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Netflix Lost. Netflix Won. Film at 11.

Netflix lost the bidding war for Warner Bros. Why are investors celebrating?

By Anders Bylund Feb 27, 2026 at 12:43PM EST

Key Points

  • Netflix declined to match Paramount Skydance's $31-per-share bid for Warner Bros. Discovery.
  • Instead of buying a studio, Netflix will invest $20 billion in content production this year.
  • Netflix's stock buyback program is back in action after being paused during the bidding war.

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