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T-Mobile Accelerates Launch of $15 Per Month Smartphone Plan Due to Coronavirus

It's the company's cheapest offering ever (by a lot).

Daniel B. Kline
Daniel B. Kline
Mar 23, 2020 at 11:34AM
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Daniel B. Kline is an accomplished writer and editor who has worked for Microsoft on its Finance app and The Boston Globe, where he wrote for the paper and ran the business desk. His latest book, "Worst Ideas Ever," (Skyhorse) can be purchased at bookstores everywhere.
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T-Mobile (NASDAQ:TMUS) has accelerated the launch of its cheapest-ever smartphone plan. The company had planned to introduce T-Mobile Connect after its merger with Sprint (NYSE:S) was finalized but has decided to accelerate its plans due to the coronavirus pandemic.

The new offering, which costs $15 a month, will be available nationwide as of March 24.

T-Mobile CEO John Legere.

John Legere is stepping down soon at T-Mobile CEO, Image source: T-Mobile.

What is T-Mobile Connect?

The new smartphone plan offers unlimited talk and text plus 2GB of high-speed smartphone data for $15 per month plus tax. It also includes access to T-Mobile's growing 5G network where it's in operation. In addition, customers have the option of paying $25 per month plus tax for 5GB of high-speed data (when data allotments are used, subscribers don't get charged extra, they just have their data slowed down to 2G speeds). T-Mobile is also offering all Connect subscribers a bonus 500MB of monthly high-speed data at no additional cost for the next five years.

"Right now, having a reliable, low-cost connection is absolutely crucial for Americans, and with many facing financial strain, time is of the essence. We knew we couldn't wait for the merger to finalize to launch T-Mobile Connect, our lowest priced smartphone plan, so we're rolling out ahead of schedule," said T-Mobile CEO John Legere in a press release. "With T-Mobile Connect, we're giving those hardest hit an even more affordable way to stay in touch. Half the price of our lowest-ever priced smartphone plan. So everyone can stay connected."

With many Americans practicing social distancing, smartphones have become a crucial way for people to remain connected or to get medical help. T-Mobile is making staying connected easier for people facing financial disruption, and that's a very important thing for the company to be doing.