Meta Platforms (META -4.79%) closed at $751.66 on Sept. 25, nearly 30% above its Sept. 1 closing price, despite pulling back roughly 3.3% in the latest session. The stock had reached a new 52-week high of $779.82 just a day earlier.
Rising enthusiasm around the launch of its new Muse artificial intelligence (AI) assistant has helped fuel this rally. Reuters reported that Meta Platforms' shares had already gained more than 20% following Muse's launch on Sept. 8. This jump resulted in more than a $310 billion increase in the company's market value by Sept. 22.
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The sharp rise in share price has strengthened the case for Meta Platforms as a potential stock-split candidate. The company remains the only "Magnificent Seven" member that has never completed a conventional stock split.
Here's a case for a stock split that may be getting stronger.
Case for a potential stock split
Meta Platforms' shares still trade above $750 even after the Sept. 25 pullback. While a stock split would not change the company's intrinsic value, it could make the shares more accessible to employees and investors by lowering the nominal price per share. Both Nvidia and Apple cited greater accessibility as a reason for their previous stock splits.
NASDAQ: META
Key Data Points
The growing availability of fractional shares, however, has reduced one of the traditional reasons for stock splits. Investors using brokers that support fractional trading can invest any desired amount in Meta Platforms without buying a full share.
Fractional shares do not make Meta Platforms' high nominal share price completely irrelevant. A standard U.S. equity options contract generally represents 100 shares. At Meta Platforms' Sept. 25 closing price, the options contract represents roughly $75,166 in underlying stock value. A stock split could therefore make some options strategies involving the standard 100-share lots more accessible.
Could Meta Platforms' higher share price strengthen the case for a stock split?
The more relevant question may be whether Meta Platforms' higher share price proves durable. The company briefly traded near $800 in 2025, reaching an intraday high of $796.25 on Aug. 15, without subsequently completing a stock split. This time, however, investors are increasingly betting that Muse could become a meaningful new business for the company.
The early evidence is promising. According to Apptopia, the Muse AI assistant attracted 2.8 million downloads in its first 12 days. Reuters also reported that 57 of 64 brokerages covering the company had rated it a "buy" or higher by Sept. 22. Bloomberg also reported that Muse had climbed to the top of both the U.S. Apple App Store and Google Play rankings, with more than 902,000 downloads in its first six days since launch.
Meta Platforms also unveiled its dedicated Muse Charm device at its September Connect event. If the stock holds these levels rather than giving back the Muse-driven gains, the practical case for lowering the nominal share price with a stock split could become stronger.
Management's latest comments still leave room for a future split. In May 2026, CFO Susan Li said Meta Platforms did not "presently" plan one but would keep monitoring market conditions and investor feedback. Since then, the changes in those conditions have made a potential stock split more plausible.
