Please ensure Javascript is enabled for purposes of website accessibility

Better Buy: Microsoft vs. Alphabet

By Will Healy – Apr 17, 2020 at 8:15AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The COVID-19 crisis heavily influences this decision.

The coronavirus crisis has added some new complexity to the question of whether Microsoft (MSFT -0.97%) or Alphabet (GOOGL -0.01%) (GOOG 0.02%) is the better investment. Both companies boast massive cash hoards and solid balance sheets. They're also benefitting from an increased reliance on technology as people and businesses seek virtual connections unaffected by the shelter-in-place orders.

Though neither tech company has built a long-term advantage, the unique conditions of the coronavirus pandemic may influence which tech conglomerate has fostered an edge during this time.

The businesses compared

Both companies operate lucrative businesses that generate significant profits and positive cash flows.

However, Alphabet stands out with its research and development, spawning more innovation than it could efficiently operate. From Waymo self-driving cars, to Verily Life Sciences, to the numerous other subsidiaries under the Alphabet umbrella, Alphabet has some obvious potential.

Still, for all of those divisions, the company continues to generate around 82.3% of its total revenue from Google Advertising. Moreover, due to the economic downturn brought about by COVID-19, analysts forecast that Alphabet will see an annual reduction in profit, something the company managed to avoid during the 2008 financial crisis.

A man in a suit and tie pointing to a sketch of a light bulb

Image source: Getty Images.

Compare that with Microsoft, which continues to prosper even amid a crackdown.

Coronavirus has forced more workers than ever before to work from home, a move that plays to Microsoft's strength in the cloud business. While earnings estimates for Microsoft have fallen modestly in recent weeks, they slightly exceed the profit forecasts of 90 days ago. 

Since Microsoft appears better-equipped to weather this storm, one has to give the edge to the Redmond, Washington-based software giant.

Advantage: Microsoft


Financial Metric

Alphabet, Previous Quarter

Microsoft, Previous Quarter


$46.08 billion

$36.91 billion


$10.67 billion

$11.65 billion

Operating cash flow

$14.43 billion

$10.68 billion

Free cash flow

$8.38 billion

$7.14 billion

Total cash

$119.68 billion

$134.25 billion

Long-term debt

$4.55 billion

$63.36 billion


$0 per share

$2.04 per share

Data sources: Microsoft, Alphabet Investor Relations.

The companies' financials leave few areas of fault. The solidity of their balance sheets is unmatched by just about any other U.S.-based company. Both companies have cash hoards exceeding $100 billion along with debt levels well below the size of those cash positions. 

Despite significantly lower revenue, Microsoft manages to turn a higher profit. And while not large, the fact that Microsoft offers a dividend payout at all gives the software giant an edge in this area. Still, Alphabet holds the advantage in terms of revenue and cash flow. It also holds a massive lead in its cash position after subtracting long-term debts. For this reason, I think Alphabet comes out slightly ahead.

Advantage: Alphabet

Valuation and growth

We see the biggest differences in valuation. Microsoft trades at a forward P/E of about 27.9, somewhat above Alphabet's forward multiple of around 24.3. Other metrics such as price to free cash flow or enterprise value to EBITDA confirm that Alphabet stock trades at a lower valuation.

However, Microsoft appears to have an edge when factoring in growth. The average five-year earnings growth rate comes in at around 14.2% per year for Microsoft versus just 4.8% per year for the Google parent. The only earnings growth metric where Alphabet outperforms Microsoft is earnings growth for the next fiscal year. Still, a recovery in ad spending for Alphabet will probably drive that larger growth number.

Financial Metric



Forward P/E



Price / free cash flow



Enterprise value / EBITDA



Current-year profit growth



Next-year profit growth



5-year average profit growth



Data sources: Morningstar, Yahoo! Finance.

Advantage: Microsoft

Alphabet or Microsoft?

Thanks in large part to the COVID-19-induced downturn, the advantage currently falls to Microsoft. With more work being conducted online, users have more of a need for the cloud services Microsoft offers. Conversely, for all of its moves into other industries, Alphabet remains largely an ad company when measured by revenue. With fewer businesses advertising in the current environment, Alphabet will struggle to grow its profit for the time being.

That said, investors need to understand this is fluid. Should ad sales return, or if one or more of Alphabet's innovations become major revenue sources, the competition could easily tilt in Alphabet's favor, particularly with its lower valuation.

However, with the lockdown expected to partially remain for some time, Microsoft should hold the edge for the foreseeable future.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool's board of directors. Will Healy has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Alphabet (A and C shares) and Microsoft and recommends the following options: long January 2021 $85 calls on Microsoft and short January 2021 $115 calls on Microsoft. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Alphabet Inc. Stock Quote
Alphabet Inc.
$101.42 (-0.01%) $0.01
Microsoft Corporation Stock Quote
Microsoft Corporation
$246.79 (-0.97%) $-2.41
Alphabet Inc. Stock Quote
Alphabet Inc.
$102.24 (0.02%) $0.02

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 10/06/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.