The turtle lives 'twixt plated decks
Which practically conceal its sex.
I think it clever of the turtle
In such a fix to be so fertile.

-- Ogden Nash, "The Turtle"

On April 30 -- the last day of National Poetry Month -- breakfast foods expert Kellogg Company (NYSE:K) released first-quarter earnings for the period ended March 31.

  • Management said the strong revenue growth came from brand building and innovation -- not bad for a supposedly stodgy cereal specialist!
  • The bottom-line boost was magnified by an unusually low income tax provision, $27 million below the year-ago charge.
  • These margins are about as good as any in the sector, and the net income take beats everybody from General Mills (NYSE:GIS) to Kraft Foods (NYSE:KFT), hands down.

(Figures in millions, except per-share data)

Income Statement Highlights

Q1 2007

Q1 2006

Change

Sales

$2,963

$2,727

8.7%

Net Profit

$321

$274

17.2%

EPS

$0.80

$0.68

17.6%

Diluted Shares

401.0

401.6

(0.1%)

Get back to basics with the income statement.

Margin Checkup

Q1 2007

Q1 2006

Change*

Gross Margin

42.7%

43.9%

(1.2)

Operating Margin

16.8%

17.4%

(0.5)

Net Margin

10.8%

10.1%

0.8

*Expressed in percentage points.

Margins are the earnings engine.

Balance Sheet Highlights

Assets

Q1 2007

Q1 2006

Change

Cash + ST Invest.

$236

$261

(9.4%)

Accounts Rec.

$1,147

$1,028

11.6%

Inventory

$779

$706

10.3%

Liabilities

Q1 2007

Q1 2006

Change

Accounts Payable

$942

$832

13.2%

Long-Term Debt

$3,052

$3,714

(17.8%)

The balance sheet reflects the company's health.

Cash Flow Highlights

Q1 2007

Q1 2006

Change

Cash From Ops.

$355

$164

116.7%

Capital Expenditures

$66

$63

5.4%

Free Cash Flow

$289

$101

185.6%

Owner Earnings

$342

$293

16.8%

Free cash flow is a Fool's best friend.

Related Foolishness:

Kraft is a Motley Fool Income Investor selection. Try any one of our investing services free for 30 days. 

Fool by Numbers is designed to give you the raw earnings information in a timely fashion, putting all the numbers you need in one easy-to-read place. But at The Motley Fool, we believe numbers tell only part of the story, so check Fool.com for more of our in-depth discussion of what the numbers mean.

At the time of publication, Anders Bylund had no position in any company mentioned, despite an addiction to s'mores-flavored Pop-Tarts. Fool rules are here.