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If you had invested $1,000 in Amazon's (AMZN 2.06%) IPO and held your shares ever since, you'd be sitting on a seven-figure sum today. In this video, Certified Financial Planner® Matt Frankel discusses how Amazon did it, and more importantly, what investors who want to find the next Amazon can learn from it.

*Stock prices used were the morning prices of March 20, 2026. The video was published on March 21, 2026.

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About the Author

Matt Frankel, CFP
Matt Frankel, CFP, is a contributing Motley Fool stock market analyst specializing in the real estate and financial sectors. Prior to The Motley Fool, Matt taught high school and college mathematics. He holds a bachelor’s degree in physics from the University of South Carolina, a master’s degree in mathematics from Nova Southeastern University, and a graduate certificate in financial planning from Florida State University. He won a SABEW award for coverage of the 2017 Tax Cuts and Jobs Act. He is also regularly interviewed by Cheddar, Globe St, The National Desk, and other TV networks and publications for his real estate, financial, stock market, and investing expertise.
TMFMattFrankel
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Matt Frankel, CFP has positions in Amazon. The Motley Fool has positions in and recommends Amazon. The Motley Fool has a disclosure policy.

Matthew Frankel is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.

Stocks Mentioned

Amazon Stock Quote
Amazon
NASDAQ: AMZN
$259.67
(-1.96%)-$5.19

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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