Please ensure Javascript is enabled for purposes of website accessibility

Why Home Depot Stock Lost 14% in March

By Jeremy Bowman – Apr 2, 2020 at 2:12PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Shares of the home improvement retailer slipped due to concerns about the expanding coronavirus pandemic.

What happened

Shares of Home Depot (HD 0.67%) pulled back last month as the home improvement retailer got swept up in the coronavirus-driven sell-off. As a retail stock, the company is vulnerable to changing shopping patterns even though Home Depot is considered an essential retailer and its stores have remained open.

According to data from S&P Global Market Intelligence, the stock fell 14% in March. As you can see from the chart below, the stock mostly fell in tandem with the S&P 500.

^SPX Chart

^SPX data by YCharts

So what

On March 18, Home Depot said it would begin closing all stores at 6 p.m. to give staff more time to clean stores and restock shelves. Calling itself an essential retailer, especially in times of crisis, the company noted that a number of its items had been in high demand, most likely things like cleaning supplies and appliances like freezers and refrigerators as many Americans have stocked up on food. Management also said it would give employees expanded paid time off.

A Home Depot employee carrying two cans of paint

Image source: Home Depot.

It was unclear from the announcement how Home Depot's business is being affected, though even increased demand during this time hasn't necessarily translated into improved profits, as Target implied in its business update.

Home Depot will also lose out on the popular spring home-buying season as home sales are expected to be down significantly this year as most Americans have been asked to stay at home to avoid spreading the virus.

Now what

On April 1, Home Depot said it would expand bonuses and benefits to employees, and that it was taking steps to limit the spread of the virus inside its stores by capping the number of customers inside at one time, adding signage to help customers maintain social distance, and eliminating major spring promotions in order to avoid heavy traffic to its stores.

Like many businesses, Home Depot is likely to see a slowdown in sales as more Americans stay at home and defer home improvement projects, and the company could also struggle in a subsequent recession as home improvement is cyclical by nature. However, Home Depot is the leader in home improvement retail and that category is not going away. Over the long term, the company should bounce back from the current challenges.

Jeremy Bowman owns shares of Target. The Motley Fool owns shares of and recommends Home Depot and recommends the following options: long January 2021 $120 calls on Home Depot and short January 2021 $210 calls on Home Depot. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

The Home Depot, Inc. Stock Quote
The Home Depot, Inc.
HD
$270.94 (0.67%) $1.80
Target Corporation Stock Quote
Target Corporation
TGT
$152.61 (-0.23%) $0.35

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
329%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/24/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.