challenges in 2021 it will take us a little longer than originally planned to get there.

As we think about 2022. It is very difficult to predict when we will see a return to normalcy around commodity cost, both inbound and outbound freight and the supply chain craziness we are currently experiencing along with all industries. As such, we won't be providing formal guidance for 2002 in this call. That said, we are very comfortable that our revenue for 2022 will be consistent with our 6% organic growth algorithm and exceed $1.5 billion as we have visibility into our markets, new business wins and pricing actions to date. Similar to revenue we believe our growth algorithm is intact, both in the near and longer term for EBITDA, so we expect that we will grow EBITDA at our organic target of 10% although off a revised 2021 base. Longer term, we continue to believe that our unique model will allow us to organically grow our revenue 6% and our EBITDA up 10% consistent with our history, and the M&A pipe should allow us to expand those numbers to 10% revenue and 15% EBITDA.

With that let me turn the call back over to Doug.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Thanks Rocky, let me just wrap up. While near term we're definitely filling the sales and profit impact of the sudden fall off in demand for COVID related PPE together with the historical supply chain cost pressures. Our confidence in the long term is strong, we have a really good company. Thanks to our 3800 associates. In our category you don't win or lose business jJust on price. Fill rates are critically important to all retailers, especially now that is the quickest way for a retailer to lose market share. Our 1100 folks in the field, combined with our direct-to-store delivery model and our investment and additional inventory enables us to keep the industry leading fill rates above 90. This puts us in a great position to gain additional shelf space with our retailers and achieve our long-term targets of 6% organic revenue growth and 10% EBITDA.

A lot going on, with that let's turn to the operator and open it up for questions.

Questions and Answers:

Operator

Thank you. [Operator Instructions]

And our first question comes from the line of Reuben Garner with Benchmark Company. Your line is open.

Reuben Garner -- The Benchmark Company -- Analyst

Thank you. Good morning, everybody.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Hi Reuben.

Reuben Garner -- The Benchmark Company -- Analyst

First off, Doug. Congrats on your Vanderbilt Party Win in the World Series last night. Jumping into it here, so I just want to get clarity on the 2022 and apologies, I got kicked off the call a couple of technical difficulties. So if you spoke to this, I'm sorry, but, so you pulled the outlook, I think I heard Rocky say 10% growth off the lower base, that's your standard algorithm. Is there any reason why we wouldn't,one of the issues this year are sort of one-time are seem to be one-time you've got new pricing actions in place. Is there any reason why you kind of wouldn't grow substantially faster than your typical 10% next year, or is it is the reason you pulled it just because it's too early? What are the factors that you're looking at that led you to make those comments for next year.

Rocky Kraft -- Chief Financial Officer

Yes. So Reuben this Rocky. I mean, as we think about next year as we sit today obviously there's a lot of craziness going on in the ports. I mean, November 15 there is even expectations at the costs around things like demurrage and detention going up, hiring going up potentially exponentially. And so, we're committed to that 10% growth algorithm and feel really good about doing that next year, but at this point in time we just don't believe it's prudent to go out with a number higher than that, especially when you think about a business like hardware that is a normal steady growth type business on an annual basis. So we feel good about the 10%. Our going-forward plan will be in our year-end call, we'll give more specific guidance with a range, but just at this point in time, saying anything other than we're going to grow at our standard algorithm we think wouldn't be prudent.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Yeah, Reuben the only other thing I'd add is, September, October, November and December we will see these demurrage and detention charges for, again in many cases, we're trying to get in and can't, and while those aren't going to be with us forever. We're just not sure when they go away and we just need to let some rope out here and just see because again this November 15 extra $100 going up 100 every day. Nobody's ever heard anything like that. So that's why we're trying to do the right thing as we sit today on where we are.

Reuben Garner -- The Benchmark Company -- Analyst

Understood. And just a quick follow-up on the new pricing actions that you have and I think you're moving into kind of a 90-day model checking the costs. I mean that would incorporate some of those pressures right? But you're, still you're still having to --I mean is that a negotiation or when you're seeing this ocean freight rates go up? Are those sort of are they in that basket of goods that you're telling your customers that you've got to pay for. So they need to pay for it.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Yeah, yeah. So it's all part of it. And if you think about it, let's just assume Reuben that we get that third price increase when I think and let's say it's effective February 1, 2022. That's essentially three price increases over 20% in 290 days. So that's about 97 days per and the way that breaks down is it's about, we need about 25 or so days to get all the math because we have to go by product by SKU, by steel, by freight, by demurrage, all of that and it's not hard to do, but it takes a while for about for us to put it together. So it's about averaging just around 95 days right now for the three, that the third one coming.

Reuben Garner -- The Benchmark Company -- Analyst

Got it. And then on the Protective Solutions impact this year, and again if you said this,I apologize, but can you just talk to us about what the one-time hit was this year from the actions you've had to take, altogether the math, gloves everything? What's the drag that had on the business this year that we won't see going forward.

Rocky Kraft -- Chief Financial Officer

Yes. So as you think about the business Reuben obviously we had the charge in the period, but even when you look at the actual results, our PS business in the third quarter HMH was down even year-to-date down from an EBITDA perspective, it was about cut in half. And so we're going to baseline off that. We do believe the core business is solid. If you look over the last three years the organic growth in the core is about 7% and so again we'll baseline off kind of that new EBITDA number and then we expect that business to grow with our algorithm so mid single digits top line and kind of call it 10% bottom line into 2002 and into the future.

Reuben Garner -- The Benchmark Company -- Analyst

Great, thanks guys. I know this is a challenging period. Good luck.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Thanks.

Operator

Thank you. Our next question comes from the line of Hamzah Mazari with Jefferies. Your line is open.

Hamzah Mazari -- Jefferies -- Analyst

Hey, good morning. It's actually, Ryan Gunning filling in for Hamzah. On my first question can you guys just talk about how we should think about the penetration opportunity in robotics, maybe where you're at today and what the addressable market looks like, and as part of that with the competitive dynamics look like?

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Sure. Yeah, Ryan, I think if you break it down first of all Minute Key continues to roll out, but we probably have another thousand machines, Rocky would be my guess.

Rocky Kraft -- Chief Financial Officer

Yeah.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

On Minute keys that we're going to roll through of visibility that we kind of see. Maybe a few more, and Ryan and the reason I say that is this whole labor thing is making Minute Key even more popular and in more demand because of the store labor. So let's just say a thousand unless the labor thing continues to get worse, that's first. On knife sharpening we will end up at about 500 at the end of the year, we have orders for 3,000. That's first customer. We haven't gone day by us, but obviously the chip shortages is limiting that we did get 500 more chips last night. So I was happy about that. I don't know we bought them on eBay or what, but we got them and so we'll be rolling those out and I assume that chip shortage will work its way through. On Instafob we're rolling those machines out. On the smart auto fob or auto our key, we've had great luck their in-store. We've just started our second account there and our shipping the fobs and then we're working on the future where you can buy that fob of yours that you're used to pay in 354 at a Minute Key kiosks and then our locksmith community will program it for you at your home or office or wherever you like. So, I think there's a lot of good things that can happen there.

On Pet we're seeing great progress there on the padding graving. We've got a new machine that is looking to do more than padding graving like luggage tags and in pharmacy. And then I just think there's a huge opportunity for us with the consumers we have and the great customers we have like Walmart and PetSmart, and Pepco's, Pet Supplies Plus to take this air tag from Apple embedded into our Pet Tag engrave the number and name and literally like you can find your phone, I think in the fairly near future you'll be able to find your pet just like that. So lots of things going on from a competitive set, we're not seeing a whole lot. We do 132 million keys a year, we duplicated and our closest competitor is under 10 million and on pet tags, we're going to do about 11.1 million this year and our close competitor going to do about 1.3 million. So not a whole lot there, but a lot going on with our customers and our team is doing a great job.

Hamzah Mazari -- Jefferies -- Analyst

Great, that's super helpful. And then for my follow-up, I know you talked about labor in your prepared remarks but could you maybe walk us through how to think about SG&A leverage going forward and just hiring plans given where labor issues are.

Rocky Kraft -- Chief Financial Officer

Yes. So as you think about, we're spending a lot of time around how do we make sure that we keep the 1100 folks motivated in the field. We'll think about how we compensate them and do some creative things so when they perform well they do better over time. The interesting thing is, we're not going to take out folks in the stores and a matter of fact just given the competitive advantage we would see if anything we would increase the number of associates we have in the stores and we've got our retailers asking for that. And so as we thought about the quarter one of the areas that we don't deleverage well is there and we're not ever going to because we're going to make sure we take care of our customers. The other big item in the quarter really was around RDS as we see that out sized growth in RDS and we pay a rev share anywhere between 25% and 30% to the retailers on our kiosks, obviously you get some out sized growth in SG&A when the RDS business grows. Well, but overall in the EBITDA line we love the leverage is it's north of 30% from an EBITDA rate. So again, over time I think you are going to see inflation in the wages that we're paying to our employees, not only in the field, but also in our DCs, but that's part of our price algorithm that will include as we start to think about price over time.

Hamzah Mazari -- Jefferies -- Analyst

Great, that's it from me. Thank you so much.

Operator

Thank you. Our next question comes from the line of David Manthey with Baird. Your line is open.

David Manthey -- Baird -- Analyst

Thank you and good morning.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Hi David.

David Manthey -- Baird -- Analyst

Yeah, good morning. First off on the 7% to 8% price increase in the fourth quarter. When did you say that went into effect specifically.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

So that second 7% to 8% Dave is effective last month and this month that will be all implemented by the end of November. So really the past two months, this month and last.

David Manthey -- Baird -- Analyst

Okay. And when you're referring to that 7% to 8% type number, is that just on the hardware solutions, is that across the board of the company and I'm trying to understand what that number means relative to the numbers you report.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Yeah. When I talk about the 7-- let's call it 7.5% plus 7.5% and then eventually getting over 20% by February, Dave, that's in the tank the hardware business. We're also raising price on things like keys, we're raising price on things like everyday work gloves, but not as significant. And if you really just think about the math when you've got a 3-inch bolt just not a whole lot of other cost of steel and freight. So that one is what I was referring to when I said 7.5%, 7.5% and eventually getting over 20%. Other businesses are raising but not at that level.

David Manthey -- Baird -- Analyst

Okay. And then as it relates to the price increases I know some of this is real time, but the ones that you have implemented and are implementing this year, is that to catch up to where inventories are now? And then the one you're expecting in February of next year, is that trying to get ahead of inflationary pressures that you see in your supply chain pipeline? I'm trying to understand your current level of inventory versus these price increases and essentially does the fourth quarter look incrementally better because you sort of have a glide path from your prior price increases plus a new one, which is catching up to the current level of inventory, which itself is moving higher, can you just help me balance those issues in the supply chain if you would?

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Yeah, let me take the first part David because it's a good question, it's complicated, but let me just show. Here's how we do it with retailers. We sit down and justify what we call entitlement. I don't like the word, but that's the word they use on everything that's happening or that has happened to justify the increase. And again, we've been really happy with what we've been able to do. So what's happened, not what we think is going to happen and this last one is, we know there is a lot more happening in the second half of the year with these additional surcharges on the front end and then you only get 10 days to bring the container back or you're detention starts clicking there. So that's a new element that's part of this model and Rocky, maybe you can talk about the way the inventory flows because I wish we were ahead of it, but we're not.

Rocky Kraft -- Chief Financial Officer

Yeah, so. Importantly, given the nature of our business, we carry about 6 months of inventory and we've talked about the lead times going up, which means we're carrying a little more inventory today than we did a year ago to deal with the bill rates. And so, as I kind of said in my prepared remarks, Dave a lot of that inflation is still hung up in inventory and will come through in 2022. We start beginning to see some of the, I'll call it higher cost containers in inventory begin to hit in the fourth quarter and that is some pressure on the fourth quarter. We do believe once we get that third price increase in place, we will have kind of got the price cost differential fixed and will be whole on a dollar for dollar basis. But again, that as Doug just said, we're talking to our retailers today about the cost justification. So it's as of today, if cost continue to go up then be chasing it a bit.

David Manthey -- Baird -- Analyst

Got it. Okay, thanks guys.

Operator

Thank you. Our next question comes from the line of Ryan Merkel with William Blair. Your line is open.

Ryan Merkel -- William Blair -- Analyst

Hey guys, good morning.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Hey Ryan.

Ryan Merkel -- William Blair -- Analyst

So yeah, Doug lot going on here. I was hoping we could focus on the change in guidance. So you were at 240 for EBITDA, now were lower by $30-$35 million. Can you break out the impact of slower hardware, PPE fall off, and supply chain just so we can bucket it.

Rocky Kraft -- Chief Financial Officer

Yeah. Here's how I would I would characterize it at a high level, Ryan. As you think about what we said in the second quarter call there was, call it $20 million to $25 million of pressure in our PS business around COVID going away sooner than expected and cost pressure in that business. That was offset by our RDS business performing better than expected, and so called out a plus 5 to 10 relative to what we had expected for the year in that business. What we've seen now coming into the third quarter is I would put it into kind of two buckets the first would be around our HS business and as you think about that July August time frame, that probably cost us a little over $5 million in profitability with those sales going away. Again, we've seen return of the foot traffic in POS in September and into the fourth quarter, but it isn't like that return is catching up those lost kind of sales in July and August. It's really just back to what our expectation was. And so, you got to call it just over 5 there. And then I think there is another 10 to 15 among all of the businesses, both PS, HS and Canada, primarily a little bit in RDS around all of the craziness that's going on in the fourth quarter from a cost perspective, both supply chain, freight costs and some of the outside storage that we talked about in the prepared remarks. So that's how we would kind of bucket it and we feel like we've captured pretty much all of the cost as we go into the fourth quarter. Obviously disappointed, but it's a lot of uncontrolled costs and a lot of craziness that's going on got it.

Ryan Merkel -- William Blair -- Analyst

Got it.That's helpful and then just back on hardware and what you saw this summer and the pick up. Any way you can sort of give us a sense of the cadence for sales, I mean could you go significantly negative and now we're slightly positive or what's the trend line look like.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Yes. If you think about HS our hardware, Ryan, we were up 13 in the first quarter, 5 in the second quarter, off of a pretty strong obviously, last year. Our retailers, as we said, were continued to say guys don't take your foot off the gas. We were thinking 5 in the third, roughly and that was down 5. That will give you a sense for the difference. And then, we're probably going to inch into double-digit in the fourth for what we're seeing right now. But, but that's basically of the magnitude. As one retailer said we should have been selling plane tickets and parking tickets at the airport in July August, because they just really did slow down and I think it was a bit of lumber for sure, but I think people just said screw it we're getting out of the house and so footsteps did decline, but we thought HS would be up about 5 over a 22.7% increase last year and it was down about 5. Rough math Rocky?

Rocky Kraft -- Chief Financial Officer

No, no, that's right. And Ryan, the only thing that I would point to when you think about taking all the COVID noise out up 16% in the quarter versus 19% and when you look year-to-date up almost 19% over 19%. So in line or quite frankly slightly above, how we think about HS be in the kind of mid single-digit top line grow run an annual basis.

Ryan Merkel -- William Blair -- Analyst

Got it. Okay, that's helpful. And then one more if I could Just the outlook for price cost in 2022. Right? Based on what you know today. I know things can move around. But is the goal to be neutral or should we think about you lagging a little bit in the first half and then maybe recovering in the second half?

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

I would say recovering in the second half. I would say the first half. I just don't know. I would, my guess is flat, but honestly, it could get a little worse. With this thing that's going in right now Ryan, November 15 with the $100 a day after day 10, and then going up $100 each day you're talking about, in not such a long period of time stuff getting to demurrage charge of $10,000 or $15,000 per container and if you got seasonal goods and you missed the season you're just going to say, take it. And so I am worried that the intent behind this latest move is going to actually slow things down more. So that's my concern. I'm not concerned about our sales. I'm not concerned about what we control, but that one could get a little dicier before it settles. So I would say flat net in the first half and we should see some improvement in the second half. And honestly, we're definitely going to have inventory adjustments, back to normality when we see the ability to do that, but Rocky and I are not planning on that in the first half just because when you're at 70 you can't catch up right now. When you're at 90 and 95 at the shelf you just got to keep the foot on and we've got the foot on right now for that one.

Ryan Merkel -- William Blair -- Analyst

Understood. Thanks guys. Pass it on.

Rocky Kraft -- Chief Financial Officer

All right, thanks.

Operator

Thank you. Our next question comes from the line of Brendan Popson with CJS Securities. Your line is open.

Brendan Popson -- CJS Securities -- Analyst

Hi, good morning. I just wanted to add about the-- you addressed this a little [Phonetic] baseline to clarify on pricing, you talked about 20% plus after the third increase and you said essentially, you've done about 7.5 twice now. When I'm looking at the 3rd quarter results how much pricing was there year-over-year. Is that just that first 7.5%, just trying an idea of like pricing versus volume, if that makes sense.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Yeah, yeah. That first 7.5% went into effect ended June. So, yeah, that would be all we'd really see in the third quarter. With the second one all in basically October, November. And so, yeah, that's exactly right.

Brendan Popson -- CJS Securities -- Analyst

Okay, great. Thank you, and then diving into that retailer win that you had, you mentioned $17 million for next year, like a normalized full year or do you think that can go if it performs like you think you can.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Yeah, So, think about it, the shelf is going to be empty and the great news is that they're going to pay for the old stuff, so we're really super excited, we don't want to pay for slotting for this one. So we're going to fill the shelf in the pipe and then sell for half of the year. So you'll see that thing grow, but not double because of the load-in. What I'm most excited about is, we've never had this account. I thought it was a good sales per se 5 frigging years to get this one with our 40-year veteran. So we must not be as good as we think, but honestly, it's going to be really interesting is when their consumers and they have a ton of them, see that they are actually in the fastener business, that what was a, call at $21 million, $22 million piece of business, $23 million piece of business annually. It could be a lot better, that's what I'm most excited about, because with our people in the store and the selection that we're giving them it's not even going to be close. So I feel really good about it, but to answer your question the 17 is probably a 21, 22 annual until we start to rock and roll off the shelf, so because of the load it.

Brendan Popson -- CJS Securities -- Analyst

Okay. And you said that customer who is doing like low 20s with their old fastener offering?

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Yeah. They would say would be about a 21-22 Annual with what they know because it is a very different set than the one they had. So that is their guess based on the velocity right now.

Brendan Popson -- CJS Securities -- Analyst

Okay, all right. That's great. Thank you. I appreciate it.

Operator

Thank you. Our next question comes from the line of Brian Butler with Stifel. Your line is open.

Brian Butler -- Stifel -- Analyst

Hey, good morning. Thanks for squeezing me in here. I'll try to be quick.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Hey, Brian.

Brian Butler -- Stifel -- Analyst

Just I guess we talked a lot about on the Supply noise that's out there. Can you give maybe some color on demand. Is that now back at some normalized level, now that you're looking at kind of that two-year stack. Can we talk about where that is and how that, maybe you could remind us how that looked out across your algorithm of the 6% revenue and 10% EBITDA growth for the segments.

Rocky Kraft -- Chief Financial Officer

Yeah, Brian, it is. And so as you think about that, two-year stack that we talked about in HS, you in the quarter up 16, year to date up 19 as we're looking today our algorithm assumes we do 2% market. We've said the macro environment that we're in today we believe that's actually higher than that, it's more around 4. Over the next several years, just given the trends in the age of housing and people aging in place, millennial buying their first homes, etc., and we believe that is intact today as we think about coming through at the end of the year and going into 2022. We'll keep 2%, but we think that there is a little bit of upside as you think about what's happening in the markets now, but the one item that we will tell you as you think about north of 20% price, there is always some pressure on the market when you do that. So you think about a local hardware store, they've got a limited amount of money to buy. Now, that isn't going to mean they buy 20% less, it might mean they buy a couple percent less, and so we feel, as you think through it and you think about only 1% price in our normal algorithm we feel real confident that our top-line can be at or above that mid single digits as we think about 2022 and 2023 with all the price we're taking.

Brian Butler -- Stifel -- Analyst

Okay, great. And then on a follow up, when you think about free cash, how should we think about near term and maybe long-term kind of that conversion of EBITDA to cash, especially considering the supply chain issues in the working capital requirements? Obviously, you're not going to have another $100 million use of cash for inventory build, but I'm guessing it's also not going to flow out. So what's the right way to think of cash kind of near-term as well as kind of longer term.

Rocky Kraft -- Chief Financial Officer

Yes. So, are we still believe $125 million for 2022 is a good free cash flow number, even off the rebased EBITDA level and we won't likely be a cash taxpayer in 2022. So, that's an important component, obviously, you guys have the math around interest will be in the $30 million to $35 million range from an interest perspective versus what we paid historically. We're not today, and it's probably unlikely even in our year-end call, that we're going to anticipate bringing those inventories down in 2022. At some point when lead times go back to normal, even if it's not back to 120 days, but call it back in the mid 100s, that's going to allow us to free up inventory, obviously inflation in any period that we've seen significant commodity inflation periods after that we've seen nice working capital pickup. So, there will be a pent-up nice working capital benefit at some point in the next year or two. We're probably not going to predict it happens in 2022, if it does, that would be a nice windfall probably more likely we would tell you that that's a 23 type item as our inventory unwinds.

Brian Butler -- Stifel -- Analyst

Okay, great. And maybe one last quick one, you talked about leverage kind of target of three times and maybe that slipping a little bit. When do you think you can hit that target, like that three times.

Rocky Kraft -- Chief Financial Officer

Yes. So if we just took our free cash flow and pay down debt over the next couple of years, by the end of 2023 we would be kind of in that mid-2 times range. And so I think that will still be our target. I think inside 2023, we can do some moderate M&A, buy at good multiples with nice synergy and I think you could see us hit that kind of in that end of 2023 time frame we can be, call it 2.7-ish.

Brian Butler -- Stifel -- Analyst

Great, thanks for taking my questions.

Operator

Thank you. I'm showing no further questions at this time, I would like to turn the conference back to Jennifer Hills.

Jennifer Hills -- VP Investor Relations

Thank you for joining us this morning. A replay of this call will be available on our website. Thank you.

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Thanks. Thanks for joining us.

Operator

[Operator Closing Remarks]

Duration: 66 minutes

Call participants:

Jennifer Hills -- VP Investor Relations

Douglas J. Cahill -- Chairman, President and Chief Executive Officer

Rocky Kraft -- Chief Financial Officer

Reuben Garner -- The Benchmark Company -- Analyst

Hamzah Mazari -- Jefferies -- Analyst

David Manthey -- Baird -- Analyst

Ryan Merkel -- William Blair -- Analyst

Brendan Popson -- CJS Securities -- Analyst

Brian Butler -- Stifel -- Analyst

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