There are a few reasons why folks are discussing Costco (COST +1.10%) stock, which I detail in this video.
*Stock prices used were the afternoon prices of Dec. 16, 2025. The video was published on Dec. 18, 2025.
Why Is Everyone Talking About Costco Stock Right Now?
The company is capturing increasing market share from cost-conscious shoppers.
By Parkev Tatevosian, CFA – Dec 18, 2025 at 8:09PM EST
Read Next
About the Author
A Fool since 2019, and a graduate of Cal State LA with a B.S. in Finance and M.A. in Economics. Parkev is an adjunct professor of Finance and enjoys reading about financial and economic history. You'll often find him writing about stocks in the consumer goods and technology sectors.
Stocks Mentioned
*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.