Now that Fox
This is the day when battles run fierce. Last week, four of the five highest-rated non-sports shows aired on Thursday. With Survivor fans cheering on Rupert, and CSI topping the World Series, Viacom's
For General Electric
Disney's
Advertisers flock to where the viewers are, so there's plenty at stake. And since it's Thursday, we know exactly where they'll be. Right in front of the TV, that's where.