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3 Things Apple Isn't Shouting From the Rooftops

The consumer tech giant impressed investors this quarter, but some hard realities are hiding in plain sight.

By Rick Munarriz May 3, 2024 at 8:46AM EST

Key Points

  • Apple moved higher on the strength of a modest quarter beat and a strong buyback authorization.
  • It's true that earnings per diluted share hit a new fiscal second-quarter record at Apple, but it wasn't record earnings.
  • After a dozen years of predictable three-year cycles of boom and bust, the machine is broken.

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