Please ensure Javascript is enabled for purposes of website accessibility

Starbucks Is Raising Expectations for 2021

By Parkev Tatevosian - May 1, 2021 at 9:32AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The international coffee chain reported second-quarter results on Tuesday, April 27.

Starbucks (SBUX 3.76%) is gaining momentum as folks, especially in the U.S., are getting vaccinated against the coronavirus. The international coffee chain reported second-quarter results on Tuesday, April 27, and the results were so good that it's raising expectations for the rest of 2021. 

Central to its rebound is the extent to which governments slow the spread of the coronavirus. Progress on this front is going well in the U.S., where infections and deaths are trending downward, and not so well in other parts of the world like India and Brazil. Fortunately, the vaccines developed against the coronavirus appear to be very effective. Additionally, the supply of vaccines is ramping up, boosting confidence that more countries will turn the tide against the pandemic. 

That can partly explain management's optimism for the rest of 2021. 

An iced coffee.

Image source: Getty Images.

Mobile orders are surging

In the second quarter, comparable-store sales in the U.S., which exclude the effect of new store openings and closings, increased by 9% from the same time last year. That was near the higher end of the 5% to 10% growth that management was expecting.

Digital orders are what's fueling these sales. Starbucks launched Stars for Everyone six months ago. The free-to-join program, which allows Starbucks Rewards members to earn rewards on their purchases without preloading their accounts, is hugely popular, helping active Starbucks Rewards membership grow 19% since its launch to reach a record 22.9 million. It also gives members access to convenience benefits like customizing a drink in the Starbucks app and saving your favorite drink so that it's quicker to order. Overall, Starbucks Rewards members were responsible for 52% of sales in the U.S.

Furthermore, mobile orders totaled just over a quarter of all sales in the U.S. That's up from 18% a year ago. Importantly, growth in mobile ordering could increase profitability by reducing the time a customer spends with a Starbucks employee while deciding on their order. That staff member can instead spend their time making a drink. It can also improve customer satisfaction by removing the waiting in line to make an order. Avoiding lines is especially important while COVID-19 is still around.  

Raising the bar

The positive momentum from second-quarter results gave management confidence to raise guidance for the rest of 2021. The company was previously expecting revenue for 2021 to come in the range of $28 billion to $29 billion. Now, it's raising those expectations to a range between $28.5 billion and $29.3 billion. 

Impressively, the additional revenue will not be at the expense of profit margins, which Starbucks also expects to be better for 2021. The previously expected range for an operating profit margin for 2021 was between 14% and 15%. That's been upgraded by 100 basis points to between 15% and 16%.

And with revenue and profit projections improving, it follows that earnings per share (EPS) will be better than expected. The previously given range for EPS in 2021 was between $2.42 to $2.62. That's been upgraded to a range of $2.65 to $2.75.

Regarding the improved outlook for 2021, here's what CFO Rachel Ruggeri had to say in the second-quarter conference call: 

And therefore we are raising our full year fiscal '21 EPS guidance as well as updating a few other metrics. The increase was predominantly driven by better than expected operating results in the first half of the year and anticipated benefit attributable to certain discrete tax items in Q4 and a slight tailwind from foreign currency translation, barring of course any new, significant and sustained waves of COVID-19 infections and any major economic disruption. 

Still, investors were unimpressed, sending shares of the coffee chain down by 3% following the report. That can partly be attributed to the slow store development. Starbucks opened a net of five new locations in the second quarter while it's guiding investors for 1,100 net store openings in 2021. Nevertheless, that could be a buying opportunity for those looking for a large-cap company poised to rebound as the world bounces back from the pandemic. 


Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Starbucks Corporation Stock Quote
Starbucks Corporation
$79.26 (3.76%) $2.87

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 07/03/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.