The Brilliant Reason Apple's Profits Are Still Growing

By Jason Hall and Jeff Santoro – Aug 6, 2023 at 8:07AM

NASDAQ: AAPL

Apple

Market Cap

$2,832B

Today's Change

(5.98%) $10.35

Current Price

$183.38

Price as of May 3, 2024, 4:00 p.m. ET

This small part of the business generates big profits.

Apple (AAPL 5.98%) just reported another quarter of weak iPhone, Mac, and iPad sales. But profits keep growing. In this video, Motley Fool contributors Jason Hall and Jeff Santoro break down how Apple can keep growing earnings, even during a down cycle for hardware sales.

*Stock prices used were from the afternoon of Aug. 2, 2023. The video was published on Aug. 6, 2023.

Jason Hall has no position in any of the stocks mentioned. Jeff Santoro has positions in Apple. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy. Jason Hall is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.