Building passive income that lasts a lifetime does not require buying stocks at their highs. It requires buying durable businesses at depressed prices, then letting decades of dividend history do the heavy lifting. For this list, I picked stocks that have dipped.
A stock that has fallen 20% or more in a single year often comes with a dividend yield that has risen in step, and when that business has a long record of paying through recessions, inflation spikes, and changing consumer habits, the sell-off becomes an entry point rather than a warning sign.
Consumer stocks, by the nature of how their businesses operate, tend to fall into this category more than any other sector. These four consumer stocks, each down sharply this year, come with exactly that kind of track record.
Image source: Getty Images.
1. General Mills: 127 years of payouts, no exceptions
General Mills' (GIS +2.91%) stock has fallen more than 30% in 2026, pushing its dividend yield above 7.6%, among the highest in the consumer staples sector. The maker of Cheerios cereals, various Pillsbury products, and Blue Buffalo pet food has paid a dividend without interruption for 127 years, with no cuts since 1999. Few companies in any sector can claim a record that long, spanning multiple recessions, two world wars' worth of shifts in consumer habits, and every packaged-food trend that has come and gone since. That kind of institutional discipline around the dividend is precisely what a lifetime income strategy is built on, and today's depressed share price means new money buys that discipline at a meaningfully higher starting yield than investors have seen in years.
GIS General Mills
NYSE · As of 2:46 PM ET 10/15/26
2. Molson Coors: 52 years of paying through every kind of beer market
Molson Coors' (TAP +1.60%) share price has dropped roughly 22% in 2026 as softer beer volumes weighed on the stock, yet the company has (mostly) maintained dividend payments for the past several years (it suspended payments for 18 months during the COVID-19 pandemic). It raised its payout again earlier this year, even as shares fell. The brewer behind Coors Light and Miller Lite has now funded a dividend through the rise of craft beer, the shift toward hard seltzer, and a longer-term decline in beer drinking among younger consumers. A company that can pay a dividend while navigating higher prices and a shrinking core market is demonstrating exactly the kind of resilience a buy-and-hold income investor should want. And the roughly 4.6% starting yield is a nice bonus.
Be wary, though. Molson Coors had a tough Q2, with declines in sales, volumes, and profits due to weak beer demand and inflation. That said, this may be a good time to buy and hold, as management remains confident in its turnaround plan, cost savings, brand investments, and the Monaco acquisition, and it maintains 2026 guidance.
TAP Molson Coors Beverage
NYSE · As of 2:50 PM ET 10/15/26
3. Hormel Foods: a Dividend King yielding more than it has in years
Hormel Foods (HRL +2.10%) has raised its dividend for 61 consecutive years, a streak that places it firmly among the exclusive Dividend Kings, companies that have grown their payout for at least half a century without interruption. Shares have fallen sharply enough that the stock now yields nearly 5.8%, a level this reliably run company hasn't offered investors in years. Hormel's board extended the streak again this year with another increase, even as the business works through softer sales and margin pressure from higher input costs tied to its Jennie-O and Planters brands. A 61-year streak doesn't eliminate near-term risk, but it reflects a management culture built around protecting the dividend above nearly everything else.
HRL Hormel Foods
NYSE · As of 2:49 PM ET 10/15/26
4. Clorox: more than five decades of raises through every kind of downturn
Clorox (CLX +1.20%) still trades well below its pre-2025 levels, with shares still down meaningfully in 2026, pushing the yield to roughly 6%. The company behind its namesake bleach, along with Burt's Bees and Glad, has continued to raise its dividend over the stretch, extending a streak of more than five decades of consecutive increases. Clorox's products sit in the kind of recurring, low-consideration purchase category that keeps generating cash regardless of what the broader economy is doing, which is exactly the durability this kind of income strategy depends on.
Building a passive income stream in the future
Buying all four and reinvesting the dividends is a reasonable way to build a passive income stream that compounds over decades, backed by a collective 266 years of dividend payments across the four companies.
People will keep pouring cereal, cracking open a cold beer, grabbing a can of food, and reaching for a bottle of bleach, no matter what the stock market is doing on any given day. That kind of everyday, unglamorous demand is exactly what's funded these dividends through tough times. Down 20% or not, these four are still standing behind products people buy out of habit, not headlines, which is precisely the kind of business built to pay investors for life.
