Fool.com contributor Parkev Tatevosian elaborates on the core aspect of SoFi Technologies' (SOFI +0.69%) business model.
*Stock prices used were the afternoon prices of May 18, 2024. The video was published on May 20, 2024.
Why Is Everyone Talking About SoFi Stock?
By Parkev Tatevosian, CFA – May 21, 2024 at 5:30AM
NASDAQ: SOFI
SoFi Technologies
Market Cap
$34B
Today's Change
(0.69%) $0.20
Current Price
$29.23
Price as of October 31, 2025 at 10:10 AM ET
SoFi is attracting billions in customer deposits, and that is lowering its cost of funding loans.
About the Author
A Fool since 2019, and a graduate of Cal State LA with a B.S. in Finance and M.A. in Economics. Parkev is an adjunct professor of Finance and enjoys reading about financial and economic history. You'll often find him writing about stocks in the consumer goods and technology sectors.