Nike Inc. (NYSE:NKE) announced stronger-than-expected fiscal second-quarter 2018 results on Thursday after the market closed, demonstrating sustained momentum for its international and direct-to-consumer businesses, and an unsurprising decline from its North American wholesale segment. Let's suit up to get a better idea of what drove Nike as it ended the first half, and look deeper at what investors should anticipate going forward.

Red, black, and white Nike tennis shoe


Nike results: The raw numbers


Fiscal Q2 2018

Fiscal Q2 2017

Year-Over-Year Growth


$8.554 billion

$8.180 billion


Net income

$767 million

$842 million


Earnings per share (diluted)




Data source: Nike Inc.

What happened with Nike this quarter?

  • These results are technically in line with Nike's rough guidance provided in late September, which called for revenue to increase in the low-single-digit range as international strength would more than offset "short-term headwinds" in North American wholesale. 
  • They were also comfortably ahead of consensus expectations for more modest 2.7% revenue growth and earnings of $0.40 per share.
  • NIKE Brand revenue grew 4% at constant currencies, to $8.1 billion, driven by growth in sportswear and NIKE Basketball.
  • By geography, NIKE Brand sales in North America declined 5%, to $3.485 billion, EMEA (Europe, Middle East, and Africa) grew 19%, to $2.133 billion, Greater China climbed 16%, to $1.222 billion, and APLA (Asia-Pacific and Latin America) grew 6%, to $1.273 billion.
  • Converse revenue fell 2% year over year -- down 4% at constant currency -- to $408 million, due to continued weakness in North America.
  • Gross margin fell 120 basis points year over year, to 43%, as higher average selling prices were offset primarily by foreign currency exchange. 
  • Repurchased 16.7 million shares during the quarter for $902 million, leaving $5.8 billion remaining under Nike's four-year $12 billion program that was initiated in November 2015.

What management had to say

"This quarter, led by our Consumer Direct Offense, we accelerated international growth and built underlying momentum in our domestic business," stated Nike Chairman and CEO Mark Parker. "For the back half of the fiscal year, Nike's innovation line-up is as strong as it's ever been and we'll continue to actively shape retail through new differentiated experiences."

Looking forward

For the current fiscal third quarter, Nike expects reported revenue growth in the mid-single-digit range. More specifically, Nike sees growth arriving at, or slightly below, the rate it achieved in fiscal Q2, assuming new product launches planned for near the end of the quarter. Trending toward the bottom line, Nike sees gross margin contracting in the range of 125 to 175 basis points due to a combination of higher promotions and foreign exchange. But gross margin should begin to see sequential improvement starting in the fiscal fourth quarter.

That said, Nike essentially reaffirmed its previous full fiscal-year 2018 guidance, which calls for reported revenue growth in the mid-single-digit range and contraction in gross margin in the 50 to 100 basis-point range.

"As we look ahead to the second half of the fiscal year and into fiscal-year 2019, we have an unprecedented wave of new innovative products coming to market, we have strong international momentum, and we are building underlying momentum in the U.S.," added Nike CFO Andy Campion. "Our current momentum is the direct result of our focus on what matters most to consumers."

Putting aside Nike's slight outperformance relative to the market's expectations, the athletic footwear and apparel giant essentially delivered just as it said it would three months ago. Margins are under pressure right now, but that's no surprise given factors (namely currencies) largely out of Nike's control.

As its international momentum picks up steam, the company continues to view near-term weakness in North America as a chance to solidify its industry leadership. As such, and with the stock up nearly 25% so far in 2017, I think Nike has confirmed it remains a worthy place for patient investors to put their money to work.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.