Apple (AAPL -0.03%) has set such a high bar for its product introductions/media events that sometimes the company struggles to live up to the hype. Pre-event leaks are also an issue.
Going into the company's event Wednesday, consumers and the media expected a new iPhone with a better camera, changed home button, and probably no headphone jack. It was unlikely that Apple had any major surprises with its new phone and something like a new color wasn't going to set off a frenzy of interest.
But while Apple may not have knocked the socks off its audience Wednesday, it did have some major announcements at the event. CEO Tim Cook had fun with the expectations by opening up with a video featuring him driving in a car with CBS late-night host James Corden doing his signature Carpool Karaoke bit.
It was a silly intro, but it did serve to lighten the mood and perhaps allowed Cook to show his personality a little more than he has in the past.
An old friend comes to iOS
Cook opened up by sharing some numbers. First, he noted that Apple Music has grown to over 17 million subscribers. He then moved into an update on the app store, noting that it has had 140 billion downloads with half a billion games being offered.
That served as a backdrop for the CEO to announce that Nintendo (NTDOY -0.56%) would be coming to Apple devices in a new game called Super Mario Run.