On the next nationally syndicated Motley Fool Money radio show, best-selling author Jonah Lehrer discusses his new book Imagine: How Creativity Works. In this video segment, Lehrer shares how 3M and Procter & Gamble developed products that went on to become billion-dollar brands.

Chris Hill owns no shares of any of the companies mentioned. Motley Fool newsletter services have recommended buying shares of 3M and Procter & Gamble and creating a diagonal call position in 3M. The Motley Fool has a disclosure policy. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.