E.l.f. Beauty (ELF 3.66%) is giving investors mixed feelings about its strategy, which seems to focus on growth at all costs.
*Stock prices used were the afternoon prices of Sept. 28, 2024. The video was published on Sept. 30, 2024.
Should You Buy e.l.f. Stock on the Dip?
By Parkev Tatevosian, CFA – Oct 1, 2024 at 8:15AM
NYSE: ELF
e.l.f. Beauty
Market Cap
$4.2B
Today's Change
(-3.66%) $2.80
Current Price
$73.74
Price as of November 7, 2025 at 4:00 PM ET
The cosmetics company is growing revenue robustly, but it is coming at the expense of profit margins.
About the Author
A Fool since 2019, and a graduate of Cal State LA with a B.S. in Finance and M.A. in Economics. Parkev is an adjunct professor of Finance and enjoys reading about financial and economic history. You'll often find him writing about stocks in the consumer goods and technology sectors.