Please ensure Javascript is enabled for purposes of website accessibility

GameStop Appoints Former Amazon and Chewy Execs in Turnaround Bid

By Danny Vena - Updated Mar 30, 2021 at 1:51PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The meme stock continues its pivot to e-commerce in an attempt to stay relevant.

GameStop (GME -3.56%) made several announcements Tuesday that gave investors additional hope concerning the beleaguered company's ongoing turnaround. The video game and accessories retailer announced the appointment of Elliott Wilke as chief growth officer, effective April 5. 

Wilke is a former Amazon executive, holding a variety of roles at the e-commerce giant over the past seven years. This follows the hiring earlier this month of another former Amazon exec, Jenna Owens, as GameStop's chief operating officer. 

Teenage couple playing a video game.

Image source: Getty Images.

Most recently, Wilke was in charge of the Amazon Fresh stores, after heading Prime pantry and global technology, and worldwide private brands, among others, since joining the company in 2013. 

In a press release, the company laid out Wilke's responsibilities: "At GameStop, Mr. Wilke will oversee growth strategies and marketing, with a focus on increasing customer loyalty and growing the reach of Power Up Rewards and Game Informer. He will also work with other leaders on initiatives that include expanding the company's use of customer insights and metrics to optimize channel marketing."

That wasn't the only announcement today. The company also hired two more former Chewy executives for top roles. Andrea Wolfe will be the company's vice president of brand development, after previously serving Chewy as VP of marketing. Tom Petersen will be the VP of merchandising, reprising a role he held at Chewy.

GameStop previously tapped former Chewy CEO Ryan Cohen to lead the company's shift away from brick-and-mortar retail to focus on e-commerce. Cohen continues to raid the executive ranks at Chewy to fill top jobs at GameStop. This is part of a broader restructuring at the company, as evidenced by the recent departure of Frank Hamlin, GameStop's chief customer officer and the retirement of Jim Bell, the company's CFO. 

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

GameStop Corp. Stock Quote
GameStop Corp.
$95.66 (-3.56%) $-3.53, Inc. Stock Quote, Inc.
$2,151.82 (0.25%) $5.44
Chewy, Inc. Stock Quote
Chewy, Inc.
$24.47 (-2.00%) $0.50

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/21/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.