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Cardlytics, Inc. (CDLX -2.88%)
Q2 2022 Earnings Call
Aug 02, 2022, 5:00 p.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Hello. Thank you for standing by, and welcome to the second quarter 2022 Cardlytics, Inc. earnings conference call. At this time, all participants are in a listen-only mode.

After the speakers' presentation, there will be a question-and-answer session. [Operator instructions] Please be advised that today's conference may be recorded. I would now like to hand the conference over to your speaker today, Nick Lynton, chief legal officer. Please go ahead.

Nick Lynton -- Chief Legal Officer

Good evening, and welcome to Cardlytics' second quarter 2022 financial results call. Before we begin, let me remind everyone that today's discussion will contain forward-looking statements based on our current assumptions, expectations and beliefs, including expectations about the following: our future financial performance and results, our growth expectations for the second half of 2022, upcoming changes to our management team, our ability to achieve our key long-term priorities, the increase in and diversification of our MAUs or monthly active users, as well as the increase in MAUs connected to our Ad Server, the increase in ARPU or average revenue per user, the performance and growth of Bridg, the impact of inflation and other macroeconomic trends on our business and the economy as a whole, the sufficiency of our capital structure, the use of cash for the Bridg earnout, our timelines for achieving positive adjusted EBITDA and positive free cash flow, adding new financial institutions and banking partners, our continued partnership with Bank of America, implementation of our cost reduction initiatives and the anticipated benefits of our recent acquisitions. For a discussion of the specific risk factors that could cause our actual results to differ materially from today's discussion, please refer to the risk factors section of the company's 10-Q for the quarter ended June 30, 2022, which has been filed with the Securities and Exchange Commission. Also, during this call, we will discuss non-GAAP measures of our performance.

GAAP financial reconciliations and supplemental financial information are provided in the press release issued today, as well as the 8-K that has been filed with the SEC. Today's call is available via webcast, and a replay will be available for one week. You can find the information I have just described in the investor relations section of the Cardlytics' website. Please note that a supplemental presentation to our second quarter results has also been posted to our Investor Relations website.

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Joining us on the call today are Cardlytics' CEO and co-founder, Lynne Laube and CFO Andy Christiansen. Following their prepared remarks, we'll open the call to your questions. With that said, let me turn the call over to Lynne. Lynne?

Lynne Laube -- Chief Executive Officer and Co-Founder

Good evening, and thank you for joining our Q2 2022 earnings call. Before I get to the numbers, I want to say that Cardlytics is excited to have recruited our new CEO, Karim Temsamani. Our Board conducted a thorough and comprehensive search process and interviewed many fantastic candidates. By hiring Karim, I truly believe we found an extremely capable leader with the right skill set to scale Cardlytics into the future.

Karim joins us on September 1 from Stripe, a market leader in payment infrastructure for the Internet. At Stripe, Karim served as head of Global Financial Services Partnership, as well as head of Financial Products. Karim also spent nearly 12 years at Google, where he oversaw all of Google's sales and operations across the Asia Pacific region and also served as its head of Global, where he was instrumental in the growth of the business worldwide. His extensive financial services and advertising experience aligned closely with the needs of our company.

Like myself, Karim sees the tremendous potential of this business, and he's excited to take the helm and build on the foundation we laid. Moving on to our second quarter 2022 performance. We delivered a 28% year-over-year revenue growth with solid performance in gas, grocery and travel and entertainment. In addition, our agency business grew in excess of 50%.

Here are the numbers. Billings increased 26.3% year over year to $107.7 million, revenue increased 28.1% year over year to $75.4 million and adjusted contribution increased 18.5% year over year to $35.1 million. Moving on from results, here are the updates on our key platform initiatives. Our bank relationships continue to be strong.

We've successfully signed a new three-year contract with Bank of America last month that contains benefits for both parties. Bank of America is one of our longest-standing and most important partners, and we're excited to continue partnering with them for years to come. More broadly across our bank partners, we're still on track to connect 50% of MAUs to the new Ad Server by the end of '22. While we're dependent on banks sticking to agree upon timelines, we are laser-focused on supporting them and ramping up our new technology platform.

We remain focused on partnering with neobanks and fintechs, and we're pleased to announce that we launched Credit Karma in the quarter. Credit Karma reaches 110 million members in the U.S. and is the largest partner we've signed on the DASH platform. We remain enthusiastic about the long-term growth opportunities with fintech partners, as well as our ability to further diversify our base MAUs.

We are rapidly proving out the investment rationale of the Bridg acquisition. We believe the combination of the Bridg and Cardlytics data set provides an unmatched and compelling solution that is beginning to gain traction with advertisers. It is a true omnichannel view of consumer purchase behavior. We closed two joint Cardlytics and Bridg deals in the quarter.

One is worth nearly $2 million and another is worth over $25 million in a two-year period. Let me turn to the market trends. Cardlytics had a solid start to the year, but consumers are being impacted by persistently high inflation and rising interest rates. When we entered Q2, we saw year-over-year growth in restaurant spend of 12% and we exited the quarter seeing 2% growth.

Travel and entertainment and retail are similar stories. We saw 39% growth year over year in travel and entertainment in the beginning of Q2, but it slowed to 6% by the end of the quarter. Retail spend was declining 2% year over year at the beginning of the quarter and fell to a 4% decline by the end of the quarter. The effects of inflation are becoming very apparent when we look at transaction volumes.

Transactions declined in 10 of the 13 weeks in Q2 and transaction volumes at the end of Q2 are 3% less than before the pandemic started in 2019. These shifting trends created significant uncertainty for advertisers and caused some of them to reduce or even delay their advertising spend in the back half of Q2. Like most digital ad platforms, we've made it easy for advertisers to increase spend. But as we saw in both 2020 and 2021, advertisers can quickly decrease digital ad spending in difficult environments in response to their own cost pressures.

Because of these factors, macro shift can cause unpredictable top-line reactions in our business, which makes forecasting challenging. We are assuming the challenging macroeconomic conditions will put pressure on ad budget through the rest of this year and potentially into next year. So we are lowering our expectations to 10% to 15% growth for the second half of 2022. While this uncertainty does affect our top line, we can control our costs and work toward generating positive cash flow.

We are taking steps that will immediately reduce our cost structure and ensure a path to sustain positive adjusted EBITDA by Q2 of 2023 and positive free cash flow by Q3 of 2023. With that, I will hand it over to Andy to provide more detail on our results and our financial strategy.

Andy Christiansen -- Chief Financial Officer

Thank you, Lynne. We are pleased with our results this quarter in light of the persistently high inflation pressure in consumer spending. We also face growing uncertainty in the market that started constraining digital ad budgets in the back half of the quarter. Despite these headwinds, billings grew 26.3% to $107.7 million, revenue grew 28.1% to $75.4 million and adjusted contribution grew 18.5% to $35.1 million.

Bridg revenue grew 55.5% sequentially from Q1 to Q2. We recognized $800,000 of revenue in Q2 from contracts with effective dates in Q1. Excluding these adjustments, Bridg revenue grew 35.2% quarter-over-quarter. These adjustments are not included in Bridg ARR, which was $21.8 million this quarter, a 55.7% increase sequentially from Q1 to Q2.

Geographically, U.S. revenue grew 27.8% year over year and U.K. revenue grew 32.3% in U.S. dollars, and 52.8% on a constant-currency basis.

There are a few notes I want to share regarding industry-level ad spending on the Cardlytics platform. All of our verticals outside of restaurants performed strongly, especially in grocery and gas and travel and entertainment. We had a solid first half of the year, and I want to congratulate these teams on executing our ambitious growth plans and difficult environment. Our success in the verticals was partially offset by a major restaurant client decreasing their ad spending, a situation that we mentioned and planned for at the beginning of the year.

This client remains in the channel, but they scale back the size of their campaigns in Q2. And we expect lower ad spending on our platform in Q3 as well. Excluding this client, our restaurant vertical grew 31.6% year over year, which is more in line with our expectations. While certainly a headwind, this decrease, combined with our efforts to diversify revenue will make the business much less susceptible to revenue risk and individual customers in the future.

Our level of concentration has improved dramatically over the past year. Our top five customers accounted for 17% of revenue this quarter, which is down from 26% in Q2 of 2021. The gap between the growth rate adjusted contribution compared to revenue was due to a few temporary factors, including unfavorable FI and advertiser mix, elevated data and hosting costs, and our accrual for potential shortfall in a minimum partnership guarantee. The shortfall represents the majority of this gap, and we are actively taking steps to mitigate this risk over the next few quarters until it expires.

Before we dive into adjusted EBITDA, I want to discuss our commitment to meeting our profitability goals. We are taking several proactive steps to reduce our cost structure and recognition of the lower growth environment we are entering. First, we are pausing our hiring activity which will have a positive impact on our operating leverage in the back half of the year. Second, we are immediately active on a plan that contains $15 million of annualized cost savings.

This plan does not place our strategic goals at risk and will allow us to achieve sustained positive adjusted EBITDA by Q2 of 2023 and positive free cash flow by Q3 of 2023. Adjusted EBITDA was a loss of $15.8 million this quarter, compared to a loss of $10.5 million in Q1. As I stated last quarter, we expect the adjusted EBITDA loss in Q2 to be larger than our loss in Q1 due to significant increases in costs to recruit, attract and retain top talent. During Q2, we began the migration of certain internal data, and applications for the cloud.

We expect a fairly long migration given the need to work with an administrative and technical processes of our FI partners. We continue to estimate total incremental hosting costs of $7 million to $10 million during the migration which we expect to be completed by Q3 of 2023. We ended Q2 with $157 million in cash and cash equivalents compared to $208 million at the end Q1. During Q2, we used $40 million of cash to repurchase shares of our common stock to $6.6 million in operating activities and used $4.3 million for capital expenditures.

We expect to pay $43.5 million in cash in Q3 for the first earn-out related to the Bridg acquisition. Our balance sheet and liquidity remain strong, and we have also a $60 million loan facility available to us. So, we see no immediate need to raise additional funds. Our stock and buyback program was related to the Bridg earnout.

This was initiated to capitalize on arbitrage opportunity created by the volume-weighted average stock price or the VWAP, which fits the value of our equity-settled earnout. We purchased 1.4 million shares of common stock at $28 per share, below the $40 VWAP, decrease in dilution for investors, and saving nearly $17 million in capital. The program is now complete, and we do not expect to purchase additional shares in the near future. I also want to make investors aware of the necessity regardless of our optimism, recorded $83 million goodwill impairment committed to Bridg.

Our current market capitalization triggered the need for us to assess the fair value of our operating units. We remain just as optimistic today about the combined offerings with Cardlytics and Bridg have not altered our plans or long-term outlook of the business. MAUs were 179.9 million, an increase of 7.3% year over year. Our organic growth rate was slightly above our long-term expectations of low to mid-single-digit growth.

ARPU during the second quarter was $0.38, an increase of 11.8% year over year. We expect ARPU to continue to increase on a sequential and year-over-year basis for the rest of the year as revenue continues to grow at a faster rate than it is. We had 32.9 million shares outstanding at the end of Q2 compared to 33.8 million at the end of Q1. Weighted average shares outstanding during the quarter was 33.6 million, compared to 33 million during Q2 of 2021.

Now turning to guidance. As Lynne mentioned earlier, the rapid change in purchase trends is creating significant uncertainty for advertising clients that's causing them to reduce or even delay their ad spending. With that in mind, we expect year-over-year growth of approximately 10% to 15% in the back half of 2022. Given the lower growth, we expect a low single-digit adjusted EBITDA loss in the second half.

We do expect positive adjusted EBITDA in the fourth quarter as our cost reduction initiatives are fully implemented. We remain focused on maintaining strong relationships with our partners, expanding our offerings, and developing a technology platform that will unlock the massive potential or thing. I believe we can navigate a lower growth environment with minimal impact on the long-term prospects of the business. And with that, I'll turn it back over to Lynne.

Lynne Laube -- Chief Executive Officer and Co-Founder

Thank you, Andy. I'm pleased with our growth in the first half of the year despite the macro conditions, and I'm confident that we will meet our adjusted EBITDA and free cash flow goals next year. We are also pleased with the progress we are seeing in the Bridg acquisition and expect to see further proof points in future quarters. The combination of the Cardlytics and Bridg data set has us on the cusp of being able to scale up the business beyond our core platform, while our focus on financial goals will allow us to control our own destiny moving forward.

I'm truly excited to have Karim come on board. His industry experience, relationships, and expertise are perfect for leading the Cardlytics business. And I look forward to working with him on the Board and as a strategic advisor in the months ahead. It has been my honor to help build and lead this company for the past 15 years.

Thank you to everyone for supporting our business. With that, I'll open the call up for your questions.

Questions & Answers:


Thank you. [Operator instructions] Please stand by while we compile the Q&A roster. Our first question comes from Kyle Peterson with Needham. You may proceed.

Kyle Peterson -- Needham and Company -- Analyst

Hey, good afternoon, guys. Thanks for taking the questions. Just wanted to start with expenses, particularly some of the cost savings initiatives you guys outlined, and still being pretty confident that you guys can reaccelerate growth when the macro environment improves. So, I guess outside of pausing hiring, what are some of the big areas that you guys have outlined at a high level where you think you can reduce the cost structure without impacting long-term growth outlook here?

Lynne Laube -- Chief Executive Officer and Co-Founder

Yeah. Thanks, Kyle, it's Lynne. I'll start and then I'll pass it over to Andy. Look, we looked everywhere.

And like any company with over 600 employees, there's opportunities for efficiency. There's opportunities to reduce vendor costs. There's opportunities to reduce the focus on some of the longer-term growth initiatives, things like open banking, etc. So we've identified.

We've already booked $15 million, and there's more out there, which is why we're confident. Yes, we're definitely seeing some macro tailwinds. Even if those persist well into 2023, we're confident that we can maintain the profitability and cash flow goals that we laid out. But it's a little bit from everywhere is the way I would describe it.

And you'd be surprised how quickly that is up. Andy, anything --

Andy Christiansen -- Chief Financial Officer

Yeah. I just add to that. I think we've really been careful not to impact our growth initiatives. We've got a lot of really important things going on is what everybody knows with the AWS transition in selling Ad Server, those things are still obviously very, very top of mind.

And this is about giving us flexibility, right? We don't know what the future holds. There are quite a bit of headwinds out there right now. We've got a bunch of very reasonable scenarios with lower growth, but we feel really comfortable operating in with this plan.

Kyle Peterson -- Needham and Company -- Analyst

Got it. That makes sense. And I guess just a quick follow-up. I know there was quite a few headlines following some news that Chase bought Figg, which I know, among other things, has some -- Cardlytics offer capabilities.

Just wanted to see -- have there been any changes in the near term or of your expectations based on your conversations with Chase on how you see your partnership evolving with them or changing at all moving forward?

Lynne Laube -- Chief Executive Officer and Co-Founder

Yeah. No, great question. Look, we usually don't try to talk too much about individual banks, but Chase has actually approved to me saying the following: They remain focused on continuing our partnership period. So nothing has changed at all.

There are a bunch of reasons why it makes sense for Chase to own big and not impact our relationship with them primarily to go focus on the SMB space. But absolutely nothing has changed. We maintain huge momentum with them like we always have. They've always been a fantastic standout partner of ours, and they continue to be.

So I see no reason at all for -- the Street to read anything into this other than Chase wanted to focus on SMB.

Kyle Peterson -- Needham and Company -- Analyst

Got it. That's helpful. Thanks, guys.


Thank you. One moment for questions. Our next question comes from Doug Anmuth with J.P. Morgan.

You may proceed.

Doug Anmuth -- J.P. Morgan -- Analyst

Thanks for taking the questions, Lynne, I was hoping you just talked about -- you called out the large restaurant partner. So if you could talk a little bit there about, is there anything that you can do in terms of working with them more closely or showing them more data? Are there any kind of steps you can take? So that's number one. And then two, I guess, also just on the cost side, just help us understand. I know you've got the steps that you're taking in the back half of this year.

As you look forward a little bit more detail on kind of how you think the cost structure can play out going forward.

Lynne Laube -- Chief Executive Officer and Co-Founder

Yeah. So, on the large restaurant client, Doug, we've obviously done a lot. This -- I think many people probably know who it is, but I won't call them out by name, but there's been a massive CEO change there. And so they're reevaluating everything and their core strategy.

We have, with several of our bank partners, including Chase and Bank of America, put a best fit forward on a pretty meaningful proposal for them. I don't know if we'll get that over the line. But we certainly haven't given up. We are, however, modeling absolute worst-case scenario for that relationship.

So I want to reiterate that we have taken into effect. I mean, we're being hyper-conservative in terms of modeling macroeconomic conditions that continue to get worse throughout the year and going into next year, looking at worst-case scenarios with particularly this client, and still controlling our own destiny with identifying the appropriate cost savings that are required to not materially impact this business, but to still get to profitability in Q2 and cash flow -- free cash flow in Q3. So I'm sure people don't like the 10% to 15% guide, but we really do believe that that assumes conditions continue to deteriorate, and we can still control our own destiny. Andy, anything you would add to that about cost to next year?

Andy Christiansen -- Chief Financial Officer

Well, yeah, a couple of things. One, on the restaurant client, too. I mean -- this is obviously a situation we've mentioned in the past. I think we've been accounting for that the whole year, and we understand where that's going in the back half.

That's certainly not the reason why we've changed our guide, but that we already saw that, it's really about the headwinds that we're seeing across the business. In regards to the $15 million, that is largely run rate costs. So it's not going to be onetime in the back half of this year. That's kind of an annualized number.

There's certainly a lot of other opportunities that we're exploring. Some of those might be more one time in nature, but that largely is a run rate cost that we'll see over time.

Doug Anmuth -- J.P. Morgan -- Analyst

OK. Thank you both.


Thank you. [Operator instructions] Our next question comes from Jason Kreyer with Craig-Hallum. You may proceed.

Jason Kreyer -- Craig-Hallum Capital Group -- Analyst

Hey, thanks for taking questions. Just wondering if you can elaborate on what you're seeing in the macro. I mean, you delivered a Q2 that was within your guidance range. And then obviously, we're talking about a back half of the year, and I think you've talked about the conservatism baked into that, but quite a bit slower than what we were looking for.

So curious if there's a point in time in which things really started to slow and you saw this change in consumer spending or if all of that has kind of happened in July. Just any more details there would be great or any commentary on specific verticals outside of restaurant, which you called out.

Lynne Laube -- Chief Executive Officer and Co-Founder

Yeah. No, thanks, Jason. Good question. Look, I would describe Q2 as coming in like a lion and going out like a lamb.

It deteriorated throughout the entire quarter and fairly rapidly. I mean some of the stats that I rattled off in the earnings script, I mean T&E was up 39% at the start of the quarter and was almost down at the end of the quarter. We saw just about every category. And we saw kind of multiple dimensions.

We saw consumer spend decline didn't necessarily flatten, but it declined in every category. We saw trips in most category also declined which kind of is the double wane. The spend is declining and the trips are declining, which means their average ticket is going way up as they're spending less. And, of course, that's impacting many of our clients.

So, it happened very rapidly in the quarter, but it happened very steadily as well. And so, I really want to reiterate. We have modeled those conditions continue to deteriorate throughout the remainder of 2023. So, we're not even modeling the same.

We're modeling more deterioration in that guide that we're giving you. Hopefully, we're wrong, and that really is a worst-case scenario, but that is -- that's what we're modeling right now.

Jason Kreyer -- Craig-Hallum Capital Group -- Analyst

Thank you. And then on the BofA extension, you called out in the prepared remarks that there are benefits to both parties. So just wondering if you can talk a little bit more about what those benefits are. And then now that, that contract has been signed, are there any material changes? Or are there any particular reasons why it took so long to get that done?

Lynne Laube -- Chief Executive Officer and Co-Founder

So, look, I am -- I'm not going to be in the business of talking about individual banks and individual bank contracts. It doesn't serve us any good. And quite frankly, the banks don't like it either. What I can tell you is, first of all, we've never had a bank contract signed on time.

So, this is not unusual. I told you guys it wasn't going to get done at the end of the year. I told you it was probably going to get done before the first half of the year and indeed, it did. It was exactly what we expected.

I talked about a lot of the things we're trying to get all of our banks to do, not just BofA, upgrade technology, AWS, etc. What I can tell you is we're very pleased with that contract, and that's all I can say. And it is a -- I think it's a three-year contract, which is, you know, very typical for us. So, we're very pleased.

Jason Kreyer -- Craig-Hallum Capital Group -- Analyst

Perfect. Thank you.

Lynne Laube -- Chief Executive Officer and Co-Founder

And the operator still there? Are we still on the call? OK. I'm going to go ahead and close the call. Hopefully, people can hear. I'm not sure if we have technology issues happening or not right now.

But I do want to thank everyone for listening. You know, I -- we're pleased with the quarter that we delivered. And while we are certainly seeing economic tailwinds, we can control our own destiny. I think that's the big message that I want the Street to understand.

We absolutely can control our destiny, and we're going to. And nothing has fundamentally changed about this business. It's still a core 30% year-over-year grower. We're just facing really uncertain times right now, and I don't think it's unique to us or to digital advertising.

I think it's the entire economy. The other thing I would say is I'm really thrilled to welcome Karim. I think he is going to be an awesome addition to this team. He has so much -- he really -- I call him our needle in the haystack.

He has so much experience both with banks and with advertisers. It's going to be really a good boost for what this company needs to go in the future, and I know he's really excited about the foundation that we've built and about the fundamentals. So yeah, there are some tailwinds right now -- or sorry, excuse me, headwinds, but we still feel great about the foundation that we've laid and the company that we've built. So with that, we will end the call.

Thank you, everyone, for joining and listening.

Duration: 0 minutes

Call participants:

Nick Lynton -- Chief Legal Officer

Lynne Laube -- Chief Executive Officer and Co-Founder

Andy Christiansen -- Chief Financial Officer

Kyle Peterson -- Needham and Company -- Analyst

Doug Anmuth -- J.P. Morgan -- Analyst

Jason Kreyer -- Craig-Hallum Capital Group -- Analyst

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