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BJs Restaurants (BJRI) Q2 2022 Earnings Call Transcript

By Motley Fool Transcribing – Jul 22, 2022 at 8:30AM

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BJRI earnings call for the period ending June 30, 2022.

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BJs Restaurants (BJRI -0.76%)
Q2 2022 Earnings Call
Jul 21, 2022, 5:00 p.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Operator

Good day and welcome to the BJ's Restaurants, Inc. second quarter 2022 earnings release and conference call. Today's conference call is being recorded. At this time, I'd like to turn the conference over to Greg Levin, chief executive officer and president.

Please go ahead, sir.

Greg Levin -- President and Chief Executive Officer

Thank you, operator, and good afternoon, everyone, and welcome to BJ's Restaurants fiscal 2022 second quarter investor conference call and webcast. I am Greg Levin, BJ's chief executive officer and president. And joining me on call today is Tom Houdek, our chief financial officer. After the market closed today, we released our financial results for the fiscal 2022 second quarter.

You can view the full text of our earnings release on our website at www.bjsrestaurants.com. Our agenda today will start with Rana Schirmer, our Director of SEC Reporting, providing our standard cautionary disclosure with respect to forward-looking statements. I will then provide an update on our business and current initiatives, and then Tom Houdek will provide some commentary on the quarter and the current environment. After that, we will open it up to questions.

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So Rana, please go ahead.

Rana Schirmer -- Director of Securities and Exchange Commission Reporting

Thanks, Greg. Our comments on the conference call today will contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by forward-looking statements. Investors are cautioned that forward-looking statements are not guarantees of future performance and that undue reliance should not be placed on such statements.

Our forward-looking statements speak only as of today's date, July 21, 2022. We undertake no obligation to publicly update or revise any forward-looking statements or to make any other forward-looking statements, whether as a result of new information, future events or otherwise, unless required to do so by the securities laws. Investors are referred to the full discussion of risks and uncertainties associated with forward-looking statements contained in the company's filings with the Securities and Exchange Commission. Greg?

Greg Levin -- President and Chief Executive Officer

Thanks, Rana. In Q2, BJ's generated the highest quarterly sales in our history. In fact, we beat the prior period record set in the second quarter of 2019 by 10%. We accomplished this by staying true to a key principle at BJ's.

We are sales drivers, first and foremost. We delivered 4.8% comparable restaurant sales growth compared to Q2 2019, which is our best quarterly result during the pandemic era. We also added more restaurant operating weeks with two additional new restaurant openings during the quarter, both of which are off to very strong starts. Additionally, we finished the quarter with our staffing levels near full capacity compared to 2019 levels, providing us more opportunity to recapture dining room traffic and drive further sales growth.

As we have all experienced, accompanying our sales growth was multi-decade high levels of inflation. Inflationary pressure on our operating costs accelerated in the second quarter and is now running ahead of our earlier forecast and remains ahead of the menu pricing we have taken since inflation began to really ramp up in the second half of last year. As we have shown throughout the various challenges presented during the past two years, we will remain agile and adjust our business for the current environment. And in a moment, I will outline steps we have taken to manage or business given the current inflationary backdrop.

Another aspect of high inflation is its impact on consumers as are pressured. In the second quarter, we began to more closely track the underlying patterns of our guests, so we can identify any shifts in our guest behavior early. We measure not only overall sales and traffic trends, but deeper layers such as how often certain categories of guests visit and what is being ordered from our menu, and we review and analyze this data regularly. The good news is that to date through July, we have not yet found any measurable changes in our guest behavior.

In fact, traffic patterns are following a typical seasonal trend, and our guests are continuing to enjoy the usual amount of appetizers, drinks and desserts in our restaurants. And we haven't seen any uptick in the usage of our value offerings, including our Happy Hour and Daily Brewhouse special menus. If a consumer pullback does occur and impacts the industry, we expect that BJ's strong value proposition would lead to a better overall relative performance. Furthermore, we expect that any broad decline in demand would be accompanied by relief and input costs, which could benefit margins.

So as I've just outlined, we have not seen any changes in our guest behavior to date, but we will continue to monitor, and if need be, take appropriate action to effectively manage any changes in the environment. Returning to sales growth. As I outlined in detail on our previous quarterly call, we have a comprehensive set of strategic initiatives that offer the best path forward to our meaningful sales growth. These sales initiatives over the long run will allow us to leverage the fixed costs inherent in our business to drive margin expansion.

During the second quarter, we made considerable progress on both the near- and longer-term sales catalysts. BJ's most impactful near-term sales driving opportunity heading into the second quarter was improving staffing levels. And boy did our restaurants delivered. We hired more than 6,000 new hourly team members during the quarter and are now approaching prepandemic staffing levels in most restaurants.

Approximately one quarter of our restaurant team members have been hired in the past three months. As such, our second quarter labor costs reflect both increased training costs, as well as lower efficiency as these new team members learn BJ's processes. I expect these investments will deliver a quick payback in the coming quarters as we are able to build even more sales while gaining labor efficiencies. Another area of growth within the four walls of our existing restaurants is our remodel initiative.

The early results of this initiative continues to be very encouraging. We have now added additional seating capacity in four restaurants and have had similar success in each with a very attractive return profile. With the return profile we have seen to date, I am increasingly confident that remodels will be an important part of our capital allocation strategy going forward. We will continue to analyze and refine this plan through the balance of this year, which will incorporate into our 2023 capital planning.

We also made considerable progress in the quarter on initiatives that will drive future sales. For example, we continued our work on expanding our high-potential catering business. We are now testing a more high-touch catering experience to help further expand in the corporate catering channel, which tends to have more recurring orders with higher check average. In the second quarter, our catering business was up more than 70% over 2021, and we have our sights set on exponential growth from current sales levels.

Next, we reached significant milestones with some great best-in-class guest and team member technology. We developed and are piloting a digital order tracker, so guests ordering takeout, curbside and white label delivery can now track their order status in real time. We have integrated this with our well-received existing digital curbside check-in portal. Usage is strong, guest sentiment is very positive, and it automates tasks that were handled by our team members.

We plan to roll this out more broadly in the third quarter of this year. Another key initiative is our digital call-ahead waitlist. We built enhancements and are testing various versions using AI to determine and communicate accurate table wait times to our guests through digital and automated voice channels. This is another example where the tech helps both guests and team members since the current process is slower and more labor intensive.

We strive to empower guests and team members by providing technology at the right time and not tech for tech's sake. We also recently introduced daily pay for our team members, allowing them to get paid as early as the day their wages are earned. Our team members love this option, which fits with our strategy to find innovative ways to differentiate BJ's in the talent marketplace and be the employer of choice in casual dining. Sales is always a key focus as top line growth results in leveraging fixed costs, which expand margins and result in higher dollar profits.

Though in the current environment with high levels of inflation, we are also maniacal about identifying, quickly testing and implementing margin expansion opportunities throughout our business. We are careful to not impact what drives our guest love for BJ's, which keep them smiling and coming back, including our gold standard level of service, gracious hospitality, food quality on par with or better than much more expensive restaurants and our high energy, like new first-class restaurants. With respect to food costs, beginning in July, we changed certain pack sizes for some items to more common sizes, which brings cost savings. Also, we are testing slow roasting our own chicken wings to drive cost savings.

Let me tell you, because of our slow roast ovens, these products are delicious and early guest feedback is very positive. We are also evaluating different sizes and cuts of key inputs such as chicken breast, salmon and avocados that would be less expensive to procure. We also have opportunities in both labor and operating occupancy costs. On labor, now that the majority of our restaurants are fully staffed and our teams are getting their sea legs, we can begin driving improved efficiencies around our ideal staffing levels while reducing training and overtime costs.

On operating and occupancy costs, we continue to evaluate how we buy our chemicals, linen, glassware and take-out packaging, as well as many other items. While not everything we test will meet our high standards, I am very confident we have a number of meaningful near-term margin-enhancing opportunities ahead of us. The cost-saving opportunities identified to date could enhance restaurant margins by as much as 200 basis points, though actual savings will depend on which opportunities we decide to implement following testing. As we mentioned in previous earnings calls, we completed a deep dive into our guest research that has informed our menu strategy going forward.

We know guests come to BJ's for food that delivers the comfort of a familiar with a Brewhouse twist. Based on this research, we will begin testing a slightly smaller menu focused more on our core Brewhouse favorites and key differentiating items later this fall. A slightly smaller menu allows us to focus on our guest favorites and improve our operating efficiencies. And no inflation and margin conversation would be complete without discussing menu prices.

Given the acceleration of inflation throughout the quarter in our input costs, we are now scheduled to take an additional 2% of pricing round in early August, which follows the 1.4% of menu pricing taken in early June. In aggregate, our pricing is still behind the current level of inflation. We will continue to provide strong affordability as we manage our good, better, best pricing strategy. For example, we will continue to provide our guests with our lunch specials starting at $10 in certain markets, as well as our Daily Brewhouse Specials.

At the same time, for guests that want to indulge in some of our Brewhouse favorites, we have items like our prime rib and double bone-in pork chop. During the second quarter, we opened new restaurants in San Antonio, Texas and Framingham, Massachusetts. We have now opened three new restaurants this year, increasing our footprint to 214 locations. We are very pleased with the performance of these new openings, which continue to demonstrate that guests love the BJ's concept in both new and existing markets.

We continue to expect to open up to five additional restaurants in the second half of this year, though supply chain constraints could impact our actual opening dates. As I stated earlier in my remarks, we are very encouraged by the early results in our restaurant remodels, which have delivered strong returns by driving sales through added seating capacity. As we assemble our 2023 capital allocation strategy later this year, I believe remodel investments will have an important role, along with a measured approach to top quality new restaurant openings with both initiatives focused on return on investments. I also envision that we will reintroduce returning capital to shareholders once conditions are more normalized.

In summary, we are focused on a comprehensive set of initiatives aimed at significantly increasing our average weekly sales, growing our restaurant margins and continuing our national expansion with a controlled pace in top quality sites with the goal of growing BJ sales to $2 billion and beyond and delivering meaningful earnings growth and shareholder return. In the meantime, we are incredibly optimistic that guest affinity for our brand and menu offerings, coupled with the trajectory of our business and current growth and margin-enhancing initiatives will enable us to achieve attractive near and midterm growth and margin objectives even in the face of the challenging economy currently presented. In closing, I would like to express our appreciation and gratitude for each and every one of our team members who remain committed to making BJ as a gold standard in the casual dining industry. And to all the new team members that recently joined BJ's, welcome to the team.

Now, let me turn it over to Tom to provide a more detailed update from the quarter and current trends. Tom?

Tom Houdek -- Chief Financial Officer

Thanks, Greg, and good afternoon, everyone. I will provide details of the quarter and some forward-looking views. Please remember this commentary is subject to the risks and uncertainties associated with forward-looking statements as discussed in our filings with the SEC. For the second quarter, we reported total sales of $329.7 million.

Our sales increased approximately 14% versus Q2 of 2021 and 10% versus Q2 of 2019, which makes it our highest quarterly sales ever. On a comparable restaurant basis, sales increased by 11.7% compared to Q2 of 2021 and increased by 4.8% compared to Q2 of 2019. The Q2 sales improvement, both in comparison to prior years and seasonally, led to a quarterly sequential improvement in restaurant margin to 11.9% compared to 9.8% in Q1 of this year, though the inflationary environment limited the margin upside. Adjusted EBITDA was $23.4 million and 7.1% of sales in our second quarter, behind our Q2 2021 levels, which reflected the environment before outsized inflation began in the second half of 2021.

We reported net income of $0.3 million and diluted net earnings per share of $0.01 on a GAAP basis. Our net income and diluted net income per share included a $2.2 million income tax expense or $0.09 per share, which reflects our estimated annual effective tax rate and offsets a portion of the $10.2 million income tax benefit recorded in the first quarter of 2022. As a reminder, our effective tax rate benefits from the FICA and other tax credits, which is illustrated by our $8 million tax benefit through the first half of 2022. From a sales perspective, we remained in the mid-single digit positive comparable restaurant sales range throughout the quarter compared to 2019.

This equated to a weekly sales average of more than 118,000 per restaurant. We maintained our off-premise weekly sales average in the low $20,000s while growing dine-in sales to approximately $97,000 in Q2, which was $10,000 higher than the first quarter as we benefited from seasonally stronger sales, improved staffing levels and a more limited COVID impact. Moreover, the week in May that included Mother's Day was our highest sales week ever at nearly $130,000 per restaurant, beating the previous high sales we set in 2019 by approximately $4,000 on a per-restaurant basis. Moving to expenses.

Our cost of sales in the quarter was 27.6% of sales, which was 30 basis points unfavorable compared to the last quarter. Food cost inflation continued at multi-decade highs and was exacerbated in Q2 by the war in Ukraine, which drove gas prices and other input costs higher in the quarter. This food cost inflation equated to approximately 10% higher than the second quarter of 2021 and 2% higher than what we experienced in the first quarter of this year. As Greg mentioned in his remarks, we have priced below inflation.

Our restaurant costs have increased by more than the 4.6% of menu pricing we have added since our November 2021 pricing round when we began to combat this inflationary cycle. To help further mitigate the impacts of the inflationary environment, we are now planning an additional menu pricing round of 2% in August, following our 1.4% round in June. We have been consistent through this inflationary cycle and taking measured and more frequent pricing actions to limit the impact to guest traffic while we determine the true level of lasting inflation. Also, as part of our margin improvement initiative, we started implementing several smaller changes to save on input costs, such as switching to larger, more common pack sizes for a number of our ingredients.

We also have a number of more significant cost savings opportunities in test, and we will continue to provide updates as we vet these opportunities. Labor and benefit expenses at 37.3% of sales in the quarter were favorable to the prior quarter but unfavorable to the second quarter of the prior year. As Greg discussed, we've made tremendous progress restaffing our restaurants in the quarter, which required a labor investment in training and lower efficiency after training was completed before we realize the full benefits of our new team members. As such, our training and overtime hours remained elevated in the quarter due to the strong hiring that impacted labor as a percentage of sales by an additional 70 basis points compared to Q2 of 2019.

Also, as part of our margin improvement initiative, over the past month, we have fine-tuned our labor scheduling tools to unlock additional savings opportunities while maintaining the gold standard level of service to our guests. The labor efficiency metrics have already started to improve in early Q3, and we will continue to work closely with our restaurants to ensure a smooth and rapid path back to more standard leverage of our labor hours. Occupancy and operating expenses at 23.2% of sales in the quarter were favorable to the prior quarter and to the second quarter of 2021. Included in our O&O expenses was marketing spend at 1.9% of sales, which was higher than the second quarter of 2021 by 70 basis points, driven by a return to media, including television in certain markets to drive incremental sales.

G&A for the second quarter was $16.9 million. Included in G&A is the mark-to-market on investments in our deferred compensation program. The recent downward pressure on investment accounts provided a onetime benefit of approximately $1.6 million to G&A this quarter. Given the onetime deferred compensation benefit, I now expect full year G&A to be in the $74 million to $75 million range, including the impact of our 53rd week in Q4.

Turning to the balance sheet. We maintained our debt balance at $50 million and ended the quarter with net debt of about $12 million. We are pleased with the strength of our balance sheet and will remain consistent in our approach of prioritizing growth-driving investments by return profiles, including building new restaurants, improving our existing restaurants, and funding sales-driving initiatives. We continue to expect to spend in the $90 million to $95 million range on capex this year, which includes up to five additional new restaurant openings in the second half.

We plan to open one restaurant late in the third quarter and as many as four in the fourth quarter. Additionally, we continue to believe returning capital to shareholders is an important part of our longer-term capital allocation strategy. We will continue to evaluate business conditions to identify the proper timing to potentially resume returning capital to shareholders. Looking to the third quarter of 2022, we are encouraged by our recent sales trends.

Our comparable restaurant sales period to date in July are 4% higher than 2019 levels and 4.5% higher when excluding the impact of a popular Free Pizookie Day promotion we ran in 2019. As Greg said in his remarks, we have yet to see any meaningful shift in our guest trends, though we continue to monitor the situation and will remain agile to appropriately manage to any environment. Historically, the third quarter is our seasonally lowest sales quarter. For example, in 2019, our average weekly restaurant sales declined from approximately $114,000 in Q2 to $104,000 in Q3.

The sales decline resulted in deleverage through our P&L and impacted margins with restaurant margin -- restaurant level cash flow margins declining by 350 basis points over the same period in 2019. In Q3, I anticipate that our sales will follow a similar seasonal trend, which will impact margins. Given the early margin improvement opportunities we've realized and other opportunities in front of us, in addition to our upcoming August pricing round, we are targeting restaurant level margins in the 10% area. Finally, looking toward the end of the year, in 2019, restaurant level margins improved by 250 basis points from the third quarter to the fourth quarter as sales seasonally improved.

Assuming a similar pattern of seasonal sales growth in Q4, coupled with more of our margin improvement initiatives coming to fruition, we have an opportunity to make meaningful additional progress building our restaurant margins through the end of the year. In terms of taxes, I expect the tax benefit in Q3 when our business slows seasonally following a tax expense in Q4 as sales ramp back up. I currently expect a modest tax benefit overall in the second half, but our GAAP taxes will be determined by our performance and any changes to our full year forecast. In summary, we know the best way to grow margins and profit is to grow sales.

Recent sales trends have been encouraging, and we remain committed to being sales drivers, first and foremost. We expect restaffing and training investments to pay back quickly with higher sales growth in those restaurants. At the same time, we have elevated productivity and cost savings throughout our margin improvement initiatives. We have a clear path to sales growth and margin recovery, and our long-term strategy remains intact.

While we have seen new challenges emerge throughout the pandemic, we continue to meet these challenges head on, manage our business for both near and long-term objectives and remain steadfast in our focus on providing our guests with the best experience, which will allow us to continue delivering outsized growth in the years to come. Thank you for your time today, and we'll now open the call to your questions. Operator?

Questions & Answers:


Operator

[Operator instructions] Our next question comes from Jeffrey Bernstein with Barclays.

Jeffrey Bernstein -- Barclays -- Analyst

Great. Thank you very much. Two questions. First one, just looking at the restaurant margins that you're referring to, it looks like the second quarter came in below your expectations, but it does seem like you have confidence as we look to the back half.

So just wondering maybe what surprised you most in the second quarter. And if I understand correctly, the third quarter, you're expecting 10%. In the fourth quarter, seemingly, you'd expect more than the 250 basis point seasonal sequential improvement because of incremental initiatives that you have in place. So if you can give any color on that front, that would be great.

And then, I had one follow-up.

Greg Levin -- President and Chief Executive Officer

Hey, Jeff, this is Greg, and then I'll let Tom go, because Tom's closer to it. I think listening to our formal remarks, we try to line up a couple of things there. One was cost of sales. We saw just an acceleration -- a continued acceleration in cost of sales, where they were up even 2% versus Q1.

And we were expecting our cost of sales number, frankly, not to be in the upper 27s, but to start to come down to the lower 27s. So that was the first one that really surprised us, and that was that continued inflation that kind of came through. The other was just with the amount of labor hiring that we did, especially getting ready for some of the busier seasons, holiday seasons in the May and June time frame, our labor numbers came in higher than where we anticipated with that. And I think, as Tom touched upon through the second part of that first question, was a couple of things.

First, like anything, it makes you look at the business and the way you've done it at different times and start to realize that we can be better at this. And that comes to certain pack sizes, certain things that maybe we're getting in smaller pack sizes and being delivered to our restaurant three times a week. We've been able to take those up to a larger pack size, have them delivered once a week, and that saves us on those -- not only on helping us on delivery fees, but you're able to buy it in bulk, you reduce your cost there. The other side is on labor, we have now started to really move back to our traditional labor standards now that our team members are in place.

And just putting our standards in place, we're seeing a nice improvement here in the month of July. And that's because, frankly, we don't have as much training as we've had in the past. So we haven't even done any shifting in our labor. We're not all of a sudden telling our servers and our restaurants that we're going to eliminate certain positions or do things like that that we've heard other restaurants to do because we understand that people come to us for a social dining experience and the service and hospitality from our team members drives top line sales.

Now, it's really just getting back to kind of the labor efficiencies that we would run back in 2017, '18 and '19. And there's a tremendous amount of hour savings from those things. So just some of the things we've identified on cost sales on the way to do things different. Again, as we mentioned, even the wins, we have a very proprietary wing that cost us money the way it's currently done.

slow roast oven is some pretty significant savings that we can do at BJ's and actually make it a more unique and even differentiated product. So I like our initiatives that we've got going forward. As Tom said, and I'll pass it over to him here in a second, there's always a challenge that just seasonally weekly sales averages come down. So you go into the fixed costs, which make it little bit more difficult in Q3.

But I do believe as we get into Q2, we'll see a better acceleration of margins. And Tom, I'll turn it over to you.

Tom Houdek -- Chief Financial Officer

Thanks. And I'll answer the second question around as we look at Q4. And again, comparing it to more of a regular year, I do think that there is opportunity ahead of what we saw in 2019. And that's really driven off -- driven by what extra sales can we deliver.

We still have capacity in our dining rooms that can continue to add more guests. And now with the increased staffing levels, I think there could be some upside there. The real question is cost of sales, if that stays flat or if it starts to drop a little bit or even goes up. So that could be the piece that we're just continuing to watch.

But with the pricing coming in, with capacity there with the margin initiatives that we spoke to, yes, we think that there should be some opportunity above the just usual seasonal improvement from Q3 into Q4.

Jeffrey Bernstein -- Barclays -- Analyst

Understood. And then, just my follow-up in terms of the unit openings. Wondering if you can share some early thoughts on whether or not 2023 would be an acceleration from the eight in '22. And I know you mentioned that new markets are doing well.

Just wondering if there's any baseline metric we could assume as to what a new market sales and margins are relative to maybe what an existing market is, just so we have a frame of reference when we think about new versus existing markets and those new openings for next year.

Greg Levin -- President and Chief Executive Officer

Yeah. Jeff, let me handle this. There's a couple of things in that question. I think first, as we again said a little bit on the formal remarks here, we like the remodel profile that's going on right now.

And we know there's as many as 70 restaurants that we can add this additional capacity to in our restaurants. Look, not all of them are going to play the same way as our current ones. But any time we can add capacity into BJ's restaurant, we generally can drive some sales from it. And knowing that in the current environment, the construction costs have continued to stay up.

I hate going back to 2018 and '19, we were building restaurants at that $5 million, $5.2 million, and today $6 million, $6 million or an additional $1 million, which I do think over the long term doesn't change the profile of our business. But I do think when you look at it in the short term, you look at the high ROI on some of the remodel programs. As I think about 2023, and we haven't finalized this, I don't think there's going to be a huge acceleration in new restaurant growth because I think we'd rather pivot and try and get into some of the high ROI remodels just from the very top line. And we're still putting together our pipeline for new restaurants next year.

I don't see it being reduced down to where we are today. I'm just not sure there's going to be a large acceleration versus where we are today on that, knowing that we still got great opportunity. In regards to the margin profile, the margin profile honestly depends on the certain markets we go to and the cost inputs in those markets on minimum wage and other things that play into those markets. So we'll have to see.

I would tell you, a couple of years back, we went into Michigan as a newer market, and it's performed really well from us from a sales and margin perspective. It's too early to tell if something like Framingham, which is kind of in the Boston Metro area, where that's going to be, except the sales levels are off the chart right now, because I expected to be really good from that perspective. But it's in its honeymoon phase right now. It doesn't have the sea legs under its team members yet and so forth.

We're also going into Illinois later this year, which will be a newer market for us, and we want to see how that plays. But generally, over the history of BJ's, we've done well in new markets, and the margin profiles haven't changed that much from one to the other. We always talk about California. California has got to do higher sales to hit the margin profile maybe versus other states.

But generally, the margin profiles all come up pretty much fairly much in line with what we're targeting from an ROI perspective.

Jeffrey Bernstein -- Barclays -- Analyst

Thank you.

Greg Levin -- President and Chief Executive Officer

You're welcome.

Operator

And our next question will come from Drew North with Baird.

Drew North -- Robert W. Baird and Company -- Analyst

Great. Thanks. I have a follow-up on margins. And thank you for the perspective on the cost-saving initiatives.

How are you thinking about the long-term margin opportunity for the business and the path to get there from the levels expected in 2022? Any perspective or framework in terms of how you're thinking about the longer-term margin opportunity would be helpful.

Greg Levin -- President and Chief Executive Officer

Yeah. Drew, it's interesting. When we talk on our calls, we still go back to 2019 as kind of our baseline. Even as we look at July to date here, and the reason for that is the fact of the matter that if you think about in 2021, things opened up, then Delta came, then in the fourth quarter Omicron came and so forth.

So '19 is the last year that we kind of look at to normalize our business. And we also look at '19 to normalize our business because that's where we want our margins to go. That's our target. And we've got to look at that target in a viewpoint that we're not going to continue seeing 9% plus inflation year in and year out.

And that's what we're kind of facing right now in our business. And as Tom mentioned, we've only taken 4.5% of menu pricing or so since really the November menu rollout, and this is when all the inflation started to happen in our business. So we're adding additional menu pricing on top to go against that. But as inflation normalizes, and we get price stability, it's going to allow us to continue to drive and optimize our business to work with our vendors and suppliers to figure out ways to do things differently and go after those targets back in restaurant-level margins back into the mid-teens.

When I think about what that stair step would be, I think we'll see some nice acceleration in margins moving into Q4 of this year, as Tom talked about, because some of the initiatives we have in place. And as those initiatives continue to roll, we find other initiatives into 2023, I think that allows us to accelerate margins as well in the business. Now, I'm saying that also in the sense that inflation is going to have to start to stabilize versus the fact that it's continued to go from 8.1%, 8.6% to 9.1%. And some of those have obviously played into our business as well.

But that's how I tend to see our business. I see it going into next year, some nice improvement in margins. I think we'll see it actually coming into Q4 of this year as well.

Tom Houdek -- Chief Financial Officer

And the other piece that's worth mentioning there is as we look at margin improvement, we're also doing that on a higher sales level, too. So when we think about comparing to prior years being that we were up 10% from 2019 overall sales levels, we're multiplying these margins by a much higher sales level. So as we think about the recovery, the profit dollars will come first and the margin percent will come second. But given the amount of pricing and just other check that we have, I think that there's a good opportunity to keep expanding both there.

Drew North -- Robert W. Baird and Company -- Analyst

OK. That's helpful. And one on pricing, how did you determine that 2% was the right amount of pricing to take this time around in August? Did signs of slowdown in sales exiting Q2, at least for the broader casual dining industry, give you any pause on taking more aggressive pricing? Or just any thoughts on your philosophy there?

Greg Levin -- President and Chief Executive Officer

Yeah. Drew, there was no -- as I mentioned earlier on the call, we haven't really seen any change in our consumer behavior in our business. And I know on the broader macro, there's been discussions of that. We've seen that, I think, either in some of the government information or maybe in some of the industry information, but we haven't seen it in our business.

And we kind of use a combination of where we've taken pricing in the past, where we want to be in regards to how we can try and move margins up the right way and frankly, how we can push this through without necessarily changing price barriers, etc. on certain items. We also like everybody, we do competitive shops, frankly, and look at where we are and make sure that we continue with this good, better, best pricing strategy. So where we know we can lean in on certain items that are unique and differentiated to BJ's, we have that ability in certain areas where we know that is what we call a KVI, known value items, we're going to be a little bit less in regards to our pricing as we tend to look at it.

We also know that as a business, we've got to build ourselves back into our margins. And as much as we'd all probably feel really good to take 5% or 6% or 7% pricing all at one time and go look at what it can go do to the business, we know that over time, that erodes the value in the business. We also know that trying to save our way to success can make us feel really good for a quarter. But over time, that erodes the value of the business as well.

So we're going to take the approach of measure twice, cut once as we go through and put in our initiatives to move the business forward.

Drew North -- Robert W. Baird and Company -- Analyst

Thanks for all the color.

Operator

And moving on to Alex Slagle with Jefferies.

Alex Slagle -- Jefferies -- Analyst

Hey, thanks. So you made a lot of progress on the labor front and just kind of wanted to ask what the improving staffing situation means now, both in terms of things like operating hours and where that goes and the ability to close the capacity gap in the dining room, but also in terms of promotional activity, what you could do there and also your ability to ramp other growth initiatives like the Beer Club, maybe the virtual brand and catering, which you obviously are working on just now that you kind of have the staffing in a better situation, how far you've come if you're at a point now where we should expect to see a step up in any of these fronts?

Greg Levin -- President and Chief Executive Officer

I'll take the first part. I'll see if Tom has some color on it. So Alex, we talked about the catering specifically, and we continue to work the Beer Club. In the second quarter, we did step up a little bit more on the marketing side of things.

And Tom mentioned that we went on television in a couple of select markets, and we're evaluating the return on that. We do plan on increasing that going into a little bit in the second half of this year, as well as we get through really pre-the elections because, frankly, some of the media costs go up. So we're looking on that. And we haven't talked about it much.

Our slow roast, which is, I want to say, somewhere in the neighborhood of 40 restaurants or so, actually continues to do really well for us and continues to be incremental to our business as we continue to kind of toy with that in regards to what the right menu pricing is and what the next rollout is that. I think we'll see that virtual brand roll out a little bit more over the next year. We want to do it in a very deliberate manner as well, especially now that our staffing levels are in place. And we continue to make some changes around the Beer Club.

And Alex, you're here in the state of California, so you'll get this, others might not. But one of the big perks on the Beer Club was these growler refills and unfortunately, California outlined growler refills. So we've introduced our six packs as a replacement. We want to see how that goes and how guests like that as we continue to tweak around with the beer club.

But we love what Beer Club can do for us. I think it's a real differentiator out there. And we continue to kind of optimize that and we'll look toward that, as I've always said, toward 2023 in regards to the next step as we continue to test many different things there. But I like that.

I think the big one, that's a little bit different, Alex, to your question is where our menu goes. And we mentioned on the call about reducing our menu a little bit. I like the information we've gotten back from our guest research and being able to prune that back from an optimization standpoint of our labor hours and our efficiency. And I think that actually allows us to grow our menu category or our menu a little bit in some of those more core areas.

We haven't been able to grow as much in our core areas over the last couple of years because of the expansion in our menu in some of these kind of fringe areas. So I think there's a real opportunity there. And I think that will help us grow not only top line sales but help us be more efficient in the middle of our P&L as well on labor and some other areas.

Alex Slagle -- Jefferies -- Analyst

Very helpful. Thanks.

Greg Levin -- President and Chief Executive Officer

Our pleasure.

Operator

And moving on to Todd Brooks with Benchmark.

Todd Brooks -- The Benchmark Company -- Analyst

Hey, good afternoon, guys. A couple of questions for me, if I may. One, with the improvement in staffing levels, can you talk about maybe trends across the quarter retention wise? Are retention numbers improving? How do they compare to prepandemic levels? And is that still an area of the staffing challenge that we need to work on?

Greg Levin -- President and Chief Executive Officer

I don't have in front of me just our turnover metrics. I would tell you that looking at them earlier, they were improving. They were actually going in the right direction, and we are seeing some of our best or highest retention numbers in a while, especially as everybody opened up. So you almost have to think about in the last 12 months because as businesses open up, everybody was hiring, and that's when we see the kind of voluntary resignations.

So they moved in the right direction. I believe, though, Todd, and I'm saying, I believe, because I don't have it in front of me, that they're still above maybe where they were prepandemic. In that regard, I don't believe our General Manager and manager turnover is that much higher than prepandemic. I feel good on the manager side.

The hourly has been going in the right direction for us, and I believe, as I said, going into this quarter, we are seeing some of our best retention that we've seen over the last 12 months.

Tom Houdek -- Chief Financial Officer

OK. And Todd, just one other piece of data there. Everything Greg said is right. And then, on top of that, really, the other improvement we saw in staffing is really just the number of folks hired.

When we compare just the -- because you're talking about the net gains, you want to limit the team members leaving, but the bigger gain this quarter was really the amount of new team members we were able to hire and bring in. So with that and the improving retention, it's good on both fronts.

Todd Brooks -- The Benchmark Company -- Analyst

And Tom, typically, when you bring a new team member on, when do you start to unlock that efficiency? I know we're talking about a seasonal retrench to kind of 10% at the restaurant level in Q3. Does that imply that really a lot of that labor efficiency is more of a Q4 event when we get higher volumes?

Tom Houdek -- Chief Financial Officer

I think we'll see it start in Q3, but with more upside in Q4.

Greg Levin -- President and Chief Executive Officer

Yeah, that part in Q3 is just with weekly sales average coming down just from a seasonal standpoint. It gets a little bit masked in there. And as we try to allude to on today's call, even what we're seeing in July right now, when we look at our labor efficiency model -- and we have a model based on what we call items per labor hour, so how many labor hours do we need to basically cook an item, serve it to our guests and so forth -- those numbers have dramatically improved here in July as we got back to saying, here's our labor standards. These are the same standards that we used back in '16, '17 and '18.

So there's no significant changes to them that would get tweaked here and there. But looking at that efficiency versus where we were in Q2, we're already seeing that difference. At the same time, as our weekly sales average is going to go down from some of these higher numbers, you're going to still de-lever a little bit as a percent of sales. That's just the way the business kind of operates especially around fixed positions, whether there's somebody at the host stand or a fixed position in the sense that we need somebody at the appetizer station, somebody on pizza, etc.

Todd Brooks -- The Benchmark Company -- Analyst

OK, great. And then, a final question for me. You talked about really thoughtful pricing but being focused on still delivering value. Just wondering, and you talked about some competitive shops, but do you have a metric of relative value to gauge if BJ's has expanded its relative value by being as conservative as you have on price? And secondly, on the value side.

I know you talked about pack sizes coming in and maybe some different cuts of things coming in. But as far as portions on the plate, anything that you're touching there? Or is that a big part of the value delivery to the customer, and you're not going to touch that at all?

Greg Levin -- President and Chief Executive Officer

Yeah. On the relative value, it's hard. We do pull over our peers and look at where they are, where they're priced at certain items, as I talked about from a KPI, as well as some of the differentiated items and making sure that we believe that the price affordability is in line across the board. It's something that we worked really hard to, especially over this last year to make sure that we have this good, better, best strategy across all of our menu items.

In regards to where we're looking for efficiencies on the back side, it is, as you said, Todd, it's what we're bringing into our kitchen and into our restaurants to serve our guests. So as we look at things like salmon, for example, which I mentioned, we're still staying to fresh salmon. That's a quality differentiator for BJ's. So we haven't made a decision to all of a sudden go to a frozen this or something like that.

We're just looking at how it comes in. We look at something that's going to sound a little bit trivial, but like the Saku block that we use for Ahi that we're testing right now, we actually use a round and we can go to a square and save some money in that regard. And what's happened is suppliers, they want to today, meaning manufacturer/suppliers, they want to run one SKU and get that SKU to everybody and then let us cook it and make it better and make it brewhouse fabulous. three or four years ago, they would say, hey, I can do this special cut or special run for you.

Today, for us to do a special run, it's a huge premium. So that's why we're looking at more traditional commodity lineups there to make sure we differentiate it. And one of those differentiations, which gets to your question at the end there is in regards to the portion on the plate or the value on the plate. We have not changed that.

As we said earlier, we've added two ounces alfredo sauce to our grilled chicken alfredo. We moved our crispy chicken sandwich up to a six-ounce chicken from a four-ounce. So we've actually increased portions there. We added additional chips, and we added black beans to our Taco dishes.

We have not skimped or reduced any of our current menu items. Now, at the same time, we'll continue to work on items that maybe blend itself more to a lunch menu items. So maybe some of the items we've created in our lunch items will be a smaller portion, specifically set for lunch and lunch only. And we'll look at other menu items that might be new that have different sizes versus what we currently have.

But we don't think it's the right strategy to all of a sudden go from 12 wings to 10 wings or in our case, we do a half a pound of boneless wings to all of a sudden, I guess, a third pound of boneless swing. So we know guests come to us because the quantity that we're providing them in that value, and we think that's the right strategy to move forward with.

Todd Brooks -- The Benchmark Company -- Analyst

OK, great. Thanks.

Greg Levin -- President and Chief Executive Officer

My pleasure.

Operator

And our next question comes from Jon Tower with Citi.

Jon Tower -- Citi -- Analyst

Cool. Thanks for taking the question. I appreciate it Just got a couple here. I'm curious, and I apologize if I missed this, but I think in the last call, you talked about high single-digit commodity inflation in the second quarter.

It sounds like, obviously, that came in a bit higher and then mid-single digits in the second half. Does that second half outlook still hold? And just maybe a follow-up on that as well.

Tom Houdek -- Chief Financial Officer

Sure, Jon. And thanks for the question. We did see some inflation from -- sequentially from the first quarter to the second quarter. So we saw about 2% or so increase in the basket.

So yeah, it did pick up a touch. But it's -- looking across the commodity landscape for the next six months, it doesn't seem like there's any pressures we're seeing right now that are going to move things dramatically up or down. We're still seeing some help on some of the bigger meat areas that we spend on. Some other areas are catching up with some of these July resets with contracts.

But it feels knock on wood, but it feels like there's not too much more big moves that we're seeing right now.

Jon Tower -- Citi -- Analyst

Got it. So some of the spot markets checks that we're seeing with respect to prices rolling over, certainly versus peak in May, haven't necessarily shown up in your contracts yet or anything that you're seeing with respect to purchasing maybe later in the year, but they'll want to hold your breath?

Tom Houdek -- Chief Financial Officer

That's accurate.

Jon Tower -- Citi -- Analyst

OK. And then, just looking at your model and kind of looking or weaving in what you're discussing about next year with respect to remodels. And I think store growth potentially staying at similar levels as to this year, if not ticking higher and potentially returning cash to shareholders. I'm just curious if you can help me think through the puts and takes of the operating cash flow, because I think that would require a pretty significant step-up in operating cash flows or a material step-up in leverage levels.

So I'm just curious which one you think plays out next year in order to be able to satisfy one or all three of those initiatives and perhaps it's a mixture of both more debt taken on, as well as an improvement in the operating side of the business?

Greg Levin -- President and Chief Executive Officer

Jon, as I was saying earlier, I'm expecting our margins to move up next year as we look through some of the initiatives around our margin improvement, getting kind of into the run rate here in Q4 and then moving into next year. So I think that is a big player into it. I think as we stabilize and grow from there, taking on additional debt is not something that we're against from that standpoint. We just want to maintain the flexibility in our balance sheet.

But -- and so that could play into it. But our plans are, frankly, for those margins to improve, both from a combination of the consumer coming into our restaurants from a sales perspective and some of the sales driving initiatives that we continue to work on. And then, as I just mentioned, the margin improvement initiatives as well.

Jon Tower -- Citi -- Analyst

And maybe just zeroing in on those remodels you're talking about with respect to even the bump outs or the additional seating capacity, how have those looked so far with respect with the sales and/or even costs on the stores that you touched?

Greg Levin -- President and Chief Executive Officer

There's really not much of an additional cost into the restaurant. And really what we're doing is we're taking more of a -- what we call a bus station that actually, we stopped using many, many years ago. So it's in a certain generation of our restaurants and converting that over to three booths that are kind of eight tops. So they're large booths from that perspective.

Really working well, obviously, on a weekend and from a dinner perspective. So it's primarily an incremental sales to our restaurants. Now, I would argue that -- or I would make the case that as we add those in there and for us to take care of our guests the way we want, that that's probably going to entail a server in that because we want to hold on to our servers and our table -- server per table standards as best we can. It might not be that way in all cases, depending on how it's allocated in that restaurant.

So that's our -- that's where we're adding capacity right now. We're going to look at some things around some enclosures on some packages and some other things that will be done later here in the third quarter. We'll see where that plays out. But generally speaking, that hasn't added any real incremental operating costs into our business.

Jon Tower -- Citi -- Analyst

Awesome. Thanks. I'll pass it along. Appreciate the time.

Operator

And our final question today will come from Sharon Zackfia with Blair.

Sharon Zackfia -- William Blair and Company -- Analyst

Hi. Good afternoon. Sorry if I missed this, my phone cut out, but I was wondering how you're measuring kind of your value proposition with customers. And if you kind of have any data on how that's holding up or if it's maybe even improved versus 2019? And then did you give any information on kind of how California might be trending either differently from the rest of the country as we've gone through this kind of more hyperinflationary period the last few months?

Tom Houdek -- Chief Financial Officer

Yeah. Let me touch on California, Sharon. We still see the Bay area with the most opportunity. There has been improvement.

We have seen the comp and comparing still to 2019 here, it's still sitting negative, but it's improving. So that's the big difference in California. Really Southern California looks a lot like the rest of the country, if not a little bit stronger. So that's on the California piece.

Greg, did you want to touch value proposition?

Greg Levin -- President and Chief Executive Officer

You can go ahead, Tom. I mean, we covered some of that in the call, but you can go ahead.

Tom Houdek -- Chief Financial Officer

Sure. So yeah, in terms of the value proposition, there's no direct measure that we look at there. We shop on known value items, and we look to see what the guests are most interested and comparable across the brands. So we use that as a metric.

We look at our own internal measures on our Net Promoter Scores in terms of value. So those are the main ones that we watch. And it does -- as you'd expect, I mean, as pricing goes, we're not seeing -- we're not seeing any falloff there, if anything, the value is looking stronger. So it -- nothing is showing any signs that we've taken too much price or anything like that.

Sharon Zackfia -- William Blair and Company -- Analyst

OK. Thank you.

Tom Houdek -- Chief Financial Officer

You're welcome.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

Greg Levin -- President and Chief Executive Officer

Rana Schirmer -- Director of Securities and Exchange Commission Reporting

Tom Houdek -- Chief Financial Officer

Jeffrey Bernstein -- Barclays -- Analyst

Drew North -- Robert W. Baird and Company -- Analyst

Alex Slagle -- Jefferies -- Analyst

Todd Brooks -- The Benchmark Company -- Analyst

Jon Tower -- Citi -- Analyst

Sharon Zackfia -- William Blair and Company -- Analyst

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