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SoFi (SOFI 6.74%) announced a new product called SoFi Coach this week that could move the company into the financial advisor role for customers, helping them budget and lower costs by optimizing finances. This will create more products and could also upend the economics of the financial advisor business that's prevalent today. For SoFi, it's a tailwind that could drive the company forward for many years to come.

*Stock prices used were end-of-day prices of June 4, 2026. The video was published on June 4, 2026.

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About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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Travis Hoium has positions in Robinhood Markets and SoFi Technologies. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.

Stocks Mentioned

SoFi Technologies Stock Quote
SoFi Technologies
NASDAQ: SOFI
$16.00
(-6.74%)-$1.16
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NASDAQ: HOOD
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(-6.70%)-$5.92

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