Fool.com contributor Parkev Tatevosian evaluates Nike's (NKE 1.74%) latest strategy and answers if the stock is a buy.
*Stock prices used were the afternoon prices of Sept. 17, 2023. The video was published on Sept. 19, 2023.
Nike Stock Analysis: Buy, Sell, or Hold?
By Parkev Tatevosian, CFA – Sep 20, 2023 at 7:00AM
NYSE: NKE
Nike
Market Cap
$100B
Today's Change
(-1.74%) $1.19
Current Price
$67.40
Price as of October 28, 2025 at 3:59 PM ET
The iconic brand is implementing a direct-to-consumer push.
About the Author
A Fool since 2019, and a graduate of Cal State LA with a B.S. in Finance and M.A. in Economics. Parkev is an adjunct professor of Finance and enjoys reading about financial and economic history. You'll often find him writing about stocks in the consumer goods and technology sectors.