Please ensure Javascript is enabled for purposes of website accessibility

Nordstrom Folds Trunk Club Personal Stylist Service

By Rich Duprey - Mar 5, 2020 at 3:21PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The personal shopping service will become part of the retailer's menu of customer service offerings.

After spiraling down for so long, it was probably inevitable Nordstrom (JWN 5.42%) would dump Trunk Club, its curated styling service. Officially, the retailer says it will be "fully integrating" the personal shopper service into the company by closing down the physical clubs and incorporating the concept into nearby Nordstrom stores, yet as just another high-touch customer service offering the department store is famous for, the Trunk Club may be considered finished.

No longer a one-of-a-kind service

Trunk Club was unique in its time for its format. Customers would consult with a stylist either online or at one of six brick-and-mortar locations, and then have an assortment of clothing and accessories shipped to their homes. Whatever they decided not to keep they could return free of charge. 

Women looking at shirts

Image source: Getty Images.

Numerous similar services such as StitchFix flourished in its wake, and offshoots of the idea, such as subscription services and clothing rental companies, are now popular.

Nordstrom acquired Trunk Club in 2014 for $350 million, but almost immediately ran into trouble with the business. Within two years it wrote off almost $200 million of its value. In its just-completed fourth quarter, Nordstrom took $29 million in charges, or $0.19 per share, related to the integration. 

CFO Anne Bramman told analysts Trunk Club was being combined "into a holistic Nordstrom styling offer," which will make it one of the many services it makes available to customers. However, it will be launching a dedicated e-commerce site in Canada.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Nordstrom, Inc. Stock Quote
Nordstrom, Inc.
$24.29 (5.42%) $1.25
StitchFix Stock Quote
$6.18 (2.66%) $0.16

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 06/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.