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Date
Wednesday, Oct. 29, 2025, at 10 a.m. ET
Call participants
- Chief Executive Officer and President — Kevin Hochman
- Executive Vice President and Chief Financial Officer — Michaela M. Ware
- Operator — Paul [last name not provided in transcript]
- Senior Vice President, Investor Relations — Kim Sanders
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Risks
- Maggiano's softness — Michaela M. Ware stated, This could impact our EPS by 6% to 8% in the second quarter of fiscal 2026. And then moving forward, I think it will have a lesser impact, but still weighing down a little bit of Chili's gains, but not all of Chili's gains."
- Commodity inflation and tariffs — Michaela M. Ware said, "We now anticipate commodity inflation inclusive of tariffs in the mid-single digits rather than the low single digits as projected last quarter."
- Margin pressure — Michaela M. Ware noted a flat to slightly positive restaurant-level margin outlook, saying, margins for the company in fiscal 2026 are expected to be flat to slightly positive, rather than up 30 to 40 basis points. This is due to softness at Maggiano's and higher tariffs.
- Second quarter margin compression — Second-quarter fiscal 2026 margins are expected to decline year over year due to both the timing of expenses and Maggiano's performance.
Takeaways
- Total revenue -- $1.35 billion, up 18.5% from the prior year, driven by Chili's performance in the first quarter of fiscal 2026.
- Adjusted diluted EPS -- $1.93 adjusted diluted EPS in the first quarter of fiscal 2026, up from $0.95 in the prior-year quarter.
- Consolidated comparable sales -- Up 18.8% in the first quarter of fiscal 2026.
- Chili's same-store sales -- Up 21.4% in the first quarter of fiscal 2026, lapping a 14% increase in the prior-year period.
- Chili's traffic growth -- Up 13.1% in the first quarter of fiscal 2026, marking eighteen consecutive quarters of positive same-store sales growth and outperforming the industry on traffic for the eighth straight quarter as of the first quarter of fiscal 2026.
- Maggiano's comparable sales -- Down 0.4% in the first quarter of fiscal 2026, with a management turnaround plan underway.
- Restaurant operating margin -- 16.2%, a 270 basis point improvement versus the prior year, mainly from sales leverage and partially offset by 60 basis points of higher food and beverage costs in the first quarter of fiscal 2026.
- Labor cost -- Improved by 120 basis points year over year in the first quarter of fiscal 2026; included 3.8% wage rate investments covered by top-line sales growth.
- Adjusted EBITDA -- Approximately $172.4 million in adjusted EBITDA for the first quarter of fiscal 2026, up 54.4% year over year.
- Three For Me value platform -- Mix held steady at 18% of Chili's sales in the first quarter of fiscal 2026. The $10.99 tier comprised about 40%, while the $12.99 and higher tiers accounted for 50%–55% combined, all stable compared to the fourth quarter of fiscal 2025.
- Share repurchases -- $92 million in common stock repurchased during the first quarter of fiscal 2026.
- Chili's ribs sales -- Ribs sales up 35% and profitability up 29%, with improved food grade scores and a $150 million quarterly sales mix, adding roughly one incremental point to the overall mix in the first quarter of fiscal 2026.
- Beverage innovation -- Frozen Patron Margarita platform selling at two times the old platform's unit volume, at higher price points.
- Guest problem rate -- Guest problem metric at an all-time low of 2.1% in the first quarter of fiscal 2026, compared to 2.7% last year; food grade and return scores at record highs.
- Advertising expense -- 2.5% of sales, down 10 basis points year over year due to sales leverage in the first quarter of fiscal 2026; second quarter fiscal 2026 advertising is expected to increase by $9–$10 million over the prior year, with the third quarter incremental and the fourth quarter flattish.
- Capital expenditures -- $58.6 million focused on capital maintenance and pilot remodels in the first quarter of fiscal 2026; four Chili's remodels to complete this quarter.
- Guidance -- Full-year guidance reiterated; Chili's is exceeding goals, but this is offset by softer Maggiano's results and expected moderate same-store sales growth in the mid-single-digit range for the remainder of fiscal 2026; Price increases in October (about 40 basis points) and additional increases planned in January (up to 1%) are intended to address tariffs in fiscal 2026.
- Commodity inflation -- Projected at mid-single digits for fiscal 2026, revised upward from prior "low single digits" guidance, mainly affecting beef and shrimp.
- Free cash flow and liquidity -- Free cash flow remains "strong," according to management, supporting both investment in the business and share repurchases.
- Chili's value messaging -- The fourth quarter will see a major new value initiative; $10.99 price point and value marketing remain central to guest acquisition and retention strategies.
- Chili's cohort data -- Guest frequency is "very stable regardless of the cohort," according to Kevin Hochman, based on analysis of monthly guest cohorts (e.g., July 2024 and August 2024) at Chili's, supporting management's confidence in the sustainability of traffic growth.
- North of Six initiatives -- Ongoing deployment of high-volume restaurant learnings systemwide, including table configuration changes and improved labor models.
- Unit growth strategy -- New unit and remodel growth are set to accelerate starting in fiscal 2027, with a full street-side footprint as the focus; team expansion underway to drive both Chili's and Maggiano's growth plans.
- Chicken sandwich platform -- Major launch planned for the back half of next fiscal year as part of Chili's menu innovation pipeline.
- Maggiano's turnaround plan -- Four-pillar strategy launched: menu return to abundance/scratch-made, labor and service improvements, guest-facing facility investment, and restoring management "pride in ownership."
- Repairs and maintenance (R&M) -- Chili's R&M expense was down $34 million year over year in the first quarter of fiscal 2026, with $10–$15 million in expected favorability for the full fiscal 2026; incremental investments planned on Maggiano's.
Summary
Brinker International (EAT 5.89%) management explicitly reaffirmed full-year guidance for fiscal 2026, despite commodity and labor headwinds, while emphasizing that Chili's outperformance is moderating to mid-single-digit same-store sales growth for the remainder of the fiscal year. Guest frequency and sales across all household income segments, including significant gains among those with incomes below $60,000, supported Chili's continued share gains versus competitors in the first quarter of fiscal 2026. Maggiano’s softness is impacting company-level EPS and margin outlook, particularly in the second quarter of fiscal 2026, with management now forecasting flat to slightly positive full-year margin expansion for fiscal 2026, instead of an increase of 30–40 basis points. Management detailed a sequential price increase strategy to offset beef and shrimp tariffs, contributing to the revised mid-single-digit commodity inflation guidance for fiscal 2026. $92 million in share repurchases were completed in the first quarter of fiscal 2026. Four pilot Chili's remodels remain on track for completion this quarter as part of a staged reimage and new unit growth plan, with full rollout beginning in fiscal 2027.
- Michaela M. Ware confirmed, "Q2 is the biggest increase year over year for Chili's advertising," with the third quarter also reflecting incremental spend.
- Hochman said, "continues to grow sales across households of all income levels" in the first quarter of fiscal 2026, and observed, "our cohort growing the fastest is actually now households with income under $60,000."
- Chili's value platform mix is "very steady," according to Michaela M. Ware, with about 18% of sales in the first quarter of fiscal 2026. The $10.99 tier now represents about 40% of platform sales, down from 50%–55% following the introduction of the $12.99 tier.
- Operational enhancements, including North of Six and labor model redesign, are enabling high traffic throughput and guest experience improvement during increased volume periods.
- Maggiano’s leadership indicated early support for the turnaround plan, but management flagged that this could impact the company's EPS by 6% to 8% in the second quarter of fiscal 2026. Management does not expect as fast or dramatic a turnaround as seen with Chili’s, owing to a smaller base and lower advertising leverage.
Industry glossary
- Three For Me: Chili’s bundled value meal platform offering entrees, appetizers, and beverages at multiple price tiers ($10.99+, $12.99+).
- North Of Six: Internal best-practices initiative based on learnings from high-volume Chili’s units (exceeding $6 million annual sales), focused on scalable labor and operations improvements.
- Mix: The contribution of a product category (e.g., ribs, value meals) to total sales, usually expressed as a percentage or sales dollar amount.
- R&M: Repairs and Maintenance expenses for ongoing restaurant upkeep and capital assets.
Full Conference Call Transcript
Kevin Hochman: Thank you, Kim, and good morning, everyone. Thank you for joining us as we share insights from our first quarter and our outlook for the remainder of fiscal 2026. Q1 Chili's same-store sales were plus 21.4%, outperforming the casual dining industry by 1650 basis points, a strong result was lapping a plus 14% in Q1 last year, for a two-year compounded comp of plus 39%. Our Q1 sales result was driven by traffic increases of 13% versus a year ago and Chili's has now beat the industry the past eight quarters on traffic as well as completed our eighteenth consecutive quarter of positive same-store sales growth.
I'm so proud of our Chili's team rolling industry-leading comps from Q1 last year, with even more industry-leading comps in Q1 this year. World-class marketing and brand building is bringing guests in, and continued improvements in food service and atmosphere are bringing guests back and that momentum feels great. Our food and hospitality initiatives in Q1 continue to deliver momentum for the business. The Ribs upgrade has been a success with the Ribs business now running 35% up in sales and significantly improved profitability, which is also up 29%. Food grade scores on tickets with ribs are up, and guest feedback has been very positive on the taste.
On the beverage innovation front, the frozen Patron Margarita platform is now selling two times the units of the old platform despite a higher price point for the more premium ingredients. Q1 new items are winning and helping progress our food grade scores in addition to growing sales. On the hospitality side, ongoing simplification, removing friction, from our team members and managers, and the north of six initiatives are continuing to improve guest experience scores. Our main metric for experienced guest with a problem is again at an all-time low at 2.1% versus 2.7% last year in Q1. With food grade and intensive return scores also at all-time highs.
And on atmosphere, our first four remodel pilot restaurants should be completed by the end of this quarter. And we will start getting a read on how they are performing. The Modern Greenville prototype is about making a Chili's as Chili's a Chili's can be by going back to the first Chili's ever built on Greenville Avenue, and getting back to what makes Chili's like no place else. Given what everyone is seeing in the industry right now, I thought it would be helpful to talk a little bit more insight on what we're seeing at Chili's with the consumer.
I'm going to share what we are seeing with the consumer household income levels, and some new token data on Chili's guest behavior. Chili's continues to grow sales across all households of all income levels. And while others in the restaurant industry are seeing households with lower income pull back, we are seeing just the opposite. Our customer base is very representative of the US consumer across all income cohorts, our cohort growing the fastest is actually now households with income under $60,000. It's clear that the Better Than Fast Food campaign we've been hammering over the past two years has positioned Chili's as an important value leader in the industry.
And we are gaining market share with low-income households while others are reporting softness with that group. I also wanted to share some new capability mined from our tokenized data. We now have sufficient data to understand as more and more new guests come into Chili's, is happening to guest frequency over time? The intent is to have a better understanding of the sustainability of guest traffic we are bringing into the business via TV and social advertising. We track each group of monthly customers separately and what their visitation and purchase behavior is over time. For example, we have a July 2024 cohort who represents all of the guests that came into Chili's during the month of July 2024.
Whether they are new to Chili's or regular guests, and we can track how often they have come back over time. Can do the same analysis with the guest who came in August 2024 and get the same data about that group. Then look at the frequency of those groups over time, to understand how well we are retaining them which also tells us how sustainable Chili's traffic trends are. So here's what we learned tracking monthly cohorts. For both new and regular guests, trip frequency is staying very stable regardless of the cohort.
What this means is our restaurant experience is bringing guests back and retaining the traffic over time versus bringing them in once and having them not come back to Chili's. This data along with our quarter-to-date sales and traffic trends give us confidence we'll be able to roll over the 31.4% sales growth and the plus 19.9% traffic growth from the prior year. Now I want to give an update on Maggiano's. Chief Operating Officer, Kissel and I have had the opportunity to go deeper into the business and we have a better understanding of the opportunities to get Maggiano's stabilized and growing again. Turnaround starts with a better understanding of Maggiano's positioning.
Which when it was growing at its best, was about abundant and scratch-made Italian American favorites with warm and attentive service. Then putting those pieces in place to deliver on that positioning consistently. The back to Maggiano's plan has four pillars. Getting back to classic recipes and scratch-made Maggiano's guest favorites with the abundance that differentiates Maggiano's improving service levels and speed of service through new labor deployment and simplification as well as the elimination of tasks that don't benefit the teammate or the guest, three, focusing repairs and maintenance on guest-facing areas while reimaging the balance of the estate. And four, getting pride in ownership back with our Maggiano's management teams.
We recently concluded the annual Maggiano's conference in Orlando with the brand's top 150 leaders and the response to the new strategy and the green shoots of the execution plan was very encouraging. The Maggiano's leadership response was we need to get back to Maggiano's. And many specifically gave me the feedback it felt like they are now being listened to. I look forward to providing updates on how the Maggiano's turnaround plan is progressing on future calls. Our continued momentum at Chili's is proof our strategy is working and gives us confidence in our ability to lap our high sales comparisons this fiscal.
I especially wanna thank our Chili Heads for their hard work and commitment to sit to what sets Chili's apart. Providing great hospitality and delicious food and drinks, in a fun and friendly atmosphere. I also want to recognize our Maggiano's teammates for their engagement in our Back to Maggiano's turnaround plan and their understanding of the change in strategy and plans. Their leadership and positive attitude and passion for returning the brand to its roots is exciting to see and I know will lead to better results in the long term. Now, I'll hand the call over to Micah to walk you through fiscal 2026 first-quarter numbers. Go ahead, Micah.
Michaela M. Ware: Thank you, Kevin, and good morning, everyone. Brinker delivered another outstanding quarter led by Chili's which marks our sixth consecutive quarter of double-digit sales and positive traffic growth, sustaining the strong momentum we built last year. Our invest-to-grow strategy and everyday industry-leading value continue to position us well in a competitive and challenging environment enabling our delivery of consistent positive results by focusing on the fundamentals of food, service, and atmosphere. For the first quarter, Brinker reported total revenues of $1,350,000,000 an increase of 18.5% over the prior year with consolidated comp sales of positive 18.8%. Our adjusted diluted EPS for the quarter was $1.93 up from $0.95 last year.
Chili's reported top-line sales growth with comps coming in at positive 21.4%, driven by positive traffic of 13.1%, positive mix of 4.3%, and price of 4%. We continue to see strong year-over-year top-line growth same-store sales and traffic well above industry averages, and significant restaurant margin expansion at Chili's. Our improved operations, menu innovation, and effective marketing have brought more guests to Chili's. In a crowded environment full of limited-time-only promotions, our consistent everyday value sets us apart. Turning to Maggiano's, the brand reported comp sales for the quarter of negative 0.4%. As Kevin mentioned, we are focused on stabilizing and improving the business utilizing our new Back to Maggiano's strategy.
Which is designed to improve our value proposition, optimize our service model, and ensure our atmosphere is clean and well maintained. At the Brinker level, we saw continued strong flow through this quarter with restaurant operating margin coming in at 16.2%, a 270 basis points improvement year over year. Primarily driven by sales leverage, partially offset by unfavorable food and beverage costs. Food and beverage costs for the quarter were unfavorable 60 basis points year over year due to unfavorable menu mix with 2.6% commodity inflation offset by price. We remain pleased with the stable mix and profitability of our $10.99 three for me value platform.
It offers a compelling price point for guests seeking value, while still allowing us to maintain margin profitability. Labor for the quarter was favorable 120 basis points year over year. Top-line sales growth offset additional investments in labor and wage rate in place of approximately 3.8%. Advertising expense for the first quarter was 2.5% of sales and decreased 10 basis points on a year-over-year due to sales leverage. G and A for the quarter came in at 4.2% of total revenues, 30 basis points lower than the prior year due to sales leverage partially offset by increases in ERP system and support cost.
Depreciation and amortization for the quarter came in at 4% of total revenues decreased 10 basis points year over year due to sales leverage offset by an increase in our asset base from equipment purchases. Our first-quarter adjusted EBITDA was approximately $172,400,000 a 54.4% increase from the prior year. The adjusted tax rate for the quarter increased to 18.5%. Mainly driven by the increase in sales, which accelerated at a greater rate than the offset generated by the FICA tax TIP credit. Capital expenditures for the quarter were approximately $58,600,000 driven by capital maintenance spend.
As discussed, in 2026, we are ramping up our reimage program for Chili's and expect to have four completed by the end of this calendar year for evaluation while also working on her long-term new unit growth strategy with the goal of fully rolling out both programs dealing fiscal 2027, helping us return to positive net new unit growth. And for Maggiano's, as Kevin said, our main focus will be on guest-facing repairs and maintenance and a smaller reimage program before shifting gears to new unit growth. Our strong free cash flow provides sufficient liquidity to maintain our disciplined capital allocation strategy, allowing us to invest in our restaurants and return excess cash to shareholders.
We supported this approach by repurchasing $92,000,000 of common stock under our share repurchase program. With regard to fiscal 2026 guidance, we are reiterating the targets provided on our last earnings call. Chili's is on track to beat our original goals for the year but those gains will likely be offset by softer results at Maggiano's along with the investments needed to stabilize that brand's performance. We are also currently expecting higher tariffs on commodities along with higher inflation in workers' comp and health insurance claims. With all these factors in the current economic uncertainty, our overall guidance for the company stays the same.
The assumptions underlying our guidance largely remain unchanged except we now anticipate commodity inflation inclusive of tariffs in the mid-single digits rather than the low single digits as projected last quarter. Despite these headwinds, we remain confident our plans will enable us to lap fiscal 2025 and continue to outperform the industry on sales and traffic at Chili's. We still anticipate that the first quarter will be our strongest on a year-over-year basis with more moderate gains in subsequent quarters due to last year's high comparison base. Despite challenging comparisons and a weaker macroeconomic environment, Q2 is off to a great start.
Given the high comp numbers we are rolling this quarter, we thought it would be helpful to share quarter-to-date sales with expectations for the balance of the year. Chili's quarter-to-date sales are in the high single digits and our expectations are Chili's same-store sales will normalize on average in the mid-single-digit range for the balance of the fiscal year. We will continue to manage the business for the long term and make investments strategically, the timing of expense impacts may not be spread evenly across all quarters. In summary, our first-quarter results reflect the continued strength of our strategy and the disciplined execution focusing on the fundamentals of foodservice and atmosphere.
Chili's continues to lead the way with exceptional performance driven by industry-leading value platforms and guest favorites such as the Triple Dipper and our frozen Patron margaritas. As we execute the Back to Maggiano's plan, I am excited to partner with Kevin Rich and the Maggiano's team as they return the brand to its full potential. As we look ahead, we remain focused on delivering sustainable long-term growth by sticking to our Investor Growth strategy and our continued momentum gives me confidence in our ability to deliver positive results this fiscal year. With our comments now complete, I will turn the call back over to Paul to moderate questions.
Operator: Paul? Thank you. At this time, we'll be conducting a question and answer session. At this time. We ask that while posing your question, you please pick up your handset if listening on speakerphone to provide optimum sound quality. Please hold while we poll for questions. And the first question today will be from Christopher Thomas O'Cull from Stifel. Chris, your line is live.
Christopher Thomas O'Cull: Yeah. Thanks. Kevin, thanks for the segmented consumer information. I was just hoping maybe you could elaborate on how Chili's plans to yet leverage tokenized consumer data now to enhance you know, consumer engagement or drive growth. Well, the biggest thing is we're starting to learn how to use it. So, obviously, this is new capability. What I've shared on my prepared comments on the cohorts by month. So that's the first thing we're gonna start doing is just tracking each of these monthly cohorts separately, to understand, our new guests repeating as often as the previous cohorts.
What is happening over time, as well as understanding, when we look at guest metrics, like GWAP, or food grade, how is that impacting the frequency over time. So we're gonna have a better understanding of the impact of some of the investments that otherwise were much more difficult to quantify in the past. Separately, I think we're gonna start understanding the impact of initiatives on our menu. Right? So whether it's the ribs upgrade or the frozen upgrade or whatever it is, we can start understanding for the guests that have that on a transaction level data are they coming back more frequently? And then we can start linking food grade scores to how frequently guests come.
So I think the know, I've always said I think the big upside is gonna be better understanding the big investments that we make in the business. And how they're performing versus necessarily marketing to guests using CRM. I don't I don't love that type of discounting, from a long-term standpoint of the base of the business versus using our money to advertise how great the brand is. But I think we've this was a really great quarter and the strides that we've made in being able to leverage the token data. That's great. And then, you know, we've seen several restaurant chains struggle to get a lift from recent value promotions, even some with much more marketing support.
I know Chili's recently launched or returned with a big QP value message. I'm just and obviously, the comp trends sound great, but I'm just wondering how's it performing against your expectations, and if there's any color you can maybe provide around second-half innovation for that platform. Yeah. So we feel really good about the value platform. So I can give you just a little bit of history because I know everybody's wondering about what happened with the triple dipper advertising that we had rolled at the '1.
And we put the triple so if you recall, last couple of years, we've been driving the ten ninety-nine message pretty consistently, and that has obviously worked tremendously well to drive market share for Chili's. And, about six months ago, we the idea of what if we could put Triple Dipper on TV. I think the macro was in a little bit different place at the time. We went and created the advertising and the macro kind of turned And we decided to go ahead with the triple dipper advertising regardless because we wanted to understand, is that another quiver in our arsenal, to be able to drive traffic.
And so we turned on that advertising in September We did see lifts in the business, and we actually saw more new guests come in from the triple dipper advertising than we've seen a percentage of the total, lift. Than we've seen from the value advertising. However, the overall lift was not as great as what we saw from the big QP. And so based on where the macro was, based on the overall lift, we decided that even though we think triple dipper could be used again Once we got back on value, we saw the lifts improve again.
So I think that the $10.99 burger deal that we have in the market is still as relevant as was when we introduced it a few years ago on TV. I do think in the back half, so to answer the last question, Chris, the back half, we need to refresh that message. We're gonna have some big innovation coming It's gonna be ready to go in Q3. We're gonna launch it in Q4. If we feel like we need to pull it up, But that's gonna be a completely new initiative under the October platform in a very big segment for guests. So we're very excited about the news that we're bringing to the business.
Think that's going to continue the momentum on our value. Great. Congratulations on another great quarter.
Operator: Thank you. The next question is coming from David Sterling Palmer from Evercore ISI. David, your line is live. Thank you.
David Sterling Palmer: Just a two-parter here, Kevin, and thanks for all that detail. I wanted to maybe take your insights out for a spin just to ask more specifically about the young consumers. I think there's a concern around younger consumers, maybe Gen Z would define it. With regard to not only their economic issue of higher unemployment lately, but also you had a massive or it's been perceived that you had a massive wave of trial around the cheese pull and the triple dipper last year, and that younger cohort would that you would likely be down with them, and that would weigh in your traffic this fiscal 2Q in particular.
So if you could address what you're seeing, particularly with regard to young consumers. And I just wanted to ask you separately, just on the renovation of the menu, You know, you're you're pretty far along in the journey there. Maybe you could just kinda summarize where you are and what's left to do and how that's gonna progress through the fiscal year. And thanks. Okay. So thanks, David. So let me start with the younger consumer question. So there's two things that we think about in terms of that younger consumer demographic. One, for the younger consumers that we brought in, are they are they coming back as frequently as all new guests? And that answer is yes.
So we're not seeing any difference in the age of the consumer and how frequently they come in if they're new. So that's good. The second is, are we continuing to bring new young consumers in? Right? And right now, when we look at, like, our TikTok trends, they basically have stayed the same since we saw the original the cheese pull go viral over a year ago. So I know a lot of folks have said, hey, that's gonna peter out. We really haven't seen that. So if you look at like the monthly views, it stayed very high.
Now, that said, it is the marketing department's job to keep our brand relevant with young people because they're not stay on the same thing forever. We everybody knows that. Right? And so one of the things I'm proud about our world-class marketing department is they're constantly thinking about every quarter what are the things that we're going to bring to bear to make sure that we stay relevant with all guests especially and with the emphasis on staying relevant and making the brand relevant again with Gen Z. So I don't see that letting up.
In fact, think as our marketing budget continues to grow, as the business continues to grow, think you're going to see more of that and not less of that. So, the two things that we're focused on with the young consumer are making sure that they're repeating as much as other guests and that's really about guest experience. And then secondly, are we bringing new guests in or new young guests in through both advertising and social media and on TV, as well as some of these marketing stunts that we do.
David Sterling Palmer: And then separately on the food renovation, journey?
Kevin Hochman: Yeah. Thanks for the reminder on that. So we're continuing to do that. So what next on the docket's gonna likely be for next fiscal is we have the chicken sandwich platform in the back half that we talked about. In previous calls. And then the following fiscal right now on the plan is steaks and salads and there'll probably be a few other things. We've learned a lot with the Queso upgrade, so obviously I think people are probably interested in that. One, the new Queso is doing quite well, so we're pretty pleased with the sales of it.
What we have learned though is it's not a replacement for the old queso, so we've got a lot of fans out there. Said, hey, this is a completely different queso. Want the old skillet queso back, and that's why we recently announced a few days ago, we are gonna bring that back. We are very confident that with the two quesos it's going to be a significantly bigger business than it was with the old two quesos. So at the end of the day, it's gonna be a good thing for our sales. Obviously, we're hoping to maintain the traffic with those queso guests.
So right now, it's gonna cause us to look at some of those favorites that we looked at renovating and saying maybe we need to slow down a little bit on those things. To make sure that we're not missing you know, our existing guests and making sure we're bringing them along. So probably a learning from the queso. I don't think it's really a very concerning thing at all. In fact, it's a good thing that we learned on a smaller item. As we think about renovating some of the bigger items like pasta, we're our eyes are wide open to what we need to work on.
At the end of the day, gotta continue to make our venue tighter and we got to continue to make it better if we want to continue to get these great results on Chili's.
David Sterling Palmer: Thank you.
Operator: Thank you. The next question will be from John Ivankoe from JPMorgan. John, your line is live.
John Ivankoe: Hi. Thank you very much. The question is on getting back to the original Chili's. And I wanted know, just to understand better you know, what that might mean. And, you know, Kevin, the question, you know, is on cooking platforms and even staffing around cooking platforms. You know, conveyors are one thing you guys did, Merry Chefs. Turbochef style ovens, you know, another. But you know, do we have an opportunity, you know, to maybe focus more on the grill, focus more on the broilers?
So talk about the possible complexity or maybe need know, putting back in some of this equipment and whether such a change you know, would benefit the customers and your products and whether that would require additional labor. Or just a reallocation from labor that you currently have. Thank you.
Kevin Hochman: Hey, John. It's, it's Kevin. So thank you for the questions. Let me start with the first one on the reimaging program. And so the intent of the reimage program, and folks will be able to see it by the end this quarter, we'll have it in four restaurants here in Dallas. Is to go back to that original Greenville Chili's understand what made Chili's so darn special, and then bring that into a 2025, version of the prototype. So that's things like having a true margarita bar, and then talking about the things that make us special, whether it's the presidente or our ribs or our fajitas. Right?
And when you went into a Chili's way back when, it had a very different vibe than other casual diners. And that's what we wanna bring to it. Some of our more recent renovations, when we look at the last reimage program, took some of that real cool characteristic and that personality out of the box. And we've been leaning forward to it in our advertising then when we talked about the brand, there's no reason why we can't do that also in the restaurant.
So I'm excited about if you look at the renderings of those images, if they come out even close, in real life when we do the reimaging, I think guests are going be really excited because it's going to feel like more like Chili's not less like Chili's. In a modern fun way. And then separately, the other question you had was on kitchen equipment. As part of our we have a 2030 Heart of House team, cross-functional team that's looking at based on the volumes that we've been bringing in, the continued growth in the business, as well as where do we wanna take our food next level.
What is the type of equipment that we need in the restaurant? We've been working very closely on figuring out fryer capacity. And then the other one is how do we get flame back into the building, which I think that was what you're referring to. On the charbroilers. We don't have anything yet to announce yet. We haven't even put a charbroiler into a restaurant to start understanding labor deployment changes, how much cost there is, etcetera. But once we once we have line of sight to attest on that, we'll make sure to bring everybody along to understand what it could mean for the business, what it could mean for growing operating cost, depreciation, all that stuff.
You know, good news is charbroilers aren't very expensive, so it's not like it's, you know, a major piece of equipment that's gonna be a huge investment. But really it's gonna change the way the part of house operates and that's that's why we need to test it. So there is some investment obviously, but the bigger thing is going to be making sure the operation runs as smoothly as it is now. The future with a charbroiler. So once again, once we have more insight to share on that, we'll make sure we share it with all of
John Ivankoe: Okay. Thanks, Kevin.
Operator: Thank you. The next question will be from Jeffrey Daniel Farmer from Gordon Haskett. Jeff, your line is live. Thank you. You noted that you expect same-store sales to normalize think you said in the mid-single-digit range. For the balance of the fiscal year. So your perspective, that mean across Q2, Q3, Q4, with all three core quarters holding on to that mid-single-digit number or sort of an average where maybe some quarters higher or lower than mid-single-digit?
Michaela M. Ware: Hi, Jeff. It's Micah. Yeah, so it's just really once we start lapping that peak in November on that mid-single-digit on average, and it is for the latter half of the year for Q3, Q4. Q2 could be a little bit different. We're obviously, I just talked about how October starting November is going to be the peak gap or the peak lap for the full year. That one could be a little lower. And then December actually has a holiday flip in it too. Where we have Christmas moving into Q3. So we have about 100 basis points of traffic that could flip flop positive to Q2. It will reverse in Q3 negative.
So could be a little bit higher than that But that's what we wanted to communicate once we have these lap it kinda normalizes. That's where we think Chili's will land.
Jeffrey Daniel Farmer: Okay. And then, one more. The August call, I think you were pointing to 30 to 40 basis points of restaurant level margin expansion. You just updated your thinking on commodities. So how does that commodity inflation, I should say, how does that impact your thinking about restaurant level margin expansion for FY 2026?
Michaela M. Ware: Yep. So, with the softness at Maggiano's and some of the investments we need to make there, coupled with the tariffs, the margins could be more flat to slightly positive than positive 30 to 40 for Brinker. So we'll be watching that closely. I know that last time we talked about the tariffs they were a little bit more fluid. Now they're starting to materialize. We took a little bit of price in October. Planned for a little bit more price in January to offset those tariffs. Now how we're thinking about it is we're offsetting the tariffs with dollars and profit, not necessarily the margin impact.
So again, those two things are impact what we think Brinker margins will do for the full year right now.
Jeffrey Daniel Farmer: Alright. Thank you.
Operator: Thank you. The next question is coming from Dennis Geiger from UBS. Dennis, your line is live.
Dennis Geiger: Great. Thanks, guys, and congrats on the results. Mike, I wanted to follow-up maybe on that question as it relates to traffic. I mean, you gave us the comp from a mid-single-digit perspective. Just within that is that sort of still assuming positive traffic? Is that the assumption as we look at the quarters from here? I guess the other piece of that would just be maybe thinking about where price shakes out for the year after your comments there. Just mix, I think, flat with the expectation previously over the balance of the year. Is that still similar, or there's some moving pieces there? Thank you.
Michaela M. Ware: It's pretty similar. So price now, like I said, was at the lower end of the range. If we implement the price that I talked about in January, it will probably be about that 4% all year long for Chili's. And then, we're going to lap some significant mix and traffic numbers. And so, could be negative to flat to positive, kind of in there more in a neutral ish zone, I would say. So we'll see how well we lap those numbers.
Dennis Geiger: Great. Thanks, Micah. Appreciate it.
Michaela M. Ware: Thank you.
Operator: On your phone at any time. Next question is coming from Hyun Jin Cho from Goldman Sachs. Christine, your line is live.
Hyun Jin Cho: Yes. Thank you. Thank you, and congrats on another strong quarter. I just wanted to elaborate on your recent experience. With the new Quest. So firstly, how did the post-launch feedback compare to the feedback that you received during the testing and trial process? And if there were some discrepancies there kind of ways to improve the process to narrow the gap going forward? And secondly, could you just talk about the feedback mechanisms you have in place to quickly kind of reverse the changes or respond to customer feedback in a timely manner as you did at this time? Thank you.
Kevin Hochman: Yeah. Thanks for the question. So let me just start with we have a very robust stage gate process in all the initiatives that we launched So and we made a lot of changes to the business. So over the last three and a half years. So know, the fact that we, you know, we had one where it probably didn't go as well as we had hoped from a testing standpoint when we put it in market. We have a pretty good track record on these things. And the and the good news is we quickly learned in market that we needed to reverse course on removing this gullet queso.
In the test market, so just to in the test that we did, we didn't test market like we do let's say, the RIBS upgrade. Or the chicken tenders because it's a small it's a very low mixing product. It's not there's not, like, a bunch of equipment we gotta go purchase. So the risk is quite low when we when we were to relaunch the case. The feedback that we got inside the restaurant when we did kind of the we do like an op shakedown for a period of time. Was quite good. The guests loved the new queso.
We did learn that, longtime guests were kinda hesitant about trying the new queso, and that's why we did the program with the My Chili's Rewards where we dropped, a free queso of the new queso in for everybody. So that they could come try it on us, versus them having to use their own money to try it. Right? So that was our thought based on the learnings in the test market. That we would drop a coupon order to get people to be able to try and get over the hump to the new case.
Then clearly, once we went to market with it, the new case was done quite well with newer guests, but the long time skill at guest case of users not excited about the new case. It's just a different Queso for them. And either they didn't wanna try it with the coupon, or they tried it and didn't like it. And so why we're bringing back the skill of case. So I don't know if we would do anything different going forward. I mean, we put these things in market. We did learn what the risk was. We thought we had put together a plan that could bring the existing guests along.
Actually, it has not played out the way we had hoped and so that's why we're making the changes that we're making. A big part of this turnaround has been not just listening to team members, but also to our guests intently about the things and why they choose casual dining. Food service and atmosphere. So And for the most part, we've made a lot of really great decisions over time both ones that are tested and ones that weren't tested. This case, we actually did some testing, we learned about it, It ended up turning out different when we went marketing. So we made some changes.
But end of the day, we're gonna have a bigger queso business I think people are excited if you look at the social reviews on our announcement of bringing back the queso. They've been quite positive. And I think we're gonna make this a win for everybody. And so the newer guests are going have their Southwestern cases that they love. And then the existing guests that love the Skillet case are also gonna have that product.
Hyun Jin Cho: Great. Appreciate the color. Just quickly, any update on how the north of six initiative is progressing? Thank you.
Kevin Hochman: Yeah. We continue to tick off updates on North Of 6. So the big ones that we had last quarter are declaring bringing more water heaters into busy restaurants. That the current water heater is not particularly what's the right word for it, reliable. And so was one thing that we found was really, the better restaurants have replaced the, water heaters with tankless water heaters. It's not a huge investment across the system. We're just starting with the high volume restaurants on that. The second big one has been, something that we think can help with traffic is replacing. We put some community tables in our last reimage across the system.
So these are large format tables, that most of the high volume restaurants that have figured out this they have replaced those with smaller tables. Think that can help the balance of the system, especially on Fridays and Saturdays. So, gonna go ahead and make those replacements. And then there's a couple other smaller things that we're working on that hopefully will roll out this quarter. So the north of six inches continues to go well. We continue to learn new things from those high volume restaurants and roll them over time to the rest of the system. So Christine, want to add one thing to that.
Something that we really learned, from the north of six group is how they schedule their team members. And we've been able to utilize that information and really rebuild our labor model so as traffic scales up at those other restaurants that we're able to be really with our labor and make sure we keep that throughput going too. So a lot of learnings there. Really help to inform us in that labor model as we build it for the balance of the system.
Hyun Jin Cho: Great. Thank you so much.
Operator: Thank you. The next question will be from Sarah Senatore from Bank of America. Sir, your line is live.
Sarah Senatore: Oh, thank you. I have follow-up to an earlier, question and then a question about Maggiano's. So the follow-up was just, I think, Kevin, you mentioned chicken is perhaps a fairly small mix. As you think about the products still to be renovated, how would how should I think about the mix compared to maybe what you've already done? I think there may be some sense that the biggest impact will already have been had because you've looked at like you said, some of the core five menu items. Are these renovations that you're thinking about, are they still big enough to, I guess, move the needle on traffic?
Or is this more just kind of a holistic people's perception about the menu quality just continues to ratchet up? And then a question about Maggiano's.
Kevin Hochman: Yeah. Hi. Good morning, Sarah. So I don't know if we're mixing some of the different items. So I said the queso is relatively well mixing. The chicken sandwich platform, so it's chicken sandwiches are not a big mixer for chilies. They're a humongous mixer for restaurants. And so that's why we think renovating the chicken sandwich platform could be a huge opportunity for us. It should be a much bigger, percentage of our business. Because boneless fried chicken is one of the top five things that Americans eat, and it's been growing every year for several decades now. So that's why we're very bullish about the chicken sandwich platform.
And it's less of a renovation because we already have a very, very good chicken sandwich and it's more about adding some flavors to the lineup and then advertising it on TV and making a big deal about it. Because a lot of folks don't even know we have this great fried chicken sandwich. Then Sarah, what was your second question? In addition to that? No.
Sarah Senatore: That was no. That thank you. That's very helpful. So the opportunity is much bigger than what you're currently mixing. Okay. And then the second question was on Maggiano's. I know it's smaller than Chili's, but obviously, the turnaround big enough to move the needle on the outlook for earnings. Could you maybe talk about whether there's any difference as you see the turnaround versus what happened when you came to Chili's? Would you say the demand environment, presumably may be a little softer? I guess there you're competing in an industry where there's maybe more fragmentation? Are there large competitors? I guess anything that would argue for why this might be a little bit slower going than Chili's? Yeah.
So I think it's a lot of the same challenges. I think because it's not as not even remotely, mean, it's less than ten percent of our sales now. Because of the size of it and the fact that it doesn't have, like, big TV budgets because it doesn't have a national footprint, I think the upside is probably less and the risk is probably less because it's only 50 restaurants. So you know, what we're seeing is very similar issues with the facilities and deferred maintenance. So just getting the facilities back up to place where we feel really proud to host guests and host our teammates in there.
And separately, think we lost a little bit of what the North Star of Maggiano's is, which is when it was at its best, these are over the top portions. Very shareable plates. Food, that served very consistent hot with service that didn't feel like a chain restaurant. There's no reason why we can't get back to that pretty easily. This is not is not proprietary to restaurants. These are things that we just have to stay focused on and get out of the teammates way so they can do these things. On a more consistent basis. And then the good news is the investments that we need to make into the abundance you know, mostly on pasta and appetizers.
So it's not it's not gonna really significantly change the profile of our COGS. So I feel like it's a very doable thing. I don't think it's gonna be as fast or as dramatic as Chili's just because we don't have this, you know, shot in the arm to get a bunch of traffic into for guests to experience the new Maggiano's as it continues to evolve. I think over time, I think we'll see it stabilize and start to grow.
Kevin Hochman: You very much. Very helpful.
Operator: Thank you. And the next question will come from Andrew Strelzik from BMO. Andrew, your line is live.
Andrew Strelzik: Hey, good morning. Thanks for taking the questions. I wanted to ask about the pricing strategy and how you implement that. You know, as you're taking a little bit more here in January. Going forward. Is that do you take that across the menu? Is it more focused on the more premium items as you renovate those? How are you approaching it in, you know, what seems like an increasingly challenging environment?
Michaela M. Ware: Yes, Andrew. So we actually have a revenue growth team that is partnered with Deloitte. So we get a lot of input on how we execute our pricing strategy. And we have multiple tactics. So one of them is we do have different tier pricing across the nation depending on where our restaurants are on different pricing tiers. Which takes a little bit of price across the menu. And then we also look specifically at certain items, the elasticities and where we think we have more room to price or where the guest is with their willingness to pay on certain items in different regions and across there and compared to our competition.
So we have, it's a multi-layered pricing strategy that we have that we put into place.
Andrew Strelzik: Okay. That's helpful. And on I know you said that you would roll out the new store growth plans moving forward. But is there anything you can share about where you are in that process kinda what you've learned as you're going through it, and kinda where you think unit growth ultimately could land over the longer term.
Michaela M. Ware: Yeah. So like we said, we really have been spending our time now building up that team. We hired a new leader. With Richard Ingram. He's now built his team. Up so that we can really evaluate the opportunity across The United States for Chili's and Maggiano's. We're really excited about the prospects we know. What I can tell you is I don't have the exact number yet that we're prepared to share. But we do know that we can build a lot more Chili's and we think we can build more Maggiano's.
So that team is really ramping up to do the two things that we want them to do one is to get both reimage programs rolling and working very smoothly across both brands, and then to ramp up that new unit growth. So more to come, but we do know the opportunity is there and that we can ramp up new unit growth specifically at Chili's.
Andrew Strelzik: Great. You very much.
Michaela M. Ware: Thank you, Andrew.
Operator: Thank you. The next question will be from Brian Michael Vaccaro from Raymond James. Hi, thanks, and good morning. Just on the updated guidance, Micah, could you give us a little more context on how much your expectations changed at Maggiano's versus the original guidance? And then I just had a follow-up.
Michaela M. Ware: Yes. So, you know, when we think of the original guidance, I think that the Maggiano's impact, it's actually going to be more pronounced most likely in the second quarter. So there's two things in the second quarter. Maggiano's typically, that is the quarter that they outperform. They earn almost half of their profits in the second quarter. So with them being a little bit softer right now, that will probably have a little bit more of an impact in Q2. The other thing is like I said, Chili's doing great and exceeding our expectations. We do have some more tariffs that I talked about that we've factored in and some investments.
Chile is the other call out, which we've talked about, is Q2 is the quarter that Chile's sales originally accelerated. And then a lot of those expenses that were related to more guests and more team members in the building and some incremental investments. Those materialized in Q3 and Q4. You just want to make sure that we have all those run rates into the Q2 as we look at Chili's and Maggiano's. But again, so as I think about the guidance, I think Maggiano's it's going to be a little outsized in Q2. It could be 6% to 8% impact on our EPS.
And then moving forward, I think it will have a lesser impact, but still weighing down a little bit of Chili's gains, but not all of Chili's gains.
Brian Michael Vaccaro: Okay. And just to clarify that last comment, the 6% to 8% impact on your fiscal second quarter EPS. And it sounds like you're expecting maybe your second quarter margins to be down year on year such an outsized margin performance in Q2. Am I interpreting that correctly?
Michaela M. Ware: Yes, you are.
Brian Michael Vaccaro: Okay. Alright. Great. And then Absolutely. Just one timing. Yeah. Right. Right. Some of the timing on bringing in labor, I last year, if I remember correctly, kind of lagging the traffic growth essentially. To say it plainly. Okay. And then I was going to ask on margins also. The press release, noted that repair and maintenance costs were lower. Could you just ballpark sort of how much that might have been year on year in the quarter? And I know it can change, but just your latest thinking on how much that cost line could be down as you continue to normalize, the r and m spend.
Michaela M. Ware: Yeah. So R and M was you know? And this is Chili's r and m. There's a lot of different buckets there. That's why I don't wanna give you too specific of numbers. But in general, let's say it was down $34,000,000 in the first quarter. I don't know that it will be down that materially, but it is favorable year over year. And I think it will be the 10,000,000 to $15,000,000 year over year favorable for Chili's R and M. Some of that is going be offset with some incremental investments into Maggiano's R and M. A little bit there, but there's some ballpark figures for you.
Brian Michael Vaccaro: That's great. And then one last one, if I could just squeeze it in, bookkeeping. Could you share what the three for me sales mix overall was? And the tiers, the ten ninety-nine versus the higher tiers, and then any anything on triple dip or sales mix. Thank you so much. Yep. So you got it. Okay. So the great news is the three for me, overall mix was very steady right there in that 18%, just very similar to Q4 You also know, we also talked about that last quarter we introduced a new tier. So the $10.99 dollars is actually down to maybe about 40 ish percent where it was before that 50 to 55%.
We have a new tier at $12.99, which is where some of that movement happened. So between the $10.99 dollars and $12.99 dollars tiers, still have about 50% to 55% of the mix. And the balance of the mix is in the higher tier. So, very steady performance, not much change from Q4. And then, think you said Triple Dipper. Still remains about 15% of total sales. Those triple dipper sales are just hanging in there and not moving. So that's great.
Brian Michael Vaccaro: Thank you very much.
Operator: Thank you. The next question will be from Jon Michael Tower from Citi. Jon, your line is live.
Jon Michael Tower: Thanks for taking the question. I appreciate all the color on guest cohorts and their journeys. After they've come to the company, or come to the brand. I'm just curious, you know, looking at the data, as these guests have come in, how are they drawn to the brand? Are they coming in initially and using free for me out of the gates and then, you know, next visit moving along to some else on the platform? Or are they sticking with the three for me when they come for the next visit? Any color you can provide on that would be great.
Kevin Hochman: Yeah. We don't have the transaction level data on the what's that first basket of a new guest. What I can share with you is we've learned the three for me guest, they come more frequently, and they're more valuable even though their basket's a little bit lower each time they come, they're more valuable because they come more often. So three for me and the triple dipper guests are more valuable, than the average guest.
So we understand at least if they bought into that franchise we know how often they come, but we haven't looked yet at what is in the basket for new guests, other than we know young guests are the ones that are coming in through the triple So I mean, I think we're gonna learn more over time. I think it's a good question that you're asking. We probably should look into you know, what is the entry point, you know. Obviously, it probably is three for me and triple dipper just based on what we've been putting heat on, but it would be it would be helpful to understand that a little bit more depth.
So thank you for the question.
Jon Michael Tower: Okay. Thanks. And then, Micah, just curious in terms of your advertising spend. I know I think you said this quarter, you're about 2% of sales. Looking forward, any shifts I know you noted that the second quarter you 're going to ramp that relative to what you had spent last year. But for the balance of 26, do you anticipate any other shifts relative to what you were thinking back in August?
Michaela M. Ware: No. We haven't changed what our expectations are, but I can reiterate that Q2 is the biggest increase year over year for Chili's advertising. Said that would be up probably 9,000,000 or $10,000,000 Q3 has some incremental spend there and then Q4 is closer to flattish.
Jon Michael Tower: Thank you.
Operator: Thank you. The next question will be from Brian James Harbour from Morgan Stanley. Brian, your line is live.
Brian James Harbour: Yes, thanks. Good morning, guys. Guess just on the margin side, I think most you're clear about most of that. But is there any other expense lines that you expect to be lumpier? I think you mentioned some additional labor invest I think it was labor. At Chili's What's that related to?
Michaela M. Ware: Yeah. No. It's it's not necessarily I think the labor was all built there. I think it's more of the restaurant expense bucket. Some of I think that's where you need to make sure that all those expenses where I talked about maybe workers' comp and employee health, things like that to make sure that bucket is where you reflect a lot of just the incremental cost and inflation just related to more guests and team members in the building. Labor was a little piece of it as well. I think in the run rate. So I think Q1 is a good model of the run rates of these things.
Just make sure as some of those are going be lapsed in Q2 is what I was pointing out.
Brian James Harbour: Yes. Right. Yeah. Because that was impacted last year. The when you talk about the tariff impact, are you basically referring to beef? And then is your comment that or could you quantify how much pricing was taken in October and planned to be taken in January, really? To that.
Michaela M. Ware: Yes. So, it is primarily beef, and ground beef is being impacted by the tariff. So that is what's driving the majority of it a little bit in shrimp. And then we took about 40 basis points of price in October. January is still fluid but we're going to have to take more because a lot of these tariffs are impacting the back half of the year. So that could be up to 1% or so. Still flexibility there on the final decisions.
Brian James Harbour: Thank you.
Operator: Thank you. The next question will be from Jeffrey Andrew Bernstein from Barclays. Jeffrey, your line is live.
Jeffrey Andrew Bernstein: Great. Thank you very much. Kevin, my first question is just on the broader consumer that you talked about earlier. There's obviously lots of talk of a slowdown in discretionary spending across lots of categories, but especially at restaurants. Just wondering, you see any evidence of such at Chili's? I mean, it's hard to tell with such a strong 21% Chili's comp that could mask lots of things. Even the high single digit running in October. But any change you're seeing that would demonstrate or substantiate what people have been talking about in terms of a change or a slowdown in consumer spending, whether it's frequency or mix shift or anything along those lines that would give you an indication?
I mean, no. I mean, we obviously see it on Maggiano's, we have not felt it on Chili's. I mean, and that's why I shared the income cohort data that the under $60,000 household is actually growing faster than other cohorts right now. So I think we've got the sweet spot of being positioned as a great value. And then delivering a consistent experience when guests come in. And I think that's made us a lot stronger, I think, than some others. Because those investments that we made a few years ago.
You know, the other thing I think people don't realize probably important to know is like, everybody's like, hey, undercut you or someone can put a better value on, and they can. But, like, we've been asked this for a couple of years now. Hammering the same message and, like, I always tell the marketers, like, people like, guests are not waiting for a Chili's ad. Right? So, like, the fact that, like, we've been hammering the same message over and over and then we've been able to deliver on that experience when people come in.
Like, we are in a very good position right now in a tough environment, to be ones that can deliver a complete meal at a great value, with, you know, that is just an abundant eat and then deliver that consistently across the entire chain is it's a very difficult thing to be able to establish over time and then to deliver on the on the back end experience. So something that people don't realize.
I think people just think that guests know, all value offers that are available and they know, you know, the relative quality of each of the offers and the fact that we've been on the same thing over and over and then delivered consistently on it. A very different place than a lot of others that have thrown a lot of different, you know, offers out there and maybe not have made the same investments that we've made. And then don't get the same results when they go on TV with great value.
And then you guys wonder why, and I'm sharing with you, I think a part of it is we've been really consistent about what we've done, and we've actually made the investments to make the experience better. So I think we're positioned really well in this environment. Obviously, I'd rather have a better environment than to be positioned well in a tough environment. But I do think we're positioned really well to continue growing market share.
Jeffrey Andrew Bernstein: Got it. That makes total sense, and it's encouraging. My follow-up was, guess, from Micah. As you think about the restaurant margin I think you said now we should assume relatively flat for fiscal twenty six versus the prior 30 to 40 basis points of expansion. The first quarter was two seventy basis points of expansion.
I think you kind of implied that the second quarter is maybe the toughest, but it seems fair to assume compression in the remaining quarters rather than just the fiscal second quarter to get to that flat And being that's again compression despite a mid single digit greater comp for the rest of the year, I'm just wondering how you think about that or what that suggests on the future restaurant margin opportunity, your ability to expand them in future years. Considering how strong the comps are still, even with the easing right now.
Michaela M. Ware: Yes. No, good question, Jeff. So, I do think, again, quarter two is the one that's going to have the most pressure just because of like I said, the timing of Chili's expenses and then just the impact of Maggiano's, specifically on that second quarter. Depending how fast Maggiano's can recover, I think it could have some incremental pressure in three and four. So I think that's one of the things. But I do think that we could I'm not saying we're going to lose margin in both those quarters, but it could be tougher The timing of expenses could make it that way too.
So, I think they could be flat to slightly positive as you kind of move out or a little pressure depending on the Maggiano's recovery in Q2 to Q3.
Jeffrey Andrew Bernstein: Thank you. You're welcome. The next question is coming from Alexander Russell Slagle from Jefferies. Alex, your line is live.
Alexander Russell Slagle: Alright. Thanks. Congrats, and following up on your commentary about delivering on the experience, question on the people pipeline and your ability to hire experienced operators across the business. Mean, folks are seeing everyone at Chili's kinda getting paid well. Probably having more fun. Imagine, you know, the quality stepped up significantly here and that comes a competitive advantage for you. Where are we on the path to step up the quality of your teams in the restaurants at both brands? Yes. Thank you for the question. So number one, we certainly are getting more candidates and higher quality based on the results that we had.
I remember when I started about three and a half years ago and you guys were telling me that your that my competitors were we were a talent donor to them. And I don't think that's the case anymore just based on the strength of the brand. And the talent that's coming to us. So number one, we have a bigger and better talent pool to be able to pull both at the hourly and the managerial level.
And then number two, our big people push over the next couple years so kind of act two of our turnaround, is really pushing to upgrade both the talent that's running the restaurants as well as provide them significant amounts of ownership training. So we feel like we need to get more ownership down to the restaurant level and delegate more of the decision making down to them. So that they're able to grow their business and run it like it's their own business. And that involves a couple of years of really training, what extreme ownership looks like. So we actually have our first round of that training rolling out this year. Initial response has been quite good.
So I'm excited about what that can mean over time to our business. And then eventually, we're gonna look at incentives about how to place long term ownership incentives for the managers so that they can share in the long term growth of the business that we expect to have over the next few years. So and then going forward. So, so I'd say right now, number one, we're getting better talent coming into the business. And then number two, we our people focus right now has been to invest in making them more owners of the business and eventually that will translate into some changed incentive structures.
Alexander Russell Slagle: Great. Thanks for the color today.
Operator: The next question is coming from Margaret May Binchdak from Wolfe Research. Margaret, your line is live.
Margaret May Binchdak: Hi, guys. Thanks for taking my question. I know you guys talked about it a little bit earlier about, you know, last quarter, you talked about the leading into unpriced pointed value messaging. So bring the triple dipper advertising on. Is that what you were referring to? And then as you mentioned, shifting back more into value advertising, is that still consistent with the value messaging that you guys had highlighted last quarter.
Kevin Hochman: Yeah. Yeah. That was the you know, part of probably why we didn't get quite a high of volume response on the triple dipper messaging as we had on October messaging is that doesn't have a price point at a time when customers are looking for what's the great value that's out there. So that's exactly what we're referencing.
Margaret May Binchdak: So going forward, we should expect kind of leaning back into price point. Centric value on television going forward.
Kevin Hochman: Yeah. Just to level set, mean, the last three years, all we've had on TV been $10.99 value messaging, and we spent two and a half weeks a non-value message. We learned a lot about it brought new guests in, More new guests than the than the price point in advertising, but overall volume response was not as great, and so that's why we went back to $10.99.
Margaret May Binchdak: Got it. Thank you.
Operator: Thank you. And the last question today will be from Jim Sanderson from Northcoast Research. Jim, your line is live.
Jim Sanderson: Hey, thanks for the question. Just wanted to talk a little bit more about your thinking. Regarding your new unit growth plan. Just wondering if multiple store formats are part of the narrative in that discussion, if you could potentially see a Chili's Express or maybe a reduction in square footage to allow you to enter a broader array of trade areas. Anything you'd be willing to offer on how you're at that opportunity ahead.
Michaela M. Ware: Hi, Jim. It's Micah. Yeah. Right now, we're looking just at the normal full street side footprint for Chili's. We're having great with that. That's our bread and butter is the dine-in and so we're going to continue with that format for the foreseeable future.
Jim Sanderson: Alright. And a quick follow-up question. I think you called out the ribs is doing pretty well. Could you provide us an update on how that mixed in the quarter and how you expect that to evolve going forward?
Michaela M. Ware: So really what we were saying is, I mean, mix is probably about $150,000,000 business and it was up 35% in the first quarter with the new ribs. So we think that we'll continue to sell more ribs, we're excited about those investments. And being able to offer that quality plate to our guests.
Kevin Hochman: So it's about it's about a point incremental mix. Way to think about it.
Jim Sanderson: Alright. Thank you very much.
Michaela M. Ware: Alright. Thanks, Jen. Thank you. That's all the time we have for today. I will now hand the call back to Kim Sanders for closing remarks.
Kim Sanders: Thank you, Paul. That concludes our call for today. We appreciate everyone joining us and look forward to updating you on our second quarter fiscal 2026 results in January. Have a wonderful day.
Operator: You. This does conclude today's conference. You may disconnect at this time, and have a wonderful day. Thank you for your participation.
