Please ensure Javascript is enabled for purposes of website accessibility

Apple Makes it Easier to Shop During the Pandemic with New Online Hub

By Donna Fuscaldo - May 8, 2020 at 1:25PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Through Apple's new website, customers can shop, get financing, learn about contactless shipping, and chat with an Apple specialist.

With many of Apple's (AAPL 0.63%) stores shuttered around the world amid the global COVID-19 pandemic, the iPhone maker has launched a new website dedicated to helping customers shop for its products online. 

First spotted by 9To5Mac, the website gives customers the ability to chat with Apple specialists, shop online, conduct a trade-in, learn about no-contact delivery, and even apply for financing and credit, all from one hub. It also includes access to its Genius Bar to get service and support and provides easy tracking of orders placed. Apple threw in how-to-videos to keep customers engaged during the pandemic. 

A tiny globe in a person's hand with a mask on it.

IMAGE SOURCE: GETTY IMAGES.

While Apple launched the website to keep sales going as shelter-in-place rules remain in place in many cities around the world, it could play a role in future sales once the social distancing rules are eased. After all, despite most of Apple's stores being closed during its second quarter, excluding China, its retail business set a quarterly record driven by online sales. 

"There is definitely a move. And whether that's a permanent shift, I would hesitate to go that far as I think people like to be out and about," said Apple CEO Tim Cook on an earnings conference call last week. "They just know that now is not the time to do that."

For weeks now Apple has been preparing to shift support online with stores closed around the world. In early April it started asking retail workers to provide technical support for customers from their homes. Those who signed up to provide support via its AppleCare program were given a 27-inch iMac, fast Internet connection, and virtual training. Last week the tech stock updated its Support App to include support for its services. 

Donna Fuscaldo has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Apple. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
AAPL
$173.19 (0.63%) $1.09

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
400%
 
S&P 500 Returns
128%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/16/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.