What happened

After spiking early Friday on the back of its first-quarter 2021 earnings, shares of GoPro (NASDAQ:GPRO) gave back most of their gains on the day. Double-digit gains pared down to a 3.4% increase on Friday. Today, investors continued to sell the action-camera maker's shares. As of 12:30 p.m. EDT on Monday, GoPro shares were down almost 10%. 

So what

The sharp short-term reversal makes more sense when looked at in a broader context. Shares of GoPro soared more than 50% in the month of March. The outsize move wasn't due to developments at the company, but likely rather because it was a favorite with the retail trading crowd associated with Reddit's WallStreetBets forum. There was actual positive news from the company's first-quarter results last week, but shares are already up almost 20% year to date even including today's drop. 

wind surfer with little brother taking action camera footage

Image source: GoPro.

Now what

GoPro has been working to turn its business around and focus on growing its subscription service. In its first-quarter report, the company said its revenue grew 71% year over year, and that its subscription service grew revenue 224% to represent 40% of total sales. GoPro also told investors it surpassed 1 million subscribers in April. 

But the company still reported a net loss of $10 million for the first quarter. Since GoPro hasn't reported a profitable year since 2015, investors are likely going to remain in wait-and-see mode for the most part until the business truly turns the corner. That's especially the case with the stock seeing the gains it already has this year. 

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.