Based on the aggregated intelligence of 130,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, consumer products giant Colgate-Palmolive (NYSE:CL) has earned a coveted five-star ranking.

With that in mind, let's take a closer look at Colgate's business, and see what CAPS investors are saying about the stock right now.

Colgate facts

Headquarters (founded)

New York, N.Y. (1806)

Market Cap

$29.47 billion


Household products

Trailing-12-Month Revenue

$15.33 billion


CEO Ian Cook (since 2007)
CFO Stephen Patrick (since 1996)

Major Brands

Colgate, Palmolive, Mennen, Irish Spring, Ajax

Return on Capital (average, last three years)


Dividend Yield



Procter & Gamble (NYSE:PG)
Unilever (NYSE:UL)

CAPS members bullish on CL also bullish on

Johnson & Johnson (NYSE:JNJ)
General Electric (NYSE:GE)

CAPS members bearish on CL also bearish on


Sources: Capital IQ, a division of Standard & Poor's, and Motley Fool CAPS.

Over on CAPS, fully 1,014 of the 1,056 members who have rated Colgate -- some 96% -- believe the stock will outperform the S&P 500 going forward. These bulls include All-Star TSIF, who is ranked in the top 2% of our community, and MizPoe.

In late February, TSIF was all smiles after brushing over Colgate's fundamentals:

A stable of needed, less discretionary products and a good name for value. A raised dividend should hold them in the outperform category for some time. In addition their margins and ROE are outstanding and they have experienced consistent growth with ROE literally off the charts. Reasonable debt, great cash flow.

In a pitch from December, MizPoe expands into Colgate's global opportunities:

Colgate Palmolive is an old company, of course, and owns many products with strong brand loyalty. And they offer a nice dividend, which bears considering. I find the company attractive mainly because they've been expanding into the developing world -- India, China, etc. This gives them good growth potential on top of their other strong points. I don't see explosive growth here, just a steady upward curve for a long time, and very little risk.

What do you think about Colgate-Palmolive, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 130,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Procter & Gamble, Unilever, and Johnson & Johnson are Motley Fool Income Investor picks. is a Stock Advisor selection. The Fool owns shares of Procter & Gamble. The Fool's disclosure policy always gets a perfect score.