Please ensure Javascript is enabled for purposes of website accessibility

A Foolish Take: Generation Z Still Clings to (Some) Older Technologies

By Leo Sun - Aug 27, 2018 at 12:00PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

This demographic cohort shares some older tech habits with prior generations.

There's a pervasive belief that Gen Z, the digital-native generation born after 1997, is abandoning older technologies like traditional TVs, desktop PCs, and printed books. However, a recent survey by Ad Age Studio 30 and UNiDAYS revealed some surprising results.

A chart of Gen Z's digital habits.

Data source: Ad Age and UniDAYS. Chart by author.

These figures don't mean that Gen Zers are eschewing newer technologies. Indeed, 61% of respondents had fully switched over to streaming services, 98% owned smartphones, and about 80% consumed news through social media.

However, Gen Zers also aren't doing everything -- like buying products, reading books, or streaming movies -- on mobile devices. The survey also indicates that social networks and customer service chatbots won't replace emails anytime soon.

The survey is bad news for Facebook (META -0.39%), which is losing younger users as it tries to regain the public's trust after the Cambridge Analytica scandal. The company still retains younger users through Instagram, but a survey this spring from Hill Holliday's Origin found that 34% of Gen Zers planned to leave social media due to time management, privacy, and self-esteem concerns.

Gen Z appears to be a digitally savvy generation, but it also clings to certain analog habits while maintaining some skepticism regarding mobile and social platforms.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Meta Platforms, Inc. Stock Quote
Meta Platforms, Inc.
META
$169.49 (-0.39%) $0.67

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
336%
 
S&P 500 Returns
115%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 06/28/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.