It seems TheNew York Times
Featuring everything from movie reviews to celebrity spotlights, the venture seems absurd at first glance. The concept and content may be right, but the target audience is spending the next couple of hours in a dark theater. The reader retention rate may not be all that high beyond that. Theater chains also can't be happy that there is a Home Theater section in the publication, singling out notable DVD releases.
Yet perhaps the real irony here is that the company is rolling out a free print publication just after launching its Times Select premium service, which charges non-subscribers to access certain online content. With sponsors migrating online, one would think that publishers would be trying to make online access as widespread as possible while hiking up rates on print publications to make up for that niche's shortcomings.
So while OnMovies may be a half-baked idea, the real crime would have been if The New York Times had chosen to simply stand still. Print world giants like The New York Times, Knight Ridder
The real growth has been online. That's why we've seen Washington Post
Maybe the idea isn't so shabby after all. Now if only the concession companies could find a way to subsidize free eats, we would all be going out to the movies more often.
Longtime Fool contributor Rick Munarriz still enjoys reading the paper in the morning, but finds it obsolete once breakfast has been consumed. He does not own shares in any of the companies mentioned in this story. T he Fool has a disclosure policy. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.